Creative Economy Research Articles

The quasi-moderation role of local culture in the relationship between business sustainability practices and financial performance in the creative economy sector in Indonesia

The quasi-moderation role of local culture in the relationship between business sustainability practices and financial performance in the creative economy sector in Indonesia

Optimization Model of Tourism Android Application Based on Madura Local Wisdom as a Persuasive digitalization for Global Tourists

Madura has natural, cultural, religious, and culinary attractions, this adds to the wealth of local wisdom of Madura to attract visitors from outside Madura. Bangkalan Regency itself has a lot of tourism, currently still under development by each village pokdarwis (kelompok sadar wisata) and assisted by the local tourism office, but this is not optimal. Such as tourism development through promotion and optimization has not been maximized. Looking at the background, the researcher wants to know, analyze, and dig deeply: 1) the Optimalization model of the application in Android destination-based traveler local wisdom as media persuasive for tourism global, 2) Why optimization of application in Android destination-based traveler local wisdom as digitalization persuasive for the important tourism global development. The subjects are village tourism managers, village heads, and tourism offices. The objects of the optimization in application android destination-based traveler local wisdom as persuasive digitalization for tourism global. Data collection methods through observation, in-depth interviews, documentation, audio-visual materials, and literature. The case study approach and the validity use data triangulation, methods, and member checks. The results of the research: 1) produced an optimization model of local wisdom-based tourist destination in android applications as persuasive media for global tourists, 2) importance of a tourism android application, to introduce potential Natural Beach Tourism, introduce potential artificial beach tourism, introduce superior religious tourism, introduce superior cultural tourism, introduce superior culinary tourism, increase the creative economy through local wisdom-based tourism, and provide information on village tourism that has the potential to become a leading tourism in Base.

Protecting Human Creativity in AI-Generated Music with the Introduction of an AI-Royalty Fund

Abstract Artificial Intelligence (AI) is posited to revolutionise the creative industries, prompting global calls for legislative intervention to ensure human creativity remains at the centre of the copyright system. As AI systems gain prowess in analysing and generating content, they promise new levels of creativity and innovation at accelerated pace and reduced costs compared to human production. Alongside these benefits come concerns of displacement, particularly in fields like music, where AI-generated music could potentially supplant human-authored creative endeavours. Suggestions ranging from taxation to levies have been proposed to address this challenge. This paper, however, advocates for a novel perspective: evolving copyright law to not only compensate creators for income lost to technological disruption but also to foster sustainability aligned with the principles of the Council of Europe’s European Social Charter. Proposing an ‘AI-royalty fund’ represents a more optimal approach to this dilemma. Such a fund would acknowledge the intrinsic value of music and support a sustainable and inclusive creative industry ecosystem. Essential to this vision is the role of a national collective, entrusted with administering this fund to ensure equitable distribution and uphold the interests of human authors in an AI-driven landscape, contribute to regional and local plans of growth and foster cultural diversity and innovation. In essence, as AI redefines the boundaries of creativity, adapting the copyright paradigm becomes imperative to preserving the livelihoods of human creators while promoting a resilient and sustainable creative economy.

Intellectual Property Commercialization Policy to Expand Financing Options for Indonesian Creative Economy Businesses

This study aims to develop alternate strategies for completing the creative economy Intellectual Property collateral financing policy so that it may be implemented in Indonesia. The methods used descriptive qualitative research with SWOT analysis to analyze the implementation of Intellectual Property-based financing schemes' supporting and inhibiting factors. The preparation of alternative strategies based on the SWOT matrix produces nine strategies. The nine alternative strategies produced were evaluated and tested using four practical policy analysis criteria: Effectiveness, Efficiency, Legality, and Administrative Robustness. Three primary recommendations emerged from testing alternative approaches: first, a plan to fortify industry regulations related to financial services, which will serve as a model for financial institutions implementing credit provisions based on Intellectual Property collateral and expediting the realization of financing products backed by Intellectual Property Rights. Second, a plan to standard Intellectual Property valuation formula or economic value of Intellectual Property and establish an ecosystem for the Intellectual Property market to promote more consistent Intellectual Property valuations and third, managing credit risk through joint ventures with insurance companies, the debtor will pay the insurance costs that allow the Bank or Financial Institutions to transfer risks to third parties if the Intellectual Property value declines.

Strategy to Conquer the Market through Marketing Research on Environmentally Friendly Products in the Hospitality Sector

The tourism industry is one of the biggest businesses within the world. This is because tourism has a direct and indirect effect on the local community. This is what drives many countries to further develop the tourism industry as one of their leading sectors, especially for developing countries including Indonesia. Hotels around the world are propelling numerous eco-friendly activities such as shrewd showers, sunoriented control establishments, and squander redirection. This research aims to analyze strategy to conquer the market through marketing research on environmentally friendly products in the hospitality sector. This type of research is qualitative research. The data used in this study uses primary and secondary data. Data analysis in this study uses qualitative analysis. The results of the study obtained are the Ministry of Tourism and Creative Economy realizes and becomes an important part that carries out education in the tourism sector, especially hospitality. The campaign using environmentally friendly products in the hospitality sector is wooden brush, all paper, water jug, wooden hanger, with soap and shampoo place. Marketing research on environmentally friendly products in the hospitality sector can provide benefits if it succeeds in conquering the market with a strategy of environmental responsibility, energy saving and use of renewable energy, and increasing brand credibility in the environment.

Strategi Pengembangan Daya Tarik Wisatawan terhadap Minat Kunjung pada New Celosia Bandungan

The Indonesian region has a wealth of natural and cultural resources that provide large capital for the tourism sector. Tourism is one of the creative economies that is currently in the development stage. New Celosia Bandungan is one of the tourist destinations that has high appeal in the Bandungan area, Central Java. This research aims to analyze strengths, weaknesses, opportunities, and threats (SWOT) as well as policy analysis that can be carried out to develop tourist attractions owned by New Celosia as a tourist destination. The method used in this research is a qualitative approach with data collection through field observations, interviews with informants, and documentation. The analysis results show that New Celosia has several strengths, such as affordable ticket prices, attractive photo spots, and complete facilities. However, weaknesses were also found, such as non-functioning rides and relatively expensive food prices. Regarding opportunities, the strategic location and increasing tourism demand provide potential for further development. On the other hand, threats such as competition with other tourist attractions and extreme weather must also be anticipated. Based on this SWOT analysis, it is recommended that New Celosia Tourism improve the management of facilities and services, as well as take advantage of existing development opportunities to increase visiting interest and competitiveness in the tourism industry.

ЕВОЛЮЦІЯ МАРКЕТИНГОВИХ ТЕХНОЛОГІЙ В КОНТЕКСТІ МАРКЕТИНГУ ТЕРИТОРІЙ ТА РЕГІОНАЛЬНОГО РОЗВИТКУ

The relevance of the article is determined by the need to determine the essence, features and areas of application of special technologies of marketing territories, understanding the importance of matching a set of marketing technologies to a certain marketing concept and the life cycle of the territory, increasing the requirements for the level of professionalism in choosing investment directions in marketing and areas of application of marketing tools in the processes of social economic development of countries, regions, cities, communities. The purpose of the article is to study the evolution of marketing technologies, to deepen their understanding in the context of marketing territories and the need for their effective application in the processes of socio-economic development of regions. The оbject of the study is the evolution of marketing technologies of marketing territories and directions of their application in the socio-economic development of territories. Research methods include desk research, theoretical generalization, system analysis, synthesis, abstract-logical, visualization of results. The research hypothesis was formed based on the importance of territorial marketing, its traditional and innovative marketing technologies (MarTech) for the formation and implementation of strategies for socio-economic development of territories; confirmation of constant renewal and transformation of marketing technologies under the influence of new trends, new means of communication, new consumer culture, new generations of consumers. Presenting main material. The authors justified the definition of marketing technology in the marketing of territories as a set of methods, processes, marketing tools, knowledge, methods, methods, procedures for making and implementing marketing decisions regarding the definition and creation of new values aimed at the formation, support and development of long-term mutually beneficial partnership relations between local self-government bodies and target audiences. It is emphasized that the use of marketing technologies in territorial and public administration faces problems related to the need for a deeper understanding of the specifics of the use of marketing tools in the public sector and local self-government. The article identifies certain key factors contributing to the effective use of marketing technologies to increase the attractiveness of regions for various target audiences. Originality and practical significance. Special attention is paid to the historical evolution of marketing technologies and their transition from traditional methods to modern digital solutions. It is emphasized that the evolution of marketing technologies reflects the general technological progress of society, allowing specialists to constantly improve the efficiency of their activities and interact more deeply with the target audience. The article collects and systematizes recommendations that can serve as a basis for further strategic decisions in the development and management of territorial resources. Conclusions and prospects for further research. Differences in terminological approaches to the definition of marketing technologies testify to their versatility and variety of applications. This requires researchers and practitioners to have a deeper understanding of the directions of integration of marketing technologies into regional development strategies and programs. The use of traditional and innovative marketing technologies allows digital or physical marketing teams of local governments to solve marketing tasks to achieve the goals of socio-economic development. Despite the significant benefits, the application of marketing technologies is accompanied by certain challenges, including compliance with the current marketing concept, further automation and digitalization of marketing, the need for data protection, privacy and risk management. Solving these issues will require additional research and adaptation of marketing innovations to domestic conditions and requirements of the digital and creative economy.

Genetic Algorithm Optimization of Hybrid LSTM-AutoEncoder in Tourism Recommendation System

The tourism industry has rapid growth and has become one of the world's leading economic industries in recent years due to advances in information technology, such as the internet and social media. However, the overwhelming amount of information often makes it difficult for travelers to decide on their preferred travel destination. To address these issues, this research proposes a tourism recommendation system that combines Content-Based Filtering and Hybrid LSTM-AE, which is optimized using Genetic Algorithm (GA). There is no research that has developed a recommendation system using a combination of these methods and optimized using GA. So that this research can contribute to providing personalized recommendations and higher accuracy. The dataset consists of 9,504 ratings collected from the Ministry of Tourism and Creative Economy, Twitter, and web sources. The system was able to achieve a rating prediction accuracy of 96.82% by applying SMOTE to handle data imbalance and implementing a GA approach to the Hybrid LSTM-AE model. Accuracy has increased by 18.7% from the baseline model without using SMOTE and optimization. These results underscore that a strong integration between natural language processing and genetically optimized deep learning provides more accurate recommendations.

The Conceptual Framework of Creative City

This study aims to create a conceptual framework, provide variables that make up a creative city, and propose a model that illustrates the idea. This study discovered three primary variables in constructing a creative city: culture, creativity, and creative economy. The article’s novelty derives from the fact that this study looked at both viewpoints of a creative city, firstly, as a place of culture and secondly, as a place of economy and commerce. The article concludes with a set of proposed activities for further operationalization.

Mapping the Embarkation Haji dormitory model equivalent to a star rating hotel to empower local communities and improve the national economy

The aim of this research is to map a model for utilizing Hajj dormitories in terms of products, services, management and relevant policies, towards utilizing Hajj dormitories equivalent to star hotels through Hajj dormitory accommodation services to empower local communities and improve the national economy. Specific objective: To realize the management of Hajj dormitories equivalent to star hotels in Indonesia. Research stages: in 2024 research will be carried out on the Medan Hajj embarkation dormitory. Method: This research was carried out descriptively, qualitatively, quantitatively, with a star hotel study approach, as well as community base tourism, as a model for using Hajj dormitories on a par with star hotels. The data was analyzed using the theory of hotel and tourism quality standards, and relevant theories according to the data found at the research site. The research results show a significant value, and equivalently the star hotel rating according to the Ministry of Tourism and Creative Economy no. 53/2013 shows the results, namely: 1). Product with a score of 429, out of 118 elements assessed, 2). Service with a score of 83 out of 31 elements assessed. , 3). Management with a score of 79 out of 20 elements assessed. Fulfillment just needs to improve 9 elements of the standard target score of 600 according to the business requirements for star hotel ratings. The suggestions are: fulfillment of the annual budget needs to be increased to improve product standards, services, training, competency tests, and direct employee involvement, as well as local community empowerment needs to be maximized.

Государственная политика в сфере развития креативной экономики Российской Федерации

The article analyzes the main directions of state policy in the field of development of the creative economy of the Russian Federation. The institutional framework for the legal regulation of politics, key concepts and their definitions are given, the principles of implementation of the policy under consideration are systematized and supplemented, the main groups of existing support measures are formed.

A Bibliometric Review of Creative Economy Entrepreneurship: Implications for Community Empowerment Strategies

This study presents a bibliometric review of creative economy entrepreneurship, focusing on its implications for community empowerment strategies. Using data from Google Scholar and Scopus, the analysis covers publications from 1997 to 2024. The VOSviewer software was used to conduct co-citation, keyword co-occurrence, and network mapping analyses to identify key research trends, influential authors, and emerging topics. Results show that "creative industry" is central to discussions, with frequent connections to themes like "local wisdom," "business development," and "digital transformation." The study highlights the growing importance of digital tools and sustainability in creative entrepreneurship, particularly in empowering marginalized communities. The analysis also reveals distinct author collaboration clusters, pointing to limited interdisciplinary interactions that could benefit from further exploration. Overall, the findings suggest that while creative economy entrepreneurship is a promising tool for community empowerment, more research is needed on digital inclusion, sustainability, and cross-disciplinary collaboration. This review contributes to the understanding of how creative industries can drive both economic growth and social empowerment.

DIGITAL MARKETING IN THE CREATIVE ECONOMY

The urgency of this research is focused on Mina Padi Integrated Agriculture education in order to increase rice production and freshwater fish production by Cibahayu Village farmers as well as digital marketing training in the creative economy of making fish-based culinary that has high economic value, as well as digital-based marketing education so as to increase economic opportunities from these marketing strategies. Through this research activity, it is hoped that digital literacy related to production marketing can be a provision in utilizing existing economic opportunities. The purpose of this research activity is to provide experience and knowledge for farmers to be able to carry out the mina padi system, besides that the community is able to apply the creative economy by making fish-based culinary, and understand the digital-based production marketing process.

The effect of Islamic financial literacy on business performance with emphasis on the role of Islamic financial inclusion: case study in Indonesia

Purpose Recently, financial inclusion promoters have observed that financial literacy is a vital tool for financial inclusion growth, especially among the poor who are considered financially illiterate. The purpose of this paper is to look at the role of Islamic financial literacy (IFL) and inclusion in improving the performance of micro, small and medium enterprises (MSMEs) in Indonesia. Design/methodology/approach This study uses questionnaire data collected as many as 197 MSMEs. This study was analyzed using structural equation modeling approach to test the hypothesis. Findings The results show that IFL is an important variable to increase Islamic financial inclusion. The results also show that both have a significant influence in developing the MSME sector business. Research limitations/implications This research is not without limitations. This study only adopted a sample in one Province in Indonesia with focus on creative economy sector and some others sectors located in the province of Riau, therefore ignoring suburban and urban areas in Indonesia. Therefore, future studies using a cross-sectional research design are feasible. In addition, this study only uses quantitative data, so that qualitative research with key informant interviews can be considered for further research. Practical implications The findings of this study enlighten policymakers, managers of financial institutions and advocates of financial literacy and inclusion about the importance of improving the performance of MSMEs. As a policy recommendation, this study suggests that Islamic policy makers and financial institutions should play a proactive role in increasing service outreach and providing the regulatory environment needed for MSMEs given the important role MSMEs play in the Indonesian economy. Originality/value This study combines functional components (behaviors and attitudes) and nonfunctional measures (knowledge and skills) of financial literacy and financial inclusion in explaining the performance of MSMEs. Thus, this research is an initial effort to explain financial literacy and inclusion on the performance of MSMEs.

Marketing Strategy Development in Entrepreneurship in the Creative Economy Sector, Tourism Sub Sector

To overcome the challenges in the tourism sector during the COVID-19 pandemic and restore the national economy, a strategy is needed to be able to survive and recover. One strategy that can be done is to innovate in marketing, find new markets, and guarantee security from the threat of COVID-19. This will make tourists interested in visiting and continue to comply with health protocols so as not to be exposed to COVID-19. In addition, it is hoped that tourism in Indonesia can recover after experiencing a downturn due to the COVID-19 pandemic. This research aims to analyze marketing strategy development in entrepreneurship in the creative economy sector, tourism sub sector. This type of research uses qualitative research. The object of the research is the creative economy sector, tourism sub sector in Indonesia. Data collection for research purposes uses secondary data. Data analysis in this study uses qualitative data analysis. The results of the study indicate that the preparation of marketing strategies in entrepreneurship in the creative economy sector, tourism sub sector aims to obtain, maintain, and increase tourist visits. The strategy consists of environmental analysis, marketing research analysis, and positioning analysis.

Intellectual Capital and Innovation through Market Orientation in the Indonesian Film Industry

This article aims to analyze the relationship between intellectual capital and innovation through market orientation in the Indonesian film Industry as a creative economy in the new economic age based on information intensification and creativity with superior ideas, knowledge and competencies of human resources. To collect data, a questionnaire was used. Out of 65 populations of film companies, by random sampling, 56 were selected as representative samples. The Partial Least Square Structural Path-Modeling (PLS-PM) was used to test the hypotheses. The research outcomes revealed that intellectual capital, market orientation, and innovation are fairly high. Intellectual capital has a positive effect on market orientation and innovation. Market orientation mediates the effect of intellectual capital on innovation. Intellectual capital may directly affect the innovation of the Indonesian film industry and through market orientation. Human capital, structural capital, and customer capital must be strengthened to support customer orientation, competitor orientation, and internal integration of the company, so that innovations in products, processes, and strategies can be increased. This study implies that the innovation will develop more with the pertinent intellectual capital and suitable market orientation.

The Development of a Geographic Information System for Mapping Creative Economy Actors in Balikpapan Using the Prototype Method

Geographic Information Systems (GIS) play a crucial role in collecting, managing, analyzing, and presenting geographically referenced data. This research focuses on the development of a GIS-based application designed to map and analyze the distribution of creative economy participants in Balikpapan. Using the System Development Life Cycle (SDLC) Prototype method, the study integrates spatial data with geographic analysis, utilizing technologies such as Node.js, Leaflet, Laravel, and QGIS in the development process. Data related to creative economy actors is gathered locally, while spatial data is sourced from the Ina Geoportal website. This web-based application provides comprehensive mapping capabilities, enabling users to identify strategic business locations, optimize business potential, and improve service accessibility. Additionally, the tool aims to offer insights for local government policymaking, contributing to regional economic growth and enhancing community welfare. The integration of GIS into the application also supports the preservation and promotion of regional cultural identity, offering valuable information for sustainable development. Ultimately, this research highlights the significant role of GIS in improving economic planning, fostering informed decision-making, and driving sustainable development in Balikpapan.

Wyoming – Economic Diversification, the Creative Economy, and Wyoming Library Builds Business (LBB) Initiatives: Public, Academic & State Librarians in Collaboration with Innovators & Entrepreneurs

ABSTRACT In 2020, the American Library Association (ALA) announced the Libraries Build Business (LBB) grant initiative. Thirteen public library systems were selected to receive a total of $1.3 million to bolster their library’s entrepreneurial outreach. ALA and Google.org supported efforts to build capacity in libraries and library districts. Libraries in turn offered innovative programming, access to e-resources and developed services for local entrepreneurs and the business community. Libraries Build Business (LBB) objective was to identify library-led entrepreneurship models that would help lower-income and/or under-represented entrepreneurs, i.e. women and minorities to start and grow new businesses.

Storying connectivity and value: the south west creative technology network’s cultural ecologies as network visualisations

ABSTRACT This paper explores the productive connectivity developed by university-industry knowledge exchange (KE) programmes for research and development (R&D) and their emergent cultural value. The South West Creative Technology Network (SWCTN) is our case study. We build on Dovey et al.'s. work to visualise the cultural ecology supported and created by cohort-led R&D programmes. Our visualisations, combined with interview data, evidence that new connections create diverse forms of value, including inspiration, mentoring, training, and recruitment opportunities, and cooperation through collaborative working. We supplement social network and visualisation tools with rich qualitative data to explore the “why,” “how” and “to what end” of new connections, contributing to the field of Mixed Methods in Social Network Analysis (MMSNA). This methodology is novel to the field of creative economy research. We argue for new forms of R&D funding for the creative sector to take a cultural ecology approach if we wish to take seriously and invest in the diverse forms of value beyond economic drivers, sometimes described as “intangible,” that play an important role in building regional capacity, innovation and productivity.

The Creative Economy in Local Territories: Alibaba and Amazon in Territorial Competition, but Ideological Synergy to Bypass Democratic Governance

Alibaba and Amazon now dominate global e-commerce. Although their strategies partly differ, they are both territorializing their activities around sorting hubs and warehouses. This often creates tensions in local territories. In our research exploring the effects of these strategies, conducted in France and Belgium from 2019 to 2022, we hypothesized that the impacts of the digital industrialization of local and global trade go beyond sales and logistics; the concentration of these markets in the hands of two ultra-dominant actors reflects unequal power relations that are reconfiguring governance, public decision-making, and democracy, notably by obscuring the major challenges that territories face.