Corporate Communication Research Articles

Lexical Complexity in Corporate Communication: A Corpus-Based Study of Translated and Non-Translated Chairman’s Statements

Lexical Complexity in Corporate Communication: A Corpus-Based Study of Translated and Non-Translated Chairman’s Statements

Inspiring Employee Engagement in Remote Work: The Influence of Leadership Communication and Trust in Leadership

ABSTRACT Remote work has become increasingly prevalent, yet more research is needed to examine the impact of effective leadership communication on employee outcomes in remote work environments. The purpose of this study is to investigate the influence of leadership communication on establishing trust with remote employees and its subsequent impact on employee engagement in remote work. A quantitative survey research design was employed, involving 527 full-time remote employees in the United States. Structural equation modeling (SEM) was used to test the proposed conceptual models. The results indicate that transparent leadership communication and the effective use of communication channels positively affect the perceived quality of leader-member conversations among remote employees, with transparent communication exhibiting a stronger influence. Furthermore, high-quality conversations helped remote employees view their leaders as competent in facilitating remote work, fostering trust and a strong relationship. Ultimately, this relationship led to increased employee engagement in remote work. This study contributes to the existing knowledge on leadership communication and its impact on employee engagement, with a specific focus on the remote work context. The findings provide valuable insights for corporate leaders and communication professionals on cultivating trust in leadership and enhancing remote employee engagement through effective leadership communication.

Framing Diversity in Corporate Communication on Twitter and CSR Reports. A Corpus-Based Study

Abstract Nowadays, companies are required to produce annual reports on Corporate Social Responsibility (CSR) and consider the promotion of diversity as one of their fundamental values, particularly in terms of reputation and image (Fuoli 2018; Maier and Ravazzani 2018). Given its importance, diversity is included in companies’ communication planning (Mundy 2015). The aim of this work is to explore how eleven companies (Amazon, Calvin Klein and Pfizer among others) frame diversity and talk about it on their Twitter (now X) profiles and CSR reports over a timespan of five years (2018-2022), filling a gap in the literature which, to date, has mainly focused on the study of companies’ websites rather than their social media channels. To do this, we analysed a corpus of tweets and reports to identify recurring patterns and phrases related to diversity and inclusion. The findings reveal disparities between the two communication channels, with an overall positive framing of diversity, although the term is mainly used in passive voice constructions which indicate that as a principle and value it is far from being considered established in its own right.

Science communication for a sustainable academia: a comparative analysis of public and private universities Netherlands, Portugal, and Spain

Introduction: This research outlines a comprehensive study aimed at exploring the role of science communication in high education institutions, its impact and future sustainability in European universities across Netherlands, Portugal, and Spain. Methodology: By conducting a comparative review, we aim to provide valuable insights that can inform policy decisions and practices in the field of education sciences sharing knowledge in a more efficient manner. Through an examination of existing corporate data of public and private centers (N = 166) by conducting an exhaustive quantitative and correlational analysis of its official digital communications. Results: it is spotted that Spanish universities include more direct messages towards science communications, while Netherlands make much less general load but focuses more on sustainability topics. Findings suggests that in the stakeholder management, quantitative attempts in digital media are stronger from public institutions but may not be as decisive as the quality efforts, given that although Spain leads a higher gross value of online corporate communications, Dutch and Portuguese public universities are relatively much better valued in the global worldwide academic classification. Conclusions: This first study reveals an innovative unique new approach in cross-analyzing sustainable scientist knowledge, European universities, and international rating impacts based on the ARWU ranking.

فاعلية توظيف العلاقات العامة لربورتات الدردشة في التعريف بالخدمات في المؤسسات الحكومية

The study aimed to describe the effectiveness of employing public relations for chat bots in defining services in government institutions, by knowing the manifestations of public relations practitioners' interest in knowing information about chat bots and employing them in defining services in government institutions, services and areas of use, as well as the benefits achieved and the obstacles they face in this field, reaching their suggestions and their evaluation of the impact of these applications on their professional competence, and the future of public relations in light of chat bots. The study used the descriptive approach, and among the tools, the interview was used, and a questionnaire on the reality of public relations practitioners' use of chat bots in defining services in government institutions. The study sample consisted of (240) employees in the Corporate Communications and Public Relations Department in government institutions. As for the results of the study, it showed great interest from public relations practitioners in government institutions in chat bots and their use in managing corporate communication, as their aspects of use varied between crisis management and meeting the needs of the public. These technologies have contributed to improving the professional efficiency of most of the respondents by enhancing daily performance, speed of accomplishment, planning and decision-making. However, users faced challenges such as the difficulty of robots understanding customer feelings and fear of losing jobs. They suggested linking promotion to their ability to use them and provide training and technical support. Despite the benefits of robots, there are still concerns about the future of the public relations profession in light of this technology.

Words that Matter: The Power of Effective Communication in Saudi Media and Hr Management

Objective: Effective corporate communications are the foundation on which the goodwill., cooperation and employee motivation are built. The dynamic and complex nature of working environment has interconnected communication and human resources management in a way that would require researchers to further investigate. This study examines the impact of effective communications on human resources management in Saudi Arabia’s Ithra Communications and Partnership Division and Aramco Media Production Division, Saudi Arabia. Theoretical Framework: Considering the knowledge gap, this study utilizes the social network theory of communication. the This study is an extension of an original study conducted at Edo State Broadcasting Services, in Nigeria-Benin City. (Okolie and Ayewumi, 2020). Method: This study was conducted through an online survey for 95 employees working for both media divisions at Ithra and Saudi Aramco at Dhahran City. Results and Discussion: The results reveal that overall, there is a significant relationship between human resource management and effective communication. The study so showed that communication exerts a positive and statistically significant impact on human resource management in the media divisions at Ithra and Saudi Aramco at Dhahran City. Implications of the Research: On the basis of these findings, the study recommends that organizations can attain success through the synergy of communication and human resources management. Originality/Value: The study while a replication study is novel in that it explores the relationships between human resource management and effective communication from a contextual perspective and increases the generalizability of existing research

Multimodal Sensemaking and Sensegiving Processes of Discursive Threat Appraisal in Environmental Crisis Communication

ABSTRACTThis study investigates how multimodal sensemaking and sensegiving processes of discursive threat appraisal are employed by global movements in their environmental crisis communication when disclosing how corporate commitments are failing to reduce the global plastic pollution. The theoretical framework includes perspectives on global sticky crises, threat appraisal, framing, crisis sensemaking and sensegiving, and multimodal discourse. Empirically, a series of brand audits reports of #breakfreefromplastic global movement are systematically examined. The analytical focus transcends the usual monomodal approach and is directed towards the multimodal interplay that builds strategic discourses through images and texts. Findings details, on the one hand, the multimodal discursive sensemaking processes of content enrichment and appeal bolstering as well as their outcomes related to the building of common sense, new sense, and non‐sense; on the other hand, they clarify how prognostic, diagnostic, and motivational framing tasks are accomplished in environmental crisis sensegiving by the global movement. This study provides insights useful to corporations when reevaluating their own crisis sensemaking and sensegiving in corporate communications and, ultimately, contribute to changing risky corporate behaviour toward more effective and ethical environmental crisis prevention and communication.

EFFECT OF PUBLIC RELATIONS CORPORATE IMAGE MANAGEMENT ON THE PERORMANCE OF NATIONAL POPULATION COMMISSION CENSUS EXERCISE IN NIGERIA

This study examined the effect of public relations corporate image management on the performance of National Population Commission (NPC) census exercise in Nigeria. The specific objectives of the study were to; ascertain the effect of corporate identity on the public acceptability of census figures from the National Population Commission (NPC) in Nigeria; determine the effect of corporate communication on the awareness of the target publics of National Population Commission (NPC) census exercise in Nigeria. For the methodology, explorative survey design was employed in the study. The population of the study was 20,525,843 million people, from which a sample size of 392 was statistically determined. The systematic random sampling technique was used in selecting the sample elements and in administering the questionnaire. The findings indicate that: corporate identity is significantly effective for enhancing acceptability of population census figures from the National Population Commission in Nigeria. Corporate communication will be significantly effective for creating awareness of the target publics and stakeholders before population census exercise in Nigeria.

Preferences regarding the Booster Dose of Covid-19: a cross-sectional study in Central Italy

Abstract Background Examining information sources, communication channels, and preferred content formats is crucial for adapting and improving future communication strategies in vaccination campaigns. This study aims to evaluate the information and communication preferences regarding the booster dose of Covid-19 among employees of the Central Tuscany Local Health Authority (CT-LHA). Methods From July to October 2022, a questionnaire was administered to 7,000 out of approximately 15,000 CT-LHA employees. The questionnaire analyzed communication, organizational, and access aspects regarding preferences for the Covid-19 booster dose. The sample was stratified into healthcare workers (HCWs) and non-healthcare workers (NHCWs). Chi-squared tests were performed using STATA, with the significance level set at 95%. Results The returned questionnaires were 1,885 (26.9%), with the majority being HCWs (64.4%). HCWs rated the quality of communication significantly lower compared to NHCWs, who rated it very high (p < 0.05). HCWs also rated the ease of booking the Covid-19 booster dose and access modalities to vaccination significantly lower than NHCWs (p < 0.05). NHCWs expressed a preference for receiving scientific information from Ministry of Health tutorials, while HCWs preferred information from their general practitioner (p < 0.05). HCWs preferred to receive organizational information from healthcare management, while NHCWs preferred information from vaccination physicians (p < 0.05). Additionally, HCWs preferred company operating procedures for disseminating information, whereas NHCWs preferred corporate communications circulars (p < 0.05). Conclusions HCWs and NHCWs showed differences in perceived quality of communication, ease of access to vaccination services, and preferred sources of information. HCWs rated the quality of communication and access to vaccination services lower than NHCWs. This results suggest the need for tailored communication strategies to effectively reach both groups. Key messages • Health organizations need to develop targeted communication approaches that address the specific needs and preferences of their employees. • Flexibility and adaptability are crucial to adapt communication methods and channels to strengthen vaccination initiatives and promote public health outcomes.

Textual Attributes of Corporate Sustainability Reports and ESG Ratings

While the textual attributes of corporate financial documents, such as annual reports, have been extensively analyzed in the academic literature, those of corporate sustainability reports, which serve as a critical channel for nonfinancial disclosure, are relatively under-explored. Given the increasing importance of Environmental, Social, and Governance (ESG) factors in corporate strategy and stakeholder evaluation, understanding the role of textual attributes in sustainability reporting is crucial. This study examines 10,021 hand-collected sustainability reports from Chinese firms between 2009 and 2021, focusing on six key textual attributes: length, readability, tone, boilerplate language, redundancy, and completeness. Using computational linguistics, we analyze how these attributes evolve over time and their impact on ESG ratings provided by both international (MSCI, FTSE) and domestic (SNSI) agencies. Our findings reveal that the length and completeness of sustainability reports significantly influence ESG scores across agencies, demonstrating a shared appreciation for detailed and transparent disclosures. However, international and domestic rating agencies exhibit differing responses to attributes like tone, boilerplate language, and redundancy. These differences highlight variations in evaluation standards, methodologies, and value orientations between global and local stakeholders. The results emphasize the need for firms to tailor their sustainability disclosures to meet diverse stakeholder expectations. This study contributes to the growing body of literature on nonfinancial reporting by providing empirical evidence on how specific textual characteristics of sustainability reports can shape ESG evaluations, offering insights for both corporate communicators and policymakers.

Picture Content in Annual Reports Matters: Framing as a Strategy for Impressing Potential Investors

This study examines the association between a firm's economic situation and the use of pictorial content in its annual reports. In other words, we shed light on whether firms in a specific economic situation intentionally choose particular picture content for the illustrations in their annual reports. We argue that the content of pictures can be used as an additional disclosure instrument to highlight signals beyond objective financial data, that is, an attempt to moderate readers’ decision‐making processes. Corporate disclosure can be designed at multiple levels of corporate communication to influence addressees’ perceptions. We analyse 4770 annual reports from FTSE‐350 firms between 2000 and 2021 using Google Vision API's artificial intelligence to examine if this special form of corporate disclosure is affected by corporate economic performance. Our findings suggest that decisions about pictorial elements in annual reports are associated with firms’ economic situation. Our paper contributes to the integration of communication theory, behavioural finance and voluntary disclosure theory to comprehend the use of pictorial information in annual reports. This study broadens the rare evidence regarding information design choices in annual reports with a particular focus on picture usage. By acknowledging the interdependence between framing and voluntary disclosure, researchers and practitioners can refine communication strategies and interventions to promote honest and successful financial disclosure whilst also considering the various communication theory factors involved.

Corporate Communication In The Digital Era: Challenges And Opportunities For PT Binajasa Abadikarya

The digital era has significantly transformed corporate communication, presenting both challenges and opportunities for organizations. PT Binajasa Abadikarya, a leading manpower and outsourcing services provider in Indonesia, is no exception to these changes. This research aims to explore the challenges PT Binajasa Abadikarya faces in maintaining effective corporate communication and to identify the opportunities available to enhance its communication strategies in the digital age. The study employs a descriptive qualitative research method, using primary data collected through interviews with key stakeholders within the company, and secondary data sourced from relevant articles, journals, and books. Data analysis was conducted using NVivo software to systematically organize and interpret the qualitative data. The findings reveal that PT Binajasa Abadikarya faces significant challenges, including maintaining consistency in messaging across digital platforms, managing crisis communication in real-time, and overcoming content saturation. However, the research also identifies substantial opportunities for the company, such as leveraging digital tools for broader stakeholder engagement, utilizing data analytics for personalized communication, and implementing an omnichannel communication strategy. These insights provide PT Binajasa Abadikarya with strategic directions to enhance its corporate communication and maintain its competitive edge in the digital era

An Empirical Study on Biodiversity Disclosure and Firm’s Market Value in North America Based on Linear Regression Model

Biodiversity loss is a pressing global risk poised to significantly impact the corporate landscape over the next decade. As companies face escalating demands for transparency, non-financial disclosures, especially those concerning ESG factors, have garnered considerable attention. However, there is a notable deficiency in disclosures specifically highlighting biodiversity, an oversight this paper aims to address. Employing an empirical approach, this study scrutinizes the influence of biodiversity disclosure on corporate market value, focusing on a U.S. firm sample. This paper uncover a robust positive relationship between the level of biodiversity disclosure and a firm's market valuation. This correlation underscores the growing investor and stakeholder interest in corporate biodiversity initiatives. This analysis further reveals that the market value impact of biodiversity disclosure is not uniform. It varies with corporate size and industry characteristics, with small-sized and high-pollution firms experiencing a more substantial effect. This variability suggests that the market rewards smaller and more environmentally impactful companies for their transparency and commitment to biodiversity conservation. Drawing on Signaling Theory, Legitimacy Theory, and Stakeholder Theory, this study offers a comprehensive understanding of the motivations behind biodiversity disclosure and its tangible market impact. It highlights the strategic significance of integrating biodiversity considerations into corporate communications and underscores the need for further research into the nexus between ecological stewardship and financial success. The findings advocate for a proactive corporate approach to biodiversity, aligning with the growing market demand for environmental responsibility and sustainable business practices.

Nursing home leader response during COVID-19: a qualitative descriptive study about use of external resources during the pandemic

BackgroundUS nursing homes were ground zero for COVID-19 and nursing home leaders faced multiple challenges to keep residents and staff safe. Understanding the leader’s role and their use of external resources to rapidly respond to the pandemic is important to better prepare for the next infectious disease outbreak emergency. The purpose of this study is to describe Missouri nursing home leaders’ use of external resources to manage challenges encountered during the pandemic.MethodsThis qualitative descriptive study uses data from semi-structured interviews conducted with leaders from 24 Midwestern nursing homes between March 2022 and March 2023. Interviews were transcribed verbatim and analyzed using Dedoose software. Directed content analysis, guided by Donabedian’s Structure, Process, Outcome framework, was used for analysis. Interviews were conducted as part of a larger mixed-methods study focused on developing knowledge and recommendations to improve US nursing homes’ capacity to respond to infectious disease outbreaks.ResultsForty-three interviews were conducted across the 24 homes. Participants included administrators (n = 24), nurse leaders (n = 19), and infection preventionists (n = 16). Six sub-categories of external resources/support were used by leaders to manage challenges during the pandemic:1) corporate support and communications, 2) statewide resources, 3) community-based resources, 4) health care coalitions focused on emergency response planning, 5) existing affiliations with local organizations i.e., hospitals, and 6) community members and families. Corporate support was a primary resource; however, it was limited to chain-based homes. Leaders from standalone homes seemed most reliant on statewide agencies, existing affiliations, and other community-based resources due to their lack of corporate connections. Health care coalitions were few, but when available, helped nursing homes prepare for the pandemic onset. Family and community members were vital despite being off-site from nursing homes at the pandemic onset.ConclusionLeaders played a pivotal role in accessing and using external resources to manage challenges during the pandemic. Statewide and community-based agencies and existing affiliations were particularly critical for standalone homes who otherwise had little to no means of support. Federal, state and local agencies must consider opportunities to build multi-agency regional collaborations, local health care coalitions and community-based partnerships that include nursing homes as member. Finally, community members and family were important in providing support, thus closing visitation is a double-edged sword that needs careful, future consideration.

Interpersonal communication in the motor insurance sector during the claims stage

Orientation: The South African short-term motor insurance industry is highly competitive, offering clients many choices. Therefore, the long-term retention of clients is crucial for an insurance company’s sustainability.Research purpose: The study aims to report on the context-specific communication challenges during the claims stage and to propose recommendations to mitigate them from an interpersonal communication perspective.Motivation for the study: Studies on client retention have been conducted from a marketing or corporate communication perspective, but it is not known how interpersonal communication during the claims phase could impact long-term relationships.Research design, approach and method: We followed a qualitative approach, with a single case study design. Semi-structured interviews were conducted with senior management and claims administrators in the motor insurance department of a large South African insurer. The data were inductively analysed through qualitative content analysis from which the challenges were identified.Main findings: A lack of mutual understanding, ineffective conflict management, a lack of trust and one-way communication were identified as the main challenges experienced by claims administrators in their communication with clients during the claims stage.Practical/managerial implications: Practical principles such as sympathy and empathy, listening, feedback, respect, providing and clarifying information and providing access to resources, together with ethical and transparent communication, two-way symmetrical communication and dialogue should be included in claims administrators’ training to enable them to understand and adapt to the client’s needs.Contribution/value-add: A framework for training claims administrators operating in this context is presented, offering a theoretical and practical contribution.

Artificial intelligence in corporate communications: determinants of acceptance and transformative processes

PurposeThis study investigates the determinants of artificial intelligence (AI) acceptance in and AI-driven transformations of corporate communications. From a technology adoption perspective, the study explores the dual influence of individual and organizational factors on AI acceptance.Design/methodology/approachEmploying a qualitative research design, this study conducted semi-structured interviews with 19 AI experts in large-scale companies in Germany.FindingsThe study reveals micro-level determinants of AI acceptance related to AI’s perceived usefulness and ease of use. It also identifies macro-level determinants, including organizational awareness and frameworks. Corporate communications is expected to gain relevance due to the organizational integration of AI.Research limitations/implicationsThe proposed model integrates crucial factors influencing AI adoption and offers a starting point for quantitative validation. The study serves as a benchmark for future research, particularly given its timing right before the extensive adoption of ChatGPT.Practical implicationsOrganizations are encouraged to develop strategies that enhance both individual and organizational AI readiness. By reflecting both micro- and macro-level determinants of AI acceptance, a more holistic understanding of effective change management initiatives related to AI integration can be fostered.Originality/valueBy proposing an extension to the technology acceptance model, which incorporates both micro- and meso-level determinants, this study provides a novel framework for holistically understanding AI acceptance in corporate communications.

Designing Political Brand Identity Through Architecture: A Case of Malatya City Hall

Corporate level awareness and understanding of political systems are widely spreading in politics through the application of marketing concepts by parties. This study explores how party ideology, hierarchical structures, and symbolism are embedded into the design of government buildings to enhance corporate communication with stakeholders. A design strategy that links architecture with politics views specific architectural features as semiotic resources for party identity and envisions them as design patterns in the future. This paper presents the Malatya City Hall as an example, which was designed using a similar architectural style to that of the Nationalist Movement Party Headquarters in Türkiye. Employing critical discourse analysis (CDA), we unveil the political structure underlying the Headquarters, which is subsequently transposed into the design of City Hall. The Ottoman-Seljuk architectural style, in its modern interpretation, serves as a reflection of political ideology in these buildings. The corporate organizational structure is emphasized through the president’s prominent position and the restricted accessibility to his spaces, evident in the layout design. Additionally, symbolism is incorporated by aligning the building’s architectural plan with the party’s logo, creating a direct visual representation of political brand identity.

Implementation of AES-256 Algorithm for Encryption on Chatting Platforms

This research aims to design and build a web-based corporate chat media using prototype methodology and AES (Advanced et al.) algorithm for data encryption. The platform has been developed with MERN technology (MongoDB et al.), which allows the application to be dynamic and responsive. Prototype methodology is used for iterative development based on user feedback, ensuring the application meets user needs. The AES algorithm is applied to maintain the confidentiality and security of each message sent and received. The results show that the application effectively provides efficient and secure communication for the company, with an intuitive and easy-to-use interface. Implementing MERN technology provides flexibility in the development and maintenance of the application, making it the right solution for corporate communication needs.

The Share of Data in Maritime Communications is Increasing

Communication is of great importance for the safe and delay-free navigation of ships. Especially life/property safety, navigational warnings, weather forecast reports, storm warnings, navigation maps, etc. Timely transmission of information to ships is only possible with effective maritime communications. In addition, communication is of great importance in making appropriate navigation plans based on the information received from the ships. In recent years, the share of data communication in individual and corporate communications has been increasing. In order to benefit from the great conveniences and opportunities provided by data communication in maritime communication systems, very radical decisions have recently been taken within IMO. These regulations made at the international level paved the way for data communication in close-range maritime communication systems. In line with these regulations, broadband data communication between the ship and the land will begin to be made via VHF devices in the next few years. Another development that will improve broadband data communication in maritime communication systems has been in Near Orbit Satellite systems. The technical features of these systems, the number of which has been increasing in recent years, are extremely suitable for data communication between ship and land. Among these, the Starlink system completes its network in space faster than other satellite systems. It is inevitable that the Starlink system, whose global satellite structure will be completed to a large extent by the end of 2025, will be used to a large extent in data communication between ships and land and between ships with each other. With the use of broadband data feature in the near future, it will be possible for ships to navigate much more safely, efficiently and with a reduced risk of accidents. For this purpose, maritime enterprises, ship personnel and land units must be informed about these developments and their communication infrastructure must be established by taking these systems into consideration.

Corporate reporting through social media: a comprehensive literature review

PurposeThis systematic review aims to comprehensively explore the existing literature on the use of corporate communication within the realm of social media.Design/methodology/approachA total of 136 peer-reviewed journal articles are explored and analysed using both performance and bibliometric analysis.FindingsThis review identifies five main findings: (1) trends in corporate social media research that highlight the growth trajectory of research on social media use for corporate disclosure, (2) geographical coverage of studies indicating the concentration of research in certain regions, such as the USA, followed by China and the UK, with notable gaps in others, such as developing countries, (3) theoretical frameworks employed demonstrate that various theoretical frameworks are utilized, although a significant portion of the studies do not specify any theoretical underpinning, (4) social media platforms studied, confirming Twitter to be the most studied channel followed by Facebook and (5) thematic analysis of articles on disclosure type that categorized the articles using bibliometric analysis into five themes of disclosure: general disclosure, corporate social responsibility-related information, financial information, CEO announcements and strategic news communication. A subsequent cross-theme analysis classifies disclosure determinants and consequences of corporate social media usage.Originality/valueThrough a comprehensive and systematic analysis of existing research, this review offers novel insights into the current state of corporate communication on social media. It consolidates current knowledge, highlights under-explored areas in the existing literature and proposes new directions and potential avenues for future research.