This study looked at workers in companies located in Seoul and throughout the Greater Seoul Metropolitan Area to understand their level of satisfaction with their in-company contract food service and nearby restaurants according to the demographic characteristics. In order to achieve this, the study conducted in-depth interviews with in-company contract food service customers and food service managers, from September 18th, 2012 to October 30th of the same year. A survey was conducted on 626 people, from January 24th, 2013 to February 7th that same year, and the study verified the difference using a t-test and ANOVA. The in-depth interview revealed that the customers wanted adequate pricing, and varied food items to be served. Customers also wanted two other items which were: 1) for food service managers to propose rational unit pricing for served food, and 2) that food taste and quality be improved. The survey also showed that there is no difference in the level of satisfaction in terms of the visiting frequency of in-company food service and nearby restaurants. However, the level of satisfaction differed according to price groups: price groups of 3,000~4,000won and 4,100~5,000won for in-company contract food service, and price groups of 3,000~8,000won and 8,000~12,000won for eating out at nearby restaurants each showed different levels of satisfaction. There was also a significant difference between food service and restaurant satisfaction level in terms of demographic characteristics. The results of the current study may be used as basic data for establishing a management strategy to induce revisits to in-company contract food service.
Read full abstract