Corporate Websites Research Articles

ONLINE PRESS RELEASES IN DIGITAL PUBLIC RELATIONS: A REVIEW OF AIRLINES' PRESS RELEASES

Press releases, typically prepared by public relations departments to notify the public and the press about important developments, continue to be frequently utilized tools. Press releases are essential in public relations for announcing newsworthy items, such as product launches, quarterly earnings, mergers, or important updates. As in various fields, digitalisation has changed and transformed some tools and methods in public relations. However, press releases, one of the oldest public relations tools, are still used by organisations' communication departments for the same purposes. Due to digitalisation, press releases are now posted on businesses' websites and social media pages. For this reason, the press releases published by the four airlines on their corporate websites were analysed in this study. The main objective of the research is to identify the message content in press releases and how it aligns with public relations objectives. For this purpose, all press releases issued by four airline companies in 2023 were analysed using content analysis. In this context, it was determined that airline companies issued press releases in a total of nine different categories. These categories are press releases named Public Announcement, New Route, Corporate Social Responsibility, Financial - Earnings, Innovation & Technology, New Partnership, Award Announcement, Product - Service Launch, and Sponsorship. As a result, it was concluded that these press releases also serve airlines' marketing and public relations purposes.

HR revolution: screen people not paper - Case study of AkzoNobel, Unilever and Cathay Pacific

The recruitment of highly experienced professionals is a crucial undertaking as it creates the talent pool for the organisation. Although the development and implementation of electronic recruiting applications in MNCs have been highly effective, they not only contribute to reducing candidate screening time but also effectively support employer’s productivity. In other words, E-HRM is the practice of integrating HRM strategies, policies, and practices in a company through the use of web-based technology. Yet, the raising concern is how organisations in Vietnam could effectively learn and utilise e-recruitment since most companies continue to employ manually with pricey recruitment methods. The study aims to identify the fundamental concept of e-recruitment and intends to collect information regarding e-recruitment methods such as emails, corporate websites, and commercial job boards, among others, through the story of AkzoNobel, Unilever and Cathay Pacific in installing the e-recruitment system in Vietnam and in ASEAN. It covers the advantages and disadvantages of e-recruitment, as well as how local Vietnamese businesses might efficiently use it.

The Evolution of Real Estate: Digital Marketing's Influence

Digital marketing has become an essential trend for real estate firms in India, driven by improved network infrastructure and the widespread use of smart phones. This research examines the various digital marketing strategies employed by real estate companies and evaluates their effectiveness. With potential clients increasingly conducting their own research online, digital marketing has become a vital component of overall marketing efforts. Enhancing brand image and facilitating efficient customer communication are imperative for real estate organizations, and this requires fortifying their online presence on search engines, corporate websites, and social media platforms. Digital marketing, particularly through social media platforms, has a significant influence on the real estate industry, just like it does on many other sectors. In today's real estate marketing, websites, Face book, Integra, and YouTube have become indispensable resources. There is little study that focuses especially on social media management within India's real estate business, despite the fact that economic growth and population increase are the driving forces behind Indonesia's real estate market. Major segments in the real estate market include land, residential, commercial, and industrial properties, as well as real estate investment trusts, undeveloped land, and vacation homes. In the fiercely competitive real estate landscape, agents must do more than merely acquire a license—they need to embrace the digital innovations reshaping property transactions. Integrating digital marketing fully into real estate services is imperative. To meet the increasing demand for sustainability, real estate firms must develop digital expertise and skills to deliver impactful and efficient digital marketing solutions.

The role of the corporate ethical virtues model in sustainability reporting

AbstractFrom the perspective of virtue ethics, ethical organizational cultures prompt employees to act ethically. According to Kaptein's Corporate Ethical Virtues (CEV) model, this organizational ability is favored by the development of seven key corporate virtues (Clarity, Congruency, Feasibility, Supportability, Transparency, Discussability, and Sanctionability). The paper intends to connect the CEV model with sustainability reporting, which is taking on increasing relevance today due to factors such as the European Union's recent Directives on corporate non‐financial communication. In particular, the paper's objective is to examine to what extent and the way in which the virtues of the model have a role in sustainability reporting. Furthermore, this goal is enriched with an added focus, which is attention paid to actions taken by companies, and expressed in their sustainability reporting, in implementing virtuous behavior amidst the difficulties triggered by the COVID‐19 crisis. To achieve its aim, the paper presents and discusses a study of the role of the CEV model within two large companies in the logistics sector, through a content analysis of their sustainability reports covering the period 2018–2020 complemented by information from their corporate websites. The results of the analysis highlight both an overall relevance of the virtues included in the CEV model and the role of measures adopted by organizations to cope with COVID‐19 as a significant component of their sustainability performance in the pandemic period. Finally, the paper elaborates on several theoretical and practical implications stemming from the study.

Fairness in E-Recruitment: Examining Procedural Justice Perceptions and Job Seekers’ Intentions

Corporate websites are crucial in recruitment, as the prospective applicants’ experiences in digital recruitment may influence their intentions. Therefore, understanding how opportunity-to-perform perceptions (OPP) integral to procedural justice experienced by potential applicants while visiting a corporate recruitment website impact their reactions towards the company can be key. This study aims to elucidate the influence of OPP on applicants’ intentions to apply (ITA) via corporate websites. Specifically, it explores the indirect relationship between OPP during recruitment and ITA one month after visiting a company website, mediated by organizational attractiveness and ITA measured immediately after and one week after the website visit. This multi-wave study collected 260 cases from master’s students in psychology who completed a questionnaire across waves. Hypotheses were tested using the PROCESS macro in SPSS. The findings highlighted a serial mediation pathway, wherein the indirect connection between OPP and ITA after one month was mediated through organizational attractiveness, ITA immediately after, and one week after website visits. The results highlight the importance of enhancing procedural justice corporate websites to influence applicants’ perceptions and intentions positively and improve recruitment outcomes. Future research should explore the effect of long-term justice perceptions as a basis for a sustainable employee–employer relationship.

Employment brand equity and corporate’s job growth and reputation

PurposeThis research aimed to explore the commonalities and differences in the type of information provided on corporate websites in relation to their employment brand equity.Design/methodology/approachMixed methods of content analysis, ANOVA and regression analyses were employed to answer the research questions. The data were collected from multiple sources, including the websites of a sample of forty companies listed as the US Fortune 100 Best Companies to Work in 2012 and information presented on Fortune’s website as well.FindingsEmployment brand equity hardly showed any significant impact on either company’s job growth or reputation in the ranking as an “employer of choice”.Practical implicationsThe results indicated some practices to make a company’s employment brand outstanding and how its web presence reflected its “brand” and presence for potential employees. They are useful for HR practitioners concerned with building an employee brand. For example, the more highly ranked companies in the Fortune 100 tend to provide more forms of online support related to employment opportunities.Originality/valueUsing brand equity theory from the marketing arena and applying this within the human resources management area, this study suggests that “employment brand equity” became a major factor that many companies and organizations should focus on to enhance their standing with job seekers, particularly talented ones. Nearly a decade before the COVID-19 pandemic, the best companies to work for in the US had paid attention to digitalization via websites and social media, to attract talent (and support employees).

Official visits and stock price crash risk

Against the backdrop of continuous stock price crashes, preventing stock price crash risk has become an increasingly important item on the Chinese government's agenda in recent years. Using a unique dataset on official visits manually collected from news reports posted on corporate websites during the 2010–2020 period, we examine the impact of official visits on the stock price crash risk of visited companies. We find that official visits contribute to a reduction in stock price crash risk. This effect is more pronounced among privately controlled companies, information-opaque companies, and financially constrained companies. Taking the political rankings of visiting officials into consideration, we find that municipal officials have a more significant influence on stock price crash risk. We further establish the underlying mechanisms and find that official visits reduce crash risk through the provision of more preferential resources, such as government subsidies and bank loans, and by attracting more public attention, such as media and analyst coverage. Overall, our research provides evidence on how officials can prevent stock price crash risk.

Digital Marketing and the Presentation of Corporate Financial Statements: An Analysis of the Literature on Transformation and Impact

This study aims to analyze the integration of digital marketing with corporate financial reporting, focusing on its impact on transparency, accountability, and the challenges associated with its implementation. The research adopts a qualitative approach through an extensive literature review, systematically examining scholarly articles, industry reports, and case studies from reputable sources. The analysis uses thematic coding to identify trends, challenges, and the implications of integrating digital marketing data into financial reporting. The findings reveal that digital marketing significantly enhances financial transparency and accountability by providing real-time data and facilitating dynamic stakeholder engagement. Platforms such as social media and corporate websites are pivotal in disseminating financial information and receiving real-time feedback, improving financial reports' accuracy. However, integrating digital marketing data poses challenges, including data security, regulatory compliance, and the need for new skills among financial professionals. Companies that effectively harness AI and big data analytics in their financial reporting demonstrate improved forecasting and decision-making capabilities. This integration offers transformative opportunities for businesses to enhance their financial reporting's accuracy and timeliness. Nevertheless, addressing the challenges of data integration and security, as well as bridging the skills gap, is crucial for realizing the full potential of digital marketing in financial reporting.

Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility

Purpose: The aim of the study was to examine the Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that strategic marketing plays a crucial role in promoting environmental responsibility and Corporate Social Responsibility (CSR) within organizations. The studies reviewed highlight the effectiveness of various marketing initiatives, such as green marketing strategies, cause-related marketing campaigns, and integrated communication approaches, in fostering positive consumer perceptions, enhancing brand reputation, and driving sustainable business practices. By prioritizing credible and transparent communication about CSR initiatives, businesses can strengthen stakeholder relationships, build trust, and differentiate themselves in the marketplace. Unique Contribution to Theory, Practice and Policy: Stakeholder Theory, Relationship Marketing Theory & Diffusion of Innovation Theory may be used to anchor future studies on Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility. Integrated marketing communication (IMC) that incorporates sustainability messages across all touchpoints is essential for promoting environmental responsibility and CSR effectively. Organizations should ensure that their communication strategies are consistent, transparent, and aligned with their sustainability goals. By integrating sustainability messages into marketing campaigns, product packaging, corporate websites, and social media channels, businesses can reinforce their commitment to sustainability and build trust with consumers. Businesses should actively engage in advocacy efforts to promote supportive policy frameworks that incentivize and reward sustainable practices. By collaborating with policymakers, industry associations, and non-governmental organizations, organizations can influence the development of policies that facilitate the transition towards a more sustainable economy.

Challenges in adopting and using online recruitment tools from employers’ perspective

Purpose This paper aims to contribute to the existing literature by providing a unique exploration of the challenges in the adoption and usage of corporate websites, job aggregators, digital job boards, professional social media and artificial intelligence (AI)-enabled tools for recruitment. Design/methodology/approach In this exploratory study, interviews were conducted with 15 experts in digital companies with AI, recruitment or human eesources expertise. Findings The findings suggest three major themes, including technological, human–technology interaction and peripheral challenges. Moreover, seven sub-themes of challenges emerged from this study, namely, inefficient facilities and resources, inefficient data accumulation, resistance to change, distrust in technology, restricting regulations, toxic work culture and economic and social obstacles. Finally, this study proposes important implications and practical solutions to help professionals, companies and employers overcome challenges associated with adopting and using online recruitment tools. Originality/value Electronic human resource management has not studied the challenges associated with online recruitment tools in the context of Iranian digital organizations. This paper provides a unique exploration of the challenges in the adoption of AI in recruitment.

Corporate Social Responsibility (CSR) Website Reporting: Evidence from Sub-Saharan Africa’s Top-Ranked Companies

This study aims to examine how Sub-Saharan Africa’s top ranked companies themselves convey their role as social-economic development partners and/or agents in their corporate communications, and to what extent country- and industry-specific characteristics influence their reporting, i.e., via CSR websites reporting. Using Forbes’ 2,000 world-largest-corporations ranking, based on 2017 ranking list, we select the largest corporations. We then filter our search to select Africa-largest-corporations. A content analysis of the CSR reports and/or Websites of the sample companies was conducted to identify the motives for CSR practices, CSR managerial processes and stakeholder issues addressed in CSR reporting. Several of the “motives underlying CSR practices”, “CSR managerial processes” and “stakeholder issues addressed” in CSR reporting appear to converge around similar themes (or issues), given that all three sample companies operate in the financial services industry within the specificities of South Africa’s context. The findings suggest that the specificities of South Africa’s historical development and/or socio-cultural realities, legislation and industry charters are important factors that influence CSR (or sustainability) practices in the context of Sub-Saharan Africa. Although, studies that mainly focus on the contents of corporate website are uncommon, this study has limitations as we solely relied on publicly accessible CSR reporting, rather than, for example, interviewing employees, customers (or clients) and/or regulators to verify the claims by the sample companies. As this study examines CSR website reporting practices by organisations, it provides a useful insight for competitor benchmarking that can be used by organisations to imrpove their CSR website reporting practices. This study contributes to extant CSR research as its provides empirical evidence of the contextuality of CSR in Sub-Saharan Africa, as well as explores how country- and industry-specific characteristics may influence CSR website reporting.

Intentional Author as a Subject of Virtual Communication (Content of Corporate Websites News)

This study explores the “image of the virtual intentional author” in the news discourse of corporate websites. A comparative analysis of materials from corporate websites of Kemerovo State University and Siberian Coal and Energy Company is conducted. Subjective, predicate-actant, and locative-temporal components are identified. Typical and specific semantic components are named. The typical shared components include the following meanings: “I am a significant subject of the Russian space”; “I represent a collective of professionals”; “I engage in volunteer and charitable activities”. Each of the considered organizations’ intentional author image is characterized by specific features. The intentional author of the university’s news content realizes the following modal meanings: “I am not only a leading university in the region but also part of global rankings, serving as a center for scientific, social, volunteer activities, etc. in the region”, thus, the virtual author communicates the intention to present the university as a significant subject of the Russian educational space. The intentional author of the energy company’s news content conveys meanings such as: “I am the best production organization”; “I am competitive”; “I am socially oriented”; “I interact with authorities and public organizations”.

Sustainability and the environmental impact of the tourism industry: An analysis of the hotel sector in Catalonia, Spain

Purpose: This research examines policies aimed at reducing the environmental impact of the hotel sector in Catalonia, Spain in 2020 and how they are communicated to stakeholders through corporate websites. It applies academic criteria to identify key aspects that are relevant to tourism.Design/Methodology: This study conducts a descriptive analysis of Catalonia's hotel sector in 2020, utilizing SABI (Iberian Balance Sheet Analysis System) data. It selects the top 48 companies in the hotel sector that are legally required to report their annual accounts in the regular format. The study then systematically evaluates their websites to assess the availability and transparency of information on environmental sustainability.Findings: Sustainable tourism, marked by non-financial indicators such as environmental impact, energy/water usage and waste generation, is a very important issue for stakeholders in the hotel industry, including governments, owners, investors, and customers. The sector's reporting methods are crucial for effectively communicating environmental policies to these parties. While many companies have implemented strategies to assess and reduce their environmental impact, there is still considerable room for improvement, particularly in communicating these efforts to the various stakeholders.Research limitations/implications: This research, while rigorous, has certain limitations that suggest directions for future studies. A primary constraint involves data reported at a group level by hotel companies, which complicates obtaining specific data for the Catalonia region, particularly for hotel groups with an international presence. Another significant limitation is the reliance on indirect data collection, based on the companies' self-reported environmental policies posted on their websites.Practical implications: By identifying and knowing the environmental policies of the hotel industry over the analyzed period, we can help the industry itself to improve the sustainability of its environmental efforts and make it more attractive to all stakeholders.Social implications: The study highlights the importance of environmental policies and the achievement of the UN Sustainable Development Goals (SDGs) in the hotel industry. This industry plays an important role in achieving the UN SDGs, which offer significant benefits for business, such as access to new markets, better risk management and long-term sustainability, as well as social benefits. This is increasingly expected by both consumers and investors.Originality/Value: This study examines the commitment and information transparency of the Costa Brava hotel sector in terms of environmental sustainability, as well as its communication strategies. This is achieved primarily through the analysis of corporate websites, comparing the information and indices to those of other entities in the sector. The relevance and value of this analysis stems from the recognition that, despite the efforts made to improve the sector, further progress needs to be made in order to make it more attractive to stakeholders.

A Study on an Impact of Talent Acquisition and Recruitment through Social Media

Social media is essential to modern recruiting, particularly when it comes to corporate branding. 76 percent of businesses, according to Employer Branding International, use social media to develop and market their employer brands. In an effort to attract candidates who will fit in as employees, businesses strategically use social media to advertise their cultures, values, and beliefs. However, for effective employer brand promotion, the business must have an identity that is real, credible, relevant, distinctive, and aspirational in order to draw in both present and potential employees. Recruiters can engage job seekers and establish two-way conversation via social networking platforms. Social media is a desirable recruiting tool due to the appeal of decreased expenses for businesses. But little is known about how job prospects use social media during the application process or their capacity to research available positions. In the proposed study, job seekers will be surveyed in order to gauge their perceptions of employer brands, corporate websites, and applicant appeal. Additionally, it will research how dedicated job applicants anticipate being to the business once hired in order to discover, acquire, evaluate, and hire prospects to fill positions necessary to achieve project objectives and company goals.

Innovation capital disclosure and independent directors: evidence from France

AbstractThis study aims to understand whether corporate governance mechanisms affect innovation capital disclosure (ICD) provided voluntarily on corporate websites by SBF 120 listed firms in France. The study tests multivariate models using pooled OLS, random effects, and generalized method of moments models. Firms use ICD as a useful, timely communication tool to highlight their innovation efforts. Our findings suggest that independent non-executive directors (INEDs) exhibit a conservative approach to the nature of innovation that requires extensive investigations with risky outcomes. They support discretion by limiting the extent of publicly disclosed information about research and development (R&D) progress, technological advances, and innovation output to protect the firms’ intellectual proprietary. INEDs seem to balance preserving firms’ competitive advantage and ensuring higher transparency levels to satisfy stakeholders’ needs. Additionally, board tenure moderates the relationship between INEDs and ICD. This study underscores the importance of the financial reporting of information about innovation capital that captures firms’ innovation capacities in a knowledge-based economy. It provides significant insights for management, policy-makers, and regulators who are involved in refining corporate reporting policies. This study is the first to examine the incentives of INEDs in influencing reporting practices related to a firm’s innovation investments, particularly in high-technology firms.

Cross-sectional analysis of the environment in Agenda 2030: Public diplomacy on municipal websites in Portugal

This article delves into local public diplomacy from the perspective of climate action. A cross-sectional analysis is made of the climate perspective in the international 2030 Sustainable Development Agenda, considering the social, political, and economic challenges implied by human alteration of the environment. The websites of local municipal corporations in Portugal are analysed to identify the information referring to Agenda 2030 and its convergence in climate action. To this end, a content analysis method was designed based on the relationship of the Agenda’s sustainable development goals (SDGs) with their associated climate change goals. Attention is paid primarily to the websites’ fixed sections, and secondarily to their informational content and external portals. The method is applied to the websites of seven of Portugal’s municipalities. Conclusions are drawn concerning whether or not they provide information on climate change so that the effort directed by these local governments towards climate action can be determined. A comparison is made with the international case. This tool contributes to localizing the SDGs and prioritizing environmentally important components.

Measuring Qualitative Characteristics of Internet Financial Reporting: Evidence from Malaysia

As the world economy undergoes a rapid digital transformation, Internet financial reporting (IFR) has evolved into an important platform for the dissemination of information to investors. It has also been a central topic of discussion among practitioners and researchers due to the lack of rigorous regulations to govern IFR practices, resulting in disclosures of financial reports varying across listed companies. This study aims to assess the level of compliance with the qualitative characteristics of IFR for companies listed on Bursa Malaysia. This study involves adopting 34 constructed index items based on prior literature and the use of a 5-point Likert scoring scale anchored from "very poor" (1) to "excellence" (5) to measure the fundamentals and enhance the qualitative characteristics of IFR, which is also in line with the "Revised Conceptual Framework for Financial Reporting" issued by the Malaysian Accounting Standards Board (MASB) in 2018. Non-probability purposive sampling was employed to select the companies from 11 relevant industries, comprising 160 listed companies from the main market of Bursa Malaysia. Annual reports and corporate governance statements were extracted from corporate websites for 2018. Findings suggest that most corporations that are listed in the main market of Bursa Malaysia have yet to fully comply with the MASB’s financial reporting framework, notably timeliness, which requires urgent improvement. Without strict IFR regulations, managers may also be free to act opportunistically by planning their IFR disclosure in a way that benefits both the company's reputation and their interests. This research enriches the body of literature on IFR and provides a measuring mechanism that can gauge the level of compliance with the qualitative characteristics of IFR. It acknowledges the importance of collective efforts from regulatory bodies to implement accounting reforms and the best IFR governance practices to harness information's usefulness in the Industrial Revolution era. 4.0.

Will human capital humble CEOs? Effects of career variety and education

ABSTRACT Integrating human capital theory, social information processing theory, and literature on humble leadership behaviours, this study takes an initial step to investigate the effects of CEO human capital on CEO humble leadership behaviours. We developed a model that explains how experience human capital (career variety) and education human capital (education level and elite education) independently and jointly influence CEO humble leadership behaviours. We examined the proposed model using multi-source data. The data of the independent variables were hand-collected from multiple sources, including the CSMAR database, corporate websites, and press releases. The data of the dependent variable were collected with an online survey from 175 listed companies. We found that career variety positively influenced CEO humble leadership behaviours, while elite education was negatively associated with CEO humble leadership behaviours. Moreover, career variety and education level had a positive interaction effect on CEO humble leadership behaviours, while career variety and elite education had a negative interaction effect on CEO humble leadership behaviours. Our findings highlight that different types of human capital may exert different impacts. Moreover, apart from the direct impact of one specific type of human capital, various types of human capital can interact to influence CEO humble leadership behaviours.

Company Performance Memoderasi Pengaruh Company Transparency, Corporate Social Responsibility, Karakteristik Eksekutif terhadap Tax Avoidance: pada Perusahaan Sektor Energy yang Terdaftar di BEI Periode Tahun 2018 - 2022

This research aims to test Company Performance Moderating the Influence of Company Transparency, Corporate Social Responsibility, Executive Characteristics on Tax Avoidance. The purpose of this study is to see if company performance can moderate the impact of company transparency, corporate social responsibility, and executive characteristics on tax avoidance. This research is classified as quantitative. The data used is secondary information gathered from www.idx.co.id and the corporate website. This research's population consists of Energy Sector Companies Listed on the IDX from 2018 to 2022. Meanwhile, the sample for this study was established using a purposive sampling method, yielding 33 sample companies. The analytical method employed is Panel Data Model Regression analysis. The results of this research show that Company Transparency has no effect on Tax Avoidance, Corporate Social Responsibility has no effect on Tax Avoidance, Executive Characteristics has no effect on Tax Avoidance, Company Performance cannot moderate the effect of company transparency on tax avoidance, Company Performance cannot moderate the effect of Corporate Social Responsibility on tax avoidance, and Company Performance can moderate the influence of Executive Characteristics.

Pengaruh Rasio Aktivitas, Profitabilitas, Struktur Modal, Komite Audit, Dan Ukuran Perusahan Terhadap Pengungkapan Sustainability Report

Finding out how factors like activity ratio, profitability, capital structure, audit committee, and business size affect disclosure in sustainability reports is the main goal of this research. The research relied on quantitative data, namely those extracted from the annual report and sustainability report for disclosure purposes. The secondary data included in this study originated from the official corporate website, which can be found at www.idx.co.id. The sample for the research consisted of 128 manufacturing businesses that were listed on the IDX in the basic and chemical industries between 2020 and 2022. The sampling approach yielded a sample of fourteen companies by means of purposive sampling. The study's methodology makes use of causality design, multiple linear regression analysis, and the application capabilities of SPSS 29. The findings demonstrated that the basic and chemical industrial sectors' sustainability reports were simultaneously impacted by the activity ratio, profitability, capital structure, audit committee, and business size. The sustainability report is not significantly impacted by the activity ratio, profitability, or capital structure. The sustainability report is impacted by the audit committee. Sustainability reports are not impacted by a company's size.