Creative Destination Research Articles

Upaya Pemulihan Pariwisata Korea Selatan dari Pandemi COVID-19

The COVID-19 pandemic that has hit the world gave impacts in all aspects of life, one of them is tourism. The enforced of social restrictions and banned on entry for foreign tourists has forced countries to face a crisis in the tourism sector, and South Korea is not an exception. South Korea, which has become a popular destination among foreign tourists along with the global Korean Wave, has to face a downturn in the tourism sector due to the COVID-19 pandemic since the number of foreign tourists has decreased drastically. This research aims to examine the efforts made by the South Korea’s government during the COVID-19 pandemic by using the concept of digital diplomacy which is an extension of the theory of public diplomacy. The result shows that the South Korean’s government actively carried out tourism promotion through social media during the COVID-19 pandemic and able to attract the international public’s attention through creative means. Through tourism promotion on social media, the South Korea’s government wants to build an image as a country with creative destinations and influence foreign tourists to make South Korea their main destination when the pandemic ends. The efforts of the South Korean government have shown positive results, but still require improvement so that South Korean tourism can quickly recover to what it was before the COVID-19 pandemic occurred.

Organização do trabalho, prazer e sofrimento de docentes públicos federais

O panorama de crescimento nos últimos anos de números de vagas e de professores do ensino superior aponta para a necessidade de maior atenção à qualidade do ensino e à saúde no trabalho dos docentes. Esta pesquisa, de caráter descritivo, buscou compreender a relação entre organização do trabalho e as vivências de prazer e sofrimento de docentes de um campus de interior de uma universidade federal a partir da análise psicodinâmica do trabalho. Foram realizadas entrevistas semiestruturadas com cinco docentes, e os dados foram submetidos à análise de conteúdo. Constatou-se demonstração de prazer no trabalho por meio de atividades de ensino e pesquisa e do relacionamento com os alunos. As vivências de sofrimento referem-se às situações de conflitos interpessoais e à falta de infraestrutura e sobrecarga no trabalho. Por vezes esses sofrimentos puderam ter um destino criativo, através da mobilização da inteligência prática, da autonomia e da satisfação sublimatória propiciada pelo significado do fazer docente.

Place reputation: representing Houston, Texas as a creative destination through culinary culture

Place reputation refers to the composite of ideas held by external audiences that play an important role in the development and success of that place. A negative place reputation can be very slow and difficult to change, but place reputation management seeks to adjust it so that it is closer to how stakeholders would like the place to be perceived. Research suggests that this should reflect the quality of place (i.e. what is there, who is there, and what is going on there) that defines it and makes it attractive to both residents and tourists. This research examines a place reputation management strategy employed by the Houston Convention & Visitors Bureau (HCVB) in which the organization's website features media articles as an ‘objective’ depiction of the city. Quantitative and qualitative content analysis of 66 media articles, including 425 photographs, revealed an emphasis on Houston's culinary culture. In particular, the manifest content shows that independent local restaurants driven by innovative chefs inspired by various influences are creating a vibrant culinary culture. The latent content shows that an understanding of this culinary culture can offer greater insight into the city, beyond the stereotypes, that allows one to better appreciate the quality of place that makes it a creative destination.

Festival as creative destination

The Edinburgh “Festival” positions the city via creativity. Its success in attracting audiences for the performing arts contrasts with the limited extent it appears to modify the general image of Scotland among its tourists. Three styles of consumption are considered: Edinburgh as a tourism-historic city; Scottish performing arts; and international performing arts. The festival is judged successful in its international arts positioning in terms of the core of serious repeat tourists it attracts, but much less so in modifying the image of Scotland as a “landscape and tradition” destination. It is suggested that if the focus of consumption is not seen as typical of a wider destination, familiarity will not necessarily impel changes in how the destination is imagined.