AbstractIn carnivorous plants, the fitness impacts of phenotypic variation in traits involved in prey attraction and capture have been well documented. However, floral traits could also contribute to the fitness of carnivorous plants. Pinguicula moranensis is a carnivorous plant that presents colorful zygomorphic flowers, which suggests some degree of specialization in its interactions with pollinators. We first tested pollen limitation experimentally by comparing the fruit set in plants that were manually cross‐pollinated with those that were pollinated naturally. Then, using a path analysis approach, we explored the effects of plant size and floral traits (corolla shape, corolla size, spur length, nectar guide size, and stalk length) on fitness (seed number per fruit). We performed two independent path analyses—one with the naturally pollinated plants and the other with the hand pollinated plants—to consider the impacts of these variables with and without the pressure of pollinator attraction. We expected stronger selection on floral traits in naturally pollinated plants. We found evidence of pollen limitation in the fruit set of the naturally pollinated group, suggesting that pollinator availability could impose selective pressures. The path analyses showed a marked direct positive effect of rosette size on plant fitness in both groups. The direct effects of all floral traits had similar magnitudes between the naturally pollinated and hand pollinated plants, except for corolla shape that showed higher coefficients in the first group. Thus, although we evidenced pollen limitation, our prediction about the role of pollinators as selective agents of floral traits in P. moranensis was barely supported.