Cross-cultural Environment Research Articles

Analysis of Cultural Diversity and Employee Effectiveness in India

Objectives: The expansive target of the review is to distinguish the different perspectives and issues of overseeing social variety in projects. The present study is an exploratory investigation to examine the impact of Age, Gender and Income as a determinant of Cultural Diversity as independent variables on Employee Effectiveness as dependent variables in a Cross-Cultural Environment. Methods: Suitable factual devices like Microsoft Succeed and SPSS are utilized to determine the unwavering quality and legitimacy of the poll and to approve the Appraisals for degree of social variety and undertaking execution, Social variety and venture execution and Connection between factors impacting social variety and task execution. The techniques like Descriptive Statistics Chi-square, t-test, and ANOVA (one way/two way) have been used for the data analysis. Results: To figure out the critical drivers of social variety the executives and explore the significance of different issues associated with labor force social variety arrangements and activities. Conclusions: Many people encounter ‘Culture’ in numerous ways. Some defined it as tool for survival; some identified it as a full range of learned human behavior. Researchers defined it as “patterned way of thinking, feeling and reacting.

Analysis of Cultural Differences in Chinese and English Food Advertising Language

Abstract: This research explores the cultural differences in Chinese and English advertising languages, with a particular focus on food advertisements. In the context of globalization, understanding how cultural values shape advertising strategies is crucial for effective cross-cultural communication. Advertisements not only reflect the product being promoted but also embody the cultural norms and consumer expectations of their target audience. The study aims to investigate the linguistic features, cultural values, and persuasive strategies embedded in food advertisements, comparing the differences between Chinese and English contexts. The research employs a content analysis method, examining a total of 100 food advertisements, with 50 from Chinese markets and 50 from English-speaking markets. Both linguistic and semiotic elements, including persuasive language, imagery, and cultural symbols, are analyzed. Functionalist translation theory serves as the main analytical framework, as it emphasizes the role of cultural context in shaping meaning and the communicative purpose of the advertisements. The results reveal significant differences in the use of persuasive language, cultural symbols, and rhetorical devices. For instance, Chinese advertisements often emphasize collective values and tradition, while English advertisements lean towards individualism and innovation. These findings suggest that advertisers and translators need to adopt tailored approaches when targeting different cultural markets. By recognizing and adapting to cultural norms, advertisers can create more resonant and effective campaigns in cross-cultural environments.

Fostering Mother Language and Cultural Preservation: Perspectives of Three Latina Immigrant Mothers in the United States

ABSTRACT This article explores the experiences of three Latina women who migrated to the United States from different countries and navigated the challenges of raising their children in a cross-cultural environment while striving to preserve their cultural heritage and language. Through narrative interviews and thematic analysis, the study highlights the significance of language as a cultural bridge and the advantages of bilingualism in a multicultural society. The findings reveal that these mothers actively engage in teaching their children their native language, emphasizing the importance of language in maintaining cultural roots and connections with their home countries. They recognize the economic advantages of bilingualism, believing it provides their children with increased job opportunities and professional advantages. Additionally, the study underscores the sacrifices these mothers make for their children’s education and the crucial role of parental involvement in language development and cultural preservation. The findings have implications for policymakers, educators, and parents, emphasizing the importance of supporting bilingual education and recognizing the value of cultural diversity in society. By fostering bilingualism and cultural preservation, these mothers shape their children’s cultural identity, expand their opportunities, and prepare them for success in a diverse and globalized world.

Socio-cultural factors influencing students' learning experience: a cross-cultural study

The modern globalized educational sphere requires well-established skills to work in a cross-cultural environment. The purpose is the study of socio-cultural factors that affect the educational experience of students. To implement the proposed goal, the PRISMA method of working with scientific sources, the method of content analysis of scientific literature, and the method of synthesizing individual results into a single system were used. In the results, it was noted that the effective formation of the sociocultural educational environment in higher education consists of several complex parts. The positive consequence of the formation of a socio-cultural environment undoubtedly creates an atmosphere for the success of education seekers and the harmonization of cross-cultural relations. It is indicated that there are separate risks that appear because of the complex interaction of all participants in the educational process. The study found that in modern universities there are many successful cross-cultural cases that contribute to the integration of different students: mobility programs, summer schools, scientific conferences, distance learning courses etc. The conclusions emphasize that the unification of students in a unique multicultural educational environment is a necessary part of the modern educational process in institutions of higher education.

The relationship between corporate culture of SMEs and crisis response ability under the cross-cultural background

This research explores the critical influence of corporate culture on small and medium-sized enterprises’ (SMEs) crisis response abilities under varied cross-cultural environments. Amid the disruptive backdrop of the COVID-19 pandemic, SMEs globally have faced unprecedented challenges. This study addresses a gap in the existing literature by conducting a cross-cultural analysis of SMEs in China, Thailand, and Germany to understand how corporate culture affects crisis management. Utilizing a competitive cultural value model, the research categorizes corporate culture into four dimensions: group culture, development culture, hierarchy culture, and rational culture. These cultural dimensions are investigated in relation to their impact on crisis response abilities. Additionally, national cultural dimensions such as individualism and uncertainty avoidance are examined as moderating variables. The findings reveal that group and development cultures positively influence crisis response abilities, enhancing organizational resilience and adaptability. Conversely, hierarchy culture negatively affects crisis management, hindering flexible response strategies. Rational culture supports structured crisis response through goal-oriented practices. National culture significantly moderates these relationships, with individualism and high uncertainty avoidance impacting the effectiveness of organizational cultural dimensions in crisis scenarios. This study offers theoretical advancements by integrating cultural dimensions with crisis response strategies and provides practical implications for SMEs striving to enhance their resilience and adaptability in a globalized business environment.

PLURALISTIC APPROACHES: NON-VERBAL COMMUNICATION AND BODY LANGUAGE IN FRENCH COURSES

A pluralistic approach to languages and cultures is important in foreign language teaching. A major priority of a pluralistic approach to languages and cultures is to support expressive learning among learners. Therefore, learning body language and non-verbal communication in intercultural communication is as important as knowing other elements of communication. Teaching body language and non-verbal communication in a cross-cultural environment is to ensure effective and correct communication in the language. Thus, in foreign language lessons, the transfer of body language characteristics that may be specific to the cultures of the people who speak that language plays an important role in the effective acquisition of the language.

Subjective well-being of international students

Students’ adjustment and well-being in a cross-cultural context have become important topics in international higher education studies. This study explored the psychological mechanism underlying the impact of perceived discrimination and perceived health status on the subjective well-being of international students. The responses of 358 international students were analyzed using the survey datasets. The results indicated that the perceived health status of international students had a significantly positive impact on their subjective well-being. Conversely, perceived discrimination had a negative impact on subjective well-being and community satisfaction. Notably, community satisfaction mediated the relationship between perceived discrimination and subjective well-being. Furthermore, the results revealed that the effect of community satisfaction on subjective well-being varied between the Asian and non-Asian students. These findings can assist higher education program providers in developing a community-oriented support system for students striving to adjust to cross-cultural environments.

The Mediating Effect of Acculturation Ability in the Relationship between Discriminatory Stress and Mental Well-Being among Chinese Students in South Korean Universities

As the number of international students in Korea increases, it is particularly important to pay attention to their mental well-being and adaptability. This study aimed to explore the mediating effect of acculturation ability on the relationship between discrimination stress and mental well-being among Chinese students studying in Korea. The mental well-being of international students has always been a concern. However, for the Chinese students in Korea, who occupy the largest proportion of international students and have special discrimination stress, their psychological adaptation to the cross-cultural environment has not been fully studied. Discrimination stress may negatively affect their mental well-being, and the acculturation ability may play a key role in this process. This study examined the relationship between discrimination stress, acculturation ability, and mental well-being by reviewing data from the literature on Chinese international students studying in South Korea. This study discovered that the association between discriminatory stress and mental well-being is significantly mediated by acculturation skills. That is, international students with higher acculturation ability are more likely to mitigate the adverse effects of discrimination experiences on their mental well-being. The results of this study highlight the importance of acculturation ability in the mental well-being research of international students. In the future, support and intervention measures should be developed for Chinese students studying in South Korea to improve their acculturation ability so as to reduce the negative impact of the stress brought by discrimination on mental well-being and promote the sound development of cross-cultural education.

Social Recommendation Framework: A Case Study of Chinese Long-Stayers in Chiang Mai

Chiang Mai (CNX), a popular city in northern Thailand, has attracted an increasing number of Chinese visitors to stay for a long term for diverse purposes, which facilitates local economic and cultural development. As social networks (SNs) are widely used to disseminate information and accelerate problem-solving, social recommendations (SRs) can be generated correspondingly to address the diverse and dynamic long-term residential demands of Chinese users in a multicultural context. This research aims to develop an SN-based recommendation framework for Chinese long-stayers in CNX to address the social recommendation problems for target long-stay users in a cross-cultural context. This paper employed a mixed-method research design based on the knowledge management processes to acquire, store, share and apply knowledge needed for SN analysis. The results showed that the proposed framework effectively provides filtering and efficient SRs that enable Chinese users to make decisions and formulate strategies during their long-term residence in CNX. The preliminary work also illustrates the positive impact of individual demographic and SN characteristics on the performance of SRs that researchers and practitioners need to develop innovative business and management strategies regarding Chinese long-stayers in a cross-cultural context. Further studies are required to identify additional factors to enhance the effectiveness and utility of SRs for Chinese long-term residents in a cross-cultural environment.

Research on the Design of an AI Career Path Recommendation System Based on MBTI from a Cross-Cultural Perspective

In the process of globalization, personalized career planning within a cross-cultural context has become a challenge, especially when seeking a balance between diverse cultural values and educational systems. This study aims to explore how to provide customized career planning advice in a cross-cultural environment through the design of an AI career path recommendation system based on the Myers-Briggs Type Indicator (MBTI). Utilizing artificial intelligence technology, and leveraging the large language model of OpenAI's ChatGPT combined with big data analysis, the system proposes career paths that align with users MBTI types, academic backgrounds, grades, and hobbies, in accordance with their personal and cultural backgrounds. By integrating MBTI personality analysis, the research emphasizes the importance of understanding individual tendencies and cultural values in career planning and demonstrates the potential of AI in promoting cross-cultural career planning and educational pathway choices. The development of this system not only provides scientific and systematic support for us- ers to explore suitable career paths but also showcases its effectiveness and innovation in practical application through case analysis. This, in turn, advances individuals pursuit of personalized and meaningful career development in diverse cultural environments.

Research on Acculturation Strategies in Intercultural Education: Challenges and Opportunities

Cross-cultural education is becoming increasingly important in today s globalized society. As people move across borders, inter-national exchanges and global educational cooperation increase, it is essential to develop students ability to adapt and integrate in different cultural contexts. This thesis aims to explore acculturation strategies in intercultural education and explore the challenges and opportunities of these strategies. Through literature review and empirical research analysis, this paper aims to provide recommendations and guidance to edu-cation practitioners and researchers on how to better help students adapt in cross-cultural environments.

The mediating effect of cultural diversity on organizational commitment and well-being of Filipino cruise seafarers.

Purpose The purpose of this study is to identify how the current setting of the workplace environment onboard, specifically hotel operations, affects the level of commitment and overall well-being of Filipino cruise seafarers towards their workmates of different nationalities. Design/methodology/approach This study focuses on Filipino cruise seafarers’ experiences in working in a cross-cultural environment onboard. Researchers used quantitative-predictive-causal research for this study. Using the adapted and modified instrument, researchers surveyed 291 Filipino cruise seafarers working in hotel operations through online data collection procedures. Findings The results revealed that cruise seafarers agree that cultural diversity, organizational commitment, and well-being are essential in seafarers’ living and working conditions onboard. Regarding psychographic profiles in terms of lifestyle, the study reveals a significant difference in cultural diversity and organizational commitment. Using the Pearson Correlation, the study found a high relationship between the level of organizational commitment and well-being. As the level of organizational commitment increases, the level of well-being of respondents also tends to increase. By using SB-SEM through AMOS, it revealed that cultural diversity mediates the relationship between organizational commitment and well-being. The study only covers Filipino cruise seafarers' work and life experiences in hotel operations. The sample for this study was restricted to the other types of maritime groups. In addition, this study is strictly limited to Filipinos as the primary population for this research. Keywords: Filipino cruise seafarers, cultural diversity, organizational commitment, well-being, structural equation modeling

Let my pictures convey my emotions: Acculturation and place attachment of mainland Chinese students in Hong Kong’s campus libraries

Acculturation is a crucial concern that international students grapple with while pursuing their studies in a cross-cultural environment. This study utilizes photovoice, a visual field method, along with reflexive thematic analysis (reflexive TA), to explore the emotional connection between mainland Chinese students in Hong Kong and campus libraries. Additionally, it explores the role of the university campus library in their acculturation process. The study’s findings underscore the profound attachment that mainland Chinese students develop toward campus libraries, revealing the complex nature of their acculturation journey. By engaging in comparisons encompassing individuals, rules, experiences, imagination, and culture, these students have cultivated favorable perceptions of their library experience, employing it as a strategic approach for acculturation and integration. Notably, the library space affords students a sanctuary of privacy and autonomy, facilitating their immersive engagement within a personal realm, and concurrently assuaging any sentiments of isolation and unease encountered in communal settings. However, the emotional attachment that mainland Chinese students develop toward the library may exacerbate long-term academic stress and anxiety, negatively affecting their experience adapting to the local culture. This groundbreaking article examines the relationship between international students’ acculturation and place attachment, providing crucial theoretical insight into this important issue. Moreover, the research provides valuable guidance for university administrators to effectively aid international students in adapting to cross-cultural environments.

Exploring the Role of Leaders in Cross-Cultural Contexts in Seventh-Day Adventist Institutions in Malawi

The article has a critical impact on SDA institutions with a diverse workforce, therefore, leaders and employees in Adventist institutions must be oriented to cross-culture behaviors, making the organizations achieve its goals. The responsibility of the leaders is to define, teach, measure, and reward the type of culture they want to adopt. Organizations that practice cross-cultural behaviors become accommodative to all cultures, and employees have positive attitudes towards each other and have outstanding performance. The gap of lack of culturally oriented leaders in the institutions must be addressed. Leaders must develop cross-cultural leadership skills to provide cross-cultural competencies. In addition, all leaders must accommodate the change to allow a cross-cultural environment. The conceptual paper explores the different roles that leaders play in Seventh-day Adventist (SDA) organizations. Data was collected through systematic literature review from Africa and beyond. Meanwhile, cross-cultural leaders play significant roles in the success of the organizations. SDA institutions are comprised of people from diverse cultures. As such, leaders must exercise cross-cultural leadership to address cultural conflict. The paper focuses on acquiring cross-cultural leadership skills, the leader’s ability to perform self-awareness in a cross-cultural context, cross-cultural training of employees in SDA institutions and challenges that come along with cross-cultural leadership. The findings of this this literature review identified that cross-cultural leadership is significant and leaders are to be cross-cultural sensitive; and employees must be trained to accommodate a cross-cultural environment for the institutions goal achievement.

Development Of The Emergent Theory In Fostering Caring And Leadership Resiliency In Times Of Public Health Emergencies

Nurse Leaders managing hospitals and healthcare facilities are challenged with their traditional inherits of caring and resiliency. Their nursing philosophy of caring and resiliency tested their leadership abilities and the scope of their governance in managing their clinical units. Nurses are becoming sick and resulting positive with rapid test kits on the disease. Others are resigning from their posts to protect their families and significant others. The nursing shortage is becoming evident and being felt by nurse leaders. Their leadership and governance were caught unaware of the existence of these global disease outbreaks, leading to countless works and untiring delivery of holistic care among patients with COVID-19 cases. As regards, the paper focuses on the construct of emerging theory in caring and resiliency among nurse leaders holding the highest position in the nursing service, meeting a lot of challenges in the new normal of their praxis on nursing management during the pandemic crisis. As front-liners in the healthcare system experiencing a pandemic crisis, fear, anxiety, and their psychological well-being are at risk while burnout and compassion fatigue are at stake to be observed. It is high time for nurse leaders to revisit their leadership and management programs to ensure that they are creating a cross-cultural environment where nurses foster holistic caring and resiliency.

Retracted: Data Analysis of College English Speculative Reading Teaching Based on Multimodal Teaching Theory in a Complex Cross-Cultural Environment.

[This retracts the article DOI: 10.1155/2022/1891937.].

Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics

PurposeDespite the advances in theory and practice about player behaviour in esports gaming literature, there is a lack of understanding as to whether esports are compatible with the values of Olympism and if they should be considered for future Games editions. The current study advances this line of research by examining esports player experiences, their effects on perceiving Olympic values, and the support towards the Olympics in order to verify if differences occur according to the cross-cultural environment.Design/methodology/approachUsing a sample of 671 esports amateur gamers from three countries (Portugal, Brazil and Japan), structural equation models and a multigroup analysis were performed to analyse the differences in the hypothesized paths existing between the groups.FindingsResults reveal that player in-game emotional experiences positively influence Olympic values perception across countries. The excellence and friendship values showed a positive effect on support intentions to the Games towards Portuguese and Brazilian players, while the respect value was the strongest predictor towards behavioural intentions in Japan. Cultural backgrounds and game genre in each country can explain player attitude towards the Olympic values shared on the online environment.Originality/valueThis study is able to provide a better understanding of how the Olympic values serve as a gratification in different cross-cultural environments according to the theory of uses and gratifications (U&G) and the theory of cultural dimensions. Complementarily, these findings can be used as valuable information for esports publishers and developers attempting to spread the Olympic values in the esports industry.

CONFLICT MANAGEMENT IN A MULTINATIONAL TEAM (verbal communication in russian and english languages)

The paper addresses linguistic methods, techniques of linguodidactics relating the issues of conflict prevention, development of effective communication strategies, intercultural training, communicative competence building. Language training in cross-cultural environment requires adequate respond towards arising problems based on intercultural misunderstanding and disagreement. Certain aspects of communicative behaviour need mitigating, whereas integration of social, common cultural and other elements of communicative behaviour do not always sustain accordance in a team. The neutralization of communication environment should become a main approach in communication expressed in cliches. Standardized language environment is to resolve conflict factors, facilitate in adaptation of interlocuters, management and avoidance of conflicts.Existing cultural traditions of formal communication are important, yet impedimental in communication process. However, this process can be managed by the implementation of the program considering peculiarities of business cultures, their relevant communicative behaviour style and social hierarchy.

An Empirical Investigation of Absorptive Capacity on Technology Transfer Effectiveness Through Organizational Innovation

Purpose: Achieving technology transfer effectiveness (TTE) remains challenging in developing and underdeveloped economies to improve social infrastructures and develop economic systems. Bringing effectiveness in technology transfer is a complicated process for organizations that require improvement in their absorptive capacity (ACAP) and organizational innovation (OI). In the Information and communication technology (ICT) sector of Pakistan, technology transfer is ineffective due to a lack of ACAP and OI. This study aims to investigate the impact of ACAP and OI on TTE in the ICT sector of Pakistan.
 
 Theoretical framework: This study empirically investigated the relationship of ACAP and OI with TTE with underpinning organizational learning theory.
 
 Design/methodology/approach: A cross-sectional survey design was adapted for collecting data from 393 management representatives from 33 organizations of two main sub-sectors (Telecommunications and Information Technology) of the ICT sector of Pakistan. PLS-SEM was used for the reliability and validity measurement of research constructs. It also tested the hypothesized relationships between ACAP, OI, and TTE.
 
 Findings: This study confirmed the significant relationship of ACAP and OI with TTE. Further, the results also confirmed the mediation of OI between ACAP and TTE in the ICT sector of Pakistan.
 
 Research, Practical & Social implications: The implication of this research is to help government institutions and public and private sectors to develop mechanisms, economic policies, strategies, and business support for effective technology transfer in the ICT sector. This research model is also helpful for researchers and practitioners in its applicability in other industries, countries, and cross-cultural environments.
 
 Originality/value: Due to the lack of research in the ICT sector of Pakistan, this study empirically investigated the hypothesized significant relationships of ACAP and OI with TTE. This study also filled the research gap by evaluating the significant mediation of OI between ACAP and TTE and contributed to the body of knowledge.

Challenges in virtual team communication in the context of virtual exchange experience

Abstract As technology has enabled people across the world to collaborate and create virtual communities, the ability to interact in computer-mediated, cross-cultural environments in a meaningful way has become a necessity. This is particularly true for younger adults who operate in virtual teams during their studies, for instance in virtual exchange projects, and later in their professional life. In this qualitative study, we examined the features and functionality of cross-cultural communication in virtual exchange teams. By analysing three datasets produced by Finnish university and American community college students (n=38) who participated in a virtual exchange, we examined what kinds of challenges emerge in the communication of virtual teams and how students use theories of computer-mediated communication when trying to make sense of those challenges. The results of the reflexive thematic analysis indicated that the challenges in communication of virtual teams stem from cultural and motivational differences. These challenges could be alleviated by increasing the shared work time allocated for social information sharing and for constructing appropriate, team-specific ways to express online social presence and propinquity. The findings highlight the meaningfulness and relationality of virtual team communication and provide insight into motivational factors and the sense of belonging when communication challenges arise.