Entrepreneurs In Creative Industries Research Articles

Role of "Business Model Canvas" (BMC) In Improving Omzet, Comparative Analysis Approach of Beginner Enterpreneurs in the Field of Creative Economy

An established business must first have a comprehensive plan, including a vision, mission, and goals to be achieved, including increasing turnover and profits and then be able to map out what the company wants and needs with its resources. BMC Strategic Planning (BMC) is a business plan model that explains goals, capital, and efforts to achieve your goals comprehensively. This planning strategy effectively minimizes failure because all risks have been mapped. In some startups, formulating a BMC is a necessity, considering that most startup companies have a risk of failure in the first 5 years. Therefore, this research wants to see the extent of BMC's role in increasing the turnover of novice entrepreneurs in creative industries that have been established for 5 years by comparing turnover before and after using BMC for 3 consecutive years. The results show that the application of BMC to budding entrepreneurs in the creative economy sector has increased their turnover by 22.82% compared to before using BMC. The highest increase in turnover was in the culinary sector, reaching 26.36%, followed by F&B at 25.05%, fashion at 23.9%, and beverages at 22.74%. The BMC elements are dominant because they prioritize the quality of taste (food and drinks) as well as the quality of packaging and clothing design, key activities, and key partners to build value propositions, then supported by accurate market segmentation and customer relationships followed by intensive promotion (Channel) so that a revenue stream occurs, in the form of increased sales (Omzet).

Performance recovery of creative sector industries: strengthening management literacy and digital business innovation

This study examined the effect of strengthening management literacy on digital business innovation and accelerating performance recovery and examined the impact of digital business innovation on accelerating performance recovery. This study is explanative/associative research accompanied by hypothesis testing. The unit of analysis in this study was creative industry entrepreneurs, with a total population of 354. Sampling in this study used purposive sampling with specific criteria and obtained 194 as a sample size, after which they were referred to as respondents. Path analysis results show that strengthening management literacy directly and significantly influences digital business innovation and accelerates performance recovery; digital business innovation directly and substantially influences the acceleration of performance recovery in the creative industry sector. The findings of this study indicate that strengthening management literacy, which is carried out in a structured and massive manner, will encourage innovative behavior in implementing digital business. Digital business innovation will spur business activities to become more effective, because they are not limited by space and time.

Community of Women Enterpreneurs: The Role of Competitive Advantage in Improving Marketing Performance

The research aims to empirically analyze the influence of digital marketing on marketing performance with product competitive advantage as a mediating variable in the community of women creative industry entrepreneurs in Pedurungan District, Semarang City. The research sample used was 117 people obtained using the census method sampling technique. Data collection was carried out by survey using a questionnaire. The relationship model between variables will be analyzed using path analysis through the SPSS version 26 program. Based on the test results, the results show that digital marketing has a significant and positive effect on marketing performance and competitive advantage as a mediating variable capable of mediating the influence of digital marketing on marketing performance in the community of industrial women entrepreneurs. creative in Pedurungan District, Semarang City.

Pemberdayaan dan Partisipasi Perempuan Pengusaha Kecil Industri Kreatif Berorientasi Peningkatan Kinerja Pemasaran Berbasis Orientasi Pasar

The aim of this study is to empirically analyze the effect of market orientation on marketing performance with product innovation as a mediating variable for women small entrepreneurs in creative industries in Pedurungan District, Semarang City. The research sample used was 117 people obtained by the census method. The relationship model between variables will be analyzed using path analysis (SPSS'26). Based on the test results, it was found that market orientation and product innovation had a significant and positive effect on marketing performance for women small entrepreneurs in creative industries in Pedurungan District, Semarang City. and Product innovation as a mediating variable was able to mediate the effect of market orientation on marketing performance for women entrepreneurs in small creative industries in Pedurungan District, Semarang City.

Human capital competitiveness model in the digital era of craft creative industry entrepreneurs

Human capital competitiveness model in the digital era of craft creative industry entrepreneurs

The Effect of Entrepreneurial Orientation and Dynamic Capability on Business Performance in Creative Industry: Mediating Role of Innovativeness Product Advantage

Purpose: This study aims to analyze the effect of entrepreneurial orientation and dynamic capabilities on the innovativeness product advantage, the influence of entrepreneurial orientation and dynamic capabilities on the business performance of the creative industry, and the effect of innovativeness product advantage on the business performance of creative industries. This study also examines the mediating role of innovativeness product advantage in mediating entrepreneurial orientation and dynamic capabilities on creative industry business performance.
 Design/methodology/approach: The population is creative industry entrepreneurs in the Semarang city. Sample selection was done by purposive sampling method, obtained 150 data were declared eligible for analysis. Data analysis using SEM with IBM SPSS Amos 26.0,0 software tools.
 Findings: The research result showed that the entrepreneurial orientation and dynamic capability have a significant effect on the innovative product advantage and business performance. Another finding indicated that the innovativeness product advantage had an mediating role on the influence of entrepreneurial orientation and dynamic capability toward business performance.
 Research limitation/implications: Despite following scientific principles, the sample limitation is a limitation of this research. Therefore, further research is expected to expand the scope of the research object to obtain more comprehensive results. To generalize the results, future research should include other antecedents, such as intellectual capital and networking.
 Originality/value: This research contributes to the development of resource-based theory by providing a better understanding of creative business development models. Furthermore, this research proposes the innovativeness product advantage so that the creative industry can compete in the digital era.

Resourceful Behavior in Informal Entrepreneurship Contexts

Resourcefulness is central to entrepreneurship and captures both the simultaneous pursuit of opportunities and mobilization of resources regardless of the entrepreneur’s control. In this research, we explore how entrepreneurs in the post-USSR country - Kazakhstan navigate the complexity of starting and developing businesses without regard to resources they currently control. By engaging with 84 entrepreneurs in creative industries and analyzing in detail how founders of eight ventures develop their businesses in Kazakhstan, we explore how informality influences resourcefulness in emerging countries. Our analysis reveals three types of resourceful behavior leading to variance in resource mobilization purposes: community-, self-and impact-centered resourcefulness where entrepreneurs are motivated by different pursuits: developing their ventures to support community development, for their own good or for creating impact globally. We enrich the literature by developing further understanding of variations of entrepreneurial resourcefulness in the context of informality.

Analisis Pemilihan Media Promosi UMKM untuk Meningkatkan Volume Penjualan Menggunakan Metode Analytical Hierarchy Process (AHP)

The increase in the number of creative industry entrepreneurs on the scale of UMKMs in Indonesia must be supported by several factors so that these businesses can develop. These factors range from business conditions, environment, facilities, and infrastructure, to technology. In terms of the use of technology, UMKM business actors can use it in various fields including the procurement of raw materials, the production process to the marketing and promotion stages of the products produced. This analysis aims to determine the weight the importance of the criteria to create an element of UMKM sales volume. In addition, it also helps UMKM actors in making decisions in choosing and using which alternative best suits their needs. Based on the results of the analysis of this study, it can be concluded that alternative social media is a priority criterion in increasing the sales volume of UMKM actors. Based on the overall average weight value, the alternative for social media is to expand the market by increasing the intensity of promotions with various social media. Such as WhatsApp Business, Instagram, Facebook, YouTube, and others to increase product sales for UMKM actors.

Inklusi Keuangan pada Industri Kreatif Berskala Mikro Kecil dalam Pengembangan Wilayah Masyarakat Pedesaan di Kota Binjai Provinsi Sumatera Utara

Limited access to finance is a major obstacle in the development of an area, especially rural communities. This study aims to analyze financial inclusion in the Micro Small-Scale Creative Industry towards the development of rural communities in Binjai City. This research uses a qualitative research approach with a case study method. Furthermore, a series of observations and interviews were conducted on the informants through a purposive sampling technique which was further developed through the snowball sampling technique. The results of the study inform that financial inclusion in micro-small-scale creative industries that are managed that are less educated, small-scale, have limited assets and are located in rural areas tend to have limited financing information as well as major obstacles so that the development of rural communities does not increase. The diversity of regional characteristics such as internet access and the use of financial inclusion in the creative industry, especially in obtaining banking information, alternative sources of financing that are more diverse can encourage improvements in the development of rural community areas in Binjai City. This study recommends the importance of education through training and mentoring as well as the use of the internet for Micro Small Scale Creative Industry entrepreneurs in rural Binjai City.

STRATEGIC PRIORITIES OF ENTREPRENEURSHIP IN CREATIVE INDUSTRIES

The article highlights the features and role of creative industries. It is established that the IT sector occupies a significant share in the structure of creative industries, it is the least vulnerable to negative external factors and has significant export potential. The main strategic priorities of entrepreneurship in creative industries are identified.

How university business incubation supports entrepreneurs in technology-based and creative industries: A comparative study

ABSTRACT Business incubators (BIs) provide entrepreneurs with access to critical resources (for example, physical, financial, knowledge, social, legitimacy, and so on) that support venture development. Little is known about how support needs differ between entrepreneurs pursuing technology-based (TB) and creative-industry (CI) opportunities. Yet these differences may affect their ability to benefit from incubation. This is the first comparative study addressing this gap. Focusing on university BIs, our qualitative analysis reveals that TB entrepreneurs benefit from physical capital supporting proof of concept, financial grants, and technical and industry-specific knowledge capital. In contrast, CI entrepreneurs benefit from physical capital supporting product development, financing of smaller-scale projects, and knowledge capital focused on business basics. External legitimacy was more important to TB entrepreneurs, while internal social capital mattered more to CI entrepreneurs. We draw on value creation and capture to explain these differences. The findings have implications for research and practice concerned with incubation and university-based entrepreneurial support.

Investigating women entrepreneurs in creative industries: critical determinants for venture performance

The importance of women’s entrepreneurial role has recently emerged in creative industries (CIs) literature because of the recognition of entrepreneurship as a significant tool for improving employability and enforcement of women artists and creatives. CIs provide a domain for women to build and sustain their economic empowerment by developing skills, finding jobs, working flexibly, achieving work-life balance, and generating income. This study seeks to disclose the predicting role of critical factors of entrepreneurship on women’s venture performance in CIs in Maryland. Drawing on the relevant literature, the study examines simultaneously the effect of a bundle of personal and social factors pertinent to women’s entrepreneurial activities in creatives industries using a survey (n = 138) and structural equation modeling as a methodological tool. The results reveal that entrepreneurial and artistic orientation, networking, and creative personality impact statistically significant women’s venture performance in CIs. Mentoring does not exert a statistically significant impact on women’s venture performance in CIs. The study contributes to entrepreneurship research, women entrepreneurs in CIs, and entrepreneurship for community and economic development. Additionally, its practical contribution is related to knowledge enrichment for community organizations, community developers, and decision-makers to support women entrepreneurs’ venture performance in CIs in their communities.

Beyond the bubble: Will NFTs and digital proof of ownership empower creative industry entrepreneurs?

Non-fungible Tokens (NFTs) are blockchain-enabled cryptographic assets that represent proof-of-ownership for digital objects. The use of NFTs has been pioneered by creative industry entrepreneurs who have sought to generate new revenue streams and modes of stakeholder engagement. Despite rapid growth in popularity, concerns have been raised around the legal ownership of NFT assets and the prevalence of speculation and fraud associated with NFT trading. In this rapid response article, we explore the value of NFTs for creative industry entrepreneurs. First, we examine the novel digital affordances of the technology; second, we analyse NFTs through the prism of the recent Initial Coin Offering (ICO) boom and bust; and finally, we take a longer-term historical perspective to consider how past speculative waves inform the present NFT economy. While we identify some potentially valuable artistic and financial opportunities for creative industry entrepreneurs, we conclude that NFTs should be approached with caution.

Overview on Creativity and Entrepreneurship in Creative Industries

From the music we listen to, to the door we open at work and the chair we sit on right now, creativity is all around us. It has a great contribution in our everyday lives, as nowadays more and more people strive to develop both their imagination and inventiveness. An individual who has nurtured his creativity has an advantage over a person who did not. He or she might bring up an unusual solution, yet effective for a difficult problem, create something unseen or unheard before or even design a new and innovative product - but creativity does not imply an artistic or world-changing creation. Everyday tasks require creativity, therefore almost every individual has developed his inner creativeness to a certain level. “Creative entrepreneurship” is a term which refers to business activity within a creative sector and refers to investment in the entrepreneur’s or others’ talent. The aim of this paper is to offer an overview on creativity and clarify what exactly means to be creative, and to contrast the differences between a regular entrepreneur and one who performs in a creative industry.

Race/ethnicity, place, and art and culture entrepreneurship in underserved communities

Few studies of entrepreneurship and creative industries have investigated the role of race/ethnicity, gender, and poverty. This study investigates the impacts of art and culture entrepreneurship in a traditionally underserved community. The findings demonstrate that, using their business ventures as both economic and social enterprises, art and culture entrepreneurs engage in a continuous process of adaptation, learning, and innovation and seek opportunities to serve their business goals. Through artistic placemaking, race/ethnicity and entrepreneurship in creative industries interact with each other as agents of change in the local community and in social entrepreneurship. Our findings call for a social impact approach that emphasizes the importance of locally formed cultural production and a socially inclusive entrepreneurship ecosystem.

Ekonomi Kreatif: Pemetaan Kendala dan Analisis Strategi Kebijakan Pemerintah Studi Kasus pada Kota Bengkalis

This study aims to explain the creative economy phenomenon in Bengkalis City, explain the existing obstacles from the aspects of Administration, Technical, Operations and Management of Creative Industry entrepreneurs, analyze interventions through policies that have been carried out by the government, then describe development strategies that can be carried out by the Bengkalis government. The Research method was exploratory, where the process of mapping the obstacles in the creative economy industrial applications using purposive sampling technique that involves creative Indutri players. then doing descriptive analysis techniques related to government policies and strategies in developing the creative economy in Bengkalis City. The results of the Mapping constraints are from the aspek of ATOM (Administration, Technical, Operasional, anda Management) shows the constraints most felt by Creative Industry players, namely regulation of raw materials, especially the industrial subsector that relies on natural resources (administrative aspecst), high risk due to product failure (goods/ services) offered to the market (technical aspects), the scarcuty and high cost of raw materials to produce their business product (operasional aspects), and the existence of limited creative economy business in getting skilled employees who want to pursue the creative work of the business (management aspects). A number of breakthroughs that have been taken by the government are by implementing provincial or regional scale policies, which provide business protection, create business climate, and develop the creative economy. As well as creating the Riau Creative Network Agency to further optimize the development of the creative economy and aspects of its promotion. The development strategy needs to be done which has the aim so that the existing policies and strategies are more adaptive according to the needs of the city of Bengkalis and respond to existing challenges and constraints. Keywords: Creatice Economy, Goverments strategy, Development Strategy, Small Medium Entreprices (SMEs).

Chasing Dreams, Finding Nightmares: Exploring the Creative Limits of the Music Career

Chasing Dreams, Finding Nightmares: Exploring the Creative Limits of the Music Career

Creative entrepreneurs’ creativity, opportunity recognition, and career success: Is resource availability a double-edged sword?

At the heart of the entrepreneurial process in creative industries are entrepreneurial creativity and opportunity recognition, which influence entrepreneurs’ ability to create new ventures or significantly improve the position of an existing business. Recent entrepreneurship research has suggested that resource availability represents a double-edged sword, simultaneously facilitating and impeding new venture outcomes, while little research has explored how entrepreneurial creativity, opportunity recognition, and resource availability jointly affect entrepreneurial career success. To address the theoretical gap, this paper examines the moderating role of resource availability in the relationship between entrepreneurial creativity, opportunity recognition and career success of creative entrepreneurs.To reflect the career success perceived by business founders in creative industries, five indicators of entrepreneurial success are examined, including career achievement, social reputation, entrepreneurial happiness, capability enhancement, and financial satisfaction. Hierarchical regression analysis empirically examines a sample of 296 entrepreneurs in creative industries. Results suggest that entrepreneurial creativity and opportunity recognition are positively related to entrepreneurial career success. We also find that resource availability generally strengthens the effect of entrepreneurial creativity and opportunity recognition on entrepreneur-perceived career success. Nevertheless, the relationship between opportunity recognition and financial satisfaction is found to be weakened by entrepreneurs’ resource availability. Integrating the theory of entrepreneurial effectuation and resource dependence theory, our findings indicate that entrepreneurial bricolage is crucial for creative entrepreneurship.

The Development of the Creative Industries to Create a Competitive Advantage: Studies in Small Business Sector

Nowadays, developing creative industries is one of the main priority of Indonesia’s economic development plans. The government have been conducting many efforts to push the development of creative industries in Indonesia such as discussion with policy makers in the field of creative economic development and in all regions and giving incentives and easy access to investors who want to invest their money in creative industries. Long term goal of this study is to formulate a theory of the development of basic model of creative industry entrepreneurs capable of creating added value on the creative industrial products that have been produced. The added value is very necessary because it will be able to help raise the value of the resulting product and have the competitiveness to attract consumer interest and win the competition in the market so that this creative industries can continue to grow are sustained. Demonstrating the results of the study in order to develop the necessary creative economic collaboration between the different actors that play a role in the creative industry, community, business world, as well as the government which is a fundamental prerequisite. The third element of the collaboration without the feared economic development creative will not run in accordance with the program that has been prepared by the government because of possible disharmony in the implementation of the development of economic activities creative.

Culture and Commerce: The Value of Entrepreneurship in Creative Industries

Culture and Commerce: The Value of Entrepreneurship in Creative Industries