One of the main linguistics features is the study of language not only as a means of communication, but also as a system, the study of specific activities in various communicative fields, considering this as the core of perception. Through the national language, we get acquainted with the history, culture, lifestyle and environment of these people. Today linguists consider language in cohesion with society. The situation occurring in society is not only reflected in the language, but also has its influence on it. This means that the language requires security. The direction that fully deals with this problem is ecolinguistics, that is the language purity. In Kazakh linguistics it originates from the works of A. Baitursynov. Nowadays the current issue of Kazakh linguistics is the purity of the language. Purity of language does not imply the use of words from another language, preventing borrowings. In linguistic science, the focus is on language culture. It is connected with the level of cultural, spiritual wealth and literary language of each nation. For its development, without losing the culture of the language, it is necessary to take into account the purity, visibility, and accuracy of the language. In other words, we need to clear jargon, slang, dialect, and simple words that do not belong to the literary norm in our speech. However, under the influence of the active use of these words in everyday life, it has become an urgent problem in the language. In general linguistics, this problem is considered by the field of ecolinguistics
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