Media ethics is a debatable issue among scholars and researchers. This study has examined the media ethics being practiced by Pakistani media outlets through a comparative analysis of defamatory,violence, indecency, hate speech and privacy in the news bulletins (9 pm) of three private news channels i.e. Geo news, ARY news and 24 news over a period of three months. The study also examines if the code of conduct enacted by the Private Electronic Media Regulatory Authority (PEMRA)had any relevance to these channels. Using the content analysis research technique, the researchers found that each news channel carried indecent,defamatory, violent, hate speech and privacy content in its nine pm news bulletins. ARY news had more instances of defamatory. It was revealed that PEMRA's code of conduct had little relevance to these channels as they were found involved in an overt breach of its regulations.