Consumers Of Different Age Groups Research Articles

ULTRASON ÖN İŞLEM UYGULAMASININ DERİN YAĞDA KIZARTILMIŞ TAVUK ŞNİTZELLERİN YAĞ EMİLİMİNE VE KALİTESİNE ETKİSİ

Although deep-fried products are enjoyed by consumers of different age groups, they contain large amounts of oil, which affects product quality and cannot fail to meet the demand for a healthy diet. In this study, the effect of ultrasound pretreatment on the oil absorption and quality of deep-fried chicken schnitzels was investigated. For this purpose, chicken schnitzel samples were subjected to ultrasound pretreatment at different amplitudes (32 and 64%) and times (10, 20, and 30 min) and then deep-fried at 180 °C. Ultrasound pretreatment improved the crispness by reducing the hardness of schnitzel samples and also reduced oil absorption by 36-53%. According to the findings obtained from SEM analysis, ultrasound pretreatment caused collapses and deformations in the microstructure of the schnitzel samples, leading to the formation of many microscopic channels. Also, ultrasound pretreatment kept the original sensory properties of the schnitzel samples. These results show that ultrasound pretreatment has greatly improved the quality of chicken schnitzels.

The Mediating Role of Parasocial Relationship in Customer Services Chatbots Among Millennials and Gen Z Population

In the fast-evolving landscape of human–computer interaction (HCI), customer service chatbots have emerged as a new way for engaging with users. However, a critical challenge lies in ensuring continued usage of these chatbot’s services. This study argues that by tapping into the emotional dimension of chatbot–user interactions, Parasocial Relationships (PSRs) can influence customers’ continuance intention (CI) to use chatbot services. The findings from PLS-SEM shed light on the significance of Information Quality and System Quality in fostering PSRs. The study further identifies PSR as a significant mediator between Service Quality and Continuous intention to use. This research primarily examines Millennials and Gen Z. Future studies may explore consumers of different age groups. The implications of this research are crucial for advancing the field of chatbot–human interaction. Organizations can benefit from these insights by prioritizing personalized and empathetic service experiences to nurture stronger PSRs and promote user satisfaction, trust, and intention to continue using chatbot services.

Response surface methodology for the optimization of process parameters during hot-air frying of chicken sausages incorporated with corn bran

Deep-fat frying is still a very popular food processing method among consumers of different age groups despite the negative health implications of consuming too much fat.

Multiresidue analysis and dietary intake risk assessment of 29 pesticides in banana from five provinces of southern China

The present study utilized a combined quick, easy, cheap, effective, rugged, safe (QuEChERS) method with ultra-performance liquid chromatography/tandem mass spectrometry (UPLC-MS/MS) and gas chromatography-tandem mass spectrometry (GC-MS/MS) to detect and quantify pesticide residues in both whole banana fruit and pulp samples collected from five provinces in southern China between June 2018 and December 2021. The analysis identified the occurrence of 29 widely used insecticides, fungicides, and herbicides on bananas, including organophosphates, organochlorines, pyrethroids, triazoles, etc. The limits of quantification for the pesticides analyzed in the banana matrix ranged from 1.0 to 5.0 μg/kg. Among the 501 samples collected, the detection rates of pesticides in whole fruit and pulp samples were 65.1 % and 40.9 %, respectively. Specifically, 20 kinds of pesticides were detected in whole fruit samples, while 16 were detected in pulp samples. Furthermore, imidacloprid was detected across various regions and years. The evaluation of risk of hazard quotient (HQ) to the identified pesticides in whole fruit and pulp samples revealed values ranging from 0.0016-0.0313 and 0.0002–0.0131, respectively. Overall, the results suggest that the detected pesticide residues in bananas are unlikely to pose an unacceptable health risk to consumers of different age groups in China.

Residential Environmental Protection Commodity Consumption Model and Trend Forecast Based on Consumer Preference

With the development of the social economy, people’s living standards continue to improve, and the consumer demand for environmentally friendly products also increases. At the same time, many businesses have an inaccurate grasp of consumers’ consumption concept of environmentally friendly products, and there are many problems of imbalance between supply and demand. In order to improve consumers’ consumption concepts of environmentally friendly goods and maintain a balance between supply and demand in the market for environmentally friendly goods, this article takes energy-saving appliances as an example to analyze their product consumption models and trend predictions. Based on quantifying changes in residents’ consumption, two consumption models are proposed to address consumption concepts and supply and demand issues and to analyze residents’ consumption of environmentally friendly goods. The conjoint analysis method is to score and sort the products according to the willingness of consumers to a certain product, and finally analyze consumers’ preference for environmentally friendly products according to consumption behavior. The article divides the discrete choice model into four small models. Different analyses are carried out according to the consumption in different states, and from the perspective of consumers, the consumption preferences of consumers when purchasing commodities are analyzed to determine the main factors that affect consumers’ purchase of environmentally friendly commodities. In the experimental part of the article, two consumption models are used to analyze consumers’ consumption preference for environmental protection products, the prediction accuracy of consumption preference, and consumption desire. The experimental results found that consumers of different age groups have increased their desire to purchase environmentally friendly products under the stimulation of the consumption model. Under the stimulation of the discrete choice model, the consumption of residents under the age of 18 increased by 23% compared with the original. Compared with the conjoint analysis method, the discrete choice model is 12% more effective in stimulating consumption desire, and the stimulation effect is better.

DEVELOPMENT OF A COLLECTION OF WOMEN’S LIGHT DRESSES TAKING INTO ACCOUNT THE CHARACTERISTICS OF THE CUSTOMER’S FIGURE

The use of classic color and design solutions in the development of modern models of women’s clothing in the “retro” style attracts the attention of fashion industry specialists, since fashion occasionally returns to our society due to the creation of stylized models of products with a reference to the past times of the 1920–1970. is traced by a chain of specific actions from the “birth” of an idea and the creation of a creative source to the execution of a sketch project with the selection of materials and accessories and the detailed development of the design of the products of the collection. The article researched and analyzed the issue of creating an assortment of modern dresses from different materials, taking into account the features of the customer’s figure and consumer preferences. The types of female body shapes were analyzed. The article researched and analyzed the issue of creating an assortment of modern clothes for women of various purposes, designs and materials. The issue of constructivism in clothing design was investigated and analyzed. An analysis of Ukrainian brands of clothing manufacturers was carried out with the help of Google surveys of consumers of different age groups. The expediency of this development has been theoretically proven. The results of marketing research on the possibility of using bold constructive ideas and color solutions in women’s clothing in the “retro” style are given. A sketch project, 3D models of the range of the clothing collection of the women’s range group have been developed. Design and technological documentation for products has been developed. An industrial sample of a light dress of the women’s range of the developed collection was produced. The development was introduced into production at the FOP “A-style”, Berdychiv. The expediency of this development has been proven theoretically and experimentally.

Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames

AbstractAlthough a rich body of knowledge exists in the domain of gamification of advertising, no research emphasis has been given to compare the persuasive effects of two well‐known gamification formats—in‐game advertising and advergame. Also, we do not know much about their comparative effects on child and adult gamers. The present research fills these gaps by conducting three experiments in which we examine the effects of gamification format (advergame vs. in‐game advertising) and age of consumers (children vs. adults) on attitude toward fictitious and real brands (Studies 1 and 2) and purchase intention of fictitious brands (Study 3). The findings reveal that children have more favorable attitude and purchase intention when the brand is advertised in an advergame than in an in‐game advertising format, while adults demonstrate higher brand attitude and purchase intention in the latter as compared to the former gamification format. Also, brand familiarity differentially moderates the relationship between gamification format, age, and brand attitude (Study 2). Finally, consumers' engagement in the game positively mediates the relationship between the independent variables and purchase intention (Study 3). Our research contributes to academia by advancing the literature on gamification of advertising through a granular evaluation of persuasive efficacy of IGA and advergame played by adults and children. It also informs managers to effectively persuade consumers of different age groups by the usage of the right gamification format.

Analysis of Consumer Behavior in Community and Campus Based on Questionnaire-Taking Tianjin University Students and the Elderly as Examples

With the gradual improvement of the supply chain and the rapid development of the e-commerce economy, community e-commerce and campus e-commerce is getting closer to daily life. The outbreak of the new crown epidemic in 2020 has promoted online community group buying, fresh food e-commerce and campus e-commerce. With the rapid development of other formats, the consumer group has been greatly expanded. This article conducts a questionnaire survey on the community e-commerce and campus e-commerce consumer groups in the post-epidemic period, after using the "Questionnaire Star" software to make questionnaires, the research members disseminated the questionnaires among the surrounding college students through various social channels. At the same time, the researchers also visited universities and communities in Tianjin, and randomly invited college students and elderly people to fill out the questionnaires, then analyzes the consumption behavior of consumers of different age groups and living conditions in terms of consumption time, reasons for purchase, types of products purchased, and preferences for promotional activities characteristics, and then further compare the differences and similarities of the consumption behavior of the elderly and college students, deeply explore the needs of consumers, integrate and optimize data, and provide scientific decision-making suggestions for the operation of e-commerce companies between the two groups. The choice of community and campus e-commerce supply models is more realistic.

Consumer Informal Financial Education and Retirement Financial Behaviors: Financial Knowledge as a Mediator

Whether in developed or developing countries, the aging population has become a worldwide concern, and retirement financial behaviors also receive more attention. This study uses the data of American NFCS in 2018 to study the influence of consumer informal financial education on retirement financial behaviors. Moreover, financial knowledge is taken as a mediator variable to examine whether it will affect the mechanism of action. In addition, the empirical model is replaced, the outliers of income are removed, and heterogeneity analysis among different regions is conducted to ensure the robustness of the results. The empirical results show that consumer informal financial education positively contributes to retirement financial behaviors. Financial knowledge mediates the relationships between consumer informal financial education and retirement financial behaviors. Hence, to improve consumer financial wellbeing, it is necessary to increase financial education and pension publicity, employ various education methods for consumers of different age groups, enrich the variety of pension financial products, and promote scientific and reasonable pension plans.

Residue analysis, dissipation behavior, storage stability and dietary risk assessment of florpyrauxifen-benzyl in natural paddy field environment using UPLC-QTOF-MS/MS

Florpyrauxifen-benzyl is a new kind of herbicide for controlling troublesome weeds in rice production, and its dissipation and residues in the paddy field environment were investigated using UPLC-QTOF-MS/MS coupled with a QuEChERS method to evaluate the safety of its use in rice plantations. The LOD and LOQ for florpyrauxifen-benzyl in five environmental samples of paddy field were 0.42–1.14 µg/kg and 0.94–2.07 µg/kg, respectively, and all calibration curves showed good linearity (R2 > 0.9996) in a certain concentration range. The average intra-day and inter-day recovery rates of florpyrauxifen-benzyl from five blank matrices spiked at 50, 250 and 500 µg/kg ranged from 94.8% to 112% with an RSDr of 1.13–6.28%, and 96.0–111% with an RSDR of 1.52–4.76%, respectively. These results demonstrated that the developed method has a high sensitivity, specificity, accuracy and precision. All paddy filed environmental samples frozen at − 20 ℃ were analyzed within 6 weeks after collection to ensure no degradation during storage. Meanwhile, the dissipation dynamics of florpyrauxifen-benzyl in paddy water, paddy soil and rice straw followed the first-order kinetics and its half-lives were less than 3 days. Residues of florpyrauxifen-benzyl and its main metabolite florpyrauxifen on/in brown rice would not pose dietary risk to Chinese consumers of different age groups at the maximum residue level. Moreover, 1.0 wt% NaCl solution had the highest removal efficiency for florpyrauxifen-benzyl residues on/in brown rice. These results will contribute to guiding the practical application of florpyrauxifen-benzyl and minimizing the environmental risks associated with its global use.

Моделирование системы оценки «индекса несъедаемости» в школьной столовой на примере рыбных блюд

The aim of the study is to assess the eating behavior of preschoolers and schoolchildren when organizing two hot meals a day according to the system of free choice of buffet dishes, modeling the calculation of the inediency index of food waste (FW) dishes, including the analysis of demand and consumption of fish dishes in the school cafeteria by consumers of different age groups.
 The article provides up-to-date information on the volume of consumption of fish products recommended by sanitary rules and regulations for catering for preschool and school-age children. In the course of the study of consumer preferences on the example of a private school and kindergarten, the main reasons and patterns of unpopularity of fish dishes among preschoolers and schoolchildren were established, as a consequence of influencing the growth of the "inedibility index" of dishes in the school cafeteria. The questionnaire method obtained data on the main reasons for the unpopularity of fish dishes: in the first place, 54% of refusals among children aged 7-11 years are associated with the unpleasant smell of these dishes. Organoleptic evaluation of fish dishes showed that in order to increase the demand for consumption of these dishes, it is necessary to increase their taste advantages. It was found that 58% of preschool children and 54% of children aged 7-11 years do not like the fishy smell. The same trend is observed for the other groups. To reduce the "inedibility index", the development of an up-to-date "recipe bank" of fish dishes is required. Raising awareness of the population about the benefits of fish and its quality criteria does not exclude the possibility of developing a wide range of fish semi-finished products of industrial production that will meet the requirements of a healthy diet of the population.

Analysis of the efficiency of production of whole-muscle turkey products with vegetable sprinkles

Human health is largely determined by the nature, level and structure of nutrition. A promising direction in the development of new food products is the expansion of the base of used ingredients used to partially replace meat raw materials with vegetable ones, in order to maximize the saturation of products with nutrients that contribute to the maintenance of normal life of the consumer. The use of new food ingredients contributes to the actual task set by the State policy in the field of healthy eating — expanding the range of enriched and functional food products. The work is devoted to the study of baked whole-muscle products using turkey meat and vegetable dressing as sources of high protein content, which solves the problem of deficiency of this component in the diet. A recipe for brine with the addition of the food additive “Glimalask”, which has a complex effect on the products under study, has been presented. The evaluation of quality indicators of finished products has been carried out, the article presents the results of a comparative analysis of baked whole-muscle turkey meat products, calculations of the product cost price. The comparative analysis has shown that, in comparison with the control sample, the baked whole-muscle products from turkey meat with vegetative dressing have improved physical and chemical properties, outstanding organoleptic characteristics, the yield of the product increases by 9.0–12.0%, depending on the formulation. Differences in the dynamics of microbial growth in the experimental and control samples were insignificant, the vegetable dressing helps to slow the growth of microorganisms on the surface of the product. The presented baked whole-muscle turkey meat products using optimized brine and vegetable sprinkles of chickpeas, sesame and paprika are recommended to a wide range of consumers of different age groups.

Do Age and Gender Matter in SMS Marketing in Fiji?

This study recognises and addresses short message service (SMS) advertising research deficits. The empirical study, grounded in the Uses and Gratification theory, presents the perceived advertising values and attitudes (PAVA) of consumers of different age groups and gender towards SMS advertisements. Data was collected from 261 mobile phone users and analysed using SPSS AMOS. The results suggest that the age and gender of consumers - matter when it comes to their PAVA towards SMS advertisements; thus, the need to tailor-make advertisements, particularly if the target markets are segmented by age and gender. The major and original contributions of this study are the different age groups and gender comparisons, using Uses and Gratification theory and a field study of a smaller South Pacific developing economy, unlike prior studies. Such a study is useful in setting the foundation for more research focussing on different age groups and gender comparative studies in smaller developing countries, larger scale research, country comparative studies, as well as ongoing SMS-related studies. Our findings provide a practical reference for marketing companies that use SMS advertisements to persuade consumers.

Augmented reality (AR) app use in the beauty product industry and consumer purchase intention

PurposeDue to the lack of relevant literatures on the application of mobile augmented reality (AR) service in beauty industry, the purpose of this study is to explore the impact of the mobile AR service on consumers' purchase behavior and brand awareness in beauty industry. And this study also wants to identify the different effects of the relationship among flow experience (concentration, playfulness and exploratory behavior), decision comfort and purchase intention moderated by different levels of consumer characteristics (individualism and fashion innovativeness).Design/methodology/approachThis study set up a research model based on SOR model. The study used AR mobile app named “Youcam Makeup” as stimulus to do the questionnaire survey. First, the authors describe the way to use this AR mobile app and make sure each participant experience this app for about 5 min to understand AR well and finally, finished the questionnaire. SPSS and AMOS were used to do data analysis.FindingsThe results of this study showed that first, in the field of fashion and beauty makeup, compared with the ability to control or modify virtual contents – the perception of vividness, reality and aesthetics – are more relevant to consumers. Second, besides the playfulness that AR provides, AR technology can also encourage exploratory behavior in consumers, which will directly affect their intention to purchase. Finally, when using mobile AR technology, consumers with different levels of individualism or fashion innovativeness will gain different perceptions of their purchase intention.Research limitations/implicationsFirst, the study targets millennial female consumers. The future studies can be conducted on consumers of different age groups. Second, the sampling of this study is insufficient; if it had more samples, the results would be more accurate. Finally, AR is integrated into people's lives; therefore, to not be limited to millennial consumers, demographic characteristics need to be applied to future research.Practical implicationsThis study provides a theoretical basis for marketers to formulate marketing strategies. First of all, marketers can use this technology to provide consumers with a more vivid and specific online shopping experience. Second, technical developers can focus on developing the features of AR with the strongest consumer perception based on the results of this study. Finally, this study researched consumer traits that can deepen understanding of both emerging technologies and consumer behavior as compared to research only on mobile AR services. Marketers need to understand the characteristics of consumers when making marketing plans and expand the characteristics of AR technology corresponding to the characteristics of consumers to attract consumers with different attributes.Social implicationsBy using interactive technology, the brand can be closer to consumers and provide help and fun for consumers when they consume online. AR can also lead to future tool reuse behavior, thus establishing long-term relationships with consumers. More than that, AR can be used with the mobile phone, which can be used anytime and anywhere, eliminating space and time constraints. Therefore, the brand can establish cheap and extensive technology as a marketing strategy. Also, it can become one of the most common marketing tools.Originality/valueThis research fills the gap in the literature on mobile AR technology in the beauty industry. Such knowledge will not only facilitate the online development of brands but also help support retailers' development in the beauty industry, providing necessary capabilities for the expansion and application of this new technology. With regard to marketing strategies, the study on consumer characteristic provides the knowledge foundation for marketers to create marketing strategies, which is easier for them to formulate marketing schemes favorable to the brand for varying consumers.

Разработка технологии производства запеченного карбонада

Aim. Development of technology and optimization of the recipe for baked carbonade with improved consumer properties. Material and Methods. The production of the studied samples of carbonade was carried out in accordance with the current regulatory and technical documentation (GOST R 55795-2013). Formulation optimization was performed using Excel. Sampling and preparation of samples for laboratory research was carried out according to a unified methodology in accordance with the requirements of GOST R 51447-99 (ISO 3100-1-91). Determination of organoleptic characteristics was carried out according to the requirements of GOST 9959-91; GOST R 53159-2008; GOST R 53161-2008. The mass fraction of fat was determined according to GOST 23042-86; protein – according to GOST 25011-81. Results. In the process of research, a recipe for baked carbonade was developed. It was revealed that with the introduction of apple pectin into the formulation of baked carbonade, the content of miner-al nutrients increases, and the content of vitamins significantly increases. For the production of baked carbonade, the following salting method was chosen: raw material was injected by brine in an amount of 10% by weight. Then the raw material is massaged in a massager with a drum rotation frequency of 16 rpm for 15 minutes. Heat treatment consists in baking. The carbonade is baked at 100-120 oC for 1-2 hours. The carbonade is considered ready when the temperature in its thick-ness reaches 70-72 oC. The finished product is sent for cooling to the chambers until the temperature reaches 8 oC in the thickness of the product. The developed product was distinguished by high organoleptic and stable physicochemical and mi-crobiological indicators, corresponding to the current regulatory and technical documentation for this type of product. The prime cost of baked carbonade is 439.69 rubles / kg, which at the moment, taking into account the costs of the manufacturer and the distribution network, is the average price in the market. Conclusion. A technology has been developed for the production of baked pork carbonade with high consumer properties, which contributes to the expansion of the range of functional meat products. The product is recommended for a wide range of consumers of different age groups.

Antibiotic properties of nisin in the context of its use as a food additive

Background. Scientific research has demonstrated that microbial pathogens could develop resistance to multiple antibacterial agents. Food additives, in particular preservatives, have also been shown to increase antimicrobial resistance of food-contaminating microorganisms. In this work the lantibiotic nisin was shown to exhibit: it contributes to the development of the antibiotic resistance of pathogenic and opportunistic microorganisms, reduces the immune status, the development of an imbalance of intestinal microbiocenosis, affects the body’s metabolism through the regulation of DNA transcription.Purpose. To assess the risks of nisin (E234) use taking into account its impact on the biological properties of microorganisms-food contaminants.Material and methods. Calculation of nisin consumption with food under conditions of scenarios 1 and 2 was carried out taking into account the bodyweight of consumers of different age groups in the Russian population in the software Exel. The analysis of scientific data on the biological properties of nisin, including the ability to form to the resistance of microorganisms was provided.Results and conclusion. For the first time, the calculated amounts of the food additive-preservative nisin (E234) in the intestinal contents were shown to exceed the minimum inhibitory concentrations of nisin for representatives of the normal flora of the human gastrointestinal tract in consumers of all ages by from 40 to 27064 times, depending on the consumption scenario (with minimum and maximum exposure levels). It has been argued that the safety of nisin used as a food additive needs to be re-assessed taking into account its considerable contribution to the antimicrobial resistance of food pathogens.

Heritage luxury brands: insight into consumer motivations across different age groups

Purpose Despite growing attention to the heritage dimension of luxury brands, little research has been undertaken on how motivation may influence the consumption behavior of heritage luxury brand consumers. This study aims to provide insight into the complex interplay between consumers’ age and purchase motivations of heritage luxury brands. Design/methodology/approach Through the analysis of interview data with consumers of different age groups, this study takes a closer look at the consumer motivation underlying the consumption behavior of three different consumer age groups: late adolescents (16–25 years old), middle-aged adults (33–40 years) and older adults (67–74 years old). Findings This study delivered additional insights to the literature, especially in the areas of knowing how consumers are motivated when heritage is incorporated as a distinct dimension. The findings revealed that consumers themselves identify purchase drivers based on their perception of a brand’s investment values as “monetary appreciation,” “potential to become vintage” and “inheritance value.” Age differences also emerged in how participants discussed these themes and how they related to attitude functions, such as social-adjustive, utilitarian and hedonic. Practical implications Luxury brand managers should carefully consider age differences when planning their marketing initiatives. An awareness of consumers’ heritage luxury brand motivations of different ages will help practitioners better position their market offerings. The findings suggest that practitioners must recognize that there are likely to be differences in how different age group consumers respond to marketing initiatives and that consumer’s age is likely to play a key role in shaping the attitude of consumers. For older adult consumers, the optimal market offering would emphasize the inheritance value of heritage luxury brands. To that end, reinforcing attributes of nostalgia through the use of original logos, brand stories and classic designs is likely to be effective in targeting this age group. When targeting adolescents, heritage luxury brand managers need to take account of the changing consumption behavior of this age group, including their need to switch brands and adapt to their social surrounding. To provoke the purchase behavior of late-adolescent consumers, it seems that heritage luxury brand managers should draw on their image of social status enhancers. Originality/value In this study, a gap in the literature is addressed by focusing on an overlooked demographic variable as it relates to motivations toward heritage luxury. To the author’s best knowledge, this is the first study of its kind simultaneously considering heritage and luxury brand dimensions by exploring the motivations of consumers of different age groups.

Making sense of heritage luxury brands: consumer perceptions across different age groups

PurposeScholars have repeatedly concluded that heritage is a significant value driver for luxury brands (Riley et al., 2004; Fionda and Moore, 2009; Wuestefeld et al., 2012; DeFanti et al., 2014; Ardelet et al., 2015; Dion and Borraz, 2015; Dion and Mazzalovo, 2016). However, little is known on how consumers of different age group make sense of heritage luxury. The purpose of this paper is to investigate how consumers of different age groups make sense of heritage luxury brands (HLBs).Design/methodology/approachTo achieve this, semi-structured, one-on-one, face-to-face interviews were conducted with 21 consumers of HLBs who fell into one of three age groups: Emerging adults (18 to 25 years), middle-aged adults (33 to 40 years) and older adults (67 to 74 years old).FindingsThe findings of this paper explored the different perceptions of the dimension of heritage in relation to luxury among consumers of different age groups. This paper focuses on the pioneering contributions of Urde, Greyser and Balmer (2007) in defining the dimensions of heritage brands. Although the dimensions of heritage brands defined by Urde et al. (2007) were useful as a starting point, differing perceptions among consumers of different age groups emerged which need to be considered. Findings of this study showed that consumers of all three age groups revealed three characteristics of HLBs. These are timelessness, quality craftsmanship and prestige. The durability and lasting appeal of HLBs was attributed to their high-quality craftsmanship. Quality craftsmanship, recognizability and price contributed to the perceived prestige value of HLBs. It was apparent throughout this study that HLB items helped participants feel connected to others, including their mothers or more remote forebears, their contemporaries and their descendants.Originality/valueThe author aims to understand the interplay between heritage and luxury, to understand how luxury brand consumers of different age groups are influenced by the heritage dimension. The relation between luxury and heritage becomes particularly intriguing when we consider how it affects the perceptions of consumers of different age groups.

Factors affecting Buyer Behavior: A Study on the Consumers of Two-Wheelers (Motorcycles) of Dhaka City

Consumer behavior has always been an important and interesting area for research. This research study investigates the importance of different attributes/evaluation criteria and the impact of demographic variables on importance of attributes to select a two-wheeler (motorcycle). This study is based upon the empirical findings of a quantitative research where primary data is collected by surveying a structured questionnaire to the male consumers of different age groups in the Dhaka city. Statistical method, multivariate analysis of variance (MANOVA) is used for data analysis. The study reveals that fuel consumption, design, and brand image are the three most important factors/criteria to select a motor cycle. Promotion comes out as least important attribute to evaluate a motorcycle brand. This study further reveals that there exist not statistically significant differences in terms of ranking different attributes between different age and marital status categories but occupation plays significant role to rank different attributes. The study extends a direction for new researchers and concludes with suggestions for further research in other settings with different purchase categories, degrees of purchase involvement, and sample populations in order to verify and generalise the findings of this study and to determine other factors if any and suggests marketers in the two-wheeler sub-sector of automobile industry to focus on developing attributes that play significant role to influence consumers’ buying decision process.

Age Segmentation for Predicting Behavioural Intention of Using Railway Services in Indonesia

Manuscript type: Research paper. Research aims: This study aims to examine the predictors of passengers’ behavioural intention in using railway services. It also attempts to identify whether these predictors differ among consumers of different age groups. Design/ Methodology/ Approach: A survey is conducted to collect data from the passengers using the KA Commuter Line (KRL) Jabodetabek. The 213 respondents are divided into two age segmentations comprising young and old. Data are analysed separately. The proposed model is tested quantitatively through multiple regression analysis and the independent sample t-test. Research findings: The results show that different age groups have different evaluations and they use different determinants for gauging the railway services. Perceived value emerges as an impor- tant determinant of customer satisfaction among the younger age group whereas service quality is the determinant for the older age group. Both groups, however, consider corporate image and customer satisfaction as determinants of behavioural intention. Theoretical contributions/ Originality: This paper contributes to existing research on public transportation from a marketing pers- pective. It extends on previous works by adopting age segmentation to examine passengers’ perception, evaluation and behavioural intention of using the railway services in Jakarta. Practitioner/ Policy implications: The findings of this study suggest that the Indonesian Railway Company should take age segmentation as a meaningful and useful social categorisation. It should not treat the entire population of passengers to be the same. Different age groups have different responsiveness and expectations of the railway services thus, the Indonesian Railway Company needs to put in more efforts in maintaining and improving its corporate image so as to encourage more people to use its services thereby reducing traffic congestion in Jakarta. Research limitation: This study is limited by its sample size. Therefore, it is not possible to perform structural equation modelling (SEM). Keywords: Behavioural Intention, Railway Services, Age Segmenta- tion, Customer Satisfaction, Corporate Image. JEL Classification: M3