Cross-cultural Risk Research Articles

Challenges and Remedial Measures in Cross Cultural Marketing

As a result of globalization, numerous businesses now conduct business in multiple nations. Multinational organizations, in which employees from multiple nations work together to achieve organizational goals, came into existence because of the expansion beyond national boundaries. Although it is correct that the businesses find these developments appealing and profitable, but conducting a worldwide business is more difficult than handling a domestic one. Different social, cultural, economic, legal, and political environments have an impact on global business. Additionally, there are a number of risks associated with global business, such as currency risk, cross-cultural risk, and political risk. All business units, domestic and international, rely on human resources to perform at all operational levels. The point of this paper is to analyze multifaceted difficulties related to marketing in regard of associations engaged at global level operations. The paper makes the observation that the company is able to prevail over the challenges of cross-cultural marketing after having the comprehensive acquaintance of overseas culture, respect for overseas culture, and proper management direction toward cultural distinctness. Key words –Globalization, cross culture marketing, risks, international

Etiology of problem gambling in Canada.

To conduct a large-scale national cohort study to identify the current etiological risk factors for problem gambling in Canada. A cohort of 10,119 Canadian gamblers completed a comprehensive self-administered online questionnaire in 2018 and were reassessed in 2019. At baseline, the sample contained 1,388 at-risk gamblers, 1,346 problem gamblers, and 2,710 with a major DSM-5 mental health disorder. A total of 108 independent variables (IVs) were available for analysis, as well as the self-report of perceived causes of gambling-related problems for 1,261 individuals. The strongest multivariate predictors of current and future problem gambling were "gambling-related" variables (i.e., current and past problem gambling, intensive gambling involvement, playing electronic gambling machines (EGMs), gambling fallacies, socializing with other people having gambling-related problems, and family history of having gambling-related problems). Beyond gambling-related variables, greater impulsivity and lower household income were robustly predictive. Thirteen additional variables were either concurrently or prospectively predictive, but not both. In contrast to the many different quantitative predictors, self-reported causes tended to be singular and psychologically oriented (i.e., desire to win money, boredom, stress, poor self-control). The predictors of problematic gambling in the present study are very similar to the predictors identified in prior international longitudinal and cross-sectional research. This implies core cross-cultural risk factors, with gambling-related variables and impulsivity being most important, and comorbidities and demographic variables having more modest contributions. The additional value of the present results is that they comprehensively identify the relative importance of all known etiologically relevant variables within a current Canadian context. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

A proof-of-concept study applying machine learning methods to putative risk factors for eating disorders: results from the multi-centre European project on healthy eating.

Despite a wide range of proposed risk factors and theoretical models, prediction of eating disorder (ED) onset remains poor. This study undertook the first comparison of two machine learning (ML) approaches [penalised logistic regression (LASSO), and prediction rule ensembles (PREs)] to conventional logistic regression (LR) models to enhance prediction of ED onset and differential ED diagnoses from a range of putative risk factors. Data were part of a European Project and comprised 1402 participants, 642 ED patients [52% with anorexia nervosa (AN) and 40% with bulimia nervosa (BN)] and 760 controls. The Cross-Cultural Risk Factor Questionnaire, which assesses retrospectively a range of sociocultural and psychological ED risk factors occurring before the age of 12 years (46 predictors in total), was used. All three statistical approaches had satisfactory model accuracy, with an average area under the curve (AUC) of 86% for predicting ED onset and 70% for predicting AN v. BN. Predictive performance was greatest for the two regression methods (LR and LASSO), although the PRE technique relied on fewer predictors with comparable accuracy. The individual risk factors differed depending on the outcome classification (EDs v. non-EDs and AN v. BN). Even though the conventional LR performed comparably to the ML approaches in terms of predictive accuracy, the ML methods produced more parsimonious predictive models. ML approaches offer a viable way to modify screening practices for ED risk that balance accuracy against participant burden.

Finding Colour in Conformity Part II—Reflections on Structured Professional Judgement and Cross-Cultural Risk Assessment

There has been an increasing interest in cross-cultural risk assessment over the past 5 years. Much of this has been driven by concerns that particular risk instruments may be biased against, or ill-suited to, non-White offending populations. A growing body of work has asserted that unique cultural-specific risk factors and experiences may not be adequately considered within current risk assessment frameworks which have led to calls to culturally alter/remodel risk instruments. While recognising the importance of generalizable risk instruments, this article outlines a number of realities that cross-cultural risk assessment researchers must contend with before embarking on projects to alter instruments. With specific regard to structured professional judgement risk instruments, the article notes that efforts to culturally amend instruments, could paradoxically reduce accuracy and increase bias.

Research on Risk Measurement of Supply Chain Emergencies in International Capacity Cooperation

International capacity cooperation is easily affected by the interweaving of its internal and external environment. As the risk accumulation exceeds the threshold, a supply chain crisis and even emergency will occur and serious losses will be caused. Regarding multinational operation and international capacity cooperation, 208 cases were summarized to identify risk types and high-incidence areas, and a risk measurement index system was established. A Fuzzy AHP (Analytic Hierarchy Process) method was used to evaluate the importance of each risk index. It was found that country risk was the main cause of supply chain emergencies in international capacity cooperation. Construction, water and electricity supply, mining and manufacturing were major areas of emergencies. In international capacity cooperation, country risk and cross-cultural risk were more important in external risks, while in internal risk, financial risk and decision risk were more important.

A Study on Cross-cultural Risk Factors for Overseas Entry of Korean Companies

A Study on Cross-cultural Risk Factors for Overseas Entry of Korean Companies

A meta-analysis of cross cultural risk markers for intimate partner violence

Abstract The majority of IPV research has originated from western countries and neglected to examine cultural influences. We meta-analyzed the strength of various well-established risk markers (demographic, individual-level and relational) for male-perpetrated IPV across different cultures. Using Hofstede, Hofstede, and Minkov's (2010) individualism scale, we grouped studies from countries into individualist and collectivist categories, and then accounted for the influence of the large number of U.S.-based studies, by creating 3 groups: U.S., Individualistic, and Collectivist. Risk markers across collectivist and U.S. groups had similar effect sizes across while risk markers in the U.S. had larger effect sizes than those found in the international individualist countries. Our findings suggest that if a comprehensive understanding of IPV perpetration is to be achieved, cultural context cannot be ignored.

Cross-cultural Educational Intervention and Fall Risk Awareness

ABSTRACTAims: To determine if a two-visit, personalized falls prevention educational intervention affected awareness of fall risk in community-dwelling older adults in Belize. Secondary aim: to assess new learning in a cross-cultural context and willingness to make lifestyle changes to reduce fall risk. Methods: A US-based team completed fall risk assessments (Short FES-I, mCTSIB, TUG, and 30-s Chair Stand Test), pre- and postintervention questionnaires, and an original postintervention semi-structured interview with eighteen participants. Investigators employed the Fall Risk Awareness Questionnaire (FRAQ) to assess awareness of fall risk. Intervention consisted of an educational class regarding fall risks that took place in a day centre, and a home visit. Questionnaire results were analyzed for statistical significance. Investigators completed thematic analysis of interviews. Results: Mean scores of the FRAQ rose slightly at posttest, but results were not statistically significant. Qualitative analyses revealed themes regarding specific fall risk awareness, barriers to change, and willingness to change. Conclusions: Participants in this sample demonstrated an increase in falls risk awareness after a brief falls prevention program. The sample size and prepost design limited generalizability of the results. Therapists should be aware of cultural competence, health literacy, and personal narrative of participants.

Student Perspectives on the Reasons for Physical Violence in a Thai Vocational College: An Exploratory Study

Physical violence in Bangkok schools has been the subject of considerable public concern in recent years and yet relatively little is known about the nature of violence perpetrated by vocational college students. This study sought to understand the reasons for such violence through a series of semi-structured interviews with 32 male students. The analysis identified revenge from previous fights as a key motivation for violence. Students described a range of different responses to threats of violence, including renting safe accommodation and concealing weapons. These findings are discussed in relation to how an understanding of cross-cultural risk factors for violence is important for the development of effective prevention strategies.

Finding Color in Conformity

This article outlines the current utility of Indigenous culturally specific risk factors for violence and the ramifications for cross-cultural risk prediction. The Indigenous culturally specific violence risk factor literature has provided a rich body of contextual information outlining Indigenous patterns of criminal behaviour. This information has the capacity to facilitate offender responsivity and treatment targets in addition to assisting clinicians identify the presence of risk markers among Indigenous clients. However, if intended for inclusion in risk prediction models, culturally specific risk items then require further quantitative analysis to establish robust associations and probability estimates for recidivistic outcome.

A Cross-Cultural Comparison of Three Risk Tolerance Measures: Turkey and the United States Case

An individual’s attitude toward financial risk tolerance (FRT) is an important preference that influences financial decision-making under uncertainty. FRT involves inter-temporal resource allocation. Accurate and reliable measures of FRT are essential for professionals advising consumers as well as researchers who are trying to predict, and understand consumer behavior. This study explores cross-cultural risk tolerance by comparing random samples from Turkey, and the United States. Similar and distinctive attitudes and patterns regarding FRT are identified. Three subjective measures of FRT are employed in this study: Grable and Lytton (1999), Hanna, Gutter and Fan’s (2001) improved version of Barsky, Juster, Kimball and Shapiro (1997), and the Survey of Consumer Finance’s item on risk tolerance. Data was collected via an online survey that used the above-mentioned FRT measures. There were two versions: the original American English version, and a culturally translated Turkish version. To explore the correlation of FRT among measures, we use bivariate analysis by individually employing Pearson Chi-square test of independence, and cross tabulations analysis to each sample. In addition, by pooling both samples, we conduct cumulative logistic regression. We delineate FRT differences and consistencies between countries across subjective financial risk tolerance measures.

Precautions against What? The Availability Heuristic and Cross-Cultural Risk Perceptions

Because risks are all on sides of social situations, it is not possible to be globally precautionary. Hence the Precautionary Principle, in its strongest forms, runs into fatal conceptual difficulties; any precautions will themselves create hazards of one or another kind. When the Precautionary Principle seems to give guidance, it is often because of the availability heuristic, which can make some risks stand out as particularly salient, whatever their actual magnitude. The same heuristic helps to explain differences across groups, cultures, and even nations in the perception of risks, especially when linked with such social processes as cascades and group polarization. An important complication here here is that what is available is sometimes a result of predispositions, cultural and otherwise. There are complex links among availability, social processes for the spreading of information, and predispositions.

A United States-China Comparison of Risk Information–Seeking Intentions

We applied structural equation modeling to examine how the Risk Information Seeking and Processing (RISP) model predicts information-seeking intentions in the United States and China. The context for this comparison was climate change. Results indicate that in the Chinese sample, seeking intentions were less influenced by environmental attitudes, risk perceptions, negative affect, information insufficiency, and behavioral beliefs. Across the two samples, subjective norms had similar impacts on seeking intentions. Overall, the model has cross-cultural validity and applicability in accounting for risk communication behaviors in these two nations. Based on prior support for this model outside of the context of climate change, the model is well poised to serve as a framework for a variety of cross-cultural risk information–seeking contexts.

Youth Perspectives on Risk and Resiliency

The present work seeks to contribute to studies of cross-cultural risk and resiliency by presenting results from qualitative research with adolescents attending programs for at-risk youth in Juiz de Fora, Brazil. In 1990, Brazil introduced the Child and Adolescent Act (ECA), a significant piece of legislation that has had a direct impact on how at-risk youth are conceptualized both nationally and locally, through programs that target them. Little, however, is known about how youth in Brazil understand risk behaviors, what factors they believe contribute to risk taking or what they believe promotes resiliency. Furthermore, virtually no qualitative information exists on adolescents who are engaged in programs that use ECA as a prioritizing principle. By examining adolescent perspectives on risk and resiliency in such a context, we highlight the cultural differences in how youth negotiate their daily lives and the implications that continued exclusion of youth has on Brazilian society.

A review of non-technical issues in global software development

Owing to globalisation and Information and Communication Technologies (ICT) proliferation, Global Software Development (GSD) is increasingly omnipresent. Many organisations have turned to it in the quest for higher quality software delivered on time economically. GSD is facing a variety of challenges, including non-technical challenges such as cross-cultural management, communication, collaboration, coordination, distance and time, team dynamics, trust, etc. In this paper these significant non-technical issues are reviewed. It is found that non-technical areas such as team dynamics and cross-cultural risk management have received scant attention and need further studies. Implications drawn from the review will provide knowledge to facilitate further empirical studies in these areas.

Weaving relational webs

Through illustrating the similarities between embodied practices rooted in different cultural contexts (such as `African' female genital cutting and `Western' cosmetic surgery), feminist theorists seek to reveal the instability of essentialist binaries which distinguish various groups as culturally, ethnically and morally `different'. They also aim to query how the term `culture' is employed differentially on the basis of embodied axes such as race and nation. However, in emphasizing overarching commonalities between practices, feminist cross-cultural comparisons risk collapsing into economies of sameness that elide the complex relations of power through which such practices have been constituted. They can also fix the imagined subjects of these practices in troubling ways. Using the ubiquitous `African' female genital cutting and `Western' cosmetic surgery binary as an example, this article explores the difference it might make to address culturally essentialist constructions of embodied practice with a focus on relationality rather than commonality. As a means to reorient feminist cross-cultural approaches which depend on assertions of similarity or sameness, it argues for the theoretical and pedagogical utility of thinking through relational webs.

Radioactive contamination of wild mushrooms: a cross-cultural risk perception study

The aim of the present work was to determine the public perception of radioactive contamination of wild mushrooms, to confront this perception with an expert opinion, and to determine those factors that are perceived differently by specialists and lay people. The Internet appeared to be a useful tool in attaining these goals by finding the appropriate people across the world. The statistically significant differences in the perception of various aspects of mushroom pollution were revealed between respondents from three world regions, which were differently affected by the Chernobyl accident. Moreover, the majority of people have demonstrated a considerable difference in the perception of the global contamination of the environment versus the pollution of their local counties. The socio-psychological explanations of data are given. In general, there is a steady consistency in the perception of factors, which may control the radioactive contamination of edible fungi, by the majority of respondents. However, experts (radioecologists) rank the factor of fungal species as an extremely important parameter, while other people perceive the factors of the distance from the source of the pollution and the time thereafter as the most important parameters. Such discrepancies between professional and unprofessional opinions are discussed and some recommendations for risk communications are presented.

A Framework for Structuring Cross-Cultural Research in Risk and Decision Making

The article develops a framework for structuring research activities in cross-cultural risk and decision making (CCRDM). It begins with a taxonomy that explores the influence of cultural characteristics on decision making under uncertainty at the individual, organizational, and governmental levels, and the relationships between these levels. Next, a brief synthesis is provided of previous work in three areas of individual decision making in cross-cultural contexts: the use of probability, business decision making, and risk perception. The article then discusses potential new research topics in CCRDM, emphasizing the need for improved research designs and greater emphasis on prescriptive rather than descriptive questions. The article concludes by stressing the potential role of research in CCRDM to help facilitate difficult negotiations between nations regarding global issues such as climate change.