Content Creation Process Research Articles

All ears on? A survey on podcasters’ profiles, practices and self-perceptions

Despite the continuous growth in podcast consumption among listeners and podcast offerings on various streaming platforms, there remains a lack of research concerning podcasters. This paper presents an exploratory analysis of the profiles, practices, role perceptions, and values of podcasters based on the results of an online survey among 1 073 podcasters from Austria, Germany, and Switzerland. The findings reveal that podcasters are predominantly male, middle-aged, and academically educated. Regarding their professional practices and profiles, the majority of podcasters lack prior experience in the field of journalism despite often taking on journalistic functions. Concerning their perception of their roles and values, podcasters place significant emphasis on the relevance of entertainment, education, and information dissemination. Overall, they demonstrate a strong orientation towards the needs of their audiences. As podcasts continue to gain popularity among audiences, studying podcast producers helps to better understand their content creation processes, prioritized topics, and approaches to engaging with their audiences.

Behavioral Nudging With Generative AI for Content Development in SMS Health Care Interventions: Case Study.

Brief message interventions have demonstrated immense promise in health care, yet the development of these messages has suffered from a dearth of transparency and a scarcity of publicly accessible data sets. Moreover, the researcher-driven content creation process has raised resource allocation issues, necessitating a more efficient and transparent approach to content development. This research sets out to address the challenges of content development for SMS interventions by showcasing the use of generative artificial intelligence (AI) as a tool for content creation, transparently explaining the prompt design and content generation process, and providing the largest publicly available data set of brief messages and source code for future replication of our process. Leveraging the pretrained large language model GPT-3.5 (OpenAI), we generate a collection of messages in the context of medication adherence for individuals with type 2 diabetes using evidence-derived behavior change techniques identified in a prior systematic review. We create an attributed prompt designed to adhere to content (readability and tone) and SMS (character count and encoder type) standards while encouraging message variability to reflect differences in behavior change techniques. We deliver the most extensive repository of brief messages for a singular health care intervention and the first library of messages crafted with generative AI. In total, our method yields a data set comprising 1150 messages, with 89.91% (n=1034) meeting character length requirements and 80.7% (n=928) meeting readability requirements. Furthermore, our analysis reveals that all messages exhibit diversity comparable to an existing publicly available data set created under the same theoretical framework for a similar setting. This research provides a novel approach to content creation for health care interventions using state-of-the-art generative AI tools. Future research is needed to assess the generated content for ethical, safety, and research standards, as well as to determine whether the intervention is successful in improving the target behaviors.

Implementasi Strategi Komunikasi Surya Citra Media pada Tiktok @indosiar_sports

Surya Citra Televisi is a national private television station in Indonesia founded on August 24, 1990, in Surabaya, later moved to Jakarta. PT INDOSIAR VISUAL MANDIRI is known to all Indonesians for its flagship programs such as soap operas, infotainment, sports, and special events. Social media Sports Indosiar is an essential aspect in promoting the programs at INDOSIAR. The presence of INDOSIAR social media creates interactions between the @indosiar_sports account and TikTok users, influencing engagement on the account. To achieve engagement targets, content is crucial for increasing the engagement of the TikTok @indosiar_sports account. This research aims to provide insight into the selection and content creation process to offer broad reach to TikTok users, especially followers of @indosiar_sports. The theoretical basis includes Communication Strategy, Marketing Communication, Social Media Content, The Circular Model of SoMe, TikTok, and Engagement. The data collection methods used are quantitative and qualitative, observation, and documentation.

Musical Identity in Contemporary Creative Works Among Thai Jazz Artists

This study aims to explore the musical identity of Thai contemporary jazz artists by examining their attitude, musical content, and music creation process. Thirteen informants participated in this qualitative study through in-depth interviews. The results demonstrated that musical identity could be divided into three categories: 1) regional musical identity, 2) individual musical identity and 3) cultural musical identity. The factors associated with the emergence of musical identity include musical movements and phenomena, integration between two musical styles in terms of articulation and contextual elements, and contemporary and hybrid-crossover music approaches in today’s world. These factors, along with social interactions both within and outside the jazz community, affect the transformation of musical identity. The findings of this study will help Thai jazz artists and those involved in the jazz industry effectively build their musical identity, create value for their music, and elevate their works to an international level.

Generative AI tools as educators’ assistants: Designing and implementing inquiry-based lesson plans

This study investigates the integration of Generative AI (GenAI) tools into educational practices, specifically focusing on the design of Inquiry-Based Learning (IBL) lesson plans. Based on a particular IBL framework that synthesizes the core attributes of IBL by combining the strengths of various models, the study explores educators' potential utilization of GenAI tools across the framework's phases. Among other capabilities, GenAI tools were examined for their support in content creation, assessment and feedback processes, as well as in the design of learning activities and lesson plans. This examination informed the classification of GenAI tools in this study, organizing them according to their potential utility for educators. These groups and subgroups of tools were then aligned with each phase of the IBL framework, demonstrating their role in achieving the objectives of each phase. Several practical examples across different grade levels and disciplines were also provided to highlight their prospective use. The systematic classification of GenAI tools introduced in this study fills a notable gap in the literature, thus making a valuable contribution to the field of GenAI in education. Additionally, by demonstrating how this classification can be applied as educators craft and deliver IBL lesson plans, the study further contributes by providing guidance on the effective use of these tools in real-world educational contexts.

ID.8: Co-Creating Visual Stories with Generative AI

Storytelling is an integral part of human culture and significantly impacts cognitive and socio-emotional development and connection. Despite the importance of interactive visual storytelling, the process of creating such content requires specialized skills and is labor-intensive. This article introduces ID.8, an open-source system designed for the co-creation of visual stories with generative AI. We focus on enabling an inclusive storytelling experience by simplifying the content creation process and allowing for customization. Our user evaluation confirms a generally positive user experience in domains such as enjoyment and exploration while highlighting areas for improvement, particularly in immersiveness, alignment, and partnership between the user and the AI system. Overall, our findings indicate promising possibilities for empowering people to create visual stories with generative AI. This work contributes a novel content authoring system, ID.8, and insights into the challenges and potential of using generative AI for multimedia content creation.

Identifying consumer-based digital content marketing consumption motives: a qualitative study

PurposeThis study attempts to enrich the digital content marketing (DCM) literature by identifying consumer-based DCM consumption motives and the preferable content dissemination platforms and formats to fulfil these motives exclusively in the context of beauty brands.Design/methodology/approachThematic analysis has been used as the qualitative technique for the study. In-depth interviews in a semi-structured format were conducted with 30 consumers who were mandated to be active followers of at least one beauty content creator on digital/social media platforms. Utilising NVivo 11.0, transcripts were analysed.FindingsThe findings reveal seven consumer-based DCM consumption motives: authenticity, economic, exploration, functional, hedonic, suitability and purchase decision. Further, the findings also demonstrate the most preferred content dissemination platforms and formats, namely digital channels of content creators, customers' reviews and social media (Instagram and YouTube) to fulfil these motives.Research limitations/implicationsThe study advances the existing literature by exploring novel consumer-based DCM consumption motives postulated as “antecedents to digital content marketing”. Moreover, it also enriches practical knowledge as the efficient and effective application of the research findings can prove fruitful to beauty brands employing DCM as the primary marketing tool.Originality/valueThis study makes a distinctive contribution by promoting work on unexplored areas of digital content marketing. It proposes content strategies for beauty brands and digital content creators to augment the digital content creation, dissemination and evaluation process. Furthermore, it also outlines the research topics that future scholars can focus on to advance the DCM literature.

The current content creation and design process at small and medium-sized fashion enterprises in Hanoi

In today’s Digital Age, content is one of the strongest bridges connecting businesses and customers, helping businesses interact and build strong relationships with their customers. To achieve that, the content creation and design process play an extremely important role. This article explored the content creation and design process and the current implementation of this process at small and medium-sized fashion enterprises in Hanoi.

Amplifying Generative AI's Impact on Creative Content: Maximizing Neural Network Potential

In a world increasingly driven by technology, the field of creative content production stands on the initiative of a revolution. This paper explores the cutting-edge advancements in Generative Artificial Intelligence (GAI) & its profound impact on creative content creation. By leveraging the power of neural networks, GAI has the potential to transform how we generate, consume, and interact with creative works across various mediums. The paper begins by explaining the core principles of GAI, simplifying complex concepts for readers. It explores the fascinating world of neural networks, demonstrating how these intricate systems learn and replicate creative patterns and styles similar to human thinking. But the fascination doesn't end there. As the story progresses, the paper reveals the diverse benefits of GAI for creative professionals and enthusiasts alike. From transforming content creation processes to enabling personalized experiences and simplifying automation, the possibilities seem limitless. However, every technological wonder comes with its own set of challenges and considerations. This paper navigates through the ethical maze surrounding GAI, addressing concerns such as prejudices, copyright issues, and the intricate balance between human and artificial creativity. It advocates for responsible and moral practices in the use of GAI, ensuring that this potent tool is employed for the betterment of society. Yet, the most compelling feature lies in the introduction of a groundbreaking innovation: the "Investigate" algorithm. This algorithm, a culmination of advanced techniques including reinforcement learning and evolutionary optimization, promises to enhance GAI's impact by expanding the boundaries of neural network potential even further. It intrigues readers with the promising potential of a future where AI continuously improves itself, leading to the creation of increasingly sophisticated and innovative creative content. In conclusion, this paper calls upon readers to embark on a journey of discovery and innovation, inviting them to explore further into the realm of GAI's impact on creative content production. Through the examination of neural network potential and the moral considerations that come with it, we stand on the threshold of a new era in creativity and innovation.

ANALYSIS OF ARTIFICIAL INTELLIGENCE BASED SYSTEMS FOR AUTOMATED GENERATION OF DIGITAL CONTENT

This paper is aimed at analyzing the contemporary challenges surrounding the integration of generative models API of artificial intelligence (AI) into a unified information system to facilitate automated generation of digital content. Against the backdrop of rapid advancements in AI technologies and the escalating demand for diverse and personalized digital content, the integration of API-based generative models emerges as a pivotal engine for progress in this domain. The findings of this research validate the significance of incorporating API-based generative AI models into a unified system, serving as a fundamental stride towards automating the process of digital content creation to meet contemporary market demands. Moreover, it underscores the potential of such integration in fostering the development of personalized and innovative solutions for end-users. The further effort of our research team will be aimed at the implementation of this concept and further exploration of its applicability across diverse domains.

Research Knowledge Management using Mobile Technologies: Challenges and Solutions at the National Museum of Kenya

Knowledge is widely acknowledged as a pivotal asset, and various perspectives underscore the significance of effectively marshaling, deploying, and sharing knowledge within an organization for achieving organizational success. The National Museum of Kenya (NMK) was established with the primary goal of enriching knowledge and facilitating sustainable utilization of research information resources by stakeholders. However, the increasing diversification of knowledge sources has rendered content creation and knowledge management processes complex and laborious. Consequently, this complexity has resulted in inefficiencies throughout the knowledge management process, leading to inadequacies and disorganization. Despite the adoption of knowledge management systems, the integration of mobile phone technology in research activities at the museum has been neglected. This study aimed to scrutinize knowledge management practices at the NMK through the use of mobile apps, examine the associated challenges, and propose viable solutions. The study’s objectives were to investigate the challenges faced by researchers in generating knowledge and recommend feasible mobile technological solutions to address these challenges. The study was guided by the Knowledge Management Process Model, and employed a qualitative case study approach. The target population comprised researchers, knowledge managers, and ICT staff at the museum. Since this study was purely qualitative, data collection was achieved through interviews, and analyzed using narrative methods. The findings indicated that the NMK has implemented web-based systems supporting knowledge management activities. However, mobile phone technology has not been incorporated into any aspect of the museum’s knowledge management support tools. The study highlighted challenges such as; delayed data acquisition, misplacement of specimens, time consuming processes, data inaccuracies, and inefficiencies in knowledge management processes. Further, it was established that relying solely on web-based systems limits the flexibility of researchers in adapting to dynamic field conditions. Thus, this study recommends integrating mobile technologies into the knowledge management process at the National Museum of Kenya as a solution to the highlighted challenges. Mobile apps, known for their effectiveness and reliability, particularly in remote areas, offer a practical solution. This integration empowers researchers with more accessible and versatile tools, fostering improved content creation and knowledge management while ensuring inclusivity and efficiency, even in resource-constrained environments.

Utilization and Prospects of Artificial Intelligence in Art - Focusing on the Visual Content Creation Process

Utilization and Prospects of Artificial Intelligence in Art - Focusing on the Visual Content Creation Process

생성형 AI와 메타버스를 활용한 하이터치 하이테크

This research delves into the integration of a high-touch high-tech approach for preservice English teachers who developed a hypothetical qualification-based job preparation Metaverse platform within the framework of the ADDIE model. Various generative AI tools were utilized to streamline content creation process for the Metaverse platform, with simultaneous vetting and curation of the content by preservice teachers to ensure its pedagogical relevance and suitability. This Metaverse job preparation platform offers dynamic interactive content for career exploration through MBTI, SWOT analysis, along with virtual simulations to navigate different career trajectories, create resumes, and improve interview skills in English. To validate the effectiveness of the high-touch high-tech program, a non-parametric Wilcoxon rank-sum test was performed: the average post-evaluate scores increased for most variables, with perceived interest (PE, z = -4.141, p < 0.001) and social influence (SI, z = -2.707, p = 0.006) showing statistically significant results. By focusing on the tasks that generative AI can undertake in collaboration with human teachers, this research highlights a five-stage AI-human teacher role model that combines AI capabilities with human expertise. This research offers a glimpse into a high-touch, high-tech educational paradigm, where the fusion of technology and human insight works to enhance learning outcomes.

Innovative Content Generation: Leveraging GPT-3 Language Capabilities

This study explores the utilization of OpenAI's GPT-3 in innovative content generation, leveraging its unparalleled language capabilities. GPT-3 represents a milestone in AI development, building upon earlier models like BERT and OpenAI's GPT series, propelled by the transformer architecture. The study aims to unravel the mechanisms underlying GPT-3's content creation process, assessing its strengths, limitations, and optimal use cases. By examining its efficacy across various domains and genres, from articles to poetry, GPT-3's versatility and potential impact are showcased. Ethical considerations surrounding AI-generated content are also explored. The investigation underscores the transformative potential of GPT-3 in augmenting content creation practices worldwide, where AI-powered tools complement human creativity, fostering innovation and expression.

The Design of a Virtual Prototyping System for Authoring Interactive Virtual Reality Environments From Real-World Scans

Abstract Domain users (DUs) with a knowledge base in specialized fields are frequently excluded from authoring virtual reality (VR)-based applications in corresponding fields. This is largely due to the requirement of VR programming expertise needed to author these applications. To address this concern, we developed VRFromX, a system workflow design to make the virtual content creation process accessible to DUs irrespective of their programming skills and experience. VRFromX provides an in situ process of content creation in VR that (a) allows users to select regions of interest in scanned point clouds or sketch in mid-air using a brush tool to retrieve virtual models and (b) then attach behavioral properties to those objects. Using a welding use case, we performed a usability evaluation of VRFromX with 20 DUs from which 12 were novices in VR programming. Study results indicated positive user ratings for the system features with no significant differences across users with or without VR programming expertise. Based on the qualitative feedback, we also implemented two other use cases to demonstrate potential applications. We envision that the solution can facilitate the adoption of the immersive technology to create meaningful virtual environments.

Using AI to Create Content Designed for Marketing Communications

Innovation is a key success factor in every industry, including marketing communications. One of the most significant innovations in marketing is use of artificial intelligence (AI). Without a doubt, it has tremendous potential to become an essential content creation tool for marketing communications. In recent years, several AI-based tools have been created that simplify the content creation process in various ways. We are witnessing an enormous increase in these services and a significant increase in their quality. This qualifies them for use to a much greater extent than before. It is obvious that these tools will become key tools for marketers and related professions in the near future. Experience from the past months reveals that AI-based tools can significantly speed up content creation and increase its relevance by using optimal vocabulary, stylistics, or - in the case of image generators - visuals. The presented work analyzes the current state of using AI in marketing communication, through the possibilities and challenges related to it. The aim of this work is to provide a comprehensive overview of the possibilities of using AI in the creation of content. AI can automate some tasks, such as data analysis and information processing, freeing marketers to focus on other important tasks. The advantages of AI in the creation of marketing communication content can be speed and relevance, personalisation but also objectivity. AI in the creation of content may encounter a lack of creativity, lack of emotion and empathy. AI cannot fully understand the context in which the content is to be used, which can lead to the creation of inappropriate or ineffective content. Different types of AI tools usable in marketing communication. AI can assist in various stages of the content creation process, such as generating ideas, creating a story, personalising content. AI can use target group data such as interests, purchasing behavior, demographic information. This article discusses a contribution to research that uses qualitative and quantitative scientific methods to analyse the use of artificial intelligence (AI) in marketing and marketing communications. It highlights the uses of AI in marketing and identifies a list of selected AI tools that are considered advantageous in different areas of marketing. The conclusions of this work should provide important guidance for further research and application of AI in marketing communication, which could significantly contribute to the development of the entire mentioned field.

Creating Custom Immersive 360-Degree Videos for Use in Clinical and Nonclinical Settings: Tutorial.

The use of virtual reality (VR) stimulation in clinical settings has increased in recent years. In particular, there has been increasing interest in the use of VR stimulation for a variety of purposes, including medical training, pain therapy, and relaxation. Unfortunately, there is still a limited amount of real-world 360-degree content that is both available and suitable for these applications. Therefore, this tutorial paper describes a pipeline for the creation of custom VR content. It covers the planning and designing of content; the selection of appropriate equipment; the creation and processing of footage; and the deployment, visualization, and evaluation of the VR experience. This paper aims to provide a set of guidelines, based on first-hand experience, that readers can use to help create their own 360-degree videos. By discussing and elaborating upon the challenges associated with making 360-degree content, this tutorial can help researchers and health care professionals anticipate and avoid common pitfalls during their own content creation process.

Match Our Cities: Cross-Location-Based Games to Enable Simultaneous Multiplayer

Location-based games have become a worldwide phenomenon, but their multiplayer options typically are either superficial or force players to play together only locally. We introduce a system that compares game areas around the globe and matches points of interest onto each other, allowing for simultaneous gameplay across city or country borders. Thereby, we achieve game areas with an equal representation of their point of interest structure, allowing for fair and equal starting conditions. Our approach procedurally generates content based on factors such as spatial relation and cultural relevance for multiple players. Each generated game area can be adapted in size, orientation, and cultural location selection criteria to provide a level playing field for players with different mobility patterns or areas with different sociocultural conditions. The content creation process utilized publicly available OpenStreetMap data and achieves comparable results of high quality even in suburban or rural areas, where a lower content density in today's location-based games is found.

Self-branding and content creation strategies on Instagram: A case study of foodie influencers

ABSTRACT The purpose of this study is to better understand the processes and procedures adopted by micro-influencers to create ‘instagrammable’ content. It is based on 17 in-depth interviews with foodie micro-influencers based in London and Barcelona. Interview data was complemented with participant observation in restaurants or cafes. This paper makes three original contributions. Firstly, the study expands the understanding of the concept of ‘instagrammability’ by approaching it from the perspective of influencers creating content to satisfy and/or grow an audience. Secondly, it illustrates how two dominant factors drive influencers’ content creation process: the self/audience focus content branding orientation. The ‘audience-focus’ content development process varied drastically, with some influencers being very conscious of responding to their audiences’ needs whereas others maintained first and foremost a very strong ‘self-focus’. However, even for the influencers who were the most responsive to their audiences’ perceived wishes, a sense of ‘self-focus’ was maintained as an anchor point in all developed content, often linked to a passion for a certain type of food. Thirdly, this paper maps and describes the behind-the-scenes content creation process adopted by micro-influencers, including four stages (1) Content Planning, (2) Media Gathering, (3) Editing, and (4) Publishing, which was followed by an engagement phase. This study offers a timely contribution to better comprehend the content creation cycle adopted by micro-influencers by using foodie influencers as a case study.

The Influence of Information Services and Educational Strategies on The Public's Understanding of Drugs

This study aims to examine and analyze the influence of information services and educational strategies at the level of understanding with social media as a moderating variable. The population in this study used a sample of 238 respondents who were people from North Jakarta through sub-districts, namely, Cilincing, Koja, Kelapa Gading, Pademangan, Penjaringan, and Tanjung Priok. Data collection techniques by distributing research questionnaires in the form of Google Forms through social media. The data processing method in this study uses SmartPLS software which is used to test the hypothesis. The results of this study show that information services have a positive and significant effect on the level of understanding. Educational strategies have a positive and significant effect on the level of understanding. Social media has a positive and significant effect on the level of understanding. Social media weakens but influences and can moderate between information services at the level of understanding. Social media can reinforce and moderate educational strategies to the level of understanding. The research is recommended if BNN Kota North Jakarta wants to increase the level of statements, it is suggested that it can improve service quality and ensure that all content creation processes follow increasing trends and there are educational values in the content.