Context Of Thailand Research Articles

Social Mobile Learning with 21st Century Learning for Thailand Education 4.0

The Thailand 4.0 initiative aims to transform the country into a digital economy, with education reform being a crucial component. Social mobile learning has the potential to support this transformation. However, engagement with social mobile learning varies among different groups. This paper examines the relationship between education reform, the Thailand 4.0 initiative, and social mobile learning. It explores the challenges of communication for sustainability, the importance of reflection in understanding complexity, the role of design thinking in teaching sustainability, and examples of teaching for sustainable development within the context of Thailand 4.0 and social mobile learning. The study's findings suggest that while social mobile learning can support education reform and the Thailand 4.0 initiative, effective engagement varies. Incorporating sustainable development teaching into Thailand 4.0's education system can help promote a culture of sustainability.

Spatial econometric analysis of the digital divide in Thailand at the sub-district level: Patterns and determinants

This study explores spatial patterns of the digital divide and its determinants at the sub-district level in Thailand, uncovering nuanced patterns often overlooked in the in prior literature. To our knowledge, no studies in the digital divide field have offered such detailed estimations. Based on the Spatially Aware Technology Utilization Model, we constructed a conceptual model tailored to the digital divide's geospatial context in Thailand. Using a spatial econometric approach, we analyzed the 2021 data set on basic household necessities provided by Thailand's Community Development Department. The results show a positive spatial autocorrelation of the household internet access divide (HIAD) across Thailand's sub-districts. This spatial clustering tended to be high–high in the sub-districts located in the northeastern and northern regions, with low–low agglomerations in the central region of Thailand. In addition, the spatial econometric analysis results indicated that the HIAD may be influenced by various factors including demographic, economic, educational, government ICT prioritization, social capital, transportation, and disaster-related variables. This study provides both theoretical and policy implications to enrich geographic knowledge of the digital divide, specifically in the context of developing countries.

Translanguaging Practices and Perception of Tertiary Lecturers and Learners in Thailand: A Case Study at Buriram Rajabhat University

Translanguaging refers to the practice of utilizing several languages and various forms of communication to create knowledge and encourage the use of multiple modes of language education. This study aims to investigate the tertiary lecturers’ and students’ translanguaging practice and their perception of using classroom translanguaging. The sample consisted of 30 lecturers and 60 students from the English Program, Business English Program. Education English, and other programs, Buriram Rajabhat University, Thailand. They were selected using the purposive sampling method.The tools were a questionnaire survey and a semi-structured interview. The data collected from the questionnaire were analyzed using the frequency, percentage, mean, and standard deviation. The interview was analyzed utilizing qualitative content analysis. According to the assessments of three experts, the research instruments obtained an IOC score of 0.67. The findings from the first objective indicated that the lecturers had a positive attitude towards the use of translanguaging in their teaching, as shown by the average score of 4.12. In addition, the students expressed their support for the incorporation of translanguaging in the English as a Foreign Language (EFL) classroom, as indicated by the overall average score of 4.22. The results from the second objective indicated that the lecturers strongly supported the notion of integrating translanguaging in the English as a Foreign Language (EFL) course, with the mean score of 4.13, Similarly, all of the students reached a consensus to incorporate translanguaging in the English as a Foreign Language (EFL) classroom, with the average score of 4.22. In addition, the analysis of the interview responses revealed that both the lecturers and students held similar perspectives on the use of translanguaging in the EFL classroom. The findings of this study will offer a thorough foundation for formulating a future plan and strategy on English language instructions in the specific context of Thailand.

Nutritional Status, Eating Behaviors, and Gastrointestinal Symptom Cluster Among Children Receiving Cancer Chemotherapy in Thailand: A Descriptive Study

Background: Most children undergoing chemotherapy for cancer experience gastrointestinal (GI) tract symptoms that affect their eating habits, nutritional status, and quality of life (QOL). Previous research on the connections between these factors has primarily focused on Western countries. As a result, there is limited understanding of these issues among Thai children. Objective: To describe GI symptoms, eating, nutritional status, and QOL for Thai children with cancer. Methods: This descriptive study used multiple methods. Quantitative data were collected through (1) standardized measures of GI symptoms and QOL and (2) extraction of medical history and clinical data from the child’s medical records, then analyzed using descriptive statistics. Qualitative data were collected with semistructured interviews with each child, then their parent, and analyzed using a directed content analysis. Results: Sixteen child-parent dyads participated in this study. Most children exhibited reduced food intake and weight loss, primarily attributed to GI symptoms and environmental factors. Underreporting of symptoms was identified, contributing to suboptimal symptom management. Clinician-recommended low-bacterial diets posed challenges to maintaining children’s food intake. Additionally, hospital food with repetitive menus and plain flavors was generally undesirable for children during hospitalization. Conclusions: Multifaceted factors influencing the nutritional status and QOL of children with cancer within the unique care context of Thailand were identified. Implications for Practice: The study findings inform the development of multi-level interventions targeting to optimize eating, nutritional status, and QOL for children with cancer. What is Foundational: The model, informed by cultural considerations, could be adapted for research in other countries with distinctive cultures.

Peer Feedback in Thai EFL Writing: Students’ Perceptions, Accuracy, and Revisions

While previous research has underscored the implications of peer feedback in general EFL contexts, there has been limited exploration of its specific implications within the context of Thailand. This study investigated the effectiveness of peer feedback in enhancing the writing skills and compositions of Thai students. It aimed to explore students’ perceptions of its efficacy, identify the specific writing elements addressed and integrated by feedback givers and receivers, and assess the accuracy of the feedback and revisions. The participants included 35 English major students from a government university in Thailand enrolled in the English Reading and Writing course. The research instruments comprised a questionnaire, students’ descriptive compositions, and interviews. The findings revealed unanimous agreement among students regarding the positive impact of peer feedback on their writing skills and quality, despite relatively lower levels of perceived confidence in both providing and receiving peer feedback. Coherence emerged as the primary focus of feedback, followed by other writing elements, collectively achieving a remarkable accuracy rate. Notably, despite coherence being the focus, students exhibited higher levels of integration for grammar, mechanics, and vocabulary in their subsequent drafts compared to coherence and unity. Discussions were included to provide insights into Thai students’ perceptions, feedback provision and integration, and pedagogical implications for addressing challenges of peer feedback within the Thai EFL writing context, thereby improving students’ writing proficiency and compositions.

Cost-Effectiveness and Clinical Outcomes of Lateral Lumbar Interbody Fusion With Tricalcium Phosphate and Iliac Bone Graft Compared With Posterior Lumbar Interbody Fusion With Local Bone Graft in Single-Level Lumbar Spinal Fusion Surgery in Thailand.

Nowadays, minimally invasive lateral lumbar interbody fusion (LLIF) is used to treat degenerative lumbar spine disease. Many studies have proven that LLIF results in less soft tissue destruction and rapid recovery compared with open posterior lumbar interbody fusion (PLIF). Our recent cost-utility study demonstrated that LLIF was not cost-effective according to the Thai willingness-to-pay threshold, primarily due to the utilization of an expensive bone substitute: bone morphogenetic protein 2. Therefore, this study was designed to use less expensive tricalcium phosphate combined with iliac bone graft (TCP + IBG) as a bone substitute and compare cost-utility analysis and clinical outcomes of PLIF in Thailand. All clinical and radiographic outcomes of patients who underwent single-level LLIF using TCP + IBG and PLIF were retrospectively collected. Preoperative and 2-year follow-up quality of life from EuroQol-5 Dimensions-5 Levels and health care cost were reviewed. A cost-utility analysis was conducted using a Markov model with a lifetime horizon and a societal perspective. All enrolled patients were categorized into an LLIF group (n = 30) and a PLIF group (n = 50). All radiographic results (lumbar lordosis, foraminal height, and disc height) were improved at 2 years of follow-up in both groups (P < 0.001); however, the LLIF group had a dramatic significant improvement in all radiographic parameters compared with the PLIF group (P < 0.05). The fusion rate for LLIF (83.3%) and PLIF (84%) was similar and had no statistical significance. All health-related quality of life (Oswestry Disability Index, utility, and EuroQol Visual Analog Scale) significantly improved compared with preoperative scores (P < 0.001), but there were no significant differences between the LLIF and PLIF groups (P > 0.05). The total lifetime cost of LLIF was less than that of PLIF (15,355 vs 16,500 USD). Compared with PLIF, LLIF was cost-effective according to the Thai willingness-to-pay threshold, with a net monetary benefit of 539.76 USD. LLIF with TCP + IBG demonstrated excellent radiographic and comparable clinical health-related outcomes compared with PLIF. In economic evaluation, the total lifetime cost was lower in LLIF with TCP + IBG than in PLIF. Furthermore, LLIF with TCP + IBG was cost-effective compared with PLIF according to the context of Thailand. LLIF with less expensive TCP + IBG as bone graft results in better clinical and radiographic outcomes, less lifetime cost, and cost-effectiveness compared with PLIF. This suggests that LLIF with TCP + IBG could be utilized in lower- and middle-income countries for treating patients with degenerative disc disease.

A Future Agenda for Research on In‐Service Theological Training in Thailand and Beyond

AbstractContextualization has featured prominently in missiological research for decades, often alongside concepts such as syncretism and hybridity. Being typically conceived as attempts to transpose and communicate the gospel in words and ways that make sense to people in their local cultural settings, contextualization has been theorized extensively in missiological scholarship. Notwithstanding this longstanding scholarly interest, a dearth of research recognizes in‐service training as a valid expression of contextualization praxis. This article addresses this knowledge gap. Set in the contemporary church context in Thailand, the article explores questions, issues, and trends of current theological training practice, considering future opportunities for indigenous leadership formation. The analysis converges around the central proposition that in‐service training is an under‐recognized strategy for leadership development in Thailand and beyond. Conceptualizing opportunities for future research, the review charts pertinent perspectives and prospects for in‐service training. This article embodies a timely research agenda aimed at sidestepping undue reliance on Western‐dominated hermeneutics while at the same time advocating for indigenous theological training approaches in countries of the majority world.

Carbon dioxide emissions, population, foreign direct investment, and renewable energy nexus: New insights from Thailand

This study investigates the multifaceted interplay between carbon dioxide emissions, population dynamics, foreign direct investment (FDI), and renewable energy (RE) within the unique context of Thailand. Amidst rapid economic growth and urbanization, Thailand faces pressing environmental challenges, making it an ideal case study for understanding the complex relationships between these variables. As a nation experiencing rapid economic growth and urbanization, Thailand provides a compelling case study for understanding the complex relationships between these variables. The paper uses the unrestricted random panel data method. Data is gathered from the World Bank from 2000 to 2022. The research addresses several critical issues using a mixed-methods approach and drawing data from national statistical agencies and environmental databases. The paper's primary objective is to explore how population dynamics, FDI, and RE adoption influence carbon emissions in Thailand. The rigorous analysis unveils key insights: a positive correlation between population growth and carbon emissions, nuanced relationships between FDI and emissions across sectors, and the significant impact of RE adoption on emissions reduction, particularly in high-emission sectors. This work contributes to the existing literature by offering novel findings and policy recommendations tailored to Thailand's environmental challenges. By addressing identified issues, such as sector-specific emissions patterns and the influence of FDI on emissions, the study provides actionable insights for policymakers striving to balance economic growth with environmental sustainability. Significantly, this manuscript advances the field by emphasizing the need for an integrated approach to environmental policymaking and highlighting the potential of RE as a critical driver of emissions reduction. The study's originality lies in its comprehensive analysis of the intricate nexus between carbon emissions and socio-economic factors within the Thai context. In conclusion, this research underscores the importance of informed environmental policymaking and offers practical implications for fostering sustainable development in Thailand and beyond. By leveraging the innovative insights and recommendations presented in this manuscript, policymakers can navigate the complexities of environmental stewardship while driving positive change towards a greener and more sustainable future.

A Study of Sustainability Concepts for Developing Green Universities in Thailand

Developing universities to become green and sustainable universities is important. This is in line with the world’s sustainable development guidelines. In developing a university towards being green and sustainable, different sustainability assessment criteria have been used, including the UI GreenMetric, GRI, STARS, AUN, THE’S Impact Ranking, and AISHE. Each criterion is designed in a broad-spectrum manner that is not specific. Therefore, this research aims to develop sustainable and green university assessment indicators that suit the national context in Thailand, both in terms of the size and location of universities. Based on the criteria from the UI GreenMetric, there are six categories, totaling 51 indicators. Thus, this study aims to analyze the weaknesses and strengths of each indicator using a questionnaire distributed by the Sustainable University Network of Thailand to all 36 universities and to organize a meeting with sustainability experts (focus group) in each area. To obtain appropriate indicators and to prioritize each indicator, the analytic hierarchy process (AHP) and weighted arithmetic mean (WAM) method were used to develop an index of sustainability assessment criteria (GU SI) suitable for the Thai context. The results of this study show that the newly developed GU SI comprises seven aspects, including a total of 27 indicators. These are criteria that can be used to assess the sustainability of small, medium, and large universities. They are not complex, are straightforward to use, and more importantly reflect the Thai context. By applying these new sustainability assessment criteria, it was found that the universities sampled in this study yielded significantly high scores. This study is limited by its application of sustainability assessments to only universities in Thailand. Though there are different contexts across different Thai universities, the proposed indicators can still be used to evaluate the sustainability of universities in Thailand.

Quality of Life and Associated Factors among Cancer Patients Receiving Chemotherapy during the COVID-19 Pandemic in Thailand.

The dynamics of the COVID-19 pandemic have significantly changed since its initial outbreak. This study aimed to investigate the quality of life (QoL) of patients with cancer receiving chemotherapy in the specific context of Thailand during the COVID-19 pandemic. A cross-sectional study was conducted with 415 patients with cancer. Instruments used were a demographic and clinical characteristics form, the Edmonton Symptom Assessment Scale (cancer symptom burden), Strategies Used by People to Promote Health (self-care self-efficacy), and a Thai version of the Brief Form of the WHO Quality of Life Assessment. Data were analyzed using descriptive and inferential statistics. The participants had an average age of 56 years. They reported a moderate level of QoL across all domains and for the overall QoL during the pandemic. The results of the multiple linear regression model indicated that positive self-care self-efficacy, being married, having health insurance, stage of chemotherapy, and reduced cancer symptom burden were significant predictors of overall QoL (adjusted R2 = 0.4940). Positive self-care self-efficacy also emerged as a primary predictor, positively influencing all QoL domains and overall QoL (p < 0.001). These findings emphasize the significance of self-care self-efficacy in enhancing the QoL of patients with cancer undergoing chemotherapy during the pandemic. Integrating interventions to bolster self-care self-efficacy into the care plans for these patients can help them manage their symptoms, cope with the side effects of cancer treatment, and enhance their overall well-being.

How Artificial Intelligence is Helping Businesses Grow and Thrive: The Transformative Role of Artificial Intelligence in Thai B2C Digital Marketing

Background and Aim: Thailand, an emerging market in Southeast Asia, has swiftly embraced the utilization of artificial intelligence (AI) within business-to-consumer (B2C) digital marketing. This review article offers a thorough examination of the incorporation of artificial intelligence (AI) in business-to-consumer (B2C) digital marketing within the context of Thailand. It delves into the impact of AI on customer service, personalization, and the competitive landscape. Materials and Methods: This review article presents a comprehensive methodology for performing a literature review on artificial intelligence (AI) and business-to-consumer (B2C) digital marketing in Thailand. The outlined process encompasses various stages, such as establishing clear objectives, conducting a thorough search for relevant literature, critically assessing the selected articles, extracting pertinent data, and finally composing the review. Results: The integration of artificial intelligence (AI) in business-to-consumer (B2C) digital marketing in Thailand profoundly impacts customer engagement. However, this transformation has challenges encompassing data privacy, algorithmic bias, and cultural disparities. The achievement of effective implementation hinges upon the integration of innovative approaches, the ability to navigate cultural barriers, and the adherence to ethical principles to uphold customer trust. Conclusion: Integrating artificial intelligence (AI) in business-to-consumer (B2C) digital marketing in Thailand has a transformative impact on customer engagement. The B2C digital marketing industry is currently experiencing a substantial transformation due to the influence of artificial intelligence (AI). Organizations must incorporate strategic endeavors such as integrating artificial intelligence (AI)-based personalization, predictive analytics, and Chatbots while ensuring compliance with ethical norms to meet legal requirements and maintain the trust of stakeholders.

Improving Predictive Ability of Financial Ratios: The Application of Log Transformation

This study aimed to investigate whether log transformation can help improve predictive ability of financial ratios in Thailand context. Four DuPont-based financial ratios of 104 (using 3 years data), 93 (using 5 years data), and 81 (using 8 years data) Thai large capitalization listed companies are used in this study. Applying yearly data, the four ratios included net profit margin, total asset turnover, equity multiplier, and return on equity. The study period is between 2012 and 2019, totaling 8 years. Statistics used included mean, standard deviation, skewness, kurtosis, logarithm, and multiple regression. The findings suggest that log transformation can significantly improve predictive ability of financial ratios. Therefore, financial researchers and/or financial analysts should initially examine whether financial ratios are normally distributed before testing hypothesis. Also, the researchers and/or the analysts should not overlook financial ratios as a comprehensive financial tool to help maximize stockholders’ wealth.

Comparison of environmental impacts of fly ash and slag as cement replacement materials for mass concrete and the impact of transportation

For mass concrete applications, the utilization of waste as supplementary cementitious materials (SCM), such as fly ash and slag, can enhance sustainability. This study aims to provide and compare the environmental impacts associated with utilizing fly ash and slag, considering their modes of transportation. Both land and maritime sea transportation are investigated. The environmental impacts of mass concrete mixtures with 65% ground-granulated blast furnace slag (65GGBS) and 50% fly ash (50FA) as cement replacement were investigated using cradle-to-gate life cycle analysis in Thailand context. Results show that fly ash (164 kg CO2 eq, 54% reduction) and GGBS (141 kg CO2 eq, 61% reduction) reduce the global warming potential of pure-cement concrete (357 kg CO2 eq) without considering SCM transportation. However, the processing of GGBS increases marine eutrophication and human carcinogenic toxicity by 4.59 and 3.89 times, respectively, compared to the cement-only mixture. Due to maritime shipping, the environmental performance of 65GGBS concrete exceeds that of pure cement mixtures in 15 impact indicators. The largest proportion of terrestrial acidification (92%), ozone formation (90%), and fine particulate matter (88%) is attributable to long distance maritime transportation. All the environmental impacts from 50FA are lower than those associated with pure-cement concrete at a land transportation distance of 190 km. Regarding endpoint impacts, 65GGBS is better than 50FA in reducing harm to human health and the ecosystem. This study's findings emphasize the importance of considering SCM type, transportation logistics, and their intricate interplay, providing valuable insights for sustainable concrete production.

Research on the Relationship between Language, Natural Environment and Mode of ProductionTaking Thai as an Example

Language acquisition is a challenging endeavor that is influenced by environmental, historical, and industrial factors. This research is done to investigate the interconnection between these components of language development. Thailand offers a suitable opportunity to discover the role these factors play. This paper combined the research of Caleb Everett, Pinkerton J, and Moran S, applying those theories to a more local context in Thailand. By interviewing professional Thai language practitioners, people can get a more reliable and realistic sense of the internationalization of the Thai language. The globalization trend has an effect on the absorption of English-originated words. Furtheremore, because the terrain and the plantation patterns in Thailand are unique, language as a communication tool is shaped by them. Moreover, the shape of the nose has the potential to affect the vocalization of language. This leads to the degree of use of nasal sounds in their ethnically used language.

Thang Sai Thee Sam (The Third Pathway) Novel As Archive: Inspiring a Kathoey ‘Herstorian’

&#x0D; &#x0D; &#x0D; &#x0D; This essay studies the Thai novel Thang Sai Thee Sam, or ทาง สายท่ีสาม (The Third Pathway), as an archive. This novel was written by Kiratee Chanar, the first Thai transsexual woman novelist, who drew from her own emotions and sex-change experiences in the USA in 1975. The first edition of Thang Sai Thee Sam was published in 1982. In summary, this essay elucidates how a novel can be a historical source by contextualizing its formation. Thang Sai Thee Sam reflected the broader political contexts in Thailand during the Cold War, the development of a world sex-change capital in/outside of Thailand, and the visibility of white transsexual autobiographies. By situating it within this context, I demonstrate that it is possible to examine Thang Sai Thee Sam as a “transgender archive” — or more specially a kathoey archive — and a historical source of development of trans medicine in national and global contexts.&#x0D; &#x0D; &#x0D; &#x0D;

Using the Delphi method for selecting energy efficiency indicators in the Thailand context

The restaurant buildings have consumed less energy than other commercial buildings, directly affecting their operation cost. One approach that can reduce energy consumption in restaurants is to have criteria for evaluating energy use, but there is no such criterion in Thailand. Therefore, to achieve the criteria in the guidelines, a detailed comparison of the overseas assessment tools on the similarities and differences will be helpful to achieve the new assessment tool on restaurant buildings for Thailand by using three tools from different countries, including (1) Green Restaurant 4.0 Standards, (2) Energy Star for Restaurants, and (3) BCA Green Mark for Restaurants. The result from this study adapted the modified Delphi method to determine the consensus by ten experts on the indicators. The result shows the five indicators: (1) install roof insulation, (2) air-condition room control, (3) encourage the use of consumption for the first time, (4) duct sealing in the building, and (5) encourage to reuse of furniture had passing expert’s judgment to be used as reference. The result will help develop the appropriate assessment tool for reducing overall energy consumption in Thailand.

Identity Construction and Negotiation of Classroom CoP Members in Global Englishes Course: A Higher Education Context in Thailand

This ethnographic study examines identity negotiation and construction inside a Global Englishes (GE) classroom community of practice in a Thai higher education context. Drawing on the communities of practice (CoP) framework (Lave &amp;amp; Wenger, 1991; Wenger, 1998), the study theorizes the academic GE classroom as a CoP and explores how participants construct identities while engaged in the joint enterprise of becoming English as a lingua franca (ELF) users and engaging in classroom activities using a shared repertoire of humour and shared narratives. The findings revealed the emergence of multiple identities from the overlapping characteristics of the academic classroom, and raised questions regarding legitimate peripheral participation (LPP) and identity trajectories as they intersect the egalitarian notion of ELF, including semi-expert identity, reverse identity, and bullying. Furthermore, the study highlighted the significant role of individual agency in the interplay between personal experiences and the broader Thai social structure in negotiating identities. The implications for researchers and practitioners focus on the potential of Global Englishes classrooms as a locus for positive identity construction and the importance of considering differing perspectives to create a more nuanced understanding of identity and participation in L2 learning. The study also suggests a bottom-up pedagogical approach with ELF-oriented materials for learners to develop more favourable identities as English as a lingua franca users and/or multicompetent speakers.

Prospect of Hydrogen Usage in the Industrial Sector: Thailand Context

Hydrogen is receiving attention as a highly clean alternative energy with the potential to replace conventional fuels. However, it is still more expensive than fossil fuels. Using hydrogen in the energy sector will certainly affect energy costs, which for the private sector is an important factor when making decisions about fuel replacement. The objective of this study is to analyze the financial and economic feasibility of using hydrogen as a fuel in the industrial sector. From the financial and economic analysis, hydrogen can be mixed with natural gas in a ratio of no more than 20 percent by volume and used as fuel in industrial plants that previously used liquefied petroleum gas (LPG) and fuel oil and are within 50 kilometers of a natural gas and hydrogen (NG&amp;H2) mother station. Despite the financial and economic viability, government support is still needed to stimulate the use of hydrogen. The supports include introducing hydrogen to prospective users and ensuring the security of supply; encouraging domestic hydrogen production as well as research and development; developing the necessary infrastructure; and improving regulations and standards to support the supply and use of hydrogen all along the value chain.

Tall ghosts, Chopsticks and Monitor Lizards: Name-calling and its Perpetrators in the Cultural Context of Thailand

Abstract While name-calling has been associated with several adverse effects on students’ well-being, it is often overlooked, particularly if understood as harmless teasing. Scholars have stressed that not only the intention of the name-caller but also the perception of the receiver should be considered. Such perceptions can be influenced by cultural value orientations, which remain understudied but gain importance with the increasing internationalisation of education. This study explores name-calling in the context of Thailand, a prototypical collectivist, high power distance society, which has shown a high prevalence of verbal bullying. This study conducted 95 autobiographical written narratives and 20 in-depth interviews of past and current name-calling experiences with Thai university students. Findings revealed that friends, teachers, and parents frequently called students names, which were primarily related to students’ skin colour and weight. Despite its adverse effects, name-calling was often normalised and accepted as part of Thai culture. Values including collectivism, conflict avoidance, social harmony, being considerate and shared enjoyment appeared to discourage students from defending themselves against friends, who were frequently identified as name-callers. Teachers regularly called students hurtful names, particularly when taking attendance, entertaining the class, asking questions, and addressing performance, which seemed to be reinforced by the societal norm of showing respect to people of high status.

THE INFLUENCE OF ENTREPRENEURIAL LEADERSHIP AND PUBLIC ENTREPRENEURSHIP ON ORGANIZATIONAL PERFORMANCE OF LOCAL ADMINISTRATIVE ORGANIZATIONS IN THE NORTHEASTERN REGION OF THAILAND

Organizational performance is an expected public outcome, particularly in the challenging context of Thailand’s public transformation into the twenty-first century. Entrepreneurial leadership is critical in developing public entrepreneurship and, ultimately organizational performance. This research study aims to investigate the influence of entrepreneurial leadership on public entrepreneurship and organizational performance as well as the influence of public entrepreneurship on organizational performance of local administrative organizations in the northeastern region of Thailand. A cross-sectional questionnaire study is used in this study. Data were collected from 400 people through five-point Likert scale questionnaires with validity and reliability analyses. Descriptive statistics and inferential statistics were used to analyze the data in preparation for ordinary least square regression analysis. According to the findings of the study, entrepreneurial leadership has a significant direct influence on public entrepreneurship with a standardized coefficient of 0.852. Public entrepreneurship has a significant direct influence on organizational performance with a standardized coefficient of 0.775. Entrepreneurial leadership has a significant direct influence on organizational performance with a standardized coefficient of 0.735 at a 0.05 significance level. In order to accomplish the desired public results for local administrative organizations, local administrative organizations should encourage leadership styles of entrepreneurial orientation to turn Thailand’s public sector into a competitive public entrepreneurial sector.