The proliferation of immersive presence environments (an artificially created multimedia environment of an alternative reality) is evolving into a widespread social phenomenon that gradually influences how people live and interact. As a result, it has the potential to reshape expectations and demands regarding living spaces and their arrangement. While numerous studies have explored the impact of virtual and augmented reality technologies on urban planning, relatively little attention has been given to the possibility that the behavioral changes brought about by these technologies could prompt a reevaluation of the fundamental principles underlying urban planning. Previously, immersive environments were primarily seen as tools for a limited group of individuals to enhance their problem-solving capabilities within the existing framework of urban planning. However, with the widespread adoption of virtual presence tools, there is a potential for a significant shift in this paradigm. The exact nature and implications of these changes are still not well understood and remain uncertain. However, through the method of behavioral interpolation, we can begin to model the key aspects and potential outcomes of this paradigm shift. The object of this article is to present a theoretical framework for potential transformations in the contemporary urban planning paradigm resulting from the widespread adoption of personalized virtual reality technologies. Through analysis, five key categories within modern post-industrial urban planning are identified as likely to undergo changes: a) residential areas; b) accessibility radius; c) social cohesion; d) transportation requirements, and e) optimal density. Residential units will necessitate additional opportunities and spaces, altering living requirements and lifestyles. The significance of the accessibility radius, particularly for pedestrians, may diminish as a considerable number of desirable locations become accessible directly from individuals' homes. Reducing strain on transportation networks will enhance cities' environmental sustainability and create new opportunities for green spaces. The concept of social cohesion will experience stratified transformations, as differences related to ethnicity, religion, gender, race, age, social status, etc., become neutralized through the development of shifting virtual personas and non-deterministic identities. These interrelated changes will also diminish the weight of the optimal density category. Collectively, these transformations form a comprehensive conceptual framework that reimagines the city. This article outlines two potential directions of change in the urban paradigm that could arise from the proliferation of personalized metaverse communication technologies. The first direction pertains to the contemporary interpretation of deurbanistic concepts, incorporating elements of self-sufficiency, stability, security, and communication infrastructure characteristic of the information age. The second direction is likely to focus on various approaches to transforming the existing urban environment. This transformation will occur through the involvement of market regulatory mechanisms and the development and implementation of specialized municipal programs aimed at modernization and stimulating population growth.
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