ABSTRACT This paper assesses the global trade effects of COVID-19-related non-tariff measures (NTMs), with a particular emphasis on their varied impacts across products and income groups over time. Utilizing a newly constructed NTM dataset alongside monthly trade data at the product level, we employ an event study framework to analyze the implications of trade-facilitating and trade-restricting NTMs implemented during the pandemic. Our main findings indicate an average increase of 1.2% in imports due to trade-facilitating NTMs and a 12% decrease in exports due to trade-restricting NTMs. Additionally, the analysis highlights variations in trade responses at the product level and significant differences across countries of varying income levels. This research enhances our understanding of the trade response to sudden trade cost shocks, offering critical insights into the impact of temporary trade measures within the context of a global health crisis and accompanying supply chain disruptions.