Fashion Creativity Research Articles

Expanding Fashion Creativity through Jute and Shredded Waste Fabric Concept

Purpose: This study explores the practice of reuse and recycling in the fashion world, specifically focusing on producing fashionable garments using jute and shredded fabric. The purpose is to address environmental challenges while creating aesthetically pleasing products. Design/Methodology/Approach: The study employs a studio-based practice approach, where jute and shredded fabric pieces are carefully reused and recycled to create garments for runway exhibitions. The creative-reuse flow model is utilised in the creative process, incorporating dyeing and tuck-in as embellishing techniques. Research Limitation: This study is limited to using jute and shredded fabric pieces in garment production. However, further research could explore the application of other recycled materials and their impact on the fashion industry. Findings: The findings from the production process reveal that achieving the actual colour (black) through dyeing was challenging due to the raw nature of the jute material. This study addresses environmental challenges associated with producing fashionable products by promoting reuse and recycling in fashion. It highlights the potential for sustainable practices in the industry and encourages audience appreciation for recycled fashion garments. Practical Implication: Utilising shredded fabric pieces and jute in garment production reduces textile waste, diverting tons of discarded clothing from landfills. This promotes a circular fashion economy where materials are reused instead of discarded. Social Implication: This study addresses environmental challenges associated with producing fashionable products by promoting reuse and recycling in fashion. It highlights the potential for sustainable practices in the industry and encourages audience appreciation for recycled fashion garments. Originality/Value: This study offers a unique approach to garment production by combining the concepts of reuse, recycling, and aesthetics in fashion. It provides insights into the creative process and demonstrates the potential for environmentally friendly practices in the industry.

Towards enhanced creativity in fashion: integrating generative models with hybrid intelligence.

This study explores the role and potential of large language models (LLMs) and generative intelligence in the fashion industry. These technologies are reshaping traditional methods of design, production, and retail, leading to innovation, product personalization, and enhanced customer interaction. Our research analyzes the current applications and limitations of LLMs in fashion, identifying challenges such as the need for better spatial understanding and design detail processing. We propose a hybrid intelligence approach to address these issues. We find that while LLMs offer significant potential, their integration into fashion workflows requires improvements in understanding spatial parameters and creating tools for iterative design. Future research should focus on overcoming these limitations and developing hybrid intelligence solutions to maximize the potential of LLMs in the fashion industry.

Can you be unique by wearing fast fashion? Exploring South African contemporary female consumers’ creative behaviour towards fast fashion uniqueness

Contemporary female consumers manage their appearance through current fashion trends and styles. The desire to be unique drives consumers to develop appearances that are perceived to differentiate them from others. In a world where fast fashion delivers multiple copies of one fashion item, it is difficult to imagine if fast fashion could deliver a unique appearance. Little research has considered the possibility of achieving fast fashion uniqueness. The behaviour of South African female consumers and their desire for fast fashion uniqueness as proposed in the theory of the need for uniqueness has also not been researched. The purpose of this study was to determine the meaning of fast fashion uniqueness and the behaviour related to the dimensions of uniqueness. An exploratory descriptive qualitative study was used to determine the fast fashion unique experiences of female fashion shoppers in South Africa. Thematic analysis of electronic individual interviews revealed the meaning of uniqueness manifested through mechanisms of self-expression and design creativity. Contribution to uniqueness theory is expressed through a socially acceptable appearance typified by creative choice counter-conformity behaviour. Unpopular choice counter-conformity behaviour was expressed through precautionary and guarding behaviour. Avoidance of similarity behaviour resulted in similarity acceptance behaviour characterized by helplessness and acceptance of fast fashion duplication, due to the inability to avoid similarity experienced during fast-fashion retail purchases. Coping strategies and avoidance behaviour tactics were applied to avoid fashion similarities. Fashion creativity serves as the mechanism through which contemporary fast fashion consumers achieve fast fashion appearance uniqueness. Fast fashion retailers in South Africa may need to improvise fashion offerings and give consumers alternative appearances to accommodate the creative uniqueness that female consumers are compelled to apply to achieve fast fashion uniqueness.

Activating creativity in fashion shows for innovative fashion Designs Inspired by Traditional Costumes in Saudi Arabia

Activating creativity in fashion shows for innovative fashion Designs Inspired by Traditional Costumes in Saudi Arabia

The Interweaving of Artificial Intelligence in the Fashion Industry

The Interweaving of Artificial Intelligence in the Fashion Industry

Influence of Readiness to Use Technology and Creativity on Task Performance: Perspectives from the Fashion Creative Industry in Bandung City

It cannot be denied that technology is one of the factors driving business competition. Thus, technological preparation is one of the determining factors in winning business competition. In the creative industry sector, fashion requires a high level of creativity. So, it is necessary to prepare employees to use technology that can increase creativity, which has implications for employee work; this study focuses on predicting the construct of technological readiness that impacts employee creativity and its implications for completing employee assignments in the fashion industry sector in Bandung. The 243 respondents involved with the structural equation-PLS model prediction approach showed different results where the overall construct of technological readiness can increase employee creativity and have implications for performance. The research results indicate that efforts are needed to select innovative, easy, comfortable, and safe technology. So it can speed up work productivity. The results of this research cover the gap in previous research, showing that yet to be research has examined the effect of technological readiness and creativity on increasing employee work in the fashion creative industry.

Xxxxxx creativity in fashion shows for innovative fashion Designs Inspired by Traditional Costumes in Saudi Arabia

xxxxxx creativity in fashion shows for innovative fashion Designs Inspired by Traditional Costumes in Saudi Arabia

Imagined possibilities and bodily feelings embedded in personal fashion archives

This article examines the significance of the body and its sensory and embodied aspects associated with a historical milieu and set of practices associated with ‘rave’ subculture and its relationship to fashion creativity. It focuses on a personal fashion archive that documents menswear designed in the late 1990s and early 2000s. Using an autoethnographic approach, the study investigates how the design of the garments in the archive was shaped by ways of experiencing and understanding the body that integrated the embodied experiences of moving and dancing with electronic music, the embodied experience of dressing, and the embodied experiences of designing men’s fashion in the years that followed. While rave and electronic dance music cultures received considerable scholarly attention in the mid- to late 1990s, less attention was devoted to men’s fashion and the interaction between fashion design, embodied experience and the rave sensoria. Moreover, while this study lays at the intersection rave and electronic dance music culture, fashion and design, all of which are understood to have European and North American origins, the article considers the way those practices took a unique shape within an Australian context. The contribution aims to provide insight into fashion as part of situated and embodied practices, that take place in local milieus, and the way fashion creativity can be understood not as surface ‘ripples’ moving out from global fashion centres or trickle-down versions of ‘authentic’ fashion developed elsewhere, but as fashion creativity, shaped by global forces, energies, and technologies, and embodied and enacted via local manifestations.

Retracted: Development Mode of Recreation Belt around the City: Ecological Authenticity or Fashion Creativity?

[This retracts the article DOI: 10.1155/2022/9292668.].

Making wardrobe space: The sustainable potential of minimalist‐inspired fashion challenges

AbstractMinimalist fashion has become a key element of the wider minimalist movement that promotes reducing one's wardrobe space to a bare minimum of essential items (or a ‘capsule wardrobe’) with few, quality items that coordinate. Minimalist‐inspired ‘fashion challenges’, in which participants are challenged to only wear a certain number of garments over a certain time period, have also gained increasing momentum, particularly in the USA and the UK. This study considers ‘Project 333’ (in which participants must only wear 33 items of clothes over a three‐month period), and the ‘Six Items Challenge’ (which requires participants to only wear six garments over 6 weeks), to explore their potential to encourage sustainable fashion (non‐)consumption. This is achieved via an analysis of 20 blog posts of individuals reflecting on their own participation in the two challenges and an auto‐ethnography of my own participation in the Six Items Challenge. The research reveals that while just over half of participants mentioned sustainability as a motivation or outcome of their participation in a fashion challenge, the challenges' focus on garment reduction, re‐use, repair, and not shopping while partaking in them, renders them sustainability driven in practice. Almost all challenges also mentioned personal benefits of conducting a fashion challenge (such as money and time saved plus greater fashion creativity), which could be seen as a helpful way in which to encourage their uptake. However, the paper also considers the idealisation of ‘perfect’ minimalist wardrobe spaces and subsequent fashioned identities and issues regarding who has the pecuniary means to embrace the quality over quantity narrative of the challenges. The paper therefore concludes that fashion challenges do have the potential to encourage more sustainable fashion practices, but they simultaneously raise tensions regarding idealised minimalist fashioned identities.

Computer Vision in Fashion Trend Analysis and Applications

Computer vision is a field of artificial intelligence that allows computers to derive relevant information from visual inputs and take actions accordingly. In this paper, we will study the involvement of computer vision in fashion trend analysis and its applications. We begin by understanding the general context of computer vision. We will then discuss the role that computer vision plays in the fashion industry. We will move on to see how over time, computer vision has solved and is still advancing in visual search, fashion style and trend analysis, fashion style compatibility, fashion forecasting, and fashion creativity in the order of increasing complexity. Then, we will discuss the significance of computer vision in the current complex tasks of fashion style analysis, fashion recommendations, and fashion forecasting, while reviewing some of their existing deep learning methodologies. We will then discuss the significance of deep learning in today’s approach to solving fashion trend analysis problems. Finally, we will overview the future directions of computer vision, leading us to a novel concept of fashion creativity that still requires further future study to solve potential tasks like cultural inclusivity in the fashion sphere.

Development Mode of Recreation Belt around the City: Ecological Authenticity or Fashion Creativity?

The recreational belt around the city has low population density, good ecological environment, and rich natural and cultural landscapes, which can meet the tourism needs of urban residents to get close to nature and experience culture. Particularly in today's increasingly normal epidemic prevention and control, outing and microtourism have become the first choice of urban public tourism and an important part of rural tourism development. In the process of developing rural tourism, there are two distinct voices: one is to pay attention to the local complex and strive to let people “see mountains and water and remember nostalgia.” In the era of cultural tourism integration, we should promote rural tourism with culture, highlight rural culture with rural tourism, and give full play to the bridge between cultural tourism and rural cultural innovation. In view of this situation, this paper discusses the theme orientation of the advanced development of the recreational belt around the city through three studies. In Study 1, tourists' perceptions of local complex and rural cultural creation were compared through field investigation. In Study 2, brand trust was used as a calibration variable to further test the robustness of the conclusion. Study 3 analyzed the “distortion” mechanism of rural cultural creation and tested the intermediary effect of psychological distance. At the same time, it discusses the evolution model of the recreational space system around the city. The development of recreation space shows that the recreation space around the city is the product of the agglomeration of population and economic activities, and its occurrence and development process is closely related to the expansion of urban space and the change of human living space. This paper analyzes the spatial process of the development of recreation around the city, focuses on the types of recreation space that continue to appear in the development and evolution of modern recreation space, and then tries to find the context of the gradual development and evolution of recreation around the city with the process of urbanization and excavate the organic connection between the recreational space and the city and its surrounding areas in the process of development and evolution. It is found that (1) tourists' perception of local culture is further distorted, which leads to a further reduction in tourists' perception of “local culture” and “recreation,” and (2) the increase in psychological distance is the key psychological mechanism for tourists to perceive “lost property.”

Observing creativity in fashion: implications for copyright

Observing creativity in fashion: implications for copyright

Class and creativity in fashion education: A comparison of the pedagogies of making and design at British technical schools and art and design schools, 1870s‐1950s

Discourses of creativity play a crucial role in shaping cultural perceptions of what constitutes creative labour, who performs it and where it is located. This article explores the historical role that businesses, policy-makers and education providers played as co-producers of discourses about creativity in British fashion and textile design education. Beginning with the emergence of new vocational courses for textile design and manufacture in the 1870s, it traces how the language used to describe conceptions of creativity evolved in relation to educational provision for textiles, dressmaking and, later, fashion over the first half of the twentieth century. During this period, creativity became associated with labour related to designing fashion and textile goods ‐ such as illustration ‐ rather than the labour of making them. This shift resulted from the establishment of fashion and textile design as respected courses within art and design schools, which backed the ideal of a professional designer. It was implemented at the expense of, and with the effect of undermining the creative labour of staff and students in vocational trade schools. As a result, this article challenges the idea that the development of fashion and textile design courses in art and design schools democratized the creative labour of design in the British fashion industry by opening opportunities for the middle-classes. Rather, it finds that discourses around creative labour worked to exclude the creativity of the predominantly working-class students at technical schools, with long-term implications for the relationship between socio-economic status and access to the creative industries.

A Funky-Formal Fashion Collection: Struggling for a Creative Concept in HUGO BOSS

In this case study, we follow a group of five young talented fashion designers in HUGO BOSS charged with creating a new concept for the brand BOSS Orange. The concept is to be neither formal nor funky but, precisely, funky-formal. Based on ethnographic fieldwork among these designers, the case describes in detail how the initial idea of a funky-formal fashion collection gradually grows into a more concrete creative concept for such a collection. In particular, it shows how the designers struggle to get to know the HUGO BOSS brands, to become truly inspired, to generate a compelling concept and, finally, to make a decision between competing concepts. These processes involve not just the talented designers but also, and not least, the Creative Director of BOSS Orange, making it evident how creativity in fashion is by no means an individual idiosyncrasy but rather a social phenomenon.

AESTHETIC VALUES SUFISM IN FORMING OF THE SOLIDARITY IN URBAN COMMUNITY

Sufisme have long been rooted in some groups of Indonesian society. One thing that is unique to the Sufi community in metropolitan cities in Indonesia is that its adherents are not only Muslims but also non-Muslims. Research conducted by the researcher intends to examine the existence of Sufism in the urban community environment, the researcher also examines the aesthetic values of Sufism which are the attraction of urban society to follow Sufi teachings, and researchers conduct research on the solidarity of the community formed in urban communities in Indonesia . The location of this research is in the capital city of Indonesia, Jakarta. This study uses a type of phenomenological (qualitative) research method. Extracting field data using interview, observation, and documentation techniques. The results of the study explain that the teachings of Sufism still exist in urban communities that are in the midst of the life of the metropolitan city of Jakarta, Indonesia. The Sufism community that teaches Sufi teachings can be accepted by most urban communities. One of the driving factors that makes urban society to study the teachings of Sufism is the aesthetic value of Sufism, besides that the Sufism teachings are built in creating community solidarity among urban communities who are very heterogeneous in their socio-cultural background. Sufism aesthetic values can be obtained by adherents through various religiosity activities (dhikr, praying, preaching and shalawat) and the arts of Sufism (music, songs, dances, fashion creativity).

Co-designing expressive textile arts: student advancements in service-learning

This study aims to find out the impact of expressive textile arts practice in co-design process on undergraduate students after taking a series of co-design textile arts and fashion creativity workshops from the service learning subject, “Community Engagement through Expressive Textile Arts and Fashion” offered by the Hong Kong Polytechnic University in 2018and 2019. A total of 38 prototypes had been jointly created by ex-mentally ill persons, people with intellectual disabilities, subject lecturers and undergraduate students during the co-design workshops in these two cohorts. Concepts of ex-mentally ill persons and people with intellectual disabilities in the community, expressive arts therapy, textile arts, expressive textile arts and service-learning subject were introduced in this subject. In the co-design process, students were expected to gain new knowledge and skills after they participated in the lectures, seminars, workshops and mini fashion show of the service-learning subject. In this study, quantitative research method was used to explore the impacts of co-design process on students practicing expressive textile arts with their service recipients. For the results, positive impacts are found on students regard to their participation in this service-learning subject. The main advancements include empowerment and enhancement of community engagement.

CARNIVAL FASHION CREATIVITY AT MALANG FLOWER CARNIVAL (MFC)

Malang Flower Carnaval (MFC) which has worldwide, the results of the creation of these activities have been staged in various countries in the world. MFC has successfully entered the COE (Calender of Event) of the Indonesian Ministry of Tourism 3 times. The existence of this event supports and strengthens the predicate of Malang City as a Creative City in Indonesia. This success is interesting to do a study of how the fashion creativity that has been created from the MFC. This study uses a qualitative approach specifically Roland Barthes's fashion function theory and Edmund Burke Feldman's function theory of art. The results of the study showed that the creativity of the carnival dress appeared in the visualization of the shape of hair such as temples, gold ornaments, ornamental elements, and body gestures that symbolized the beauty of local dance. In addition, the carnival costumes can be a representation of local culture as an idea of creation. Implementation of a fashion carnival can encourage community creativity which ultimately increases public welfare.

패션 크리에이티브 디렉터 변화에 따른 디자인 연관 이슈 비교 : 구찌 컬렉션에 대한 소셜미디어 게시글 분석을 중심으로

패션 크리에이티브 디렉터 변화에 따른 디자인 연관 이슈 비교 : 구찌 컬렉션에 대한 소셜미디어 게시글 분석을 중심으로

Analyzing Visual Metaphor and Metonymy to Understand Creativity in Fashion.

The role of figurative language such as metaphor and metonymy in creativity has been studied in cognitive linguistics. These methods can also be applied to analyze non-linguistic data such as pictures and gestures. In this paper, we analyze fashion design by focusing on visual metaphor and metonymy. The nature of creativity in fashion design has not been fully studied from a cognitive perspective compared to other related fields such as art. We especially focus on fashion design as a communication tool between the designer and audience in conveying a designer’s image of human beings. Photos from two fashion shows were analyzed. We carried out an experiment to compare how human images in two shows are interpreted by those who are familiar with fashion and those who are not. We obtained three results: (1) As far as figurative (metaphorical and metonymic) interpretations of human images are concerned, two groups with different levels of familiarity with fashion had significantly different patterns of responses to two shows. (2) For the non-figurative interpretations (such as physical or personal attributes), no significant difference in the pattern of response to the show was observed between the two groups. However, the participants as a whole responded to the two shows differently. (3) In addition, for the non-figurative interpretations, the fashion experts found significantly more attributes in human images than the other group. The results show that the analysis of figurative interpretations is effective in understanding how familiarity with fashion affects the mode of seeing fashion shows.