The importance of studying the psychology of sexuality and exploring counselling techniques for individuals dealing with sexual attitudes and discrimination is steadily growing on a global scale. In recent years, democratic reforms, the rise of the feminist movement, increased communication freedom between men and women, the surge of research across various scientific disciplines, and other factors have all contributed to the growing public interest in this branch of sexology. The present era is shaping new laws and patterns, which are still being defined within today’s science. Emerging are new types, categories, subdivisions, and fields that form the structural framework of this scientific field. The categories within the psychology of sexuality are regularly reassessed. Today, the development of sexology as a scientific field demands focused attention from both the scientific community and the state. This includes the publication of specialized literature, the training of university-level educators, the creation of master’s programmes, and the formal recognition of the psychologist-sexologist profession (psychologist-consultant in sexology), along with the opportunity to defend master’s and doctoral theses in this discipline. This reflects the dual challenge of clearly defining the scope of the psychology of sexuality while emphasizing the need for psychologists to be actively involved in sexology. The article highlights the psychologist’s role within sexological support services, presents various models of psychological counselling for individuals facing sexual attitude issues and discrimination, and outlines ethical principles in psychological counselling.