Context Of Online Shopping Research Articles

Managing Risk in the Digital Era: A Generational Approach-Z on Personal Risk Management

Risk management should be applied not only at the corporate level but also on a personal level. As technology becomes increasingly integral to daily life, implementing personal risk management in digital activities warrants examination. This study explores personal risk management within the context of online shopping. It investigates factors influencing personal risk management, including privacy concerns, perceived security threats, and internet self-efficacy. The study focuses on individuals from Generation Z, the first generation to grow up in a fully digital environment. Data were collected through online questionnaires, yielding 972 responses, of which 466 were analyzed further. The data were processed using SEM-PLS. The findings indicate that privacy concerns, perceived threats, and internet self-efficacy directly impact personal risk management, which in turn directly influences purchase intentions. This research offers valuable insights for regulators in crafting digital security regulations, for individuals in evaluating and enhancing their personal risk management strategies, for online retailers in designing robust data security measures, and for researchers as a contribution to the limited literature on this topic.

Shopping simulation: BTS army hyper-reality on the Tokopedia marketplace

This paper explores the phenomenon of hyperreality within the context of online shopping and fandom culture, focusing specifically on the vibrant and dedicated fanbase of the popular South Korean boy band BTS, known as the BTS Army. Drawing upon the virtual marketplace of Tokopedia as a case study, we investigate the unique and immersive shopping experiences created by the BTS Army as they engage with merchandise related to their favourite band. Qualitative content analysis with Baudrillard Theory perspectives is used to unravel the complexities of the BTS Army's consumer behaviour, purchasing patterns, and collective interactions within this simulated environment. The findings demonstrate that the Tokopedia marketplace is a hub for the BTS Army, where fans navigate a hyperreal shopping landscape infused with emotional connections, shared meanings, and transformative experiences. Through acquiring and displaying BTS-related merchandise, fans construct and reinforce their identities, cultivate a sense of belonging, and participate in a hyperreal world that blurs the boundaries between fandom and consumer culture. It provides insights for marketers, platform operators, and researchers into the dynamics of hyperreal fandom-driven markets, emphasising the significance of emotional engagement, community building, and immersive experiences for capturing the attention and loyalty of dedicated fan communities.

Factors Influencing Consumer Complaint Intentions: Saudi Online Shopping

This study investigated various factors influencing consumer complaint intentions among Saudi online shoppers. Specifically, it examines five key factors that influence consumer complaint intentions: demographic characteristics, attitude towards complaining, product attributes, previous shopping experience, and previous complaint experience. To achieve this aim, this study conducted descriptive, quantitative research involving 412 Saudi online shoppers who have experienced dissatisfaction with the items they bought online. A survey questionnaire measuring the variables of interest was used to collect data. Five main hypotheses were tested, with two of these having sub-hypotheses. The study findings indicated significant differences in consumer complaint intention by age group and education, while no difference was found among consumers based on their gender. It was also found that attitudes toward complaining significantly predict consumer complaint intention. Furthermore, the shopping experience also positively affects consumer complaint intention. These factors, like information quality, platform design, security and privacy, delivery service and product range available in the e-commerce platform, affect consumer complaint intention. Finally, previous complaint experience also influences consumer complaint intention. This paper provides valuable information for online businesses in improving their e-commerce business model and considers the various factors that could affect the complaint intention of customers. Overall, the study bridges the knowledge gap regarding factors influencing customer complaint intention within the Saudi online shopping context.

Young Consumers’ Usability Preferences for Mobile and Computer Screens for Online Shopping Activities

The current research endeavors to investigate and contrast consumer usability preferences in the context of electronic commerce (e-commerce) and mobile commerce (m-commerce) using the theoretical framework of the theory of planned behavior (TPB). In order to distinguish the variations in usability preferences between e-commerce and m-commerce, a survey consisting of 37 items was administered to a sample of 213 young Chinese respondents. The survey is aimed at gathering information pertaining to the usability aspects of these two online shopping platforms. The findings of this research indicate that consumer preferences for m-commerce and e-commerce are contingent on the specific context of online shopping. The results suggest that individuals tend to prefer one medium over the other based on the specific situation or task at hand. This information is valuable for professionals in the fields of marketing, branding, and distribution as it can inform the development of effective strategies for optimizing online presence and revenue. Specifically, knowledge of consumer preferences can assist in the creation of appropriate communication, branding, and distribution strategies tailored to the specific contexts in which consumers are likely to engage in e-commerce and m-commerce.

Research on the Influence of Customer Participation on Customer Loyalty in Online Shopping Context—Based on the Intermediary Role of Experience Value

With the development of the Internet, shopping through e-commerce platforms has become a significant choice for people. However, with the emergence of various e-commerce platforms, people's selectivity has gradually increased, so retaining customers has become an essential issue for e-commerce enterprises. This research explores the influence mechanism of customer participation on customer loyalty to e-commerce platforms, taking experience value as the intermediary variable, and its purpose is to put forward some suggestions for improving customer loyalty to e-commerce platforms.

Measuring country of origin effects in online shopping implicitly: a discrete choice analysis approach

PurposeTo examine whether the country of origin (COO) effect actually exists in an e-commerce context, the authors intend to contribute to the ongoing debate by measuring the COO effect through a series of connected studies.Design/methodology/approachDrawing on cue utilization theory, the authors emphasize the urge to investigate the COO effect in multiple cue settings in order to reveal a more realistic picture of its actual effect size. In contrast to most prior research, which often does not analyze COO using methodological plurality and neglects important contextual factors, the authors employed a four-staged research design in an attempt to trigger and measure the COO’s implicit effect size in today’s pervasive context of online shopping. The importance of brands (inhering the COO) is decompositionally calculated relative to other extrinsic cues by applying a Hierarchical Bayes estimation, with the COO impact being extracted subsequently.FindingsThe results deepen concerns that the COO effect actually does not exist, particularly in the more contemporary context of online shopping. Specifically, preferences for previously favored German products faded when controlling for brand attitude for both high-involvement (p = 0.003) and low-involvement products (p = 0.024).Research limitations/implicationsThe study focused on consumers of Generation Y, as they represent one of the most important segments in online shopping. Findings might be replicated for other consumer generations. The study focused on Chinese consumers, as the Chinese e-commerce market represents the world’s largest one. Future studies might investigate other markets.Practical implicationsAs brands, rather than a COO effect, impacted consumer preferences, companies selling their products to Chinese consumers online need to establish a reputation for quality early on. Chinese companies should emphasize their COO to make use of the ethnocentrism detected. Companies profit from the Best-Worst Scaling investigation revealing which product categories Chinese consumers most preferably buy online from German companies.Originality/valueTo the best of the authors’ knowledge, this study is the first to capture the importance of COO in the contemporary context of ubiquitous online shopping. Moreover, a more realistic and less biased way of measuring the importance of COO is enabled by building upon three pre-connected studies. The findings allow to develop a generalization for both high- and low-involvement products.

"感知公平對情緒, 服務補救滿意度及 整體滿意度的影響: 以企業形象的調節作用為中心"

"感知公平對情緒, 服務補救滿意度及 整體滿意度的影響: 以企業形象的調節作用為中心"

Affective design using big data within the context of online shopping

One of the critical issues that today’s online firms face is to make sense of all the available data about their customers and to offer them customised and personalised services with affective features. There are numerous clustering methodologies that can help companies identify homogeneous groups of people among their potential customers so that they can design such services for each homogenous group. Because firms do not have prior external knowledge about the true clusters of their potential customers, deciding which clustering method to use becomes extremely challenging. This paper compared two most popular algorithms including k-means and fuzzy c-means clustering methodologies. The results showed that compared to fuzzy c-means clustering k-means clustering yielded an imprecise categorisation of as much as 72% of the potential shoppers of an online shopping service. Moreover, the results showed that compared to k-means clustering, fuzzy c-means clustering led to better cluster solutions based on multiple criteria. The paper shows how the results can help online businesses design their online offerings with effective features.

The Application of the Theory of Planned Behavior to Transnational Consumption Behaviors: Focused on Cross-Border Online Shopping

Cross-border online shopping is an example of non-mobile transnational consumption behavior that has become more popular over the last decade due to the development of technology and transportation. Based on the Theory of Reasoned Action(TRA), this study proposed and tested the hypothesized model that would explain the relationships among consumption beliefs, attitudes toward cross-border online shopping, subjective norms, and purchase intention. Consumption beliefs were measured by global consumption orientation, consumer orientation, and global brand beliefs. In addition, subjective norms included two types: online and offline norms. Descriptive statistics and path analysis were employed for the analysis of the dataset of 174 participants. As a result, the hypothesized model was generally supported. Consistent with the hypothesis, global consumption orientation and global brand beliefs were positively related to positive attitudes toward cross-border online shopping but negatively associated with consumer ethnocentrism. Offline subjective norms positively predicted both the attitudes and purchase intention whereas online subjective norms only predicted purchase intention. The results reflected that TRA was applicable to the intention of cross-border online shopping in a current on-line shopping context. We also discussed the practical applications and limitations of the study. Keywords: attitudes toward cross-border online shopping, consumption beliefs, subjective norms, transnationalism

Data Security Breach as Perceived Risk and its Influence on Consumer Purchase Decision

Financial data breaches incidents have increased even with the advancements in information security and complex encryptions. Debit card or credit card hacks leads to the loss of consumer's private information which is a serious setback to the trust of consumers on their decision to purchase online. This study focuses on evaluating the influence of data security breach as perceived risk on consumer purchase decision. Another aspect of this study is to find out the awareness among consumers of different age groups about the importance of having third party security seals on the e-commerce website. A self-administered questionnaire was adapted for the purpose of fulfilling the research objectives and was distributed among 200 students who are using credit or debit cards as a payment method in a cosmopolitan area. The findings of this study show that data security breach as perceived risk has a negative impact on purchase decision of consumers in the context of online shopping.

Gender Differences in the Relationship among Intermediary Trust, Seller Trust, and Transaction Intention in Online Shopping Context

Gender Differences in the Relationship among Intermediary Trust, Seller Trust, and Transaction Intention in Online Shopping Context

A Study on Determinants of Service Quality In E-Commerce Towards Customerrs Purchase Intention In Malaysia

Purpose – This study aims to bridge the gap in the literature in measuring the service quality in E-commerce such as process quality, outcome quality and recovery towards customer’s satisfaction. Design/methodology/ approach – A field survey carried out with the help of questionnaire derived from previous studies and the relevant literature. Questionnaire was constructed by using a modified SERVQUAL scale. Data were collected randomly from 150 respondents which specially targeted high school and university whom enter MPH Bookstores that have prior experience in purchasing books online. Questionnaires also were collected through online survey at social sites. Data were then analyzed using the software program Statistical Package for Social Science System (SPSS) to identify the determinants of service quality in E-commerce towards customers’ purchase intentions.Findings – The three variables have a significant effect and predict a good proportion of the variance in customer’s satisfaction under the dimensions of process quality, outcome quality and recovery. In addition, they are significantly related to one another. Originality/ value – This study developed the instrument dimensions of service quality in E-commerce by modifying the SERVQUAL model to consider online shopping context. Moreover, the results of this study provide a valuable reference for managers of online stores, as well as for researches interested in internet marketing.

Shiny happy people buying: the role of emotions on personalized e-shopping

Personalized services are diffusing rapidly in online shopping communities. However, the current understanding of the influence of personalization is limited. This study extends personalization literature into the area of emotions related to intention to purchase and into the context of online shopping. Responses from 182 online shoppers were used to examine the impact of personalization on customer emotions and intention to purchase. The results show that there is a direct positive association between personalization and purchase intentions. In addition, provision of personalization features in e-shops may evoke positive emotions to online shoppers but does not evoke nor mitigate negative ones. Finally, our study reports that emotions influence online shopping behavior either positively, through the formulation of positive emotions, or negatively, through negative emotions. These findings indicate that positive emotions mediate the relationship between personalization and purchase intentions. Our study concludes with a critical appraisal of our findings and a discussion of prospective theoretical and managerial implications for e-shop practitioners.

Measuring consumer perceptions of online shopping convenience

PurposeThe purpose of this paper is to identify the key convenience dimensions of online shopping, as convenience has been one of the principal motivations underlying customer inclinations to adopt online shopping.Design/methodology/approachThe authors first employ in‐depth focus group interviews with online consumers to identify the attributes of online shopping convenience and then develop and validate an instrument of five key dimensions to measure online shopping convenience by analyzing data collected via a Web‐based questionnaire survey.FindingsThe five dimensions of online shopping convenience are: access, search, evaluation, transaction, and possession/post‐purchase convenience.Practical implicationsOnline retailers can employ the five‐factor measurement instrument to assess the degree of customer perceived online shopping convenience. This instrument can assist managers in identifying and overcoming key obstacles to the delivery of a highly convenient online shopping service to customers, and also helps them enlarge their loyal customer base.Originality/valueThis study focuses on uncovering the key dimensions of convenience and their associated sub‐dimensions specific to the context of online shopping. Theoretically, the identified dimensions and their related sub‐items comprise a validated scale for measuring Web‐based service convenience and can serve as building blocks for further studies in e‐commerce customer relationship management.

The Adoption of Online Shopping Assistants: Perceived Similarity as an Antecedent to Evaluative Beliefs

In recent work, researchers have supplemented traditional IS adoption models with new constructs that capture users’ relational, social, and emotional beliefs. These beliefs have given rise to questions regarding their antecedents and the nature of the user-artifact relationship. This paper sheds light on these questions by asserting that users perceive and respond to information technology (IT) artifacts as social partners and form perceptions about their social characteristics. Subsequently, users’ perceptions of the similarity of these characteristics to their own affect evaluations of these artifacts. Within the context of online shopping and using an automated shopping assistant, our paper draws upon social psychology and human-computer interaction research in developing hypotheses regarding the effects of perceived personality similarity (PPS) and perceived decision process similarity (PDPS) on a number of beliefs (enjoyment, social presence, trust, ease of use, and usefulness). The results indicate that PDPS acts as an antecedent to these beliefs, while the effects of PPS are largely mediated by PDPS. Furthermore, the results reveal that the effects of perceived similarity, in general, exceed those of the effects of the individual assessments of the user’s and the assistant’s personalities and decision processes. These results have important implications for IS design. They highlight the importance of designing artifacts that can be matched to users’ characteristics. They also underscore the importance of considering similarity perceptions rather than solely focusing on perceptions of the IT artifact’s characteristics; a common approach in IS adoption research.

The Influence of Technical Skill on Consumer Trust in On-Line Shopping in Ireland

Research as to how consumer trust can be built in an on-line environment is limited and varies in terms of the dimensions of the problem that are examined. Consequently, much of our understanding of the antecedents of trust in on-line shopping context remains fragmented. In this study, a previously validated trust measurement instrument was applied in order to investigate the existence and importance of specific factors that are thought to predict the generation of consumer trust in internet shopping in Ireland. The degree to which consumers' level of technical skill influences their perception of these factors and thus shapes their trust response was also examined. The results provide a refined understanding of the predictors and moderators of trust in an electronic purchase environment and thus make a valuable contribution not only to information systems research but also to the overall body of marketing, trust, and diffusion research. In addition, the detailed insights afforded by this study will benefit vendors in their efforts to engender consumer trust in their websites and thus increase their success in the competitive electronic commerce marketplace.

Customer perceptions of e‐service quality in online shopping

PurposeThis paper develops a research model to examine the relationship among e‐service quality dimensions and overall service quality, customer satisfaction and purchase intentions.Design/methodology/approachData from a survey of 297 online consumers were used to test the research model. Confirmatory factor analysis was conducted to examine the reliability and validity of the measurement model, and the structural equation modelling technique was used to test the research model.FindingsThe analytical results showed that the dimensions of web site design, reliability, responsiveness, and trust affect overall service quality and customer satisfaction. Moreover, the latter in turn are significantly related to customer purchase intentions. However, the personalization dimension is not significantly related to overall service quality and customer satisfaction.Research limitations/implicationsFuture research can use different methodologies, such as longitudinal studies, focus groups and interviews, to examine the relationship between service quality and customer purchase behaviour in online shopping contexts.Practical implicationsThis study suggests that to enhance customer purchase intentions, online stores should develop marketing strategies to better address the trustworthiness, reliability, and responsiveness of web‐based services. Online stores can devote valuable corporate resources to the important e‐service quality attributes identified by this study.Originality/valueThis study developed the instrument dimensions of e‐service quality by modifying the SERVQUAL model to consider online shopping context. Moreover, the results of this study provide a valuable reference for managers of online stores, as well as for researchers interested in internet marketing.