This study investigated the bioactive content enrichment of honeydew melon cuts (hemispheres) immersed into Hibiscus extract/sucrose solutions (HESS). A face-centered design (FCD) was initially conducted to explore the effect of time (30–210 min), solution concentration (20–60°Bx) and temperature (40–60 °C) on water loss (WL), solids gain (SG), as well as in the increase of anthocyanins (ANT), phenolics (PHE), and antioxidant capacity (AXC) of melon. WL and SG were also investigated with pure sucrose syrups (SS) for comparison purposes. Processing conditions were further optimized by a Pareto approach to maximize both WL and bioactive content enrichment with minimal SG. Then, impregnation kinetics, conducted around the optimal experimental conditions, were analyzed with a 2D diffusive model, considering the anisotropic shrinkage of melon and solved under four complexity levels to examine coupled mass transfer (including constant diffusivities, main plus cross diffusion terms or nonlinear diffusivity functions of local water content). HESS favored a higher WL and lower SG than SS during FCD. The optimal condition occurred at 30 min, 20°Bx and about 50 °C, where melon gained ANT not originally present in it, and PHE and AXC increased by factors of 4.5 and 6.1 in comparison with untreated fruit, respectively. No evidence of significant coupling among WL, SG and bioactive transfer was found (p>0.05), with diffusivities for ANT, PHE, AXC, water and solids ranging from 3.26 to 3.45, 12.8–14.4, 1.24–5.19, 0.82–1.36, and 1.19–4.26 (×10−10) m2/s, respectively.
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