Corporate Reputation Research Articles

Company Attractiveness, Corporate Reputation, and Recruitment Websites as Determinants of Job Application Intentions (Case Study of Islamic Banking Study Program Students)

Research Aims: The research aims to examine and analyze the influence of company attractiveness, company reputation and recruitment website on job application intentions in the sharia banking industry. Methodology: The respondents were sharia banking students in Yogyakarta, with a sampling technique using purposive sampling with a total sample of 145 respondents. The analysis tool used is WarpPLS 7.0. Research Findings: The results of the research show that company attractiveness has a positive and significant effect on intention to apply, company reputation and recruitment website do not have a significant effect on intention to apply for work and recruitment websites are proven to be able to moderate the influence of company attractiveness and company reputation on job application intentions. Theoretical Contribution: The research findings identify the factors that serve as strengths, making them attractive to potential applicants based on the Theory of Reasoned Action. Research limitation and implication: Islamic banks in Indonesia should pay closer attention to company attractiveness, particularly regarding the value that potential employees will gain. Similarly, regarding corporate reputation, Islamic banks must continue to maintain their well-established reputation among employees and the surrounding community.

Research on the Impact of ESG Rating Divergence on Financial Markets

This study explores the multifaceted impacts of Environmental, Social, and Governance (ESG) rating divergence on financial markets, focusing on both equity and bond markets. Despite the growing importance of ESG criteria in investment decisions, discrepancies in ESG ratingsstemming from varying methodologies, standards, and data qualitypose significant challenges. We analyze how these divergences affect corporate reputations, influence investor behavior, and consequently, impact market volatility, funding costs, and liquidity. Our findings indicate that ESG rating discrepancies can lead to increased funding costs, heightened market volatility, and reduced market liquidity, all of which contribute to increased uncertainty for investors. The study suggests that the resolution of these issues requires the harmonization of ESG standards, enhanced regulatory oversight, and greater transparency in rating methodologies. Through comprehensive analysis, this paper contributes to understanding the implications of ESG rating divergence and proposes actionable strategies for stakeholders to mitigate its adverse effects, thereby fostering a more stable and transparent market environment.

Transformational leadership, ESG performance, corporate reputation and competitive advantage: a serial mediation model

PurposeGiven the competitiveness of the business environment globally, environmental, social and governance (ESG), which represents a sustainable development framework that integrates environmental, social and corporate governance factors, has become an increasingly recognized concept in emerging markets. In the case of Ghana, its implementation is influenced by several factors, including leadership.Design/methodology/approachDrawing on the resource-based view theory, higher-order theory and stakeholder theory, we developed and evaluated a serial mediation model to explain how ESG performance and corporate reputation can connect transformational leadership to enhance competitive advantage. Utilizing the Process Macro model 6 in SPSS, data were collected from 340 senior managers/executives and middle-level managers from European multinational firms operating in Ghana.FindingsThe results indicate that transformational leadership positively affects ESG performance. Enhanced ESG performance, in turn, leads to improved corporate reputation, which subsequently results in a stronger competitive advantage.Research limitations/implicationsThis study is limited to European multinational firms operating in Ghana, which may restrict the generalizability of the findings to other contexts or regions.Practical implicationsThe findings suggest that organizations aiming to strengthen their competitive advantage should prioritize transformational leadership practices that foster ESG initiatives, as these are critical drivers of corporate reputation and market positioning.Originality/valueThis study provides new insights into the interwovenness between ESG performance and leadership in enhancing corporate reputation and competitive advantage within the context of emerging markets.

The Evolution of SDGs Rival: A Bibliometric Analysis of Greenwashing Over 30 Years

Objective: The objective of this study is to conduct a comprehensive bibliometric analysis of greenwashing research from 1995 to 2024, with the aim of understanding the evolution, key themes, and influential contributors in the field. Theoretical Framework: This study uses social network theory and Lotka’s Law to identify key contributors and collaboration patterns in greenwashing research, highlighting influential authors and the concentration of productivity in the field. Method: Scopus was selected as the database for data collection, and data was gathered through systematic searches. The method employed is bibliometric analysis, focusing on performance analysis and science mapping with metrics such as total citations, citations per year, and author dominance. The analysis also explored trends, key contributors, collaboration networks, and etc. Results: The results reveal significant growth in greenwashing research since 2010, with the USA and China identified as major research hubs. Two primary research clusters were identified: corporate sustainability and consumer marketing. The analysis also identified key authors, influential journals, the most impactful articles, collaboration patterns, and changes in research focus over time. Research Implications: The practical and theoretical implications of this research include insights into how greenwashing practices impact corporate reputation, consumer trust, and regulatory frameworks. These implications are relevant for policymakers, researchers, and practitioners aiming to foster transparency and accountability in sustainability efforts. Originality/Value: This study contributes to the literature by providing an in-depth bibliometric analysis that identifies influential contributors, emerging trends, and collaboration patterns in greenwashing research. The relevance of this study is demonstrated by its potential to guide future research and inform policy on addressing deceptive sustainability practices.

Green Technology Innovation and Corporate Reputation: Key Drivers of ESG and Firm Performance

The purpose of this study is to investigate the impact of Environmental, Social, and Governance (ESG) performance and firm performance within China's manufacturing sector, with a novel focus on the mediating effect of green technology innovation and the moderating influence of corporate reputation. Using a 2011-2022 dataset from A-share listed manufacturing companies on the Shanghai and Shenzhen Stock Exchanges, the study employs multiple regression analysis with a two-way fixed-effects model to examine these relationships. Findings indicate that robust ESG practices significantly enhance company performance, mediated by green technological innovation. However, a negative moderating effect of corporate reputation suggests that higher corporate reputation weakens the ESG-financial performance relationship. Further analyses reveal that privately-owned firms, those in China's eastern region, and environmentally sustainable industries benefit most from strong ESG initiatives. This study addresses the challenge of disentangling key variables by analyzing their interconnected effects. The findings fill a gap in the existing literature by contributing to a deeper understanding of the relationship between ESG and corporate success, particularly through the mediating role of innovation and the moderating influence of reputation. Additionally, the study provides practical recommendations for managers and policymakers to enhance ESG strategies, promote growth, and support sustainable development. Doi: 10.28991/ESJ-2024-08-06-021 Full Text: PDF

A New Concept of Transforming Service: Impact of Generative Voice Chatbots on Customer Satisfaction and Banking Industry Productivity

This study examines the impact of implementing generative AI voice chatbots on customer expectations and satisfaction in the banking sectors of Kazakhstan, Russia, and Italy. To achieve this objective, this study conducted a survey of 253 customers from 35 commercial banks in Kazakhstan, Russia, and Italy from November 2023 to early April 2024. This study employed partial least squares structural equation modelling (PLS-SEM) to assess and validate the validity and reliability of the research model. The study integrates the Expectation Confirmation Model with AI components to analyze factors influencing customer satisfaction with AI-enabled digital banking services. Key findings indicate that expectation confirmation, perceived performance, visual attractiveness, problem-solving capabilities, and communication quality significantly affect customer satisfaction with AI chatbots. However, trendiness and customization features showed minimal impact. The research also explores how customer satisfaction and corporate reputation influence chatbot adoption. Additionally, the study investigates the relationship between chatbot adoption and productivity performance in banking operations. The study provides several policy recommendations, including enhancing perceived performance, expectation confirmation, communication quality, visual attractiveness, and corporate reputation, which can improve customer satisfaction and increase confidence in generative AI voice chatbots in the digital banking industry. Doi: 10.28991/ESJ-2024-08-06-09 Full Text: PDF

The Effect of Corporation Reputation Mediation on Enterprise Risk Management (ERM) Disclosure and Firm Value

Enterprise Risk Management (ERM) disclosure can support companies to assess various threats and opportunities to maintain the firm's competitive advantage. The aim of this research is to analyze the effect of Enterprise Risk Management (ERM) disclosure on firm value with corporate reputation as a moderating variable. The research method used is an explanatory descriptive quantitative approach. The sample population for this research is manufacturing companies listed on the Indonesia Stock Exchange (BEI) in 2018-2021. The sampling technique used was purposive sampling, so that 38 companies were obtained. Data analysis techniques use inner model, outer model and hypothesis testing with the help of SmartPLS 4.0.9.5 software. The research results show that Enterprise Risk Management (ERM) disclosure and corporate reputation have a positive and significant effect on firm value. Corporate reputation has a positive and significant effect in mediating Enterprise Risk Management (ERM) disclosure on firm value. This research also uses profitability and firm size as control variables. The results of profitability research do not have a positive effect on firm value. Firm size has a positive effect on firm value. Recommendations for further research are to expand the variables used, such as corporate social responsibility, intellectual capital, corporate governance structure.

Cost of Capital, Corporate Reputation and Human Capital Disclosure: A Study of Companies in Indonesia

The purpose of this study is to test and analyze the cost of capital and reputation of companies on the Human Resources disclosure. The sample in this study consisted of 318 companies the sample criteria. This research data was analyzed using a regression model of ordinary least square (OLS) estimation technique. Based on testing, researchers found that debt costs and equity costs negatively affect human resource disclosure, while company reputation is positively related to human resource disclosure. In addition, research findings from Indonesia's largest categorized industries show that debt costs and equity costs have a significant negative impact on human capital disclosure. Meanwhile, industries that are not categorized as the largest companies in Indonesia do not show significant results in both debt costs and equity costs. This study got results cost of debt and the cost of equity to human capital disclosure is driven by companies engaged in large-scale industries. This research provides contribution, insight and reference to companies in Indonesia through the HR disclosure index as a benchmark to improve HR disclosure in the future. Also, for policymakers, this research can be a consideration for making policies that HR disclosure practices as mandatory disclosures for companies.

The relationship between antecedents of reverse logistics implementation and economic performance in retail: empirical study for the electronic sector

ABSTRACT This research develops a conceptual model to elucidate the relationship between antecedents of reverse logistics implementation and economic performance. A mixed-methods approach was employed, with qualitative research exploring antecedents and quantitative analysis using 405 responses from Vietnamese electronic retail enterprises to test hypotheses. The findings identified institutional pressure, resource commitment, IT capability, and corporate reputation as antecedents of reverse logistics implementation, exerting direct and/or indirect effects on economic performance. PLS-SEM analysis generated research results consistent with the previously established theoretical conceptual model, and IPMA highlighted institutional pressure and resource commitment as impactful factors despite their low average scores. Notably, resource commitment plays a moderating role in dampening the positive relationship between institutional pressure and reverse logistics implementation. This study provides deeper insights into reverse logistics theory, supporting retail decision-making to enhance economic performance. However, variations in study scope may lead to differences in outcomes, presenting a significant challenge.

Harmonious CSR and sustainable branding: evaluating the moderating role of corporate reputation and SDGs in shaping consumer trust in digital advertising

This study examines the relationship between harmonious CSR and consumer trust in digital advertising. Furthermore, supported by the literature, we address the moderating effect of corporate reputation and alignment with Sustainable Development Goals (SDGs) on the association between sustainable branding and consumer trust and propose sustainable branding as the mediator between harmonious CSR and consumer trust. These identified factors are presented in a conceptual framework, specifically focusing on three dimensions of harmonious CSR: education, community engagement, and livelihood initiatives. The relationships are analysed and validated with Partial Least Squares Structural Equation Modelling (PLS-SEM), finding that CSR actions favourably impact on sustainable branding, thus enhancing consumer trust in digital advertising. The findings support both academic and practical aspects of CSR and branding research. The study provides insights on the precise mechanisms by which harmonious CSR establishes sustainable branding. Furthermore, it demonstrates that aligning with SDGs is a strategic way to favourably influence sustainable branding on consumer trust in digital advertising.

DHL’s Spreading COVID-19 Over the Sky? Handling Corporate Response to Misinformation with Humour

AbstractCompanies are increasingly faced with online misinformation that can damage their reputation. This article extends paracrisis research by identifying a new form of denial and explores how to refine paracrisis response strategies to better defend corporate reputation against misinformation. Using an explanatory research design and qualitative data analysis, this study introduces “denial by humour” as a distinct refutation strategy. The research outlines how this specific strategy functions within the broader context of crisis communication as one of the three types of refutation strategies. Through a detailed case study of DHL’s response to misinformation about the COVID-19 virus being spread from the sky, the paper enhances paracrisis research by identifying potentially effective communication tactics, including strategic silence, social media management, employee engagement, and crisis advertising. The article also provides managerial implications, highlighting the crucial role of stakeholders such as politicians, the media, and employees, and discusses appropriate preventive strategies such as media monitoring and the implementation of an ethical code of conduct.

Optimizing Transfer Pricing in Indonesia: An exploring of Tax Minimization, Tunneling incentive, and Audit Committee

Transfer pricing has become a crucial aspect of global business, especially for natural resource companies in Indonesia, which includes monitoring tax compliance, mitigating tax dispute risks, and maintaining corporate reputation due to its complex and high-priced commodities. This research aims to test and analyze the direct influence of tax minimization strategy, tunnelling incentive, and bonus mechanism on transfer pricing decisions. Meanwhile, the indirect effect involves the audit committee as a moderating factor to explore their influence on transfer pricing practices. The data used in this research was derived from the annual reports of natural resource sector companies listed on the Indonesia Stock Exchange from 2020 to 2022. A total of 185 companies used the purposive sampling method, resulting in a sample of 146 data analyzed using WarpPLS 8.0. According to the research results, tax minimization directly influences transfer pricing. In contrast, tunnelling incentives do not affect transfer pricing, and audit committees moderate the influence of bonus mechanisms on transfer pricing.

Is corporate reputation associated with voluntary cybersecurity risk reporting?

Purpose This study investigated the effect of voluntary cybersecurity risk reporting (VCRR) on corporate reputation. By examining the association between VCRR and corporate reputation, this study aims to provide exploratory evidence of how cybersecurity risk is sensitive to a company’s image and reputation. Design/methodology/approach An automated content analysis of VCRR by 95 Bombay Stock Exchange-listed companies was undertaken using Python code. Signaling and legitimacy theories were adopted to interpret the findings, establishing whether VCRR was related to corporate reputation. Findings The results confirm that VCRR improves the corporate reputation in the financial market. The results also confirm the signalling and legitimacy theory that a company can manage reputational risks through higher voluntary risk disclosure. Practical implications The corporation’s managers can gain insights from the study’s findings and proactively address cybersecurity risks through strategic disclosure and management practices. In addition, organizations can recognize that investors value transparency and establish a positive reputation for those who communicate openly. Social implications A significant association between VCRR and corporate reputation implies that such disclosures enhance trust and transparency in the business sector and induce security and accountability among investors engaging with the company. Originality/value To the best of the authors’ knowledge, this study is the first that empirically investigates this issue and adds to the international literature a new explanatory variable, corporate reputation, to explain VCRR practices.

The construction of glory and immortality in leaders of sport organizations: The case of Real Madrid President, Florentino Pérez

Introduction: While most soccer mandataries feel comfortable with developing a strong reputation, Florentino Pérez, following the steps of another mythical Real Madrid President, Santiago Bernabeu, seems to have that thirst for glory, a sort of immortality only reserved to a few selected players in the world of soccer. Methodology: This conceptual paper collects and reviews existing scholarship on the idea of glory and connects it to the world of corporate reputation and sports. Sixty-five academic references have been attributed, coming from books, journal articles, and newspapers. The authors also had in-depth interviews with employees at Real Madrid and one of Pérez’s biographers. Results: The idea of glory and immortality in leaders of old has been replaced by other terms, lime reputation, fame, and celebrity. Nonetheless, the world of sports – where epics and a sense of victory are explicit – offers these leaders the possibility of achieving a sense of glory. Discussions: The case of Florentino Pérez offers reason for reflection in this regard and is the proof that the sense of glory has not been lost, at least in the sports world. Conclusions: Sport leaders, such as Florentino Pérez, have built glory thanks to deeds, good press and architecture.

The Relationship Between Corporate Social Responsibility and Corporate Financial performance: Factors that Moderate and Mediate the CSR-CFP Relationship

Previous studies on the relationship between corporate social responsibility (CSR)and corporate financial performance (CFP)have not been conclusive. This paper reviews the literature on the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP). Furthermore, it examines the factors that moderate the relationship between the two, including corporate reputation, customer satisfaction, ethical leadership, ownership concentration, institutional environment and market competition, based on legitimacy theory and stakeholder theory. The results show that the relationship between CSR and corporate performance is affected by corporate reputation, customer satisfaction, ethical leadership, ownership concentration, institutional environment and market competition. This paper may have implications for corporate management and policy makers.

Green human resource management and corporate social responsibility as drivers of organizational performance: mediating effects of employee engagement and corporate reputation in Vietnam

Purpose This study aims to investigate the relationship between green human resource management (GHRM), corporate social responsibility (CSR) and organizational performance (OP) of small- and medium-sized enterprises (SMEs) by examining corporate reputation (CR) and employee engagement (EE) as mediators in Vietnam. Design/methodology/approach This study used the quantitative method with 458 valid responses from mid- to senior-level managers and chief executive officers (CEOs) were obtained and used for data analysis. To analyze and explore the relationships between constructs and mediators, SmartPLS version 4.0 structural equation modeling was used to analyze the data of the SMEs of Vietnam in 2023. Findings The results showed strong and positive relationships between GHRM, CSR and OP in SMEs, with CR and EE serving as significant mediators. Originality/value This research provides new insights into how GHRM and CSR enhance OP by using an integrated model that examines how CR and EE mediate this relationship. It demonstrates that businesses implementing GHRM and CSR can promote sustainable development among stakeholders, leading to improved OP in Vietnam’s dynamic economic environment. The findings have practical implications for executives and managers, emphasizing the need to balance stakeholder, environmental and social interests to optimize GHRM and CSR initiatives and foster sustainable growth. This study’s insights could significantly influence SMEs in the Vietnamese economy.

Does corporate ESG performance promote export resilience? New insights from risk resistance and resilience

World economic uncertainty adds to the external risks of enterprises, and export resilience directly impacts enterprises' ability to withstand external risks. This paper examines the effect of ESG performance on export risk resilience using a sample of Chinese-listed A-shares from 2008 to 2021. We found that good ESG performance promotes corporate export resilience as evidenced by an increase in export resistance and resilience, a finding that still holds after robustness tests. Mechanism tests reveal that ESG performance can positively promote export resilience by strengthening corporate reputation and alleviating financing constraints. Firms' digital transformation has a moderating influence, and the higher its degree, the greater the positive effect of ESG performance on export resilience. T Heterogeneity tests show that the effect of firms' ESG performance on export resilience is more pronounced among non-state, growth, and mature firms. The above study is innovative in corporate ESG practice, and the findings offer a reference for corporates to participate in ESG practice and enhance export risk resistance.

The Impact of Corporate Social Responsibility on Corporate Reputation

This research paper explores the profound impact of Corporate Social Responsibility (CSR) on corporate reputation, focusing on the mechanisms through which CSR initiatives enhance or protect a company’s public image. By analyzing key theoretical frameworks such as stakeholder theory, social contract theory, and legitimacy theory, the paper examines how businesses strategically use CSR to manage reputational risks, improve brand trust, and foster positive public perception. Case studies of companies with successful CSR strategies highlight the benefits in financial performance, consumer loyalty, and crisis resilience. The challenges of managing CSR in a digital age, where transparency and scrutiny are heightened, are also discussed. The paper concludes with recommendations for balancing ethical responsibility with business objectives, stressing the importance of integrating CSR into core business strategies to build long-term reputational capital and sustainable growth. This research underscores CSR as a critical tool in modern corporate reputation management in both local and global contexts.

ESG e tecnologia: como empresas divulgam aspectos ambientais, sociais e de governança no mundo digital?

This study aims to verify corporate actions to disseminate environmental, social, and governance practices in the digital world. It was supported by discussions on environmental, social, and governance practices; technology, and communication. The identification of the most responsible companies (2013-2022) was carried out using the corporate reputation business monitor, especially Natura, Itaú Unibanco, and Grupo Boticário. To analyze the pages about environmental, social, and governance practices, the platforms Semrush and SimilarWeb measured statistics and audiences, whereas Nielsen’s 10 heuristics guided the evaluation of user experience.

A New Approach to Assess Sustainable Corporate Reputation with Citizen Comments Using Machine Learning and Natural Language Processing

This study investigates the assessment of sustainable corporate reputation through citizen comments and how it can be measured by sentiment analysis methods based on machine learning and text mining. The research analyses citizen feedback on municipalities in the field of public services and examines their impact on the social reputation of the services provided by municipalities. Support vector machines, one of the machine learning methods, was used for sentiment analysis. In the study, Google Maps comments of the citizens receiving services from the municipality were used. The results of the sentiment analysis reveal that sustainable corporate reputation is directly related to citizen satisfaction and feedback. In this context, municipalities should continuously receive feedback and make strategic improvements based on citizens’ comments to ensure sustainable service quality. Municipalities are especially appreciated by citizens for their fast, effective, and high-quality services. However, some negative comments focus on issues such as the slowness of services, cleaning problems, and staff attitudes, indicating that certain improvements are needed. This feedback emphasises the need for continuous improvement in service quality.