Interactions between anionic polyelectrolyte and cationic dye have been investigated, using kappa carrageenan as well as pinacyanol dye as an example. Changes in the absorption UV–Vis spectra observed during the increase of carrageenan content in the mixture with pinacyanol dye were described. An association mechanism in the system: polymer anions/dye cations was proposed and the values of parameters characterizing this phenomenon were determined. The interactions between carrageenan and pinacyanol were proved to be a basis for the development of a convenient method for quantitative determination of anionic polymers (especially carrageenan) in aqueous solutions.