Background and Aim: Through the research and analysis of "characteristics of traditional Hanfu" and "new Chinese brand in the market", the design and development of traditional Han clothing in modern clothing are carried out. The characteristics of traditional Hanfu are studied through the patterns, colors, fabrics, styles, and other aspects, and then the existing three new Chinese brands on the market are analyzed and studied. The combination of traditional Chinese Hanfu and modern clothing is an effective integration of internal cultural inheritance and external forms. Incorporating more Chinese elements into the shape and style of clothing design is a kind of inheritance and development of traditional Chinese culture. The new Chinese Hanfu is an effective innovation. It can provide better design ideas for new Chinese Hanfu and develop it more comprehensively. This paper aims (1) to study the characteristics of traditional Chinese Hanfu costumes. (2) Assess how contemporary Chinese fashion brands incorporate Hanfu elements into their designs. And (3) Create a costume design that combines traditional Han clothing with modern clothing and explore the cultural connotation of this fusion. Materials and Methods: (1) Investigative Methodology: Case Studies. (2) Literature Research Method: Literature Review. (3) Information Research Methods: Information Analysis. During the research, the case study was conducted to investigate the existing new Chinese Hanfu in the market. Through the method of literature research, to understand the characteristics of traditional Chinese Hanfu. After obtaining the information through the above two methods, the existing information is analyzed, and the results obtained after analysis are used to carry out the innovative design of the new Chinese Hanfu. Results: The characteristics of Chinese traditional Hanfu are obtained through literature research. Hanfu is a traditional costume in ancient China, reflecting China's long history and culture and unique aesthetic style. The Traditional Hanfu is usually relatively loose, simple, and generous cutting, and designed with traditional Chinese patterns and bright colors. Based on the above research considerations, designers can bridge the gap between the past and the present by carefully considering shapes, fabrics, symbols, and adaptations to modern lifestyles. Designers can create clothing that resonates with different audiences while fostering greater appreciation and understanding of cultural diversity. Conclusion: By understanding Chinese traditional Hanfu and designing new Chinese Hanfu based on it, we can inherit Chinese traditional culture, combine traditional Hanfu with modern clothing, integrate traditional culture and historical clothing design into modern trends, create new Chinese clothing, and make Hanfu more suitable for modern People's Daily wear, which not only retains cultural heritage but also continues China's long-historical cultural tradition. At the same time, it makes Hanfu more suitable for modern life and aesthetics.
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