The Water Cooled Lithium Lead Breeding Blanket (WCLL BB) is a key candidate for the driver blanket of the European DEMO reactor, progressing toward its Conceptual phase by the end of 2027. To assess different water and lithium-lead technologies for the WCLL BB and Balance of Plant (BoP) systems, the Water-thermal-HYDRAulic (W-HYDRA) experimental platform is under development at the ENEA Brasimone Research Centre. Among the facilities constituting the new W-HYDRA multipurpose infrastructure, STEAM is going to experimentally investigate the DEMO WCLL BoP thermal-hydraulics, focusing on the Steam Generator (SG) of the Primary Heat Transfer Systems (PHTS), to qualify its performances and suitability under its unconventional operation. The paper aims at supporting the thermal-hydraulic characterization of the Steam Generator mock-up during the sudden power variations typical of a pulsed fusion reactor. The analyzed selected scenario is the operational transient dwell-pulse-dwell, which determines high thermal cycling and correspondent high thermo-mechanical stresses on the primary side components. Two control logics with their relative drawbacks have been analyzed with a RELAP5/Mod3.3 1-D model, the first regulating the primary side average temperature, the second monitoring the minimum one. The comparison of the two systems highlighted that neither approach leads to hazardous conditions for the facility. However, while the average temperature controller is characterized by reduced thermal stresses on the components, the minimum temperature controller is characterized by higher thermal gradients for the primary loop. Both methodologies will be tested in the dedicated experimental campaign, aiming at yielding insights and evaluations concerning control strategies applicable to the DEMO reactor.