Consumption Behavior Of Students Research Articles

Exploring the Consumption Behavior of College Students under the Prevalence of Excessive Consumption Phenomenon Based on the Theory of Delayed Satisfaction

Delayed gratification is a manifestation of self-control. This type of psychological phenomenon is widely present in various groups, and it is closely related to the consumption behavior of college students. In the era of rapid development of Internet finance, college students, as the mainstream consumer group, inevitably choose to consume in advance to meet their immediate needs. Due to the fact that college students are in a stage of confusion about their future career and life, delayed gratification psychology and present bias may lead to many irrational consumption phenomena. In order to pursue psychological balance, college students may prefer to choose random financial products and services on the internet for lending and consumption without thinking rationally based on their own situation. Based on this, this article attempts to explore the consumption choices of contemporary college students and the relationship between delayed gratification and college students through questionnaire surveys. Based on the results of the investigation and analysis, this article proposes several specific situations and possible causes of the relationship between college students' consumption psychology and delayed gratification.

Pengaruh intensitas penggunaan aplikasi shopee terhadap perilaku konsumtif ditinjau dari persfektif Pancasila

The development of globalization in the previously traditional economic sector has shifted towards digitalization, affecting the high use of the Shopee application by Jambi University PPKn students. This phenomenon has resulted in consumptive behavior that is not in harmony with the values of Pancasila. This study aims to determine the impact of the intensity of using the Shopee application on student consumptive behavior, by considering the Pancasila perspective. A quantitative approach was used in this study through survey methods, involving 39 respondents. Data analysis using SPSS Version 26 shows that the intensity of using the Shopee application significantly affects the consumptive behavior of Jambi University PPKn students, with a p-value of < alpha (0.000 < 0.05). The effect reached 54.3%, while other influencing factors were not studied in this study.

The Effect of Free Shipping, Flash Sale, and COD on the Shopee Application on Student Consumptive Behavior

Shopee as one of the most popular online stores always provides promotions such as free shipping, flash sales, attractive prizes, and so on. Not only that, shopee also tries to provide convenience in transactions by providing various payment methods. One payment method that is considered practical and in demand by consumers is COD. Some consumers who have shopped and enjoy the benefits and convenience of shopping online on the shopee application tend to be addicted to online shopping, and eventually cause consumptive behavior. This study used an unknown number of Kupang State Polytechnic students. The sample taken amounted to 100 respondents with data collection techniques using questionnaires. This research uses instrument tests, classical assumption tests, and data analysis techniques, namely multiple linear analysis. The results of this study stated that free shipping and COD had a positive and significant influence on student consumptive behavior. Then flash sales have no influence and are not significant on student consumptive behavior. Free shipping, flash sale, COD simultaneously have a positive and significant effect on student consumptive behavior.

Pengaruh Perilaku Teman Sebaya, Penggunaan Media Sosial, dan Gaya Hidup Terhadap Perilaku Konsumtif Siswa-Siswi SMKN 1 Tanjung Jabung Barat Tahun Ajaran 2023/2024

Consumptive behavior can be said to be the behavior of buying goods without strong consideration and prioritizing desires over needs. Consumptive behavior is influenced by two main factors, including internal factors that cause consumptive behavior including self-esteem, drive, self-concept, and personality. As well as external factors that cause consumer behavior due to social class, culture, reference groups and family. This research aims to determine the influence of peer behavior, use of social media, and lifestyle on the consumptive behavior of students at SMKN 1 Tanjung Jabung Barat for the 2023/2024 academic year. The method in this research is quantitative research. The samples were taken using nonprobability techniques. The sample in this research were class The analysis used is multiple linear regression with the SPSS 27 program. The research results show that peer behavior (X1) partially influences consumptive behavior (Y), social media (X2) partially has no influence on consumptive behavior (Y), lifestyle (X3) partially influences consumptive behavior (Y). Meanwhile, simultaneously the behavior of peers, social media and lifestyle on consumer behavior is 32.9%. And the remaining 67.1% is influenced by other variables outside this research.

Faktor-Faktor Yang Mempengaruhi Perilaku Konsumsi Mahasiswa Muslim dan non-Muslim terhadap Makanan Halal di Jatinangor Kabupaten Sumedang

This journal examines the Factors Influencing the Consumption Behavior of Muslim and non-Muslim Students in Jatinangor. This study aims to describe whether the halal logo, the level of religiosity, food ingredients, and the manufacturing process have a significant effect on the decision to buy halal food. This study uses a quantitative approach with multiple linear regression methods. The objects studied were Muslim and non-Muslim students in Jatinangor with a sample size of 126 students. The result is that factors such as the halal logo, the level of religiosity, food ingredients, and the manufacturing process have a significant effect on the decision to buy halal food. This means that the more food products that use the halal logo, the higher one's religiosity, the more attention to food ingredients, and the more knowledge about the manufacturing process, the more students decide to buy halal food.

PENGARUH STATUS SOSIAL EKONOMI ORANG TUA DAN LITERASI EKONOMI TERHADAP PERILAKU KONSUMSI MAHASISWA UNIVERSITAS HAMZANWADI

This study aims to: 1) To partially determine the Influence of Parents' Socioeconomic Status and Economic Literacy on The Consumption Behavior of Hamzanwadi University. 2) To find out whether simultaneously the Socioeconomic Status of Parents and Economic Litration have a significant effect on the Consumption Behavior of Hamzanwadi University. 3) To find out the most dominant factor affecting the Consumption Behavior of Hamzanwadi University. The method used is a quantitative method. The population used in this study are parents and students of Universias Hamzanwadi who have different Parental Economic Status to the Consumption Behavior of Hamzanwadi University and sampling techniquesuses purposive random sampling. Data collection is in the form of distributing questionnaires. The data analysis techniques in this study are classical assumption testing, multiple regressionlinary, and hypothesis testing. The results showed variables (1) Economic Status of Parents (X1) towards Student Consumption Behavior (Y) Economic of Hamzanwadi University. From the results of the study that it has no effect on the Consumption Behavior of Hamzanwadi university both pesially and simultaneously because the Socioeconomic Status of Parents has a sign value of 0.392 > 0.05 and a calculated t value of 0.898 0.05 and a calculated value of 1.089 < 4.044 so it can be concluded that there is no influence of Parents' Socioeconomic Status on Student Consumption. (3) From the two discussions above, the variables of Socioeconomic Status of Old Orag (X1) and Economic Literacy (X2) have no effect either initially and simultaneously on Student Consumption (Y) Study on Economic Education of Hamzanwadi University because in accordance with the results of the researchers above, it shows that the significance value of the Influence of Socioeconomic Status of Parents (X1) and Economic Literacy (X2) on Student Consumer Behavior (Y) is 0.360 > 0.05 and the value of F count 1.147 < 4.044, so it can be concluded that only HO is accepted while H1, H2 and H3 are rejected. This means that there is no significant, partial and simultaneous influence of Socioeconomic Status of Parents (X1) and Economic Literacy (X2) on Student Consumption Behavior (Y).

The Effect Of Use Of Electronic Card (Edu Smart Amanah) on Modern Retail, Consumptive Behavior of Students, Students of Modern Salaf Islamic Boarding School Thohir Yasin

This research aims To find out the effect of the use of electronic cards on modern retail, the consumptive behavior of students, students of the at Thoir Yasin's Modern Salaf Islamic Boarding School. Partially and simultaneously. The method used is a quantitative method. The study subjects were 61 people. The data collection techniques and instruments used were pe questionnaire , and interviews. The data from this study were tested using the classical assumption test, multiple linear regression t test and f test . The results of the study show: 1) partially the variable use of electronic cards (X1) towards modern retail (Y1), the results of the t count are 3.368 > T table 2.001. So it can be assumed that there is a partial influence of the electronic card variable X1 on Y1 of modern retail. 2) partially the variable use of electronic cards (X1) on consumptive behavior (Y2), the value of t count is 4.726 > T table is 2.001. So it can be said that there is a partial influence of the electronic card variable (X1) on consumer behavior (Y2). 3) Simultaneous use of electronic cards (X1) on modern retail (Y1), consumptive behavior (Y2), calculated F value of 6.072 > F table 3.15. So it can be concluded that there is a simultaneous (together) effect of the X1 electronic card variable on modern retail (Y1), consumptive behavior (Y2) of Islamic students, students of the takmili class at the modern salaf Islamic boarding school thohir yasin lendang jackfruit.

The impact of perceived quality, advertising quality, and herding effect on purchase intention: Moderation effect of age

In recent years, with the rapid development of technology, the development trend of online game industry is good. This paper focuses on the online gaming industry and discusses the factors that affect the willingness of Chinese college students to purchase products on gaming platforms. This paper selects consumer perception quality, advertising quality, and herd effect on game platforms as the main research variables through literature review. This paper introduces age as a moderating effect, investigate the moderating mechanism of age groups on the three main research variables. This paper found that both perceived quality and herd effect have a positive impact on consumer purchase intention, while age has a positive moderating effect on herd effect and the combined variables of perceived quality and herd effect. However, advertising quality has no significant impact on consumers' purchase intention, and the moderating effect of age on the impact of advertising quality on purchase intention is not significant. The paper falls into six parts. Firstly, it introduces the background, purpose, significance, conceptual framework, and contribution. Secondly, it introduces the literature review and assumptions. Thirdly, it presents the methodology. Fourth, it introduces the discovery of the study. Fifth, it indicates the discussion and implication. Sixth, it concludes the main points. The innovation lies in the following points. Firstly, this paper focuses on the consumption behavior of Chinese college students in online games. Secondly, this paper incorporates multiple variables mentioned in existing literature into the research mode. Thirdly, this paper introduces age groups as moderating variables.

RESEARCH ON CURRENT CONSUMER BEHAVIOR OF COLLEGE STUDENTS IN CHINA

As an important part of the consumer group in society, the consumer behavior of university students is highly representative and forward-looking. Therefore, it is of great theoretical and practical significance to pay attention to and study the consumption behavior of university students, to find out the unreasonable factors and their causal factors, and to guide the healthy consumption of university studentsthrough the three-dimensional education of society, family and school, so as to promote students’ overall development and social progress. This articlestarts with the basic theories of consumer behavior, conducts surveys in four universities in Dalian, classifies and describes students’ consumer behaviorbased on Maslow's theory of needs and sustainable consumption theory, and outlines the current situation of students' consumer behavior, identifies the main problems of students' consumer behavior, analyses the reasons consumer behavior of students from four aspects: society, family, school and the students themselves. Finally, based on the empirical data, the main countermeasures to solve the consumption problemsare proposed.

Pengaruh Literasi Keuangan, Pergaulan Teman Sebaya, dan Life Style Terhadap Perilaku Konsumtif Siswa di SMAS Laboratorium Undiksha Singaraja

This research aims to determine the influence of financial literacy, peer interactions and life style on student consumptive behavior at SMAS Laboratory Undiksha Singaraja. This research has a quantitative approach, causal research type. The population of this research was students in classes X, XI and the research sample used the Proportional Random Sampling technique, namely 131 respondents. Data was collected through observations, tests and questionnaires which were analyzed through descriptive analysis and multiple linear regression using IBM SPSS Statistics version 21. The results of the research stated that: (1) Financial literacy has a negative effect on students' consumptive behavior at SMAS Laboratory Undiksha Singaraja with Tcount -0.648 < Ttable 1.9882 and Sig. 0.518 > 0.05 therefore H1 is rejected. (2) Peer interactions have a positive and significant effect on students' consumptive behavior at the Undiksha Singaraja Laboratory High School with Tcount 110.343 > Ttable 1.9882 and Sig. 0.000 < 0.05 therefore H2 is accepted. (3) Life style has a positive and significant effect on students' consumptive behavior at SMAS Laboratory Undiksha Singaraja with Tcount 2.040 > Ttable 1.9882 and Sig. 0.043 < 0.05 therefore H3 is accepted. (4) Financial literacy, peer interactions, and life style together have a significant influence on students' consumptive behavior at the Undiksha Singaraja Laboratory High School with Fcount 38.313 > Ftable 2.68 and Sig. 0.000 < 0.05 therefore H4 is accepted. The magnitude of the contribution of financial literacy, peer interactions and life style in influencing student consumptive behavior at the Undiksha Singaraja Laboratory High School is 47.5%.

Analysis of College Students’ Consumption Behavior Characteristics Based on ADDIE Model under the Background of Ideological and Political Education

Abstract This paper provides an in-depth study of the consumption characteristics of college students, which is not only related to the high-quality development of the economy, but also vital to students’ physical and mental health. The study uses the ADDIE teaching model, combined with the Apriori association algorithm and the K-means++ algorithm to analyze the intrinsic correlation of college students’ consumption behaviors. While applying the traditional association rule’s confidence and enhancement calculation methods, the study adopts a horizontal weighting method with downward closure nature to obtain the weights of the maximum weighted items in the item set. In addition, based on the distance between the initial clustering center and the sample point, the probability of the sample point becoming the next clustering center is calculated to enhance the clustering effect. After the model is built, the performance test is conducted firstly. Then the ADDIE-based model for teaching Civics in colleges and universities is designed and analyzed using the model of this study. It is found that after the occurrence of follower consumption behavior (C), there is a 100% probability of shifting to differentiated consumption (E). There is a 94.7% likelihood that personalized consumption will occur after the follower consumption behavior (C). There is an 85.67% likelihood of excellence for those students who spend low amounts of money, less frequently, and more off-campus. The survey revealed that 11.57% of the student population falls under this consumption profile. These findings have important implications for understanding the consumption behavior of college students and its impact on education and the economy.

Consumptive Behavior of Students: Analysis of Herbert Marcuse's Perspective

Human life in the post-modern era is characterized by very varied needs and has penetrated all levels of society, including students. In practice, students at the Faculty of Social Sciences and Law, Makassar State University tend to act excessively and prioritize desires over needs, for certain reasons. This must be addressed as soon as possible because students are a key element in the movement to stop the pressure from capitalist activities that have developed, not to become supporters in inheriting and expanding the capitalist system. Therefore, this research aims to determine the consumer behavior of students at the Faculty of Social Sciences and Law, Makassar State University. This type of research is qualitative descriptive research using Herbert Marcuse's theoretical approach. Data collection techniques, namely observation, interviews, and documentation. Researchers used source triangulation to ensure the validity of the data, where the data collected in this research was analyzed using theories related to the object of research, namely the consumer behavior of students at the Faculty of Social Sciences and Law, Makassar State University. The results of this research show that students at the Faculty of Social Sciences and Law at UNM tend to prioritize secondary needs solely to achieve inner satisfaction. In essence, a new form of control has been integrated within students, accompanied by various forms of repression. Apart from that, by using Herbert Marcuse's theory the author also found that students at the Faculty of Social Sciences and Law at UNM in the era known as Gen-Z have been influenced by the urge to fulfill their needs even by ignoring other aspects of their lives, including lectures.

The Influence of Financial Literacy on the Consumptive Behavior of Students in the Management Study Program, Faculty of Business and Economics, Islamic University of Indonesia

This research aims to determine the effect of financial literacy on consumptive behavior in students of the Management Study Program, Faculty of Business and Economics, Islamic University of Indonesia. The sampling technique used was probability sampling with the criteria being students of the Management Study Program at the Islamic University of Indonesia who had taken financial management courses so that a sample of 180 respondents was obtained. This research is quantitative research and uses primary data obtained directly from respondents through questionnaires and processed using the multiple linear regression analysis method. The results of this research indicate that there is a significant negative influence on investment and risk management variables on consumptive behavior. Meanwhile, there is no significant influence on the variables of basic personal financial knowledge and savings on consumptive behavior.

The Impact of Companion on the Consumption Behavior of Students in China

This study investigates the influence of peers on the consumption patterns of Chinese adolescents, synthesizes the existing research, and suggests coping strategies that may assist adolescents in achieving consumption patterns that are healthier and more sustainable in the face of peer pressure. According to the results, the guidance and influence of peers play a significant role in the purchasing decisions of Chinese adolescents. Peer influence has both positive and negative effects on individuals' consuming behaviors, including value perception, affective experience, and the desire to repurchase; the effect of perceived peer trust, control, and allure on inconsistent judgments. Peer influence has a negative impact on the consuming activities of individuals, including their value perception, affective experience, and desire to repurchase. The most apparent manifestation of peer influence is an increase in consumption knowledge and assistance in the process of developing one's own unique consumption patterns. Students struggling with consumer psychology and motivation in higher education should be referred to school-based psychological counseling services in order to receive the necessary psychological intervention and assistance.

The Impact of Live-Stream on the Consumer Behavior of College Students under the Internet Celebrity Economy

Based on the background of live-stream marketing and the internet celebrity economy in recent years, this paper aims to study which marketing factors of live-stream under the internet celebrity economy will have an impact on the consumption behavior of college students and what are the main impacts. The following conclusions have been drawn. First, high-quality and preferential promotions have a positive and direct significant impact on the online shopping consumption behavior and purchase intention of college students. Second, live-stream marketing makes the consumption behavior of college students more impulsive. In the end, this paper concludes with some suggestions for internet celebrities, merchants who use online celebrities for live-stream marketing, and college students.

Consumptive Behavior: Are Financial Literacy, Electronic Money, Lifestyle, and Self-Control Necessary?

Aims: Consumptive behavior has become familiar to students because of the support of an increasingly modern era and the ease of buying needs or wants. This study aims to determine whether financial Literacy, electronic Money, Lifestyle, and self-control significantly affect consumer behavior, especially among students. Study Design: Active FEB students in DKI Jakarta Province, Central Java, Special Region of Yogyakarta Place and Duration of Study: at Universitas Negeri Jakarta, Universitas Muhammadiyah Purwokerto, Universitas Wijayakusuma Purwokerto, Universitas Diponegoro, Universitas Tidar, Universitas Gajah Mada and Universitas UPN Yogyakarta, which have a total of 18.255 students. The sample for this study is 160 respondents that was determined using the Slovin technique. Methodology: In this research, the methods used to analyze data are using a Partial Least Square (PLS) based structural equation model (SEM). By using SmartPLS 3.0, each hypothesis will be tested to understand the relationships between variables. To test Validity and reliability, the research uses an outer model. Hypothesis testing was done using inner models. Results: Financial Literacy had no significant effect on consumptive behavior. Electronic 0money has no significant impact on consumptive behavior. Lifestyle significantly affects consumptive behavior with Original Sample 0,449. Self-control significantly affects consumptive behavior with Original Sample 0,187. Conclusion: Financial Literacy and electronic Money do not ultimately influence students' consumptive behavior; this could happen because students do not use their financial understanding in everyday life, and the ease of electronic money does not affect students' consumptive behavior. At the same time, Lifestyle and self-control influence student consumption behavior. Uncontrolled Lifestyle and self-control make students consumptive in everyday life.

The Effect of Shopee E-Commerce on the Consumptive Behavior of Students of the Department of Social Science Education, Faculty of Teacher Training and Education, Mulawarman University

The emergence of E-commerce Shopee can cause changes in student consumption behavior. The massive promos offered by E-commerce Shopee will encourage students to shop and tend to behave consumptively. The purpose of this research is to determine the effect of Shopee E-commerce on student consumptive behavior. This type of research uses quantitative research methods with a population of 258 students majoring in social science education, Faculty of Teacher Training and Education, Mulawarman University, and a sample size of 72 students where the sample is obtained by using the Slovin formula. The data collection technique was carried out by distributing questionnaires to respondents. This study uses classical assumption test data analysis techniques in the form of normality tests, heteroscedasticity tests, simple linear regression tests and coefficient of determination tests, and uses the t test to test hypotheses. The results showed that Shopee E-commerce had a significant effect on the consumptive behavior of students majoring in social science education, Faculty of Teacher Training and Education, Mulawarman University. This can be seen from the results of the t test, where t_hitung is greater than t_table (2.072> 1.994), with a significant level smaller than 0.05 (0.042 <0.05). Based on statistical data testing through the analysis of the coefficient of determination, it can be seen that the coefficient of determination (R^2) is 0.058 or 5.8%, which means that variable X (Shopee E-commerce) affects variable Y (consumptive behavior) 5.8%. Another 94.2% is influenced by other variables not explained in this study. Based on the research results it can be concluded: E-commerce Shopee affects the consumptive behavior of students of the Social Science Education Department, Faculty of Teacher Training and Education, Mulawarman University.

Study on Consumption Behavior of Campus Student in E-commerce Models under Big Data

The emergence of e-commerce models has led to changes in the consumption behavior of college students. This article aims to analyze the consumption characteristics of college students and the factors influencing their behavior. Additionally, it provides suggestions for leveraging potential demand and implementing targeted marketing in the e-commerce model. The development of the e-commerce model has resulted in college students exhibiting intelligent, e-commerce-oriented, trend-sensitive, rational, and strongly directed consumer behaviors. Their consumption behavior also demonstrates significant gender characteristics. The factors that influence their consumer behavior can be categorized into consumption desires and the consumption atmosphere, information resources, personal factors, the influence of e-commerce live broadcasts on consumer desires, the online consumption environment, and the marketing methods employed by merchants. In conclusion, the following five suggestions are proposed for merchants seeking to market to college students: Increase the willingness of male college students to make purchases, Enhance the loyalty of female college students, Target student users specifically, Build campus communities, Optimize e-commerce platforms.

The Research on the Influence of Swarovski Brand Image on Chinese College Students Purchase Intention

With the gradual improvement of China's overall economic level, the per capita disposable income of Chinese families has also increased. This article hopes to take the luxury brand Swarovski as an entry point, and study its influence on Chinese college students' purchase intentions from the perspective of its brand image. And this paper results of the elements of "luxury brand", in order to summarize the influence of the elements of luxury brand on consumers, and provide theoretical guidance for the future research direction of luxury goods. This article is based on the use of a questionnaire survey, the authors found that 68% students positioned Swarovski as a luxury brand, and nearly half of students believe that Swarovski`s strength lies in the variety of styles. This article believes that Swarovski's brand image has a positive correlation with the consumption behavior of university students, that is, the higher the brand image, the more consumption behavior of university students. However, due to the limited economic strength of university students, the premise of the above conclusion is that Swarovski still maintains relatively low prices for the public. At the same time, as a brand, Swarovski should have a reasonable and effective product marketing strategy, but while establishing a brand image, it should also control the quality of its products and let consumers know whether the products they purchase are truly what they want.

Socio-Economic Status of Parents And Peers Impact on Consumption Behavior of FKIP USK Economic Education Students

This research aims to determine the influence of the socio-economic status of parents and peers on the consumption behaviour of USK FKIP Economics Education students. This research uses a quantitative approach with descriptive research type. The population in this study were active economics education student’s class of 2018. The sample in this study was 51 students. Data collection techniques in this research are literature study and questionnaires. The data analysis technique uses multiple linear regression analysis, and determination test. The results of the determination test prove that there is an influence of 31.8%, the remaining percentage is influenced by other variables not explained in this research. The research results show that the variable of parents' socio-economic status has a negative and insignificant effect on students' consumption behavior. The peer variable has a positive and significant effect on student consumption behavior. Simultaneously, the socio-economic status of parents and peers has a positive and significant effect on consumption behavior. The research results imply that high student consumption causes a person to become consumptive, meaning wasteful and excessive consumption behavior, where there is no priority scale or can also be interpreted as a luxurious lifestyle, so the results of this research can be a person's view on consumption.