With the rapid growth of virtual reality technology along with the Fourth Industrial Revolution, various experience contents based on metaverse are emerging. At the same time, metaverse online exhibitions are growing. However, there is a lack of evaluation studies related to user experience in metaverse experiential exhibitions. Therefore, it is necessary to explore new UX design evaluation factors based on metaverse. The purpose of this study is to establish metaverse-based experiential exhibition UX design evaluation factors and find directions for design improvement. The method of this study is, first, to derive metaverse-based experiential UX design evaluation factors through prior research, and second, to derive the importance of each evaluation factor using AHP techniques. Finally, IPA techniques are combined to measure user satisfaction and compare the importance derived from AHP techniques to suggest the direction of improvement of metaverse experiential exhibition UX design. The experimental results showed that the overall importance ranking for each element was reality, reliability, accessibility, usefulness, immersion, value, aesthetics, attractiveness, adaptability, and searchability. By synthesizing the experimental results of this study, we propose metaverse-based experiential exhibition UX design evaluation factors and present a more systematic and convergent evaluation method than existing studies. This study is expected to help provide theoretical support and practical grounds for future research related to metaverse experiential exhibition UX design.