Context-aware Matrix Factorization Research Articles

RHPMF: A context-aware matrix factorization approach for understanding regional real estate market

The real estate market has a significant impact on people’s daily life. Therefore, it is crucial to understand the real estate market from both spatial and temporal perspectives, while there is still a lack of research in real estate industries. In this paper, a regional house price mining and forecasting (RHPMF) framework is proposed to help people intuitively understand the spatial distribution and temporal evolution of the urban estate market based on real-world housing data and urban contexts such as demographics and criminal records. Specifically, the RHPMF framework introduces a context-aware matrix factorization to extract crucial spatial and temporal price factors for revealing the housing market. Meanwhile, the RHPMF can forecast future regional house prices by manipulating the two price factors. Consequently, this study presents extensive exploratory analysis and experiments in Virginia Beach, Philadelphia, and Los Angeles to verify the proposed RHPMF. These case studies indicate that the RHPMF framework can accurately capture the market’s spatial distribution and temporal evolution and forecast future regional house prices compared with recent baselines. The experimental results suggest the great potential of the proposed RHPMF for applications in real estate industries.

Context-Aware Matrix Factorization for the Identification of Urban Functional Regions with POI and Taxi OD Data

The identification of urban functional regions (UFRs) is important for urban planning and sustainable development. Because this involves a set of interrelated processes, it is difficult to identify UFRs using only single data sources. Data fusion methods have the potential to improve the identification accuracy. However, the use of existing fusion methods remains challenging when mining shared semantic information among multiple data sources. In order to address this issue, we propose a context-coupling matrix factorization (CCMF) method which considers contextual relationships. This method was designed based on the fact that the contextual relationships embedded in all of the data are shared and complementary to one another. An empirical study was carried out by fusing point-of-interest (POI) data and taxi origin–destination (OD) data in Beijing, China. There are three steps in CCMF. First, contextual information is extracted from POI and taxi OD trajectory data. Second, fusion is performed using contextual information. Finally, spectral clustering is used to identify the functional regions. The results show that the proposed method achieved an overall accuracy (OA) of 90% and a kappa of 0.88 in the study area. The results were compared with the results obtained using single sources of non-fused data and other fusion methods in order to validate the effectiveness of our method. The results demonstrate that an improvement in the OA of about 5% in comparison to a similar method in the literature could be achieved using this method.

Personal‐discount sensitivity prediction for mobile coupon conversion optimization

The high adoption of smart mobile devices among consumers provides an opportunity for e‐commerce retailers to increase their sales by recommending consumers with real time, personalized coupons that take into account the specific contextual situation of the consumer. Although context‐aware recommender systems (CARS) have been widely analyzed, personalized pricing or discount optimization in recommender systems to improve recommendations' accuracy and commercial KPIs has hardly been researched. This article studies how to model user‐item personalized discount sensitivity and incorporate it into a real time contextual recommender system in such a way that it can be integrated into a commercial service. We propose a novel approach for modeling context‐aware user‐item personalized discount sensitivity in a sparse data scenario and present a new CARS algorithm that combines coclustering and random forest classification (CBRF) to incorporate the personalized discount sensitivity. We conducted an experimental study with real consumers and mobile discount coupons to evaluate our solution. We compared the CBRF algorithm to the widely used context‐aware matrix factorization (CAMF) algorithm. The experimental results suggest that incorporating personalized discount sensitivity significantly improves the consumption prediction accuracy and that the suggested CBRF algorithm provides better prediction results for this use case.

Multimedia services quality prediction based on the association mining between context and QoS properties

With the increasing presence and adoptionof multimedia services over the Internet, quality has become an essential factor in choosing a service from a set of functionally similar services. To address the time-consuming, inaccurate and expensive multimedia quality evaluations in traditional methods, this paper proposes a context-aware matrix factorization (CAMF) approach to collaborative and personalized quality prediction for multimedia services. We first mine the association rules between context and QoS properties oriented to multimedia services to determine how a QoS value to be predicted is dependent on context properties. Then the service QoS experiences collected from other users are filtered out according to the context which is similar to current user. Based on the collected QoS data, a context-aware approach is designed for personalized service QoS value prediction. Experimental results demonstrate that this approach can make significant improvement on the accuracy of QoS prediction.