Creative Human Resources Research Articles

Analisys The Influence of Social Media on Product Purchasing Decisions

This research is a literature study conducted through journal reviews and literature studies that are relevant to the research. The type of data used is secondary data, namely data obtained indirectly. Data collection techniques are carried out by reviewing and analyzing books and journals with rules related to the influence of social media, product purchasing decisions. From the research results, it is known that the use of social media is very important in influencing product purchasing decisions in the current industrial era. Human Resources of an organization, demanding the 5.0 era revolution and the current era of free competition, it is hoped that organizations must have quality, innovative and creative human resources. Because the organization is a network and decisions for succession policies and marketing decisions for quality products globally. Social media is used as a performance benchmark with the aim of getting loyal consumers and being able to promote the products they enjoy. The industrial revolution 5.0 has brought many changes, especially changes in very rapid technological developments which have greatly influenced the industrial world, namely that humans are required to master technology, especially for officials in companies who have direct contact with consumers throughout the world. And companies are also required to be able to follow technological developments and adapt them to global product marketing activities using social media. This speeds up the broader marketing process and improves employee performance

Memulai Bisnis Itu Mudah Melalui Digital

This training activity is motivated by the recognition that the involvement of youth is crucial for competitiveness on both national and international levels. Therefore, there is a need for attractive programs that can develop the potential of young people, such as digital marketing training. In fact, many Indonesian nationals studying in Saudi Arabia are not yet familiar with the latest concepts of digital marketing, thus unable to maximize business potential. Based on this motivation, the Digital Marketing Export training aims to: (i) Enhance digital marketing skills for young generations; (ii) Create quality and creative human resources as a foundation for entrepreneurship; (iii) Build business networks and foster young exporters. For participants, this activity is expected to broaden their insights in maximizing digital marketing for developing start-up businesses. For IAI Tazkia, this activity is anticipated to enhance its branding in entrepreneurship and digital marketing knowledge with Islamic values. It is also hoped that this activity will strengthen the collaboration between IAI Tazkia and the Indonesian Student Association (PPMI) in Saudi Arabia in developing digitally-based entrepreneurship potentials. Through this collaboration, it is also expected to introduce IAI Tazkia widely to Indonesian nationals in Saudi Arabia, consequently enhancing IAI Tazkia's image in Saudi Arabia. For business practitioners, this activity is expected to improve their understanding of initiating and developing businesses using appropriate business model prototypes and marketing tools, thus fostering young entrepreneurs who can effectively utilize digital technology.

The Influence of Person Organization Fit (P O Fit) and Work Environment on Turnover Intention Mediated by Organizational Commitment of Gen Z Employees at PT. Asahi Sukses IndustriThe Influence of Person Organization Fit (P O Fit) and Work Environment on Turnover Intention Mediated by Organizational Commitment of Gen Z Employees at PT. Asahi Sukses Industri

Employee turnover intention is an important thing that needs to be considered in every company. Companies must be able to reduce the turnover rate which increases over time. Turnover intention has a big impact on the sustainability of company performance. So, companies must be able to properly maintain human resources. Employee performance is very important to improve company performance and employee performance because every business requires quality, innovative and creative human resources to be able to compete with its competitors. The aim of this research is to determine the direct and indirect influence between the variables Person Organizational Fit (P O Fit) and Work Environment mediated by Organizational Commitment on Turnover Intention. This research was conducted using a quantitative approach, the respondents were employees of PT. Asahi Sukses Industri, totaling 57 employees with Saturated sampling. The analytical method used in this research is Partial Least Square (PLS) using the SmartPLS version 3.0 program. The research results show that Person Organization Fit (P O Fit) has a significant effect on Turnover Intention with a t-statistic value (4.932 > 1.96), Work Environment has an insignificant effect on Turnover Intention with a t-statistic value (0.735 < 1.96), Organizational Commitment has an insignificant effect on Turnover Intention with a t-statistic value (0.196 < 1.96), Person Organization Fit (P O Fit) has a significant effect on Organizational Commitment with a t-statistic value (2.730 > 1.96), Work Environment has a significant effect on Organizational Commitment has a t-statistic value (2.915 > 1.96), Personnel Organization Fit (P O Fit) which is mediated by Organizational Commitment has an insignificant effect on Turnover Intention with a t-statistic value (0.172 < 1.96), Work Environment which is mediated by Organizational Commitment has an effect not significant for Turnover Intention with a t-statistic value (0.175 > 1.96).

Creative Economy: Essence and Problems of Development

The article presents the authors’ opinion on the essence of creative economy on the content; Scientific and technical progress and post-industrial are clarified its features in the conditions of society; The main directions and trends of its development - progress and resource - are defined; The directions for the formation of adequate features of the creative economy are substantiated in the management system. It is noted that the creative industry is one of the factors of sustainable development and that contributes to the transition to an innovative economy. The essence of the creative industry and the economic characteristics of the creative sector are analyzed. It is noted that there were some fundamental changes at the end of the last century. Globalization and the new economy (knowledge economy) - created new guidelines for the creation and development of the highly economic so-called "creative economy". The basis for the development of the creative economy became the creative potential of a person. Currently, it is quite difficult to accurately assess the effectiveness and adequacy of the measures taken. The fact that the creative industry needs support is undeniable. The role of the state in ensuring the potential success of creative industries is crucial, as the state plays an important role in all key factors related to the development of the industry, such as the level of education, economic diversification, infrastructure, etc. On the basis of our research, we can point out that in the 21st century, a creative human resource should become an important factor in the development of the economy, which has creative thinking in all areas of the public economy and the ability to make and implement economic decisions. Creativity will eventually be the main potential and tool in the economy with traditional ways of thinking and management together. The leaders of socio-economic and scientific-technical progress will be only those companies that master the science of creative management of socio-economic development. Only these enterprise companies, organizations will effectively develop at the stage of the creative economy and will be able to move to mechanisms and tools of creative management of socio-economic development. It is clear that in the first stage of the innovative economy, employers will pay a lot of attention to engineering and technical staff, specialists who will have high professional knowledge, skills, competencies, high intelligence and creativity of thinking, ambition and "aggression". Keywords: creative economy, trend of progress and regression, non-standard administrative decisions, socio-economic relations Unity system, innovative activity, creative management.

Village Government Policy in Reducing Poverty

This research aims to find out how local government policies reduce poverty in Baringin Village, Lubuk Kilangan District, West Sumatra. Includes policy strategies, policy steps, and follow-up Local government policies and village community development, as well as factors that influence local government policies not being optimal in reducing poverty in Baringin District, include budget factors, community factors, resource factors, community factors, and apparatus attitudes. The research method used is qualitative-descriptive. In collecting data, field research was carried out using observation techniques with the aim of directly knowing the data needed. Then carry out interview techniques and conduct library research by searching for documents related to local government policy issues related to reducing poverty in Baringin Village. The results of this research show that the local government's policy in reducing poverty in Baringin Subdistrict is quite good. This can be seen from the policy programs implemented by the subdistrict government, which can be directly felt by the community. However, in the implementation of local government policies to reduce poverty, there are of course obstacles or factors such as budget, lack of communication, less creative human resources, and less professional attitudes of officials.

Denpasar Festival: A Sustainable Cultural Festival as a Reflection of Denpasar as a Creative City

A program called "Sightseeing Denpasar" was formed to accommodate various arts and cultural activities, and also to develop tourism in the city of Denpasar. One of its signature activities is called Denpasar Festival. This article focused on examining the role of Denpasar Festival as a sustainable cultural festival to reflect Denpasar as a creative city. The method used is a literature study using journals related to Denpasar festival, sustainable festival and creative city.The results of this study showed that Denpasar Festival plays a significant role in the development and preservation of culture and tourism in Denpasar City. The application of Tri Hita Karana values is a good guideline for Denpasar Festival to become a sustainable festival. Reflecting on the Denpasar Festival, Denpasar City has great potential to become a culture-based creative city. Moreover, Denpasar has a historical and cultural background, as well as creative human resources, so Denpasar City is very capable of fulfilling the criteria for Creative City development.

Project-based Collaborative Learning for Making Tie-dye to Improve the Skills of Vocational High School Students

Developing the world of creative industries requires humane and creative human resources (HR). Educational institutions have a strategic role in developing creative human resources through learning that facilitates students to be active, wise, and collaborative. Therefore, it is necessary to implement project-based collaborative learning in learning activities, especially learning competencies related to the creative industry; one is about dyeing cloth with the popular tie-dye technique. This study was conducted at SMK N 1 Pengasih in the Fashion Design expertise program, using a project-based collaborative learning direct learning approach. The steps are; need assessment, learning preparation, tool and material preparation, learning implementation, and evaluation. The learning activity was declared successful because the number of targets present reached 100% with an activity level of 90%. The level of participation or activity in the learning process is grouped in the high category, namely 80%. This activity has a good impact and benefits students if the score is 80%. The evaluation design for increasing knowledge and skills was determined by the service team, as seen from the results of the tie-dye shirt product, with a score of 80% in the "good" category.

The Impact of Functional Competencies on Human Resource Management

Competencies are a contemporary subject of interest for global organizations and have a direct relationship with human resource management. Competency in the workplace is analyzed starting with the individual, directly linked to the job, without any preconceived assumptions about the qualities required for success in the role. Human attributes that correlate with success in the workplace are then identified. The competency approach focuses on how to maximize the utilization of exceptional and creative human resources within the organization, including their selection, development, training, and evaluation.The study aimed to analyze the relationship between intrinsic attributes and human resource management, determine the impact of causal relationships on human resource management, and subsequently understand the connection between the benchmark and human resource management. The study adopted a descriptive-analytical, historical, and statistical approach.One of the study's key findings is that many institutions base their selection on surface-level knowledge and skills competencies, assuming that those hired for new positions possess the underlying motivation and qualities. The practical application of competency concepts contributes to the development of training and education plans for individuals or groups of employees based on the gap between the job-related competencies required and those addressed by the employee. The study recommended several actions, including the need to disseminate practical knowledge of competencies to enhance human resource efficiency and organizational change implementation to meet organizational needs and support employees through the change process.

Manajemen Ekstrakurikuler Robotik dalam Mengembangkan Kreativitas Siswa di Era Social Society 5.0

Extracurricular management supports the optimization of national education goals. The urgency of extracurricular management, apart from streamlining talent interest training, also plays a role in realizing educational goals, namely developing student creativity. Moreover, Indonesia's creativity index (GCI) is still low. So the management of robotic extracurriculars has relevance in welcoming the era of society 5.0, namely creating creative human resources. The purpose of this study was to analyze the planning, implementation, and evaluation of robotic extracurricular activities in developing the creativity of students in the 5.0 social era at SDIT Ahmad Yani Malang. Retrieval of data using interview techniques, observation, and documentation study Data analysis involves condensing data, presenting data, and verifying data. Checking the validity of the data with a credibility test, transferability test, dependability test, and confirmability test. The research conducted at SDIT Ahmad Yani Malang used a qualitative research approach with a case study type of research. The results of the research conducted show that (1) the planning of robotic extracurricular activities to develop the creativity of students in the 5.0 social era at SDIT Ahmad Yani Malang has been running effectively. This is marked by the preparations that have been made in such a way as to develop creativity through an early semester meeting and MOU cooperation with robotics. (2) The implementation of robotic extracurricular activities has been running effectively with the use of PjBL, STEM, demonstrations, and fun learning strategies. (3) The evaluation of robotic extracurricular activities also runs effectively with ongoing monitoring. Besides that, checking the effectiveness of robotic extracurricular management uses the 5M elements (people, methods, materials, machines, and money). While the output of student creativity is shown from the cognitive, psychomotor, and affective domains.

Business Hack By Digital

The fact is that many Indonesian students who study at Al-Azhar do not know the latest basic concepts of entrepreneurship, so they cannot maximize their business potential. from this motivation, Improving entrepreneurship skills for the younger generation Creating quality, creative human resources as a provision for entrepreneurship; (iii) building business networks and creating youth entrepreneurs. For participants, this activity is expected to add insight in maximizing digital marketing to develop start-up businesses. For IAI Tazkia, For business actors, this activity is expected to increase understanding of business actors regarding the steps to starting and growing the business using prototype business models and appropriate marketing tools. so that it can create entrepreneurs from the younger generation who can make good use of digital technology.

원격연합이론기반 창의성 검사도구 개발 및 타당화

The purpose of this research is to develop a ‘Problem Solving and Problem Finding Creativity Test based on Remote Association Theory’ and to verify its reliability and validity. It was the application of two Mednick (1962) remote associative theories and problem finding, which were most importantly considered in the development of new and different creativity test. For this reason, after conducting inspections on 327 elementary school students in the 5th and 6th grades, 9 questions (8 problem-solving types and 1 problem-finding type) developed based on the analysis of previous research and the opinions of experts were conducted. , Various analyzes have shown the proper reliability. Correlation analysis with KEDI, TTCT, and K-RAT was conducted to verify the concurrent validity and discrimination validity of the creativity test, and as a result, the possibility as a test tool with differentiation from the conventional test tool was confirmed. Also, it was developed by deriving that there is a significant difference between a group of students of the same age and teachers nominated as highly creative and a general group, and a group of gifted students and a group of general students. We verified the predictive validity of the creativity test. It is expected that the findings of this research will be useful in many upcoming creativity-related researches, qualitatively creative human resource development, and educational settings for gifted student identification.

Merdeka Belajar: The Perspective of Progressivism and its Relevance to Teachers as Agents of Change

Merdeka Belajar and Progressivism want changes for the better and with quality. Education practitioners, especially teachers, need to address the change process wisely. This study aims to describe Merdeka Belajar from the point of view of Progressivism in educational renewal—writing method with literature review (literature review). The literature review is carried out by collecting data from various sources of literature as a source of ideas to explore new ideas so that a new theoretical framework can be developed as a basis for solving problems. The results of the writing show that Merdeka Belajar is an effort towards quality education, creating innovative and fun education, and building superior, intelligent, creative human resources to face future challenges; The concept of Merdeka Belajar has parallels with the concept of Progressivism emphasizing independence and freedom for teachers, students, schools towards implementing education in a better direction; Merdeka Belajar in the perspective of Progressivism has relevance to the teacher as an agent of change. Based on these results, the agent of change for teachers implies that teachers are very influential in the renewal of quality education. He was changing himself to act professionally, encouraging students to always progress as a generation that will respond to the challenges of changing times, in line with the goal of Merdeka Belajar in the perspective of Progressivism.

Analysis of Mathematical Creative Thinking Abilities of High School Students in West Bandung Regency

The rapid development of technology requires creative human resources to solve various mathematical problems. The importance of thinking creatively is contained in the Graduate Competency Standards (SKL). This study aims to determine the mathematical creative thinking skills of high school students in West Bandung using sequence and series materials. The research method used is the descriptive qualitative research method. The study was conducted on 35 class XI students at a high school in West Bandung. The instrument used is four items about the ability to think creatively on the material sequences and series. The research was conducted in the odd semester of the 2022-2023 school year. The results showed that the percentage of flexibility indicator questions was 61.143%, which means most students can work on questions with the flexibility indicator. The rate of fluency indicator items was 52%, the percentage of originality indicator items was 43.169%, and the elaboration indicator was 40%. These results show that the elaboration indicator has the rate percentage compared to other indicators of creative thinking ability. The study’s results concluded that the creative thinking skills of high school students in West Bandung Regency were still low, with a percentage of 49.19%. Researchers recommend using interactive learning media such as e-LKPD to improve mathematical creative thinking abilities.

Building creativity in the television industry: The mediating role of meaning of work

Creative human resources are becoming urgent amidst development in recent decades. The television industry has been one that faces the challenge with the emergence of new platforms offering variety and ease of information. Hence this study aims to test the direct effect of perceived organizational support on employee creativity and the mediation role of the meaning of work. This study was conducted on Net Mediatama Television, a private television company, specifically among employees working in the content department, since this division constantly needs creativity to develop concepts and create a broadcast program. Data from 70 respondents were collected through online questionnaires and analyzed with the PLS technique. The results confirmed that perceived organizational support and meaning of work are relevant factors that directly stimulate and enhance employee creativity. The mediating role of work meaning for perceived organizational support and creativity was also proven significant. This indicates that employees who get organizational support have a strong meaning towards work so that their level of creativity increases. Based on these findings, organizations can formulate strategic steps to increase employee creativity by focusing on organizational support and meaningfulness in work.

Upaya Meningkatkan Kualitas Sumber Daya Manusia dan Sosialisasi Perpajakan Pada Pelaku UMKM

Background: The increase in the quantity of MSME business actors must be proportional to the rise in quality. The quality of human resources and tax understanding of MSME business actors in Tangerang Regency is still lacking. This service aims to improve the quality of human resources and knowledge of taxation in MSME actors in Tangerang Regency. Method: The socialization activity involved 34 participants with offline implementation. They are located in Saung Topi Bambu ICHE, Jambe, Tangerang Regency. Implementation methods include the preparatory, implementation, evaluation, and reporting stages. Results: The socialization results showed increased knowledge and understanding of MSME actors in Tangerang Regency related to the quality of human resources and taxes by 11.15%. This means that this socialization can contribute to business actors. Of the 34 participants, only two people did not pass the answer; the rest passed. Conclusion: This post-socialization is expected to increase the potential of business actors to become innovative, creative human resources and develop their businesses in a more advanced and extensive direction. In addition, it is hoped that the awareness and compliance of taxpayers of business actors can continue to be improved and become obedient taxpayers in fulfilling their tax obligations so that tax revenue can be optimal.

PELATIHAN MEMBANGUN SDM KREATIF BERKELANJUTAN KELOMPOK PEMBERDAYAAN MASYARAKAT “BUMI RESIK MARUGA”

Business competition in the creative industry requires the right competitive strategy. The strategy necessitates focusing on product quality with high market demand, competitive pricing, a robust supply chain, and appropriate allocation of funds. All of these factors are influenced by the application of competent human resources (HR). The purpose of this activity is to help business owners gain the knowledge necessary to build sustainable and creative HR practices. The activity took place at the Bumi Resik Maruga community empowerment group located in South Tangerang. The selected partner is a recycling business group that transforms large and small used plastic bottles into handicraft products such as lampshades, aquariums, flower pots, and more. Based on initial observations made by directly engaging with the partners, the main problem lies in managing creative human resources due to the partners' weak knowledge about HR management. As a result, they have not been able to leverage their competitive advantage effectively. To address this issue, the method offered in the activity is training and socialization. The results of the activity show that it was successful, with partners enthusiastically embracing the material presented by the PKM Team. Through this initiative, the problems encountered in the recycling business can be resolved, and partners can enhance their knowledge in building and maintaining creative human resources to compete effectively in producing sustainable and creative products.

Effectiveness of learning strategies (cognitive and metacognitive) in the academic identity development among the students

Background and Aim: Higher education, as a system tasked with training thoughtful and creative human resources, plays a significant role in development, advancement, and the production of new knowledge. The current study aimed to investigate the effectiveness of teaching cognitive and metacognitive strategies on academic identity among students of Tehran University of Applied Sciences, conducted in the 2020-2021 academic year. Methods: This research, in terms of purpose, was applied and of a quasi-experimental design with a pre-test, post-test, and follow-up with a control group. The population included all students of the University of Applied Sciences in the 2020-2021 academic year, utilizing convenience sampling due to the need for a therapeutic protocol training method. The sample size comprised 30 individuals, randomly assigned with 10 in the cognitive experiment group, 10 in the metacognitive experiment group, and 10 in the control group. The data collection tool was the Wass and Isaacson (2008) Academic Identity Questionnaire. Both experimental groups underwent training in cognitive and metacognitive strategies for 8 sessions. Data were analyzed using two-way repeated measures analysis of variance (mixed between-within subjects-design). Results: The results of the effectiveness of cognitive and metacognitive strategy training showed that it only significantly impacted follow-through academic identity (F=3.91, P=0.032) and this effect was sustained in the follow-up phase. Conclusion: Overall, considering the impact of self-regulated learning skills on students' academic identity, it can be concluded that as students' success in academics and academic challenges is crucial; therefore, enhancing self-regulation can lead to an improvement in the process of academic identity formation.

Learning Innovations in Training Activities: A Systematic Literature Review

This study aims to describe the innovations that have been applied in learning in training activities and describe the impact of the application of learning innovations on training activities. The method used in this study is a Systematic Literature Review. Data collection is carried out by documenting and reviewing articles either in national journals or proceedings of national seminars related to learning innovations applied to training and articles related to the impact of learning innovations in the period 2012 to 2021. The data were analyzed using a qualitative descriptive approach by going through four stages, namely data collection, data reduction, data presentation, and conclusion drawing. The findings show that the learning innovations applied to training are in the form of the application of e-learning, open design training models, interactive training methods, the use of learning media with the help of canva, the creation of video-based learning media, innovations in the training curriculum, and the implementation of blended learning in training activities by utilizing the use of the application and web-based information technology such as zoom, moodle-based learning management system (LMS) and google meetings. Then, information was also obtained that the impact of the application of learning innovations included the improvement of human resource professionals, increasing the performance of human resources, and the formation of active and creative human resources at work.

Organizational Models and Dynamic Capabilities: From Bureaucratic Structures to a Freedom and Emotional Management for a Sustainable, Participative and Innovative Bank. The Case of Italian Banks

The thesis that we support in this introductory work, and which we propose for discussion and technical-scientific debate, is that even the online bank, and even better the digital bank, towards which we are moving with ever-increasing acceleration, cannot escape the trends, now widespread in businesses, towards flexible and decentralized models, which recognize the principle of self-organization and empowerment, and therefore towards organizational forms that involve and participate managers and employees. Organizational models that place human capital and the ethical-motivational wellbeing of people (workers and managers) at the centre and that, if involved in decision-making processes, are capable not only of increasing dynamic capabilities but also of innovating them (renewing) by leveraging, above all, the enhancement of middle management. In this work we argue that the characteristics of organizational models promote the dynamic capabilities in a circular approach integrating vertical and horizontal competences in a flattening organization. Freedom and Emotional management shape organizations capable of adapting and regenerating even in rapidly changing environments. Reinforcing this position is the circumstance that Italian banks find themselves having to redesign their business and managerial models not only to make them economically and financially sustainable to counter the current profitability crisis, but also to make them consistent with social (and environmental) sustainability criteria by adapting to the new European regulation. A transformation that push towards the increasing convergence of eco-efficiency and eco-effectiveness with more participating and creative human resources for the resilience.

Fenomena Seni Pertunjukan Sintren Pesisiran dan Pemberdayaan Masyarakat melalui Pedekatan Antropologis

The phenomenon of coastal sintren performing arts in the border areas of West Java (Cirebon and Indramayu) and Central Java (Brebes, Tegal, Pemalang) which has local genius by carrying out cultural transformations between traditions and mystical traditional arts transforming with modern culture as an effect of urban culture, finally with the transformation of culture will be transformed into urban culture. The problems that exist in the Sintren Pesisitran art community include: (1) the lack of support for the development and preservation of coastal traditional arts, (2) How the art of performing the Coastal Sintren can holistically rediscover the essence of aspects of cultural expression and the development of other creative aspects. This empowerment program is carried out through various mentoring programs including; (1) empowering creative human resources, (2) choreography training, musical instruments, (3) costume assistance for several Sintren Pesisiran communities. The results of community empowerment assistance, including: The performing arts of coastal sintren can be studied holistically, aspects of art as expression, art as pragmatics, anthropological and sociological studies. Pragmatically, this typical coastal art performs practical activities for various aspects of interest. It was then realized by the performing arts community that their creative activities are not just expressions. Social aspects are also interpreted more broadly when we look at the educational aspect, of course with multidimensional and multi-interpreted discourses.