Conversion Intentions Research Articles

Shaping Gen Z Careers: The Influence of Supervisor and Co-Worker Relationships, and Person-Organization Fit on Conversion Intentions in Tangerang

This study examines the crucial role of internship programs for college students in alignment with the 2045 Golden Indonesia Vision to enhance human resource competitiveness. Focusing on Generation Z in Tangerang Regency, we investigate how intern-supervisor relationships, intern-coworker interactions, and person-organization fit influence conversion intentions to permanent positions. Using a quantitative approach, we surveyed 270 respondents, revealing significant positive correlations between these factors and conversion intentions through multiple regression analysis (SPSS26). Our findings highlight the need for companies to cultivate strong relationships within internship programs, as this can encourage interns to transition into permanent roles. This research offers valuable insights into enhancing workplace dynamics and supporting Generation Z’s career aspirations.

골프리조트의 서비스회복노력, 회복만족, 신뢰 및 전환의도의 구조적 관계

골프리조트의 서비스회복노력, 회복만족, 신뢰 및 전환의도의 구조적 관계

코로나19 엔데믹시대의 항공여행 위험지각이 태도와 전환의도에 미치는 영향관계 연구

The purpose of this study is to confirm the influence relationship between risk factors and attitudes perceived by air travelers in the endemic situation of COVID-19, and to confirm the relationship between attitude and conversion intention. In addition, this study was conducted to confirm the age-specific difference in conversion intention. As for the hypotheses of this study, first, risk factors will have a negative (-) effect on attitude. Second, attitude will have a positive (+) effect on conversion intention. Third, it was set that there would be a difference in conversion intention according to age.
 In order to verify the hypothesis, prior studies classified the risk factors into four categories: COVID-19-related risk, psychological risk, financial risk, and functional performance risk, and attitude and conversion intention were configured as a single variable. To test the hypothesis, a questionnaire was distributed to travelers planning air travel, and 223 data were used for empirical analysis, excluding questionnaires with errors. Frequency analysis, reliability and exploratory factor analysis, correlation analysis, multiple regression analysis, and one-way analysis of variance(ANOVA) were conducted.
 As a result of the empirical analysis, hypothesis 1 that risk factors have a negative (-) effect on attitudes was all accepted. Among the risk perception factors perceived by air travelers, the risk of COVID-19 was found to be the highest, and the risk factors related to COVID-19, psychological risk factors, financial risk factors, and functional performance risk factors all showed a negative (-) attitude to attitude. proven to have an effect. Both Hypothesis 2, which states that attitude has a positive (+) effect on conversion intention, and Hypothesis 3, which states that there will be differences in conversion intention according to age, were both accepted.
 Through the results of this study, it was possible to confirm the risk factors of air travelers in the COVID-19 endemic situation, and to confirm the relationship between the influence of each risk factor on attitude and the influence of attitude on conversion intention. In addition, it was verified that there is a difference in conversion intention according to age. In this study, risk perception factors were analyzed based on previous studies, so there are limitations in generalizing risk factors recognized during air travel in the COVID-19 endemic situation. However, the results of this study are meaningful in presenting practical data and academic and practical implications for the recovery of the air travel industry after the COVID-19 endemic.

Transitioning from conventional to organic smallholder farming among Indian farmers: a psychological perspective

ABSTRACT Purpose: Despite hazardous consequences, the use of fertilizers and pesticides has been exceptionally high, mainly to increase crop yield. Socio-economic factors have been explored to understand the inability to curb its overuse; however, literature on psychological factors affecting farmers’ decision-making is very scarce. Psychological factors are important to understand as these factors mediate the effects of external socio-economic factors on one's behaviour. The present study focused on farmers’ intentions to convert their farming practices from conventional to organic. Design/methodology/approach: The data was collected from 389 participants, mainly using semi-structured face-to-face interviews. The observations were analysed through regression and structural equation modelling. Findings: A significant association has been observed between attitudes, subjective norms, perceived behavioural control, awareness and farmers’ intention to switch to organic farming practices. Practical implications: As the observed factors are significantly associated with conversion intentions and malleable by nature, the study serves as a confirmatory node to proceed with the interventional plan based on the belief system restructuring module to educate farmers about sustainable farming practices. Theoretical implications: The study verified the applicability of the theory of planned behaviour in the Indian context and highlighted the factors to be targeted to convert the intentions of conventional farmers to organic farming. Originality/value: In order to curb the overuse of chemicals in agriculture, policymakers can plan suitable interventions and use the relevant psychological measures to target the factors identified in the present study.

Assessing the Impact of Urban Lifestyle and Consumption Values on Conversion Intention: A Study towards Energy Sustainability

Energy converter innovation has shifted the world’s cooking energy from wood, coal, kerosene, and liquid petroleum gas (LPG) to electricity. This paper identifies the factors influencing customers’ intention to switch their cooking energy from LPG to electricity. The study proposes a conversion intention (COIN) framework with urban convenience and perceived alternative value (PAV) as predictor variables and examines the mooring effect of conversion cost to COIN. The data were gathered by a cross-sectional survey, and the PLS-SEM approach was applied to 194 LPG users in Jakarta, Indonesia. The results reveal that PAV mainly determines cooking energy conversion and partially mediates the relationship between urban convenience and COIN. Conversion cost indicates no significant moderating effect of PAV on COIN. By conducting this study, we contribute to the literature by integrating the theory of consumption value (TCV) with the value-based adoption model (VAM), generating the indicators of urban convenience based on time-oriented advertisement categories and applying the consumption values of the TCV as the dimensions of PAV on the VAM framework. The findings of the paper provide a more in-depth understanding of customers’ motivations when switching from LPG to electric power, particularly for household cooking energy, as well as opportunities for the government and electronic manufacturers to promote more sustainable energy consumption patterns.

‘They convert, I also convert’: the neighborhood effects and tea farmers' intention to convert to organic farming

Abstract This study aims to analyze the influence of neighborhood effects (NE) on tea farmers' intention to convert from traditional to organic farming in the mountainous areas of northern Vietnam. It differs from previous studies in two aspects. First, we combine the theory of planned behavior and the theory of herd behavior to explain farmers' intention to convert from traditional to organic farming, focusing on the impact of the NE. Secondly, to measure NE, we use a combination of questionnaires and methods of measuring herd behavior by McCartney and Shah. Using the generalized structural equation modeling and data collected from 263 tea farmers in Thai Nguyen, we found that NE has a positive and direct significant effect on farmers' intention to convert to organic tea production in the case where neighbors both live nearby and have a close relationship with the subject. In addition, it indirectly impacts farmers' conversion intention through attitude, subjective norms and perceived behavior control. To encourage tea farmers to convert to organic farming, policymakers and extension workers should take advantage of the NE to increase farmers' confidence about the benefits and the possibility of successful organic farming.

Determinants of Households’ Intention to Take Out or Convert to a Trust-Type Home Pension: Evidence from South Korea

ABSTRACT This study analyzes the determinants of Korean households’ intention to take out a trust-type home pension (Korean reverse mortgage) or switch from a collateral-type home pension to a trust-type home pension. Using a proportional odds logit model, we analyzed 2018 survey data on home pension demand. Trust-type home pension enrollment is most significantly influenced by homeowners’ relationship with children after enrollment, followed by homeowners’ need for retirement-related financial education. The presence (or absence) of a homeowner’s spouse most significantly influenced conversion intention, affirming that for homeowners with a spouse, their priority in pension selection was securing their spouse’s future entitlement.

Prediction Algorithm of User's Brand Conversion Intention Based on Fuzzy Emotion Calculation.

Branding is a magic weapon for enterprises to participate in international competition, and empowering enterprises through branding has become a national strategy in the new era. Economic and social development has won wide acclaim from the international community, but enterprises generally have the problem of being “big but not strong”, which is not matching with long history and great power influence. The brand bottleneck of Chinese enterprises has been highlighted. Recent brand theory research has been fruitful on the whole, but there are also some weak links, among which “the mechanism of enterprise brand value formation” is a research theme to be strengthened. This paper presents a number of suggestions for the formation of corporate brand value. The empirical analysis was conducted using valid data. The results found that: customer involvement behavior has a significant positive influence on customer citizenship behavior and customer experience value. Customer experience value has a significant positive influence on customer satisfaction and customer commitment. It plays a mediating effect in the relationship between the influence of customer involvement behavior on customer satisfaction and customer commitment, respectively. Customer satisfaction has a significant positive influence on customer commitment, and plays a mediating customer commitment has a significant positive effect on customer citizenship behavior and mediates the effect of customer experience value on customer citizenship behavior. The experimental results show that: the accuracy of crop color recognition by this method is high, and it has the advantages of faster computational efficiency and higher computational accuracy compared with other algorithms, thus verifying the reliability of the algorithm. Based on the fuzzy sentiment of online reviews, this paper improves the continuous use model ECM-ISC and formulates the inference rules of fuzzy affiliation function, and verifies the brand conversion intention and brand conversion type of cell phones by example calculation, which has good accuracy and generality and has important practical significance for brand marketing and early warning management. In addition, the use of brand economics in the study of corporate brand positioning is a development and innovation of brand economics.

필라테스용품에 대한 지각된 가치가 만족, 브랜드 신뢰 및 전환의도에 미치는 영향

The purpose of this study is to analyze the relationship between perceived value on satisfaction, brand trust, and conversion intention for Pilates product users, and to provide useful data for establishing marketing strategies and effective operation plans to meet the needs and desires of Pilates product users in the future.<BR> In order to secure basic data for the study, from May 10 to August 6, 2021, those members of the Pilates academies in Seoul who had experience purchasing Pilates supplies were selected as a population, and 180 samples were extracted using the convenience sampling method among non-probability sampling methods. As for the data used for the actual analysis, 143 questionnaire data were used for the actual analysis, excluding 37 questionnaires that were judged to be difficult to use, such as missing survey contents or double answers. The research results are as follows.<BR> First, it was found that the perceived value factor of pilates products had a positive(+) significant effect on customer satisfaction. Second, it was found that the perceived value factor of pilates products had a positive(+) significant effect on brand trust. Third, it was found that the perceived value factor of pilates products had a negative(-) significant effect on the conversion intention. Fourth, it was found that the customer satisfaction factor of Pilates products had a positive(+) effect on brand trust. Fifth, it was found that the customer satisfaction factor of Pilates products had a positive(+) effect on the conversion intention.<BR> Sixth, it was found that the brand trust factor for Pilates products did not significantly affect the conversion intention.

PPM 모델을 적용한 항공사 이용 고객의 전환의도 연구: 현상유지편향 조절효과

Purpose - This study purposes to study the effects and factors on the airline customer''s conversion intention focusing on the PPM model and status quo bias. Research Design, data, and methodology -The selected customers with 2 years of airline experience before the COVID-19 pandemic were used for the survey through the online survey company, and 324 cases were used for the analysis among a total of 400 cases. The analysis had used SPSS 25.0 and AMOS 25.0 statistical analysis programs. Result -As a result of structural equation analysis, all three factors (Push, Mooring, Pull) were found to have a statistically significant effect on conversion intention, and the result of moderating effect by the status quo bias had verified to have a significant moderating effect between the Push and the conversion intention. Conclusions - irlines should develop a new service and products to prevent the customer’s convers ion to the other airlines, and do not have negative service quality and satisfaction reliability by customers. Also, airlines should consider the characteristics of customers’ behaviors and develop and pro mote various benefits for airline customers who travel with their friends, families, and colleagues.

공유숙박업(Airbnb)의 동기요인과 제약요인이 호텔 전환의도에 미치는 영향에 관한 연구: 호텔 로열티 프로그램 조절효과를 중심으로

The purpose of this study is to examine the effects of motivational and constraint factors on conversion intention when customers using Airbnb switch to hotel use.<BR> As a result of the study, it was found that Airbnb

“They bought it, therefore I will buy it”: The effects of peer users' conversion as sales performance and entrepreneurial sellers' number of followers as relationship performance in mobile social commerce

Drawing from social learning theory and the mobile advertising literature on key performance indicators (KPIs), two experiments examined the influence of peer users' conversion in mobile social commerce. Experiment 1 (N = 211, between-subjects [high vs. low number of “sold items”]) tested the effects of peer users' conversion, operationalized as the number of “sold items” in the seller's profile, on the seller-and-profile-related outcomes. The main effect of peer users' conversion was found such that high conversion induced greater cognitive and affective appraisals, higher seller credibility, a more positive profile attitude, greater perceived entrepreneurial talent of the seller, and stronger social commerce conversion intentions. The mediating effect of social learning (mainly affective appraisal) was found. Experiment 2 (N = 348, 2 [high vs. low number of “sold items”] x 2 [high vs. low “followers”] between-subjects factorial design) showed the interaction effects of the number of “sold items” (seller's sales performance) and the number of “followers” (seller's relationship performance) on cognitive and affective appraisals, seller credibility, and profile attitude. Moderated mediation analyses revealed that peer users' conversion exerts a positive impact on the outcome variables through cognitive and affective appraisals when the number of followers is high but not when it is low.

신탁방식 주택연금 전환의향 결정요인에 관한 연구

This study analyzed the factors of conversion intention of households using the proportional odds logit model based on the 2018 Reverse Mortgage Demand Survey to seek revitalization of the trust-type reverse mortgage system. As a result of the analysis, the main factors in the conversion to the trust-type were the presence or absence of a spouse, education level, child support, degree of recommendation, sufficient retirement life of the assets held, adult child opinion, and level of satisfaction. It was also confirmed that households using reverse mortgage have a high understanding and acceptability of the trust-type reverse mortgage system and the need to prepare additional retirement income. In conclusion, the trust-type reverse mortgage is expected to be a very useful means not only for new subscribers but also for existing housing pension subscribers. Therefore, it is important to improve related infrastructure so that existing housing pension subscribers can switch to the trust method. At the same time, efforts to improve the system and develop linked products of trust-type reverse mortgage need to be continued.

캠핑 소비자의 명품선호도와 명품 브랜드 전환의도의 관계에서 고가지불의도의 매개효과 연구

The purpose of this study was to structurally understand the relationship between luxury brand preference, high payment intention, and brand conversion intention for camping consumers. In addition, it is intended to examine whether the intention to pay a high price mediates between preference for luxury goods and brand conversion. Based on this, we tried to contribute to the marketing strategy of camping equipment. The contents are as follows. First, it was found that camping consumers

관광목적지의 지각된 위험이 방문객의 태도, 구매의도 및 전환의도에 미치는 영향

This study intended to understand the behavior of visitors to tourist destinations by presenting the impact of perceived risk on visitors' attitudes, purchase intentions, and conversion intentions. To this end, factor analysis and regression analysis were conducted, and the following conclusions were drawn. First, a total of nine factors were extracted through factor analysis. Among them, perceived risk is six factors (physical risk, psychological risk, monetary risk, functional risk, temporal risk, and disease risk). The other three factors are visitors' attitude to perceived danger, intention to purchase, and intention to switch. As a result of regression analysis of extracted factors, perceived risks (psychological, monetary, temporal, and morbid risks) at tourist destinations showed influence over attitudes, purchase intentions, and transition intentions. Unsatisfied visitors at tourist destinations (less than expected tourist destinations, additional costs and time, disease risks) show a positive or negative attitude. Nevertheless, visitors will either purchase a tourist destination or switch to a visit to another place.

Farm Owners’ Perception toward Farmland Conversion: An Empirical Study from Indonesian Municipality

Malang Municipality, the second-largest municipality in East Java Province, has a role as an education and business growth pole. The increasing housing and public service demands in the area correspond with the population growth. It then triggers agricultural conversion, which is predicted to be fully converted in 2024 without any control measurement. Therefore, farm owners have an essential role in agricultural land use. The present study aimed to identify the factors that affect farm owners’ decisions in converting their lands. This study employed correlation analysis to determine the factors influencing the degree of intention to convert farmers’ farmland to settlement. This present study addressed farmland conversion intention, socio-economic factors of farm owner, land use condition, and spatial regulation based on farm owners’ perception. The results showed that the degree of farmland conversion corresponded with the importance of the variable to land conversion. This study demonstrated that farm owners’ perceptions were important and had an essential role in farmland conversion. Moreover, the upcoming regulation should address farm owners’ perception along with tangible variables, such as total income.

Intra-national citizenship and dual-hukou strategies among migrant families in China

This paper contributes to understanding rural-to-urban intra-national citizenship practices under China's integrated urban-rural development scheme since the 2010s. It builds on theories of citizenship to understand the boundary-making process of the Chinese hukou system and the emergence of dual-hukou families (having both rural and urban hukou) as a form of multiple territorial citizenship. Dual-hukou families represent a significant divergence from traditional rural-to-urban trajectories. Using a national survey on migrant conditions (CMDS), multilevel logistic regressions are applied to investigate individual/family-level and city-level factors on dual-hukou practices. Results reveal that dual-hukou families are less likely to want to give up their rural-hukou than double-rural counterparts, despite reflecting a more stable urban settlement. They also exhibit better education and housing conditions indicating instrumental advantages in access to competitive resources. In hukou conversion intentions, rural asset ownership is revealed as a clear motivating factor in maintaining dual-hukou status. Additionally, dual-hukou households in more economically precarious and less desirable host cities are more likely to want to retain their rural-hukou. The findings support the notion that dual-hukou citizenship represents an instrumental strategy among migrant families in extending entitlements beyond location of residence and as an insurance against future uncertainties regarding rural-urban development in China. The paper further reflects on potential new inequalities in the emergence of a more privileged class of dual-status households.

Effects of Internship Satisfaction, Subjective Norms, and Self-Efficacy on Student Intern’s Job Application Intention

Internship programs can serve as recruitment and selection strategies that facilitate data collection on the abilities of potential employees to manage their daily work duties. This study aims to examine factors that may influence a student intern’s intentions to apply to convert the internship into a permanent employee position at the same company after graduating from university. The study is grounded in the theory of planned behavior to probe whether internship satisfaction, subjective norms, and self-efficacy are predictors of the intentions of student interns to apply for jobs at companies that offer internship programs. Data collected from 261 Indonesian university students demonstrated that internship satisfaction and subjective norms positively and significantly predicted the intentions of student interns to apply to convert their internships into permanent jobs at the same company. However, self-efficacy did not predict such conversion intentions. Finally, the practical implications of these outcomes are discussed, and directions for prospective research are suggested.

관광위기 상황에 따른 위험지각이 태도와 전환의도에 관한 연구

관광위기 상황에 따른 위험지각이 태도와 전환의도에 관한 연구

거래공정성, 평판, 관계적 자본, 전환의도 감소 간의 관계에 대한 연구

[연구목적] 본 연구는 거래공정성, 평판, 관계적 자본, 전환의도 감소 간의 관계를 분석하는 것이다. 이를 통해 거래기업들 간 거래공정성을 확보하는 것이 우호적 평판으로 연결될 수 있고, 관계적 자본을 구축하며, 나아가 전환의도 감소로 연결될 수 있다는 것을 실증하는 것이다.<BR>[연구방법] 거래공정성, 평판, 관계적 자본, 전환의도 등에 대한 이론들과 기존 선행연구들을 충분히 검토하였고, 이를 통해 연구를 위한 6개의 가설을 도출하였다. 이를 검증하기 위해, 국내 기업체들을 대상으로 하여 설문자료를 수집하였으며, 수집된 자료의 데이터에 대하여 Smart PLS 2.0을 활용하여 신뢰성과 타당성 분석을 시행하였고, 연구가설을 검증하였다.<BR>[연구결과] 거래공정성 3가지 요인은 평판에 정(＋)의 유의한 영향을 모두 미치며, 평판은 관계적 자본에, 관계적 자본은 전환의도 감소에 유의한 정(＋)의 영향을 미치는 것으로 검정되었다. 또한 평판과 전환의도 감소 사이에서 관계적 자본은 부분 매개변수로서의 역할을 하는 것으로 검정되었다.<BR>[연구의 시사점] 공급사슬을 구성하고 있는 개별기업들에게 거래공정성으로서 분배공정성, 과정공정성, 상호작용공정성의 중요성을 제시하고, 이러한 거래공정성을 확보하는 경우 우호적 평판을 확보할 수 있으며, 우호적 평판은 관계적 자본을 제고시키며, 나아가 거래관계에서 전환의도 감소로 연결되어 지속가능성 역시 확보할 수 있다는 내용을 실증하였다.