Corporate Social Responsibility Partnerships Research Articles

The role of salmon aquaculture eco-certification in corporate social responsibility and the delivery of ecosystem services and disservices

Aquaculture eco-certification is especially relevant in salmon farming where it has emerged as a popular corporate social responsibility (CSR) strategy, providing global standards that can be applied to a globally traded commodity. However, eco-certification is just one of many CSR strategies used to address seafood sustainability at the corporate level. CSR is important for company image, but it is not clear whether or how these strategies contribute to sustainability outcomes. This paper applies an ecosystem services framework to an analysis of sustainability reporting from top salmon farming companies to identify links between eco-certification, other CSR strategies, and the delivery of ecosystem services. Although eco-certification was used to indicate commitment to sustainability practices across all companies, other CSR strategies, especially practices, power, and partnership, were more frequently and explicitly connected to the delivery of ecosystem services. Results show that individual CSR strategies including eco-certification are not isolated but interact and work in concert to manage the supply of ecosystem services.

EFFECT OF IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY PARTNERSHIP PT. ANTAM Tbk UBPN POMALAA ON HEALTHY HYDROPONIC VEGETABLE BUSINESS

Hydroponics is an agricultural cultivation technique that uses water as a planting medium and with a special installation system that minimizes the use of chemicals in the cultivation process. Hydroponic healthy vegetable business is a hydroponic business located in Pomalaa, Southeast Sulawesi. Previously, this business operated alone in terms of marketing and cultivation which resulted in not optimal income obtained with existing resources. Existence of PT Antam operating in the Pomalaa area is expected to help hydroponic businesses with the concept of Corporate Social Responsibility (CSR). PT Antam has as a form of their responsibility towards the surrounding environment where the company is located. This research was conducted to determine the effect of the implementation of CSR partnership PT. Antam Tbk for the Hydroponic Healthy Vegetable business using a quantitative descriptive analysis research method, namely by observing the research location and processing data using the R/C formula. The results of this study indicate that R/C > 1, which means that the demand is greater than the costs incurred, or in other words, every IDR 1 cost incurred can generate revenue of IDR 3.85, so it can be concluded that the Hydroponic Healthy Vegetable business is feasible for developed and generate profits for farmers.

Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions

Public relations literature on corporate social responsibility (CSR) has long detailed the impact of CSR outcomes for corporations. This study seeks to understand how CSR influences the nonprofit partners involved in these initiatives and what types of CSR partnerships lead to nonprofit supportive intentions. This study merges perspectives on organization-public relationships (OPR) with nonprofit management literature. An online 2 (NPO reputation: low vs high) x 2 (partnership duration: short vs. long) x 2 (CSR fit: low vs. high) experiment was conducted. A few key factors emerged in the analysis: Positive nonprofit reputation strongly predicted all OPR outcomes and mission accomplishment. Unexpectedly, the short-duration condition led to more positive outcomes and intentions. Fit did not seem to have a direct effect on outcomes, but the high-fit, short-duration partnership led to increased levels of all outcomes. For mediation, satisfaction and commitment had the strongest indirect effects on nonprofit supportive intentions (donation, volunteer, and word-of-mouth). This study expands the understanding of CSR effects on nonprofit partners, specifically by showing how different CSR partnership types play a role in the relationship-building efforts of nonprofits. Additionally, demonstrating how mission accomplishment can strengthen these relationships helps to disentangle the unique position of nonprofits in CSR, whose reputation and mission are at stake.

Tobacco industry presence and practices in Mozambique: a ‘chaotic’ but worthy market

BackgroundMozambique has experienced a series of tobacco industry consolidations both in tobacco leaf buying and processing, and in cigarette manufacturing and marketing. The growth of the tobacco industry presence in...

The impact of CSR on nonprofit outcomes: how the choice of corporate partner influences reputation and supportive intentions

PurposeWhile research has shown that corporate social responsibility (CSR) can enhance a company's reputation, less is known about the effects of CSR communication on nonprofits. Hence, the current study seeks to understand how corporate reputation, message credibility and message source may impact consumers' attitudinal and behavioral intentions toward nonprofits.Design/methodology/approachA 2 (corporate reputation: low vs high) × 2 (CSR communication source: newspaper blog vs nonprofit blog) between-subjects online experiment was conducted. Real-world corporations (Toyota and Volkswagen) and a nonprofit (World Wildlife Fund) were chosen based on a pretest.FindingsNonprofit reputation increased after reading a CSR message, especially when it involved a partnership with a low-reputation corporation. Nevertheless, CSR partnerships with high-reputation corporations evoked higher volunteer intentions. Message credibility mediated the relationship between corporate reputation and nonprofit reputation. When the communication source was the nonprofit and the partnership involved a high-reputation corporation, positive evaluations of nonprofit likeability and competence resulted.Practical implicationsNonprofit communication managers should understand the merit of communicating CSR partnerships with their constituents, regardless of medium. Additionally, the choice of a corporate partner is important for certain nonprofit outcomes. Lastly, message credibility is another important factor that should be considered.Originality/valueThe study bridges literature in communications that typically examines CSR by focusing on its effects on corporate outcomes with literature in nonprofit management that looks at nonprofit outcome measures. This study demonstrated that nonprofit–corporate alliances can also influence nonprofit reputation and donation/volunteer intentions based on the reputation of the corporate partner.

Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands

ABSTRACT This research explores the effects of a brand scandal that affects a for-profit brand collaborating with a non-profit organisation. Two experimental studies demonstrated that the effects on the for-profit brand were driven by the domain of the partnership and the crisis, while the effects on the non-profit brand were not. A crisis in the same domain as the partnership had stronger effects on the for-profit brand (intention to buy and negative word of mouth). These effects are mediated by perceptions of brand hypocrisy and a decrease in for-profit brand equity. The non-profit brand is equally hurt by the for-profit brand crisis, regardless of the partnership-crisis consistency. Our results indicate a strong asymmetry: the non-profit brand, despite its innocence, is more vulnerable than the guilty for-profit brand.

Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements

Effective corporate social responsibility (CSR) advertising depends on the nature of the partnership and how it is communicated in messages about CSR initiatives. Guided by the Symbolic Sustainability Model (SSM), this study investigates the effects of communication about CSR initiatives comparing differing CSR approaches through a 2 × 2 between-subjects factorial experiment. After viewing a hypothetical CSR-based advertisement, participants (N = 433) rated their perceptions of initiative effectiveness and attitudes toward the initiative. Compared to a donation-based initiative, a CSR partnership had an indirect, positive effect on audience evaluations, which was mediated by perceptions of the likelihood of the corporation’s sustained commitment to the partnership. The advertising that emphasized a partnership outperformed a donation-focused CSR initiative because participants perceived that the sponsoring corporation was invested in helping the cause for an extended period. The findings indicate that audiences are likely to perceive partnerships and donations positively; however, partnership initiatives may have stronger positive, indirect effects because they may be more likely to signal sustained commitment. The findings support the Symbiotic Sustainability Model (SSM) and demonstrate the efficacy of the SSM for CSR advertising. For practitioners, the findings point to strategies that may be helpful amidst the proliferation of CSR advertising.

Productive partnerships? Driving consumer awareness to action in CSR partnerships

Despite proliferated growth in corporate social responsibility partnerships (CSRPs), there is limited understanding of how consumer groups native to an organization respond to partnership organizations (direct patrons). To redress this, an integrated theoretical framework incorporating consumer behavior, branding and CSR literature was developed focusing on drivers of consumer awareness leading to subsequent responses in a sports team and not-for-profit organization (NPO) partnership context. Systematic comparisons were also made by adopting the perspective of each native consumer group. The proposed conceptual model was tested with data obtained from sports team fans (n = 504) and NPO patrons (n = 355). Results indicate that consumer attributes and engagement with communication channels activate CSRP awareness, although website visitation does not and in line with associative network theory, each consumer group generally go through an awareness-to-action process. Multi-group results demonstrate a stronger intent to act among NPO patrons than fans, indicative of fans’ lower prioritization of CSRPs.

Model Kemitraan CSR untuk Pengembangan UMKM yang Berkelanjutan: Studi Kasus Program Kemitraan pada PT Jasa Marga (Persero) Tbk

This research aims to examine Corporate Social Responsibility (CSR) Partnership Program to find an optimal and sustainable partnership model between State-owned Enterprises (SOEs) and Micro Small and Medium Enterprises (MSMEs) to advance the people's economic sector. This research was qualitative research with a case study approach. Data collection techniques used in this research were in-depth interviews, observation, and literature studies. In-depth interviews were conducted with 3 informants chosen as representatives of PT Jasa Marga (Persero) Tbk and 6 informants were taken as participants in Focus Group Discussions representing MSMEs fostered partners in the Jagorawi - Cikampek Toll network area. Informants were selected using a purposive sampling technique. The results showed that the CSR partnership model between SOEs and MSMEs is based on mutual respect, transparency, good communication and trust, mutual benefit to those involved, and has a consistent commitment from both parties.

“It’s a delicate dance”: understanding CSR relationships from the nonprofit perspective

Purpose The purpose of this paper is to examine corporate social responsibility (CSR) partnerships from the often-overlooked perspective of nonprofit beneficiaries, situated in the rapidly evolving higher education funding environment. Design/methodology/approach In-depth interviews with corporate relations officers from public research universities across the USA were conducted. Qualitative coding procedures from Lindlof and Taylor (2019) were employed to analyze transcript data. Findings Three main factors have contributed to a rapidly evolving climate for corporate partnerships: CSR partnerships help universities build their reputations rather than endowments; feature new preferences in communication-based stewardship practices; and raise questions about university autonomy and authority. Research limitations/implications New interpretations of interdependent relationships and stewardship may be needed to explain new corporate funding models, while threats to nonprofit organizational authority and autonomy may be growing. Practical implications Nonprofit practitioners may better understand how to position their organizations as more attractive to corporations while learning how to advocate for mutual benefits. They may also benefit from a new understanding of corporate stewardship. Originality/value While previous research has documented detrimental effects to nonprofits in CSR partnerships, higher education fundraisers in this study detail their struggles with new models of measuring success, new expectations for stewarding corporate partners and perceived threats to autonomy. Their voices add to a fuller understanding of rapidly evolving relationship management practices in higher education.

NPOs’ Voice in CSR Partnership: An Exploratory Study Using Topic Modeling

The present study aims to identify and interpret the emerging strategies employed by nonprofit organizations (NPOs) in communicating with their business partners on Twitter. A computer-assisted content analysis was applied to analyze 5,661 tweets posted by 65 NPOs. The study identified three corporate social responsibility communication strategies, which were characterized by a distinctive emphasis on stakeholder engagement. We analyzed NPOs that targeted different issues-initiated corporate social responsibility partnership conversations at varying levels by adopting self-promotional, partner-oriented, and balanced-interest strategies to justify and promote their relationships with multiple stakeholders on Twitter. This exploratory study contributes to the scant research on cross-sector social partnerships communication from a nonprofit perspective and adds nonprofit-specific evidence to the existing theories and practices.

PENGUATAN USAHA KECIL MENENGAH MELALUI PROGRAM TANGGUNG JAWAB SOSIAL PERUSAHAAN (Studi pada PT INKA Persero)

<p>One of CSR PT INKA (Persero) programme is partnership that increase small business in order to be a resilient and independent business. PT INKA (Persero) is one of BUMN that bounded with obligation to implement Corporate Social Responsibility (CSR) programme as an actualization company’s activity. In its implementation, the CSR partnership programme has not effective yet by its planning, implementation or restraint. The human resources’s problem, nothing assistancing and monitoring its implementation, can be reduced if implemented by other support including a university. The aim of this research are: 1) Understanding the implementation of CSR partnership programme had done by PT INKA (Persero); 2) Understanding an obstacle in CSR partnership programme; 3) Understanding the effectivity of implementation CSR partnership programme. The respondent is a micro enterpreneur that guidanced by PT INKA (Persero). The population are 424 partners that spread out in Bakorwil Madiun and samples are 88 partners that taken by Cluster Convenience Sampling. Data was collected by interview, questionnaire and documentation. Using Wilcoxon Match Pairs test to know output’s effectivity with comparing before and after receiving funds’s programme of CSR. The results, there are significant differences between before and after receiving revolving funds as CSR’s programme. It shows that CSR partnership’s programme are effective for strengthening economic community especially partner of PT INKA (Persero).</p><p><br />Keywords: small and medium enterprises, CSR, partnership’s programme, empowerment’s economic</p>

Exploring nonprofit-business partnerships on Twitter from a network perspective

This exploratory study attempts to understand the role of nonprofits and their position in corporate social responsibility (CSR) partnership communication. Employing social network analysis, the study identifies and interprets the network strategies used by top U.S. nonprofits in communicating about their CSR partnerships on Twitter. The results show that although all the nonprofit issue sectors disclosed extensive business partnerships, they selectively mobilize communication with certain business partners. The present study extends the network approach in a CSR context. Theoretical and practical implications were discussed.

The Middle East perspective of Corporate Social Responsibility

Corporate social responsibility (CSR) in the Middle East is gaining more importance than in the past. Although it still remains more about philanthropy and charity, it moves towards a more strategic approach which includes formalizing ways of giving, as a set of non-random actions, and focuses more on addressing social ills and environment, economic challenges, that are hindering development. However, the business in the region has not yet taken the step to fully integrate the CSR into their core business operations. The most common challenges that facing the CSR implementation are the lack of government requirements and incentives, spreading awareness, building CSR partnership model, going beyond the marketing and PR campaigns, and full integration of CSR into the business strategy. In this paper, we aim to introduce the current state of the CSR in the Middle East and its perspectives, besides reviewing its evaluation stages, motivations, and current challenges. Moreover, we aim to examine CSR common practices through examples from the financial sector. The research method applied in this research is based on secondary data sources and we have used desk research to illustrate most important points and findings on the topic.

Forging effective corporate/nonprofit partnerships for CSR programs

PurposeThe purpose of this paper is to examine how corporate and nonprofit leaders partner on public relations for corporate social responsibility (CSR) programs.Design/methodology/approachThrough semi-structured interviews across the USA, and stretching into Europe and South America, leaders (n=24) from US-based corporations top-ranked for corporate citizenship, and the nonprofit organizations with which they have developed CSR programs, shared insights and best practices.FindingsCorporate and nonprofit leaders who collaborate on CSR programs spoke independently about several essential shared values, including community-focused collaboration, fiscal responsibility, and strategic alignment. How they described their CSR partnerships reflects a mutual commitment to a distributed leadership model, which involves the need to span organizational boundaries, share unique expertise across levels and roles, and sustain long-term relationships. Consistent with prior research, this study also suggests that communication leaders in both corporations and nonprofit organizations leverage transactional (process-focused) and transformational (people-focused) leadership styles, as they work to build and foster these long-term partnerships.Research limitations/implicationsThe findings pinpoint how principles of the distributed leadership model come to life across CSR partnerships and contribute to the success of such partnerships. Corporations and their nonprofit partners must mutually focus on spanning, sharing, and sustaining as they build programs together. These shared principles exemplify a distributed leadership model and help define what CSR partnership truly means.Originality/valueThis study looks at CSR programs beyond just the perspective of the corporation and the public, taking into account the critical role the nonprofit organization plays as a partner in some CSR programming, and within a distributed leadership model.

Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships

Partnerships between brands and non-profit-organisations (NPOs) must be strategically managed for each to maximise their benefit from the relationship. Twitter, with its potential for pass-along of messages, provides an ideal channel for reciprocal promotion within the network of an NPO and its supporting brands. For any one brand within that network, brand building will be amplified if messages are passed on to others using co-branded and/or co-created communications, providing an opportunity for a brand to engage a new audience of consumers who are part of another organisation’s network. This research examines the extent of co-branded and co-created communications by a popular NPO and its network of corporate partners on Twitter and compares that Twitter promotion with promotion of the same activity in traditional news media. The findings revealed surprisingly limited use of Twitter to promote the partnership efforts of brands with the NPO, and only limited evidence of the expected reciprocity between the NPO and its partners. We find even less evidence of co-branded communications between partner brands in the network and no co-created communications. The results have important implications for corporate social responsibility partnerships, suggesting that more innovative use of social media could provide reciprocal benefits from partnerships between brands and NPOs.

Corporate Social Responsibility Partnership to Alleviate Poverty in Kulon Progo Regency

Abstract. Corporate Social Responsibility (CSR) partnership between the public sector and the private sector has become a new trend in Indonesia in order to overcome budget constraint. However, most CSR programs are not empowering and the LocalGovernments tend to share development burden to the private sector. Kulon Progo Regency is the poorest region in Java Island that conducts a CSR partnership through One Village One Sister Company (OVOSC) program. This study viewed communityempowerment and the discretion of the private sector in OVOSC program. The research approach of this study was the qualitative approach, which utilize in-depth interviews and literature study. Research results show that OVOSC program is dominated bycharity programs. The private companies also have relatively large discretion because the Government tends to share development task to external actors based on the philosophy of gotong royong (mutual cooperation). Kulon Progo Regency Government shouldendorse the companies to launch more empowerment programs and strengthen the monitoring in order to avoid the companies from abusing the discretion. This research also confirms the statement from Donahue and Zeckhauser (2011) that categorized CSRas an alternative way to engage private players in public missions and different from collaborative governance. Keywords: corporate social responsibility, poverty alleviation, private sector Abstrak. Kerja Sama Tanggung Jawab Sosial Perusahaan (TSP) antara sektor publik dan swasta menjadi model baru di Indonesia untuk mengatasi keterbatasan anggaran. Permasalahannya, mayoritas program TSP tidak memberdayakan masyarakat dan Pemerintah Daerah cenderung menyerahkan sebagian beban pembangunan kepada sektor swasta. Kabupaten Kulon Progo merupakan daerah termiskin di Pulau Jawa yang melakukan kerja sama TSP melalui program One Village One Sister Company (OVOSC). Penelitian ini mengkaji pemberdayaan masyarakat dan diskresi yang dimiliki sektor swasta dalam program OVOSC. Penelitian menggunakan pendekatan kualitatif dengan melakukan wawancara-wawancara mendalam dan studi literatur. Hasil penelitian menunjukkan bahwa program OVOSC masih didominasi program karitatif. Sektor swasta juga memiliki diskresi yang relatif besar karena Pemerintah Kabupaten Kulon Progo ingin membagi tugas pembangunan kepada aktor eksternal berdasarkan filosofi gotong royong. Pemerintah Kabupaten Kulon Progo sebaiknya mendorong perusahaan supaya meluncurkan lebih banyak program pemberdayaan serta memperkuat pengawasan untuk mencegah perusahaan menyalahgunakan diskresi. Penelitian ini juga mempertegas pendapat dari Donahue dan Zeckhauser (2011) yang menyatakan bahwa TSP merupakan cara alternatif untuk melibatkan sektor swasta dalam tujuan publik dan berbeda dari collaborative governance. Kata kunci: penanggulangan kemiskinan, sektor swasta, tanggung jawab sosial perusahaan

LV Prasad eye institute: managing corporate social responsibility partnerships

Subject area Corporate social responsibility, specifically nonprofit business collaborations from a nonprofit’s perspective. Study level/applicability Graduate level programs in nonprofit management, corporate social responsibility and development management; it can also be used for executive education. Case overview Social enterprises and nonprofits at present increasingly look to corporate firms for grant funds to finance their activities and assets. This case features the experiences of one of the largest nonprofit eye care providers in India, LV Prasad Eye Institute based in Hyderabad in accessing corporate financial support in the form of corporate social responsibility funding. The case deals with the organization challenges, stresses and strains that arise in a nonprofit–corporate partnership. Specifically, it focuses on the strategic and operational challenges that emerge from the partnerships. The partnerships reviewed in the case pertain to rehabilitation. Expected learning outcomes After solving the case, the participants will be able to understand the stages in developing collaborations between nonprofits and businesses for corporate social responsibility. They will also be able to understand the internal implications for nonprofits operations and strategy from such collaborations. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS11: Strategy.

The Role of Private Stakeholders in Disaster and Humanitarian Operations

The role of private stakeholders in disaster operations goes far beyond the delivery of profits to its shareholders. Disasters and humanitarian operations literature acknowledges the importance of private sector in disaster lifecycle; however, it lacks an analysis of the risks and benefits of each different form of their engagement in such operations (contractual relationships, one-off relationships and CSR - Corporate Social Responsibility partnerships). To address this research gap, a literature review was conducted on papers covering the perspective of private stakeholders when engaging in disaster and humanitarian operations with stakeholders from public and social groups. The results revealed that some challenges are specific from one approach and others are common for all of them. Moreover, despite the increasing of reputation capital and organizational learning being used to motivate CSR approach, they are mentioned as benefits in approaches with lower engagement - contractual and one-off relationship approaches. Thus, the benefits and risks of each approach need to be carefully addressed by scholars and field professionals in order to seek better results from the engagement of private organizations.

Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification

To provide insight for nonprofits and for-profits generating synergetic alliance, this study investigates how prior corporate reputation, nonprofit brand familiarity, and fit between company and nonprofit influence supportive CSR outcomes. The study also examines the mediation role of perceived altruism and consumer–company identification in such associations. The results show the significant main effects of corporate reputation, nonprofit familiarity, and company–nonprofit fit on supportive CSR outcomes. More importantly, results show that perceived altruism and the consumer–company identification significantly mediates the influence of a CSR partnership on supportive CSR outcomes. Interestingly, the direct effect of corporate reputation on consumer–company identification was not significant, suggesting that for a company to induce strong identification from consumers, the effects of corporate reputation should be mediated by its altruistic motives for practicing CSR activities.