Corporate Public Relations Research Articles

How to Spark Joy: Strategies of Depoliticization in Platform’s Corporate Social Initiatives

Despite social media companies’ public commitments to do good, they regularly face international criticism. This article explores how platforms engage in corporate public relations campaigns to negotiate social and political responsibilities. Through a qualitative analysis of the values promoted in the social initiative TikTok for Good, I show how TikTok promotes messages that amplify positivity, minimize negativity, and focus on individual well-being, while consistently assigning responsibility to other actors. Together, these strategies allow TikTok to symbolically empower users while maintaining control. I conceptualize these strategies that downplay and distance a company from conflicts associated with struggles over power as depoliticization by platforms. This study highlights platform companies’ soft forms of governance and demonstrates how the analysis of platform values allows researchers to cut through the strategic vagueness of claims to do good.

Artificial Intelligence (AI) in Public Relations: Corporate Practices in Indonesia

The advancement of Artificial Intelligence (AI) has brought about significant changes in various industries, including public relations (PR) practices in companies. This research aims to explore the implementation of AI in corporate PR activities in Indonesia. Using a case study approach with in-depth interviews with PR practitioners from three major companies, this research reveals how AI is being used to optimise PR functions. The findings show that AI is primarily used to accelerate media and sentiment analysis, facilitate social media content management, and enhance personalisation and automation in marketing communications. However, there are still limitations to the implementation of AI due to resource constraints and regulatory factors. This research contributes to a better understanding of AI adoption in corporate PR practices in Indonesia and its future development potential. By examining real-world cases, it provides valuable insights into the opportunities and challenges associated with using AI for strategic communication efforts in an emerging market context.

Aditya Birla Group's Contribution to Corporate Social Responsibility

Corporate Social Responsibility (CSR) refers to the business practices that involve initiatives benefiting society. Companies adopt various CSR strategies to positively impact the public, economy, or environment. In today's socially conscious market, businesses that prioritize CSR often attract more employees and customers. Objective of the Project The project aims to provide a comprehensive study of CSR, fulfilling the requirements of the fourth semester for degree completion. Understanding Corporate Social Responsibility (CSR) CSR is a self-regulating business model that helps companies remain accountable to their stakeholders and the public. Also known as corporate citizenship, CSR ensures that companies are conscious of their societal impact across economic, social, and environmental dimensions. CSR initiatives can include philanthropic efforts, volunteer programs, and sustainable business practices. Why Implement CSR? Many companies integrate CSR into their brand image, believing it makes them more appealing to consumers who value ethical behavior. CSR activities also serve as a crucial aspect of corporate public relations. Additionally, some founders engage in CSR driven by personal beliefs. Impact of CSR The movement toward CSR has influenced multiple domains. Many companies now focus on environmental sustainability, ethical labor practices, and local community support. While CSR programs are more common among large corporations, small businesses also participate in these initiatives through localized efforts such as donations and event sponsorships. CSR at Aditya Birla Group The Aditya Birla Group's CSR initiatives aim to enhance the social and economic development of the communities they operate in. The Group reaches out to 9 million people annually in 7,000 villages through the Aditya Birla Centre for Community Initiatives and Rural Development.

Watchful waiting: public relations strategies to minimize and manage a fake news crisis

PurposeFake news stories have become a central element of crises that corporate public relations practitioners have confronted. Whether such stories are rumors, outright lies or deliberate attempts to discredit corporations, they have the same impact and require specific strategies for public relations practitioners to effectively respond. The purpose of this study is to uncover strategies to manage crises that arise from fake news and if and how these strategies differ for other corporate crises.Design/methodology/approachIn this multi-method study of 21 in-depth interviews and a 8-person focus group with senior-level corporate public relations practitioners, authors explored decision-making strategies for responding to fake news crises. Transcripts of interviews and the focus group were thematically analyzed.FindingsResults reveal insights regarding how public relations practitioners determine if and when to respond to fake news crises in corporations; what response strategies public relations practitioners have the autonomy to employ for fake news crises in corporations, and how public relations practitioners control media narratives during fake news crises in corporations.Practical implicationsThe findings guide public relations practitioners to craft an autonomous decision-making process and effective online listening strategies—establishing a watchful waiting approach—and determine if the fake news issue is a passing moment or movement swirling into a crisis.Originality/valueFew studies have examined the perspectives of crisis communication experts about minimizing and managing fake news crises. The study identifies opportunities for future research focused on crises originating from fake news and disinformation.

Strategic manoeuvring of argumentation in Chinese corporate public relations discourses

Undertaking chairmen’s letters as data, the article discusses strategic manoeuvring of argumentation in Chinese corporate public relations discourses from the perspectives of topical potential, audience demand and presentational devices. Popular topics chosen were explored, including corporate commerciality, legitimation, entrepreneurship and approachability. Additionally, argumentation move structure and schemes such as symptomatic argument, analogy argument and causal argument were analysed. Inference modes undertaking priori, empirical and evaluative knowledge to respond to audiences’ rational, credibility and affective appeals were investigated. Presentational devices including allusion, metaphor and hypallage were also discussed. These findings were attributed to institutional and social-cultural contexts of the discourse. Hopefully, the study can enhance the explanatory power and applicability of the Pragma-Dialectics in corporate discourse studies and facilitate the research on Chinese corporate communication in general.

Penerapan Strategi Public Relation pada Bank Jatim Cabang Utama Surabaya untuk Meningkatkan Citra Perusahaan

Bank Jatim is a region bank in Jawa Timur province. Bank Jatim has this division called Corporate Secretary that subdue Secretariat and Protocol division, Corporate Communication subdivision, and Investation Management subdivision. Public Relation itself are included in Corporate Communication subdivision. As a member of Corporate Communication subdivision, Public Relations Bank Jatim had important role to preserve corporate image. Bank Jatim used corporate public relations strategy.

Managing Corporate Reputation, Stakeholder Relations, and Corporate Social Responsibility Using Best Practice Public Relations Strategy: A Nigerian Perspective

Studies have proven that the reputation of any organisation is an aftermath of a robust relationship between that organisation and its stakeholders. The relationships that exist between these stakeholders are also on the grounds of the interrelationship existing between the organisation and its publics and the social behaviour of the organisation and the stakeholders who are also the publics of an organisation thereafter. For this reason, an organisations’ reputation among its stakeholders is in accordance with the treatment the organisation gives its publics that translate into a corporate image and then to corporate reputation which on the whole informs the reputation the stakeholders would have later. The purpose of this paper is to identify the managerial role of managing corporate reputation, stakeholder relations, and corporate social responsibility of an organisation especially in Nigeria. The relationships that exist between these three key concepts; corporate reputation, stakeholder relations, and corporate social responsibility from a managerial perspective of corporate public relations strategies identifies and places organisations in the eyes of their publics as reputable. The study is relying on the postulation of the stakeholder theory which attempts to present a model that looks at who or what really is of essence. It hinges on the assumption that organisations, whether private or public, have an obligation to serve groups that constitutes into that organisation’s publics. Keywords: Social Responsibility, Corporate Reputation, Corporate Stakeholders, Public Relations.

Examining Corporate Crisis Public Relations Practices in Sport Star Crisis Events from the Perspective of Positive Public Relations

Positive psychology is an emerging current of thought in contemporary psychology. The extension of related viewpoints and concepts from positive psychology into public relations research can facilitate a "qualitative" leap for corporations in crisis handling, communication, image reshaping, and trust rebuilding in the field of crisis public relations. This paper adopts a positive public relations perspective to analyze the "Liu Xiang incidents in 2008 and 2012" as case studies, exploring corporate crisis public relations practices in sports star crisis events. This research bears significant practical implications for strengthening corporate public relations crisis management and future development.

The Role of POSCO’s Communication Division: Serving as an Authentic Messenger to Promote Business Activities and Consistent Messaging

Objectives: The importance of communication in promoting a company’s management philosophy and business outcomes to both internal and external stakeholders is growing. The purpose of this case report is to introduce how a company managed to shed its 50-year-old organizational culture by embracing a new management philosophy that helped to enable the transition. Methods: This paper introduces global Korean steelmaker POSCO’s new management philosophy, “Corporate Citizenship,” which applies a systematic and strategic approach to communication, defined at both cultural and organizational levels, in media channel operations and content creation. Results: POSCO’s efforts demonstrated a successful communication alignment of management philosophy with organizational structure and departmental functions. Their corporate public relations organization comprises three departments: Public Relations (PR) Planning, PR, and Communication Content. In particular, integrated marketing communication efforts were adopted by rolling out a strategic portfolio of new media channels. As a result of POSCO’s multi-modal communication efforts, performance statistics such as page views, subscribers, and interactions increased significantly. Conclusions: Academic literature suggests that once an organizational culture has been established, it cannot be easily changed. However, by generating consensus and building understanding from a broad base of stakeholders, combined with strategic communication programs that contain authentic messaging, a significant impact can be created both inside and outside an organization.

Characteristics of Influencer Relations: A Literature Review

Ensuring a collaboration in influencer relations remains authentic, organic, and transparent remains a tricky compensating act and can be challenging for many companies and influencers to keep up though influencer relations have existed for a long time. This research aims at providing an exhaustive summary of the literature relevant to the characteristics of influencer relations. This study conducted a narrative literature review on influencer relationships which have features: 1) The communication aim is primarily at the opinion market and directly influencing the formation of opinions; 2) The goals usually are image and reputation enhancement, information and knowledge transfer; 3) Credibility and transparency of communication are crucial for achieving the goal; 4) Evaluation using image and reputation indicators, interactions, and sentiment analysis. This study suggests that strategic approaches focus on influencer relationships that spotlight authenticity to bring organizations accomplishment in influencer partnership. The research recommends the stages of corporate public relations to maintain authentic influencer relationships in adapting to the ever-changing communication landscape.

Corporate Public Relations In Maintaining The Image Of Telkom's Indihome Products In Witel Makassar

Strategy corporate public relations is a management function that creates, maintains, and maintains good and beneficial relationships between an organization and the public that can influence the success or failure of the organization. This research is focused to find out about the strategy of the company's corporate public relations in maintaining the product image of IndiHome PT. Telkom at Witel Makassar and secondly to find out about the product image of IndiHome PT. Telkom Makassar in Minasa Upa Village, Rappocini District. The type of research used is descriptive qualitative research with data collection techniques in the form of observation, documentation, and interviews. By using three theories, namely Image Theory, Theory of Integration and Attitude Change, and Excellent Theory. This research lasted for approximately 1 month located on Jl. Balaikota No. 04 Makassar. The informants in this study were General Manager & GS, Customer Care Manager, Corporate Secretary of IndiHome Telkom Witel Makassar, and the community of Minasa Upa Village, Rappocini District, Makassar City. The results show that IndiHome Telkom Witel Makassar's strategy in maintaining its image is to continue to provide excellent service which is the main key to staying good in the eyes of its customers and the image of Telkom's IndiHome products in the eyes of the community, especially in Minasa Upa Village, Rappocini District is very diverse.

Public relations tools for sustainable mutual understanding between higher educational institutions and their publics in Nigeria

This paper identifies the public relations tools which higher educational institutions use for building sustainable relationships with their strategic publics in Nigeria. Public relations tools as an important aspect of public relations practice in every organisation largely determine the status of relationship that higher educational institutions have with their respective publics. It is widely believed that the public relations tools higher educational institutions employ have the potentials for building healthy relationships with their publics with the consequent capacity for removal of unfavourable rumours and stories that could have negative implications for the organisations. A survey of 140 public relations staff and 313 students of higher educational institutions in Nigeria was carried out. Findings reveal that some higher educational institutions use some of the tools as a matter of custom without establishing whether such tools are relevant to addressing their corporate public relations needs. Others try to allow research to precede their selection of the public relations tools of the schools, while some yet do leave their public relations tools in reckless abandon. The study recommends that public relations departments or units of higher educational institutions should always establish the public relations needs of their respective higher educational institutions before initiating the tool for interacting with the publics in order to identify the most effective tool for interaction that would drive sustainable peaceful co-existence between higher educational institutions and their relevant publics.

POLA KOMUNIKASI CORPORATE PUBLIC RELATIONS

POLA KOMUNIKASI CORPORATE PUBLIC RELATIONS

Corporate public relations dan Corporate social responsibility

Corporate public relations dan Corporate social responsibility

PENGERTIAN, ESENSI DAN TUJUAN CORPORATE PUBLIC RELATIONS

PENGERTIAN, ESENSI DAN TUJUAN CORPORATE PUBLIC RELATIONS

POLA KOMUNIKASI CORPORATE PUBLIC RELATIONS

POLA KOMUNIKASI CORPORATE PUBLIC RELATIONS

FİNANSAL HALKLA İLİŞKİLERDE WEB SİTESİ KULLANIMI: BORSA İSTANBUL 30 (BIST 30) ŞİRKETLERİNE YÖNELİK BİR ARAŞTIRMA

Halkla açık şirketlerin hisse değerlerini artırmak, finansal konumlarını güçlendirmek, finansal hedef kitleleri ile güvene dayalı ilişkiler tesis ederek bu kitleleri bilgilendirmek gibi amaçları elde etmek üzere yapılandırdığı finansal halkla ilişkiler çalışmaları günümüz rekabet ortamında büyük önem taşımaktadır. Söz konusu amaçların elde edilmesinde ise web siteleri etkili bir halkla ilişkiler aracı olarak kullanılmaktadır. Kuruluşlar web siteleri aracılığıyla finansal hedef kitlelerine zamanında ve hızlı bir şekilde bilgileri ulaştırabilmekte ve bu bilgiler aracılığıyla güveni oluşturabilmektedir. Finansal hedef kitlelerle ilişkiler kuruluşların web sitelerinde “yatırımcı ilişkileri” başlığı altında yer almaktadır. Bu çalışmanın amacı Borsa İstanbul 30 (BIST30) Endeksinde işlem gören şirketlerin web sitelerinde yer alan yatırımcı ilişkileri bölümlerini inceleyerek finansal halkla ilişkiler açısından değerlendirmektir. Nitel araştırma desenlerinden durum çalışması desenine göre yürütülen bu çalışmada veri toplama tekniği olarak doküman incelemesi ve verilerin analizi için de içerik analizi yöntemi kullanılmıştır. BIST30 Endeksinde işlem gören şirketlerin web sitelerinde yatırımcı ilişkileri bölümlerinde yer alan bilgiler içerik analizi yöntemi kullanılarak “erişim”, “açıklık”, “içerik”, “yatırımcı desteği”, “teknoloji” kategorileri altında incelenmiştir. Analiz sonucunda erişim kategorisinde 11, açıklık kategorisinde 3, içerik kategorisinde 17, yatırımcı desteği kategorisinde 1, teknoloji kategorisinde 11 şirketin tam puan aldığı görülmüştür.

The Birth of the Post-Truth Era: A Genealogy of Corporate Public Relations, Propaganda, and Trump

AbstractIn the early twentieth century, the most numerous and well-funded institutions in the United States—corporations—used public relations to make widespread and fundamental changes in the way they constitute and regulate their relations of knowledge with the public. Today, we can see this change reflected in a variety of areas such as journalism, political outreach, social media, and in the claims that we live in “post-truth” society. This article traces practices of corporate truth-telling and knowledge production across three periods I call the personal, the legal, and public relations, which are roughly coincident with the antebellum period, the Gilded Age, and the twentieth century, respectively. In sum, what can be found in corporate propaganda and now broadly across society, is that relations of knowledge have come to be refigured primarily as relations of power, subordinating traditional epistemological concerns like justification and belief in favor of government and control.

The power of women: Flanley & Woodward and the woman’s angle in U.S. public relations

After working in corporate public relations during the 1930s, Mabel Flanley and Sally Woodward opened an all-woman agency in New York City in 1944. Their specialty was targeting women publics, and they drew on their experiences with home economics and women’s clubs to promote a variety of clients from agribusiness, heavy industry, and government and nonprofit organizations. They carved a path for other women, contributed to the development of professional standards, and influenced other practitioners to target women audiences, and their inclusion initiatives paralleled those of other groups based on diversity of race, ethnicity, and gender.

Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector

Social media have opened up new opportunities for the creation of innovative public relations strategies focused on establishing and cultivating relationships with stakeholders on the basis of meaningful dialogue. Consideration of the interrelation between corporate social responsibility (CSR) and public relations highlights new areas for exploration and engagement. Both the dialogical and semantic perspectives reveal the performative and conversational aspects of social media. In general, both the linguistic panorama of CSR and digital media as part of a PR strategy open new possibilities for a dialogical, interactive, meaningful relationship strategy for corporate image management. Based on the linguistic approach to CSR and the Communication Management Approach, this paper explores the linguistic use of Twitter as a primary dialogical strategy to effectively enhance interactive dialogue-based relationships with the stakeholders of the top 50 companies in the energy sector based on tweet data from 2016. Semantic analysis was conducted by advanced text mining and clustering techniques on 3042 tweets monitored in 2017 that contained the leading CSR-related hashtags and keywords. The results demonstrated that the top energy companies apply a defensive and symbolic perspective, mainly for branding purposes. The corporate discourse dominates over a meaningful conversational strategy to foster interaction with stakeholders around sustainability issues on Twitter. The study reveals a homogenized interrelation between CSR, social media, and public relations. The results reveal a tendency for isomorphy in the communication models applied by the companies in the energy sector. Furthermore, similarities in semantics and thus strong tendencies to mutually mimic dialogical strategies are also observed. The semantic narrative built around the brand indicates a limited orientation towards CSR and sustainability. As such, it does not contribute to the creation of a dialogical interaction and meaningful relationships with multiple stakeholders on Twitter, in the high-risk sector represented by the energy industry.