Cross-border Communication Research Articles

Technology as a Threat to Local Values and Culture Among Students: A Case Study in Sabah, Malaysia

The technological and cultural revolution, driven by media manipulation and intensified by social media's cross-border communication, threatens local values and culture (LVC) in any society. In Malaysia, emerging lifestyles significantly challenge LVC, especially among students. Limited research has examined how educators in Sabah perceive the impact of technology on student behaviours related to LVC, leaving a gap in understanding the region's cultural and educational challenges. This study explores educators’ perspectives regarding technological influences in Sabah. Utilising a qualitative case study, nine educators from different educational levels were interviewed individually to explore students’ behaviours in reflecting the LVC in Sabah, Malaysia, particularly in Kota Kinabalu and Tawau. The thematic analysis resulted in four themes, i.e., (a) personality development, (b) technological weakness, (c) emotional intelligence, and (d) suggestions to address student development and digital literacy. The study presented an argument with the previous findings concerning personality disorders in defending LVC due to technological influences. The study suggests the importance of defending LVC in shaping a civilised society. It also contributes new findings on the students' abilities to overcome the challenges of technological influences.

One Country, Two Perspectives: A Corpus-Assisted Critical Discourse Analysis of Newspaper Coverage of the Greater Bay Area Scheme in Hong Kong and Mainland China

Despite extensive research on media framing of Hong Kong affairs, there remains a significant gap in the comparative analysis of media representations between Chinese and Hong Kong news discourses amid Hong Kong’s increasing integration with mainland China. This study employs a corpus-assisted critical discourse analysis to examine the discursive construction around the Greater Bay Area (GBA) scheme in the news discourses of South China Morning Post (SCMP) and China Daily (CD). The key emotion semantic analysis reveals that the SCMP predominantly projects negative emotions related to worry, while CD foregrounds positive emotions such as bravery. A word sketch of Hong Kong suggests that SCMP prefersd dynamic verbs highlighting the potential effects of the scheme, whereas CD emphasizes the actions associated with administration and regulation. The study contributes to an understanding of media shaping public perception, with real-world policy implications for cross-border communication strategies.

Towards transboundary Water-Energy-Food-Ecosystem Nexus governance: a comparative governance assessment of the Lielupe and Mesta-Nestos river basins

ABSTRACT In recent years, the conceptualization and application of the WEF and later WEFE nexus in science, policy and practice has progressed significantly. Despite the transboundary nature of sustainability and WEFE nexus issues, research on WEFE nexus governance in a transboundary context is less developed. WEFE nexus governance refers to societal decision-making to address challenges related to goals, actors and actor networks, scales, institutions and resources. In this paper, we explore the governance challenges encountered when implementing WEFE nexus governance in a transboundary setting. To identify these challenges in practice, we conducted a WEFE nexus governance and policy coherence assessment in two transboundary case studies: the Lielupe river basin and Mesta-Nestos river basin. Our analysis shows that in both cases the governance arrangements are restrictive towards WEFE nexus governance. Based on the factors contributing to the degree of restrictiveness, we identify four key conditions to overcome the transboundary governance challenges: (1) awareness of WEFE nexus interlinkages at all governmental levels; (2) local cross-border and sectoral communication and trust; (3) addressing issues at the appropriate level; and (4) adequate resources and natural resource monitoring across sectors. These conditions lead to recommendations to proceed towards more integrated approaches to transboundary WEFE nexus governance.

Bibliographic Culture as a Factor of Security of Trusted Public Internet

The article deals with the problem of security of search in modern public computer-network resources of reliable, complete sources, their qualitative bibliographic description. The relevance is due to the “digital transformation”, the rapid spread of computer-network technologies since the 2010s to all sectors, as well as everyday life; a sharp and significant increase in the number and variety of electronic databases (libraries); turning the majority of humanity into daily active users. Objective international and national diseases of growth of standardization, streamlining, structuring of databases, development of indexing systems and search public network services, means of verification of electronic documents have manifested themselves.Since 2014 and even later from 2022, the problem was exacerbated by the reduction of international cooperation in computer-network technologies, anti-Russian sanctions of unfriendly countries, violation of Russian legislation by global digital corporations, leapfrogging strengthening of cybercrime and information confrontation in the Internet. The possibilities of attackers who, by exploiting vulnerabilities, reduced the access of mass users to reliable electronic documents in cross-border Internet communications increased. The opportunities caused by the relativistic understanding of truth, fabrication and broadcasting of falsified information, fake news, disinformation, use of new means of “social engineering” (fraud, manipulation of consciousness) that threaten citizens and national interests of Russia have increased.The novelty of the study lies in the integrated application of theoretical and cultural gnoseology (culture of cognition) and methodology of information security (countering deliberate attempts to mislead). The comparative analysis revealed significant differences between Russian state electronic libraries, document management systems, registers and services and non-state, as well as foreign public Internet resources and services. The result of the study is the conclusion about the importance of the prevalence of essential interests of mass users of Russian public libraries and electronic services. Recommendations on the preferability of applying this experience in the creation and modernization of Russian public non-state digital databases, libraries, services, as well as the development of standardization on its basis are formulated.

Research on Optimization Measures for Cross cultural Communication in Multinational

With the rapid advancement of global economic integration, many domestic enterprises are actively carrying out international operations from a global perspective to explore sustainable development paths. In this context, achieving efficient cross-cultural communication is particularly crucial for enterprises. Considering the complexity of different language environments, explore in depth the differentiated communication strategies that should be adopted in different language environments. Further analyze the various problems, challenges, and influencing factors encountered by enterprises in cross-border communication, and propose corresponding solutions and response modes for these problems and challenges. These discussions aim to help companies better adapt to the globalized business environment and achieve effective cross-cultural communication and exchange.

Breaking through the "Tower of Babel": Exploratory Research on the International Communication Practice of Artificial Intelligence Generating News

With the deepening influence of artificial intelligence on the production mode of news and the increasing application of technological innovation in cross-border communication, this study found that artificial intelligence can solve the communication dilemma of language in cross-cultural communication revealed in the myth of the Tower of Babel through language translation and empathetic communication strategies. The literature review section introduces the basic concepts of cross-cultural empathy communication and the practical application of artificial intelligence-generated news in international communication. Multiple case studies were used in the research method, based on the specific practices of major media outlets including Xinhua News Agency, People's Daily, China Central Television, Associated Press, New York Times, and CBS in the application of intelligent technology. The research results indicate that the application of intelligent technology in the news production process has significantly improved work efficiency and promoted innovation in news production models at three levels: technical logic, media logic, and capital logic. The conclusion drawn from this article is that the deep involvement of generative artificial intelligence technology in the news production process can help build a new production mechanism that balances efficiency and responsibility and promotes the comprehensive improvement of efficiency and quality in cross-cultural communication. Future research will continue to focus on the empirical application of intelligent technology in news production, further optimizing news production models, and providing new perspectives and methods for developing the media industry.

French Language Integration and Security Dynamics on Nigerian Borders

This research explores the multifaceted relationship between the integration of the French language and its impact on the security dynamics along Nigerian borders. The study delves into the historical, cultural, and linguistic dimensions of French language adoption in Nigeria, examining how this integration influences diplomatic ties, cross-border communication, and regional cooperation. Furthermore, the research investigates the security implications stemming from linguistic interactions, considering factors such as information exchange, intelligence sharing, and collaborative efforts between Nigeria and neighboring Francophone countries. Through a comprehensive analysis, the study aims to provide insights into the evolving landscape of language integration and its role in shaping the security dynamics within the geopolitical context of Nigerian border regions. The findings contribute to a better understanding of the complex interplay between language, diplomacy, and security, offering valuable perspectives for policymakers, scholars, and practitioners involved in regional cooperation and conflict resolution. Keywords: Security, Border, French Language, Integration

SOCIO-CULTURAL NETWORK AND COMMUNICATION BETWEEN MISHING AND ADI COMMUNITIES IN BORDER AREAS OF ASSAM AND ARUNACHAL PRADESH

Borders play a fundamental role in defining state territories, shaping geopolitical dynamics, and influencing interactions between borderland communities. Anthropologists view border regions as crucial sites for exploring sociocultural processes emerging from state territorialization, local social organization, and individual agency. These areas reveal how people encounter, reinforce, and subvert political boundaries in everyday practices. Border existence fosters activities like small-scale trade, tourism, and cultural exchanges, facilitating daily interactions and symbolic identity constructions. Despite different traditions and practices separated by borders, these interactions shape ways of living and thinking. Numerous studies on India's social and cultural networks focus on single linguistic zones, neglecting cross-border socio-cultural communication. Assam and Arunachal Pradesh share an 804.10 sq. km border, presenting a unique context where the border is a site of social contact, composite cultures, and co-existence. This study examines inter-ethnic communication and cultural exchange between the Mishing and Adi communities along the Assam-Arunachal Pradesh border. It investigates cross-border interactions, providing insights into socio-cultural networks that operate differently within single areas. This research aims to illuminate how these borderland communities navigate and negotiate cultural identities and social relations amidst complex border dynamics.

The Influence of Social Media on the Cognition of Chinese Students in Malaysia

Malaysia is currently one of the most popular study destinations for overseas Chinese students. At the same time, due to global educational status and better media technology facilities, including social media, more Chinese students tend to live or study abroad. However, the different patterns of social media at home and abroad have created a cognitive gap among overseas Chinese students in Malaysia. Qualitative in-depth interviews and Focus group discussions with more than a dozen overseas Chinese students studying in Malaysia showed that social media use has multiple impacts and aids in structuring learning, lifestyle influences, and the relationship between social media use and cognitive formation. The findings suggest that China’s local social media has been identified as a widespread use by overseas Chinese students for cross-border daily interpersonal communication. It not only helps to construct the lifestyle of overseas Chinese students, but also helps maintain their social perception as “Chinese” by generating the image of home.

Research on Cross Border Marketing Strategies for International Brands in the Chinese Market

The revenue and profit of the luxury goods industry have been increasing continuously in recent years. Growth continues even during COVID-19. This paper adopts literature review method, takes international luxury brands as the research object, and studies the marketing strategies of luxury brands. Starting from macro environmental analysis, it analyzes the cross-border marketing environment of International luxury brands and then points out the shortcomings of their cross-border marketing, including cross-border neglect of innovation depth, Poor choice of co-branding, and a lack of systematic channel cross-border. Finally, some improvement suggestions are put forward for the cross-border marketing of international luxury brands. Luxury brands should dig out the brand connotation of cross-border culture, expand the diversified operation of cross-border channels, and enhance the effectiveness of cross-border marketing communication. This can increase the added value of the brand, increase brand awareness, and attract more potential consumers.

HISTORICAL EVOLUTION OF IT TERMINOLOGY AND ITS FURTHER DEVELOPMENT

The article examines the peculiarities of the evolution of the IT (Information Technology) language and its interaction with the environment, which is manifested by the constant appearance of new words and expressions that arise when describing technological phenomena. The study employs historical, linguistic, and cultural analyses to provide insights into the evolution of IT terminology. The historical evolution of IT terminology traces the dynamic progress of technology. Beginning with borrowed mathematical terms like "algorithm" from the work of Persian mathematician al-Khwārizmī, IT terminology has continually adapted to embrace new concepts. Charles Babbage's analytical engine introduced "punch cards" and "mechanical levers" as precursors to modern IT vocabulary. The ENIAC era expanded it to include "circuit," "transistor," and "byte." Software development contributed "bug," and the rise of personal computers brought "desktop" and "mouse." The internet era ushered in terms like "email" and "browser," while the mobile age introduced "apps" and "WiFi." The 21st century witnessed the emergence of "tweet," "neural networks," "deep learning," and "machine learning," reshaping technology and industries. Immersive technologies brought "virtual reality" and "augmented reality," while decentralized systems introduced "blockchain" and "cryptocurrency," revolutionizing finance. Standardization of IT terminology has become crucial for clear cross-border communication, led by organizations like the Internet Engineering Task Force (IETF). Looking forward, the IT lexicon will expand with terms related to quantum computing, biotechnology integration, and emerging technologies. In conclusion, IT terminology reflects adaptability in the digital age, ensuring precise communication in an ever-changing technological landscape.

Conceptualization of DIANA Economy and Global RPM Analysis: Differences in Digitalization Levels of Countries

The economics of globalization are changing due to digitization. The increasing global scope of digital platforms is lowering the cost of cross-border communications, allowing companies to connect with customers and suppliers across borders. This leads to the emergence of new competitors from anywhere in the world, increasing competition within an industry. The main objective of this research was to conduct an analysis of the DIANA Economy and Global RPM and to examine the various definitions and concepts of measuring the digital and analog economies in a comprehensive approach. Furthermore, this study analyzes and ranks the changes that countries around the globe have seen in their digital competitiveness, presenting the foundations of analog and digital economies and refining their definitions. Based on the results, most countries, 41 out of 60, are analog and anatal, which implies that they rely on an analog economy and need to develop digitalization strategies to transition from analog to digital. By providing rankings, policy implications, and strategies tailored to different population categories, it offers a roadmap for countries and businesses seeking to thrive in an increasingly digitalized world.

Analysis of the Current Situation and Countermeasures of Cross-border Communication of Chinese Medicine Culture in the Context of Big Data

Abstract This paper firstly analyzes the problems of poor effect and translation recognition effect of cross-border communication of Chinese medicine culture. And countermeasures are proposed according to the current situation, and the LDA text model is introduced. Secondly, the LDA model is improved, the method of changing the rate according to the number of topic transfers is applied, and the topic distribution is updated according to the number. Then the functional and holistic framework of the platform is structured to build a cross-border communication platform for TCM culture. Finally, the recognition rate of the improved TD-LDA model is analyzed experimentally, and the recognition rate is improved from 67% to 84% when the number of test sets is below 1000. For the reliability test analysis of the TCM culture platform communication effect, the standard path coefficient SRW from ZYX to TEA is 0.642, t=12.763, p<0.001. The study indicates that the precision of TCM culture platform communication has a positive effect on the cognitive efficacy of TCM communication.

Cross-border collaboration and capacity-building for improved health emergency response planning in Southern Africa

Background Many countries were ill prepared for the COVID-19 pandemic and the sudden border closures introduced to stem contagion. To address this planning and response gap, Health Systems Trust and the US Centers for Disease Control and Prevention’s Division of Global Migration and Quarantine jointly implemented a capacity-building project among eight Southern African countries during 2022. The intention was to strengthen collaboration among the countries in implementing public health emergency response strategies. Shared analysis of cross-border movement patterns, and building neighbouring countries’ capacity to identify priority areas for such response planning, strengthened relationships for communicating health risks and events. Approach This chapter presents findings from project participants’ perspectives on whether and how the project supported improved regional collaboration for emergency responses to public health events, and their perceptions of how the project strengthened their border health systems. Country delegates were convened in multi-sectoral regional and sub-regional meetings and workshops to facilitate cross-border public health information-sharing and co-ordination, and to align surveillance for emergency preparedness and response. They drafted procedures to: strengthen cross-border and multi-sectoral communication; prioritise points of entry for cross-border co-ordination; map population movement patterns; and identify national and regional border health priorities. Training focused on points of entry to enhance planning for future disease outbreaks by introducing the Population Connectivity Across Borders Toolkit for analysing population movement data to guide the design of public health interventions. Conclusions Collaboration with global and regional institutions strengthened the countries’ ability to comply with International Health Regulations in responding to communicable disease outbreaks. The outcomes indicate that sustained engagement, refinement of standard operating procedures, and multilateral agreements that ensure balancing of country priorities with global health requirements, can be achieved. Continued analysis of and reflection on country work plans are needed to assess similarities and differences in priority identification, which will guide future training and development of regional strategies to build stronger border health systems.

Digital Sustainability of Intangible Cultural Heritage: The Example of the “Wu Leno” Weaving Technique in Suzhou, China

Digital technology can be used to enable the living preservation and heritage innovation of the intangible cultural heritage of Chinese traditional textile skills for sustainable development. Taking the “Wu Leno” weaving technique in Suzhou as the research object, we first elaborated on the origin, development, and evolution of “Wu Leno” through documentary research and case study methods. Second, considering the inheritance of the Leno weaving technique, we used digital technology to establish the pattern. The study showed that a digital database and virtual reality technology can be used to build a loom model and create a simulation library to realize innovative applications and interactive experiences in apparel design. The study also showed that the digital database and the interactive technology of virtual reality can provide practical pathways and explore experiences for the preservation, inheritance, cross-border communication, and sustainable innovation development of Suzhou “Wu Leno” weaving techniques in modern times.

Viruses don't need a passport to affect labor markets – findings from a Polish-German study on combating unemployment during the COVID-19 pandemic

Labor markets have been strongly affected by the COVID-19 crisis. Much empirical evidence exists on how they operated since the COVID-19 outbreak, illustrated predominantly by public statistics. However, there is limited primary research on labor market stakeholders who experienced significant changes in border regions. The aim of this study is to explore the perceptions and experiences of labor market experts, especially entrepreneurs, regarding labor market functioning in border regions of Poland and Germany after the COVID-19 outbreak. The main focus has been put on examining how the COVID-19 crisis affected enterprises in terms of employment and how the labor market stakeholders assessed mitigation measures undertaken in the border regions. The study utilizes a mix-method approach. Primary data have been gathered through an online questionnaire targeted at entrepreneurs and labor officers in Germany. Next, a qualitative descriptive study design has been developed, involving one-on-one interviews and focused discussions. The analysis revealed several positive and negative consequences of the COVID-19 pandemic on the functioning of the labor market in border regions. The study explored differences in the management of the unemployment crisis in Poland and Germany in measures undertaken to mitigate the negative impact of the pandemic. Crucial issues, such as cross-border cooperation and communication have also been discussed. The study highlights the role of labor market stakeholders’ perceptions and experiences in defining future cross-border joint preparatory plans and strategies to combat potential threats and unpredictable situations. The findings of the study revealed that there is a strong need to establish cross-border cooperation in terms of tackling unemployment. It has also been indicated that border regions need an approach to combating crises such as pandemics that differs from that of other interior regions. That highlights the importance of joint security policy adaptations and the need to develop joint

Cross-border Communications

In this essay, we set out to explore the ways in which our approaches and assumptions around internationalisation, and the experiences of international students, have been challenged. Drawing on our experiences as academics through the transitioning times over the last two years, we have chosen to approach this through a series of reflections on four themes: university as an imagined community, globalisation, home not as a metaphor, and a journey toward humility. Through this essay, we invite discussions on these topics to foster excellence in teaching and learning internationalisation in the higher education sector.

Maintaining Cross-Border Cargo Movements Between Jordan and Saudi Arabia During the COVID-19 Pandemic.

One of Jordan's essential border crossings, the Al-Omari border crossing, is 1 of 3 land crossings between Jordan and Saudi Arabia and is located 160 km west of the capital city of Amman. Given its economic importance and essential role in the functioning of food supply networks across the region, Jordan undertook evidence-driven actions to keep the border crossing safely open during the initial phase of the COVID-19 pandemic. Cross-border coordination and collaboration, specifically with international contact tracing and case management, have been critical elements of Jordan's response. While several bottlenecks and delays led to documented clusters of infections among truck drivers, this case study illustrates the use of evidence to mitigate disease exposure and spread. Plans to manage public health threats need to consider sustainable strengthened surveillance and laboratory capacities coupled with efficient cross-border communication and coordination plans implemented across multiple sectors engaged in cross-country health.

Motivation as an Axiological Factor in Learning Chinese.

Motivation and a positive attitude play a decisive role in learning any foreign language. This study aims to investigate the motivation behind learning Chinese language in Central Asia and Russia and to identify the main problems related to mastering this language in those countries. The study draws on an anonymous questionnaire survey involving students and multiple oral interviews with Chinese language learners and teachers. The information was collected and analyzed manually by the researchers. The resulting statistical data was generated in Microsoft Excel and then presented as charts and tables. Through a student survey and teacher interviews, the study identified the long-term and short-term motivators for learning Chinese language, namely study (5%), cultural interest (7%), friendship (15%), cross-border communication (20%), travel intentions (25%), and greater employment opportunities (28%). The most common reason for learning the language was a desire to work in China (28%), and the least popular one was to study there (5%). Teachers defined motivation as a major challenge in teaching Chinese language (79%). According to teachers, learners with low motivation and unmotivated individuals are hardly responding to what happens in the classroom. The results of the study may be used as a platform for further research in education, teaching, psychology and linguistics.

Multidisciplinary Educational Design Framework to Facilitate Cross-Boundary Educational Design

The development of multidisciplinary education requires people to communicate, learn, and design beyond the boundaries of their own domains. In this research, an education design framework is developed to facilitate and support university teachers in multidisciplinary educational design. In addition, it serves as an aid to potentially transform domain-specific action-oriented knowledge into domain-integrated action-oriented knowledge by supporting knowledge co-construction across domain boundaries. The educational design framework, grounded in seamless and hybrid learning paradigms and theory on wicked problem solving, is being developed in a design-oriented educational research. This resulted in a multidisciplinary educational design game, which aims to facilitate cross-border communication, knowledge co-construction, and educational design processes during multidisciplinary educational design and improve the quality of the resulting multidisciplinary educational design.