Consumption Value Model Research Articles

Exploring a Consumption Value Model for Islamic Halal Cosmetics

Research Originality: Halal cosmetics segmentation requires detailed analysis to enable stakeholders from the industry sector to optimize marketing and sales. The findings of this study are interesting, the market opportunity specifically for women is not only in consumption volume but also production, especially with market segmentation among millennials and Gen Z.Research Objectives: This research aims to determine the simultaneous and partial effects of halal labeling, product quality, religiosity, and online consumer reviews on purchasing decisions regarding halal cosmetic products among female and male consumersResearch Methods: This research employed an online survey method with 203 respondents. It also employed the SEM-PLS to evaluate models and validate hypotheses, and Multi-Group Analysis (MGA), which is employed to determine the gender effect's position on the hypotheses.Empirical Results: The results with the SEM-PLS method show that product quality, online consumer reviews, and religiosity satisfactorily influence purchasing decisions, this is not the case with the halal label. It seems that online consumer reviews are more suitable for male consumers. Appearance and persuasive factors are more important for male consumers who value rational factors compared to female consumers.Implications: The findings of this research are significant due to the comparison drawn between male and female consumers. Such a comparison aids practitioners and business professionals in effectively delineating market demands and preferences. When developing halal cosmetic products, manufacturers must consider not only the product's sales potential but also its efficacy and potential side effects upon usage.JEL Classification: M5, M10, M21How to Cite:Yudha, A.T.R.C., Zidna, R.R & Febriyanti, N. (2024). Exploring a Consumption Value Model for Halal Cosmetics. Etikonomi, 23(2), 465 – 480. https://doi.org/10.15408/etk.v23i2.36080.

What affects consumers' choice behaviour towards organic food restaurants? By applying organic food consumption value model

PurposeAlthough there is a rising demand for organic food restaurants (OFRs), limited studies have attempted at understanding the drivers of customers' intention to visit OFRs. There is also a need to examine customers' choice behaviour in the context of OFRs.Design/methodology/approachThis study has assessed the effect of consumption values (functional, emotional, epistemic, conditional, quality and social) on the intention to visit OFRs by utilizing 1863 online customer reviews about different Indian OFRs (Study 1) and 205 survey-based responses of Indian customers (Study 2).FindingsFindings show an overall positive sentiment towards OFRs. Results of Study 1 and Study 2 reveal that functional, quality, social and emotional values have a significant impact on customers' OFR visit intention. Interestingly, Study 2 found that epistemic values have an insignificant impact on customers' visit intention.Practical implicationsStudy findings suggest that the OFR management need to provide a better ambience, and good quality organic food in OFRs. Additionally, managers of OFRs can train their staff to be well mannered, cooperative and sincere.Originality/valueThe study on OFRs is still in its nascent stage. The findings of this study will thus provide academicians and policy makers an idea of the consumption values that affect customers' intention to visit OFRs.

Research on the Behavior Characteristics and Marketing Strategies of Generation Z Based on the Freshly-made Beverage Industry

Since Chinese Generation Z is entering the workforce, their consumption power will increase dramatically in the future. For them, who have grown up in the freshly-made beverage culture and Internet culture, traditional freshly-made drink products and marketing strategies may not be as effective as they once were. Based on this background, this paper uses the Heth-Newman-Gross consumption value model and conducts a study through a questionnaire. Based on the findings, we propose suggestions for further consumer positioning, product development, and marketing in the freshly-made beverage industry. The paper also provides a direction for further research for readers who want to study the Chinese Generation Z. Further research could be conducted on the marketing of Gen Z products from a social media perspective or on the consumer behavior of Gen Z in the freshly-made beverage industry. It proposes suggestions and further research directions for practitioners in the freshly-made beverage industry and scholars of Generation Z.

Fast food consumption value: examining the moderating role of process value

Purpose Fast food consumption is examined through the theoretical lens of the food consumption value model. Specifically, this study aims to examine whether process value moderates the impact of fast-food consumption value on consumer decision-making. Design/methodology/approach Data is collected from 380 US consumers via a self-administered online questionnaire. Structural equation modeling and moderated mediation analysis are used to test the relationships between fast-food consumption values (product value, location value, emotional value, social value and process value), attitude and behavioral intention. Findings Location value (physical and experiential environment of fast-food consumption) and emotional value (positive affect from fast-food consumption) of fast food positively influence behavioral intention through positive attitude toward fast food. Positive impact of product value (physical attributes of fast food) on behavioral intention through attitude is attenuated by process value (consumers’ level of concern on sustainability of fast-food production). Practical implications Fast-food restaurants should prioritize their investments in providing location value (e.g. pleasant restaurant atmosphere) and emotional value. It is also important to take caution in focusing too much on product value and consider investing more resources into implementing sustainable practices. Originality/value The consumption value-based approach not only updates previous understanding of fast-food consumption behavior but also offers insights on how consumers’ decision-making process is influenced by their perception toward sustainability issues of fast-food production.

Why do and why Don’t people consume fast Food?: An application of the consumption value model

This study explores the nature of the consumption values that differentiate regular consumers of fast food and non-regular consumers using the consumption value model. Data was collected from a total of 307 respondents via a self-administered online survey. The collected data was then classified into two groups, regular consumers (RCs, n = 140) and non-regular consumers (non-RCs, n = 167), based on the respondents’ self-identification as either a regular fast food consumer or a non-consumer and their fast food consumption frequency (≥2-3 times a week for RCs and ≤ 1 time a fortnight for non-RCs). Using factor analysis, 15 factors were extracted for the six consumption values (functional, social, emotional, conditional, epistemic, and process values). Discriminant analysis showed that 5 factors out of those 15 are influential in discriminating RCs and non-RCs. Specifically, RCs were found to consume fast food due to convenience and taste whereas non-RCs were found to avoid fast food due to the feelings of guilt when consuming fast food and the sense of accomplishment when not consuming fast food. Also, RCs and Non-RCs were found to deviate from their normal behavior when certain conditions are present (e.g., food safety issue, time pressure, stress). In all, the results of this study provide marketers a clearer understanding of the consumption values that regular consumers and non– regular consumers perceive in fast foods, further enabling the development of marketing strategies that appeal better to current and potential customers.

The Influence of Consumption Values on Housing Furniture Satisfaction among Working Women in Jeddah, Saudi Arabia

The types and proper arrangement of furniture can assist those who did households chores to perform efficiently and effectively. Thus, it is important especially for working women to be satisfied with their furniture as they come back from work and continue doing home activities. This paper presents the values that influence working women in Jeddah region, Saudi Arabia in their home. Quantitative approach using model of consumption values was adopted for this study. A sample of 350 Saudi working women selected from those working for the government sectors in Jeddah. Questionnaire was sent to these respondents through their respective e-mails. Data collected were later test for normality and reliability and multiple regression analysis was conducted in SPSS to test on the predictors of the consumption values on furniture satisfaction. The results show that, functional, emotional, and conditional values had a significant positive relationship, while social and epistemic values did not show significant relationship with home furniture. Hence, by gaining better insights and understanding of consumption values, it will be able to exhibit and enhance more working women lifestyle in Jeddah, Saudi Arabia and help them achieve work life balance between work and home through the use of home furniture.

The Study of Consumption Decision Key Factors In Chinese Wedding Banquet

Marriage is a once-in-a-lifetime experience for most people and all new couples want the details to be perfect for a good memory. However, in the Chinese world, it is not up to the new couple to decide all details of a wedding banquet on their own, the opinions of their parents must be considered. Therefore, under the circumstances of many decision makers with different expectations, wedding consumption decisions become onerous and complex. In this study, we used the focus group method to obtain the factors for the selection of the wedding restaurant and confirmed the key facets and criteria of the factors of wedding restaurant selection and the consumption value model through the Delphi method and then looked for the important correlation among the factors and their causal relationship through DANP analysis. The research shows that the most critical facets are "emotional value" and "social value" and that the most critical criteria are "word-of-mouth" and "restaurant evaluation." Restaurant operators are suggested to consider the needs of customers, strengthen the quality of project package content, pay attention to online comments and voice volume, strengthen staff training, and understand consumer demands.

Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

PurposeThis study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims to evaluate whether consumption values influence trust and intention. Furthermore, the authors explore how the consumer type (i.e. urban vs rural) differs in consumption values regarding adopting m-banking services.Design/methodology/approachThe data for this study were gathered from 246 responses collected from individuals living in a country with a developing market, using a survey instrument. The six study hypotheses were tested using partial least squares structural equation modeling.FindingsThe authors found support for effects from functional, epistemic and emotional value on intention. Functional and emotional value significantly influenced trust, while social and epistemic value did not. Social value was a significant moderator between functional value and intention. Consumers who were relatively unconcerned with social value were more motivated by functional value, while consumers who placed great emphasis on social value were motivated by epistemic value. Multigroup analysis showed that the effect from functional value on trust was stronger for urban than rural customers, while the effect from emotional value on trust was stronger for rural than urban customers.Practical implicationsOverall, functional value is the strongest predictor of trust and intention; therefore, bank managers are encouraged to promote m-banking services' functional value to increase trust and attract more users by promoting their companies' m-banking application. M-banking customers can also be classified based on the benefits in which they are most interested.Originality/valueThe study is one of the first attempts to demonstrate empirically how consumption values' dimensions drive m-banking use among different types of customers in a developing market context with a high m-banking penetration rate.

How can trading stamp promotions entice customers?

PurposeAlthough trading stamps were popular in the USA and are still popular in some countries, few studies have investigated why customers are willing to participate in the promotional campaign despite the inconvenience of accumulating and storing stamps. The purpose of this paper is to examine the factors influencing customer participation in trading stamp campaigns.Design/methodology/approachThrough an extensive literature review, a research model was proposed and its validity evaluated through structural equation modeling. An empirical investigation using a questionnaire survey was conducted among Taiwanese consumers.FindingsThe functional value of premiums and the enjoyment value of a campaign will directly entice a customer to participate, whereas a customer’s purchase intention will be enhanced due to the functional and emotional values of the premiums, social influence of the campaign and motivation to help others obtain premiums through gift-giving. However, the perceived effort to accumulate stamps will inhibit a customer from participating.Research limitations/implicationsThe possibility of sampling bias may limit the applicability of the findings.Practical implicationsEffective trading stamp campaigns can be implemented by the careful design of premiums to emphasize their functional and emotional values and by emphasizing enjoyment and social values of the campaign.Originality/valueThis study aims to pioneer the application of the consumption value model in discussing trading stamp campaigns to fill the gap in marketing research. Another goal is to help retailers design successful campaigns.

Behaviour of high-income consumers: Results of research of the private banking services market in Russia

The existing studies of consumer behaviour in the unique Russian market for private banking services characterized by scarce information disclosed and extreme privacy are generally fragmented and non-consistent in nature. The article analyses the results of a longitudinal comparative study of consumer behaviour for 2016–2018 and identifies trends in its development. The theoretical and methodological basis is multidisciplinary and encompasses the model of consumption values, market segmentation theory, and the theory of planned behavior. The research method includes a set of desk and field investigations with a dominance of qualitative research methods in the form of in-depth interviews with market participants. The paper introduces the author’s interpretation of the term “consumer of private banking services” and systematizes unique, due to extreme privacy, information about Russian high-income consumers. Based on these data, the author creates a composite portrait of a target customer for the three-year monitoring period. The results reveal that the segment of high-income consumers is split into sub-segments based on differences in behavioral characteristics, and sub-segments are transformed into niches according to dissimilarities in psychographic features. The study discusses consumers’ main activities at different stages of decision-making, looks at behavioural dynamics and provides practical recommendations for optimistic and pessimistic scenarios of the development of market competition. The research findings are of practical importance for bank management when making managerial and marketing decisions on the development of the private banking services market.

Examining consumers’ luxury hotel stay repurchase intentions-incorporating a luxury hotel brand attachment variable into a luxury consumption value model

PurposeLuxury consumption research has focused more on the consumers of goods than services, despite the trend that consumers are more interested in luxury services, such as luxury hospitality services, than ever before. Additionally, the results regarding the factors that can influence consumers’ luxury service product purchase intentions can be further tested. The purpose of this research is to examine the factors that contribute to consumers’ luxury hotel stay repurchase intentions, to further develop the luxury hospitality service consumption literature and to identify implications for practitioners to consider.Design/methodology/approachTo contribute to the luxury consumption literature, this research incorporates a “luxury hotel brand attachment” variable into a luxury consumption value model to examine consumers’ intentions to repurchase luxury hotel stays when traveling for tourism purposes. The authors draw on a survey of over 450 luxury hotel consumers.FindingsThe findings confirm that luxury hotels’ perceived functional value, hedonic value and symbolic/expressive value affect consumers’ emotions, which in turn affects their luxury hotel attachment and repurchase intentions. In addition, luxury hotel attachment moderates the influence of emotion on repurchase intention.Design/methodology/approachLuxury hotels need to review their customers’ emotions during their stay and their attachment with the hotel. These factors can influence customers’ repurchase intentions. To stimulate customers’ emotions, luxury hotels need to offer functional value (e.g. attentive service staff), hedonic/expressive value (e.g. position as a form of self-indulgence) and symbolic value (e.g. conspicuous lobby). However, managers should know that having superior perceived functional value does not influence customers’ repurchase intentions directly. These characteristics may be commonly shared by most luxury hotels. Furthermore, they do not need to be too worried about providing financial value (e.g. value-for-money).Originality/valueThis study conceptualizes tourists’ luxury hotel stay intentions by examining the influence of perceived luxury value (i.e. functional value, financial value, hedonic value and symbolic/expressive value), tourists’ emotions and luxury hotel brand attachment. In addition, this research explores how luxury hotel brand attachment can moderate the relationship between consumers’ emotions and their repurchase intentions. Several implications of the study are identified, and avenues for future research are suggested.

Dining at luxury restaurants when traveling abroad: incorporating destination attitude into a luxury consumption value model

ABSTRACT As luxury products have become increasingly accessible to middle-class consumers, many gastronomic tourists might be interested in dining at luxury restaurants when traveling. The purpose of this study is to explore gastronomic tourists’ consumption at luxury restaurants by incorporating “destination attitude” into a luxury consumption value model. Three hundred ninety participants from Taiwan completed questionnaires, which revealed that perceived functional value, perceived hedonic value, and perceived symbolic/expressive value can significantly influence diners’ restaurant satisfaction, which in turn can affect their destination attitude and behavioral intentions toward luxury restaurants.

Applying fuzzy AHP to analyse the critical factors of adopting SoLoMo services

Social-local-mobile (SoLoMo) refers to a variety of innovative mobile app services that enable users to obtain location-based information at any time and place, as well as to interact with others in real-time. It would be important for service providers and government to understand consumers' requirement priorities for these newly developed technological services. In this study, we employed the consumption value model and fashion theory as the basis to establish the evaluation hierarchical structure. Further, we applied fuzzy AHP method to find out the critical positive and negative evaluation factors while users adopting SoLoMo services. The results indicate that privacy risk, information accuracy, location-based store information search, maintaining affection and friendship with others, and real-time direction and distance to destination are the top five critical factors. In addition, this study also finds the priority differences between users using 3/4G mobile internet access and users using Wi-Fi fixed internet.

APPLYING FUZZY AHP TO ANALYZE THE CRITICAL FACTORS OF ADOPTING SOLOMO SERVICES

Social-local-mobile (SoLoMo) refers to a variety of innovative mobile app services that enable users to obtain location-based information at any time and place, as well as to interact with others in real-time. It would be important for service providers and government to understand consumers' requirement priorities for these newly developed technological services. In this study, we employed the consumption value model and fashion theory as the basis to establish the evaluation hierarchical structure. Further, we applied fuzzy AHP method to find out the critical positive and negative evaluation factors while users adopting SoLoMo services. The results indicate that privacy risk, information accuracy, location-based store information search, maintaining affection and friendship with others, and real-time direction and distance to destination are the top five critical factors. In addition, this study also finds the priority differences between users using 3/4G mobile internet access and users using Wi-Fi fixed internet.

How do Consumption Values Influence Online Purchase Intention among School Leavers in Malaysia?

Purpose – The purpose of this study is to reveal the significant consumption values of consumers that drive them towards online purchasing. The study conceptualised and analysed a consumption value model as a predictor for intention to purchase online in the context of Malaysian school leavers familiar with the internet. Design/methodology/approach – In order to achieve its aim, this study carried out empirical research using a structured questionnaire sent to the potential respondents. In addition, the data were analysed using the structural equation modelling technique. Findings – The result of the study indicates that functional and emotional values have a strong relationship and predict online purchasing intention. However, social, epistemic, and conditional values do not predict intentions to purchase online. Originality/value – The result will increase the understanding of owners and managers of e-commerce businesses and help them to formulate their business strategies in order to retain users and attract new ones. Furthermore, the study will also enable e-commerce stakeholders to offer products/services to consumers in order to enhance e-commerce activities.

Perceived Consumption Values, Satisfaction and Loyalty in the Tourism: Case of Malaysia

Domestic tourism is a substitute for outbound travel has a potential to create income and employment in the home economy. These potentials also create opportunities through the linkage at destinations. This study extent the concept and evaluates the empirical evidence of the relationship between perceived consumption values toward tourism loyalty. Drawn from revised framework of the Sheth-Newman Gross Model of Consumption Values and the European Consumer Satisfaction Index (ECSI), we examine the relationship of perceived consumption values, tourist satisfaction and tourist loyalty. Data obtained from 255 tourists visited the state of Malacca, Malaysia. The results indicated that tourist loyalty is affected by perceived consumption values and fully mediated by tourist satisfaction. The findings provide valuable insights to the policy makers, industries and academics in developing strategies and exploring possible factors to consider in tourism sector and thus, boost the national economy. As for policy makers, this study can be seen as exploitation to increase the influx of international tourists by implementing policies or improving tourist spots.

A Study of Malaysian Customers Purchase Motivation of Halal Cosmetics Retail Products: Examining Theory of Consumption Value and Customer Satisfaction

Abstract Today, Halal is not simply a religious issue rather it is an opportunity to increase sale and acquire competitive advantage. Concerning its importance, this conceptual paper explores the relationship between perceived value and customer satisfaction for Halal cosmetics products by expanding the Theory of Consumption Value (TCV). This study applies the consumption value model as the basic framework, which includes the functional value, the social value, the emotional value, the epistemic value and the conditional value. This paper proposes brand value as a new value dimension to the original framework. There is a need to investigate the value dimensions identified in greater depth and to operationalise these dimensions so that the key relationships that can better explain consumers’ choices and reactions can be established.

Exploring a consumption value model for Islamic mobile banking adoption

Purpose – The purpose of this study is to explore a consumption values model for Islamic mobile banking acceptance and to identify any differences in perceived consumption values between Muslims and non-Muslims towards the use of Islamic mobile banking services. Design/methodology/approach – Using an online survey method, a sample of 183 was collected and the partial least squares (PLS) method was used to evaluate the model and validate hypothesis, as it is ideal for assessing both the psychometric properties of all scales and, subsequently, to test the structural relationships proposed in the model. Findings – Empirical results via the PLS method demonstrates that the result satisfactorily explains the adoption of Islamic mobile banking and further demonstrates the use of the consumption values model as an alternate approach for technology adoption. The consumption values model approach appears to have a stronger fit for Muslims than non-Muslims with 66.6 per cent of the variance explained and a goodness-of-fit index of 0.724. The conditional factors are important in the non-Muslims compared to Muslims. Muslims seem to value emotional factors more than non-Muslims. Research limitations/implications – The current research findings represent mainly university students with some exposure to Islamic mobile banking experience and familiarity with mobile technology. Indeed, the samples were taken from Malaysia, an Islamic country that has a diverse ethnic and cultural background. Hence, the result may not apply to other Islamic countries, e.g. Arabic countries due to the cultural background differences. Future researchers could overcome the limits of generalisability by increasing sample coverage. Practical implications – This research finding is useful as the comparison is made between Muslim and non-Muslim consumers which help practitioners and researchers to better understand the different adoption characteristics and advance insights on how to promote such a technological service for everyday banking needs especially to different segments of the community. In developing Islamic mobile banking interactions, designers should look beyond the system’s ease of use and take advantage of the different consumption values to include personalisation in the service design through automatically recognising Muslim customers and non-Muslim customers during system use. Originality/Value – The study contributed to the theory of consumption values model in technology adoption and demonstrated the model is capable of explaining the functional, emotional, epistemic, conditional and social values on consumers in their adoption intention. This research provides empirical findings not reported in previous studies due to the overly represented technology acceptance model approach.

노인요양병원 재이용 의사에 영향을 미치는 소비가치 요인

노인장기요양보험 도입 이후 노인요양병원은 양적으로 빠르게 증가하였다. 그러나 노인요양병원 이용자의 만족도에 관한 연구는 많이 이루어지지 않았다. 이 연구는 Sheth의 소비가치이론을 우리나라 노인요양병원 환자들의 특성에 맞게 부분적으로 수정하여, 시립노인요양병원과 민간노인요양병원에 입원한 환자들을 대상으로 만족도의 중요한 요소 중 하나인 재이용 의사를 분석하여 노인요양병원 경영전략 수립에 필요한 기초자료를 도출하였다. 서울과 경기지역에 소재하고 있는 시립노인요양병원 2개소와 민간노인요양병원 3개소에서 진료를 받고있는 60세 이상의 입원환자 475명을 조사 대상으로 선정하였다. 구조화된 설문지를 개발하여 2012년 8월 1일부터 2012년 9월 30일 까지 자기 기입방법과 면담 설문방법으로 자료를 수집하였다. 분석방법은 SPSS(version14.0)을 사용하여 요인분석을 통해 범주를 추출하고, 위계적 로지스틱 회귀분석을 시행하였다. 연구결과 소비가치 요인 중에서 기능적 가치인 재활치료의 만족도가 병원을 재이용하도록 하는 가장 강한 요인이었으며, 감정적 가치인 첨단 고급성과 진료서비스의 신뢰성, 건강적 가치인 운명적인 건강관의 순으로 유의한 영향을 미치는 것으로 추정되었다. 따라서, 노인요양병원의 경영에 있어서 이러한 연구결과에 기초하여 병원 이용 만족도를 향상시킬 수 있는 재활치료 프로그램의 향상 및 시설, 장비의 개선, 직원의 친절도 향상 등의 전략을 수립하고, 병원 재이용 의사를 제고하기 위한 경영 전략을 수립하는 것이 필요하다. Objective: After introduction of the Elderly Long Term Care Insurance, number of geriatric hospitals increased greatly. However, few studies were conducted on the satisfaction of the patients of the geriatric hospitals especially on the intention to reuse geriatric hospitals. Methods: The current study modified Sheth's consumption value model, useful for the development of an effective marketing strategy for geriatric hospitals, and tested it in Korean circumstances. The survey was conducted at two municipal hospitals and three private hospitals in Seoul and Gyeonggi Province between August 1 and September 30 of 2012. Data were collected from 472 inpatients who are 60 years or older. The structured research tool was developed and distributed. Factor analysis and hierarchical logistic regression analysis were conducted using SPSS(version 14.0) Results: The result of the research suggested that the satisfaction on rehabilitation services, which is a functional value, among the consumption values was the strongest factor on the intention to reuse geriatric hospitals. Impression of high-end luxury, reliability of care, and outside locus of control on health followed. Conclusion: It is recommended that geriatric hospitals ought to improve rehabilitation programs, facilities, and equipments and enhance kindness of staff to encourage intention to reuse geriatric hospitals.

Searching the Fit Pattern between Cultural Dimensions and Consumption Values of Mobile Commerce in Taiwan

The purpose of this study is to examine the influences of cultural dimension on the adoption and perceived consumption value of mobile commerce from a perspective not associated with technological factors. This study applies a consumption value model as the basic framework, which includes the functional value, the social value, the emotional value, the epistemic value and the conditional value. We also include cultural dimensions as influencers, such as power distance, individualism, uncertainty avoidance, masculinity, and long-term orientation. The combination of these two theories results in an original method to discover whether the consumption value of innovative mobile commerce is influenced by cultural factors. After surveying young mobile users and implementing a canonical analysis, we find two types of correlation between cultural influencers and mobile consumption values. One type is defined as the achievement-facilitated relationship, which means that the mobile users are associated with high levels of power distance, individualism, masculinity, and long-term orientation in terms of positive correlation to more mobile demands of higher functional, epistemic, and conditional values. The second type is referred to as the relationship-maintained relationship, which means that mobile users who are more averse to uncertainty also highly demand social and emotional mobile applications. The research results offer insights to mobile operators and mobile equipment vendors in terms of the culture-fitted mobile strategy related to designing content and interface, so as to properly guide the mobile momentum.