Molecular fluorescence is a phenomenon that is usually observed in condensed phase. It is strongly affected by molecular interactions. The study of fluorescence spectra in gas-phase can provide a nearly ideal model for the evaluation of the intrinsic properties of fluorophores. Unfortunately, most conventional fluorophores are not volatile enough to allow for the study of their fluorescence in gas phase. Here we report very bright gas phase fluorescence of simple BODIPY dyes that can be readily observed at atmospheric pressure using conventional fluorescence instrumentation. To our knowledge, this is the first example of visible-range gas-phase fluorescence at near-ambient conditions. Evaporation of the dye in vacuum allowed us to demonstrate organic molecular electroluminescence in gas discharge excited by the electric field produced by a Tesla coil.