Supermarket Consumers Research Articles

Analysis of Consumer Preferences for Green Tea Products: A Randomized Conjoint Analysis in Thai Nguyen, Vietnam

How local economies can successfully develop remains an important issue for any developing country. One mechanism for promotion of economic development is government-driven policy. The problem is that it is not clear whether public-led economic promotion attracts consumers and which promotion factors are relatively significant for boosting particular goods. This paper examines attributes of green tea products likely influencing consumer preferences, focusing on the Thai Nguyen area in Vietnam as an example. In this area, the “One Commune, One Product” (OCOP) project has been implemented by the local government. This study employs randomized conjoint analysis based on data collected from 450 randomly selected consumers in several local supermarkets. Interestingly, the results show that online style sales have a negative preference for the purchase of green tea products, while transparency, such as the traceability of the product and product information, and reliability, such as certification, enhance the purchase of these products by consumers. However, this finding is not necessarily robust because our results indicate that approximately 90% of consumers tend to choose the default pair, which means that they do not actively prefer the product, possibly implying that this kind of public-led promotion is not yet broadly familiar to all people.

How compulsive and impulsive buying affect consumer emotional regulation. Is anxiety a differential element?

PurposeAcademic literature calls for research on the impact of psychological states derived from mental illness on detrimental consumer behaviour. The purpose of this study is to assess the impact of anxiety on the consumer’s buying processes (compulsive and impulsive) and emotional regulation.Design/methodology/approachTo carry out the statistical analysis, the data were obtained through an online survey (n = 726) of supermarket consumers. The treatment of the data was using partial least squares structural equation modelling (PLS-SEM).FindingsThe results obtained show that anxiety influences the generation of harmful behaviour, as it has a positive impact on compulsive and impulsive buying. In addition, compulsive and impulsive buying generate higher levels of consumers’ emotional regulation.Originality/valueThis study contributes to the management of anxiety as a priority element to reduce harmful behaviour. Therefore, it provides useful information for marketing managers and professionals in psychological and healthy consumer processes.

The Effect of Store lmage and Store Atmosphere on ImpuIse Buying in Metro Supermarket Consumers (Study on Metro Supermarket Consumers)

The era of globalization and ongoing technological advances makes competition in the business world increasingly fierce. The purpose of this research is to determine the influence of store image and store atmosphere on impulses buying. The research method uses quantitative methods with an associative approach. The sample was determined using a purposive sampling method, so that 100 respondents were determined to answer questions from the questionnaire distributed as a primary data source. Meanwhile, secondary data is done through literature study. Data analysis techniques use instrument testing, validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing using SPSS. The results of the research are that store image and store atmosphere have a positive and significant influence on impulses buying.

PENGARUH PRICE DISCOUNT DAN IN-STORE DISPLAY TERHADAP IMPULSE BUYING (Studi Pada Konsumen di Irian Supermarket Kota Medan)

In the current era of globalization, competition between business people in both domestic and foreign markets continues to increase. This is evidenced by the displacement of traditional markets by various types of modern markets, so that many world centers with various shapes and sizes have emerged. The development of this modern retail business is also popping up in every corner of the city, and this has a positive impact on increasing the retail industry in Indonesia. This research was conducted on Irian Supermarket consumers in the city of Medan. The purpose of this study was to determine the effect of price discounts and in-store displays on impulsive purchases at the Irian Supermarket in Medan. This research was conducted on 105 respondents using a purposive sampling method. The method in this study is quantitative with multiple linear regression and using the SPSS 25 program. From the results of the t test, the price discount variable has a not significant positive effect on impulse buying and the in-store display variable has a significant positive effect on impulse buying at Irian supermarkets, Medan city. There is a low (weak) relationship between price discount and in-store display variables as a whole on impulse buying in Irian supermarkets in the city of Medan, namely 15.1% and the rest is influenced by other variables not examined in this study

Karakteristik dan Faktor-Faktor yang Mempengaruhi Keputusan Konsumen dalam Pembelian Buah Jeruk Lokal dan Impor di Denpasar Bali

Recently, imported oranges have dominated Bali's local market, leading to low demand for local oranges because both oranges have different tastes, colors, and sizes. Research about the demand rate of local oranges in traditional markets is abundant. However, analysis that compares local and imported oranges' characteristics and supermarket consumer preferences is still lacking. This study aimed to determine (1) consumer preferences for the attributes of local and imported oranges in supermarkets in Denpasar City and (2) Factors that affected consumer decisions in buying local and imported oranges. The location of this study was determined purposively at four modern markets in Denpasar City with 100 respondents. The results showed that (1) Most consumers of oranges (68 percent) in the contemporary market are women, with 79 percent preferring to buy local oranges and only 21 percent preferring to buy imported oranges. In contrast, male consumers prefer imported oranges (69 percent), and only 31 percent prefer local oranges. This illustrates that female consumers tend to buy household needs and play a more significant role in making purchasing decisions for daily needs, including the demand for fruit. Consumers who bought oranges fruits were dominated by women, with a majority of the productive age range between 20 and 30 years (38%). Cumulative preference showed that local oranges were in the strongly like category. At the same time, imported oranges were in the neutral type only. (2) The attributes of local orange and imported oranges, such as taste, color, and texture, significantly influence consumer decisions in buying local and imported oranges. This study only emphasizes five attributes of orange without considering household income, ethnicity, and culture inside the model.

Effect of sensory marketing in Consumer behavior during the Act of purchase: a case study of supermarkets

Today, engaging the public’s feelings appears to be a new spearhead for some companies, but practitioners have realized the value of using sensory marketing. The objective of this study is to discover the kinds of situations that affect consumer behavior. A survey of 75 shoppers in a busy supermarket in Antananarivo was conducted using non-probability purpose sampling. Methods such as observation, interviews, and bibliographic review were also used to develop this research paper. Multivariate analysis such as correspondence factor analysis (CFA) and Multiple correspondence factorial analysis (MCA) were the main tools to explore the variables. The results showedthat music gives a feeling of pleasure and satisfaction to consumers. Taste is the best way to get buyers to consume more. Tactile marketing creates a positive behavioural reaction in consumers and visual marketing improve their well-being. The findings provided contribute to the improvement of a strategy to better engage consumers in supermarkets.

How do rice consumers trade off sustainability and health labels? Evidence from Vietnam

IntroductionStrategies for increasing rice production in the Asian Mega-Deltas have led to environmental degradation, resource overexploitation, and high greenhouse gas emissions. Certified sustainable production labels can support governments in their efforts to render rice value chains more sustainable by simultaneously fostering planetary and human health. Little is known, however, about how consumers trade off sustainability and health attributes in staple crops such as rice. This study aims to fill this knowledge gap by investigating Vietnamese consumers' preferences and willingness to pay for rice characterized by multi-attribute sustainability and health certification labels.MethodsWe collected empirical data from 410 supermarket consumers in Can Tho, Vietnam using a choice experiment survey. The results were analyzed using a mixed logit model to determine consumers' preferences for sustainability and health traits in rice. Four price levels were used to elicit willingness-to-pay for four certification labels: low-emission, eco-friendly, ethically produced, and low glycemic index rice. By separating the components that make up the concept of sustainability and by including a label related to personal health and diet preferences, we are able to gain an understanding of the value consumers place on attributes that benefit the common good vs. attributes that benefit the individual consumer.ResultsThe results showed that consumers were willing to pay a price premium for all certification labels, with the highest marginal utility assigned to low glycemic index rice.DiscussionCertification of eco-friendly and ethical production generated similar utility levels, while low-emission rice was valued lower, although it still fetched a significant price premium compared to the status-quo option of rice with no certifications. The results of this study can help policymakers and value chain actors develop rice value chains that integrate sustainable production practices as well as foster the nutrition and health of rice consumers.

Influence of food safety concerns on safe food purchasing at rural and urban consumers in Bangladesh

Food contamination and food adulteration are widely known public health issues in Bangladesh. This research explores consumers' perceptions of food hazards and safe food purchasing strategies. The study uses data from a survey of 450 primary household food purchasers in an urban supermarket and two traditional bazaars in urban and regional areas. This study explored the differences between consumers in urban and regional areas. The urban supermarket consumers showed more significant concerns about food hazards and safe food purchasing strategies than consumers at the urban and regional bazaars. Urban consumers indicated a higher food safety perception, whereas regional consumers were concerned about food safety deterioration. This study finds that urban supermarket consumers considered biological food hazards more during food purchasing than the regional bazaar. Most of the consumers in this study were concerned about chemical food hazards such as formalin and pesticide residues, and these consumers considered food purchasing factors such as tastes and expiry dates more while purchasing food. On the other hand, consumers concerned about biological hazards emphasised food purchasing place and product origin. Urban and regional bazaar consumers considered prices more than urban supermarket consumers. The study also explores sociodemographic variations, such as women having more concern about chemical food hazards than men and people with less formal education levels showing less concern about food hazards. Therefore, dissemination of safe food knowledge, adequate infrastructure, monitoring, and policymaking are some immediate necessary steps to improve food safety situations and safe food accessibility in Bangladesh.

Simulation and identification of foodborne outbreaks in a large supermarket consumer purchase dataset

Foodborne outbreaks represent a significant public health burden. Outbreak investigations are often challenging and time-consuming, and most outbreak vehicles remain unidentified. The development of alternative investigative strategies is therefore needed. Automated analysis of Consumer Purchase Data (CPD) gathered by retailers represents one such alternative strategy. CPD-aided investigations do not require trawling questionnaires to create a hypothesis and can provide analytical measures of association by direct data analysis. Here, we used anonymized CPD from 920,384 customers enrolled in Norway’s largest supermarket loyalty program to simulate foodborne outbreaks across a range of different parameters and scenarios. We then applied a logistic regression model to calculate an odds ratio for each of the different possible food vehicles. By this method, we were able to identify outbreak vehicles with a 90% accuracy within a median of 6 recorded case-patients. The outbreak vehicle identification rate declined significantly when using data from only one of two retailers involved in a simulated outbreak. Performance was also reduced in simulations that restricted analysis from product ID to the product group levels accessible by trawling questionnaires. Our results show that—assuming agreements are in place with major retailers—CPD collection and analysis can solve foodborne outbreaks originating from supermarkets both more rapidly and accurately than than questionnaire-based methods and might provide a significant enhancement to current outbreak investigation methods.

English

The supermarket expansion throughout emerging economies has caused dramatic shifts in fresh produce markets, impacting consumers and smallholders. As supermarkets begin to compete with open markets in the sale of fresh produce, new market opportunities emerge for smallholders, and new purchasing behaviours emerge for consumers. This research explores how the expansion of large-scale supermarkets is impacting the sale of local fresh produce staples in the largest urban market of an emerging economy. Using an intercept survey (n=353) at open market and supermarket locations throughout Port Moresby, this research found that consumers are motivated by convenience and price and use both supermarkets and open markets depending on what staples they are buying. As the first published data on supermarket consumers in Port Moresby, the results provide a baseline of urban purchasing behaviours in a country where consumer insight is scarce and offer insights to those marketing fresh produce within the context of emerging modern retail. Key words: Consumer research, open market, Papua New Guinea, supermarket, wet market.

Wild mushroom potential in Ethiopia: An analysis based on supplier and consumer preferences

Aim of study: To elicit the preferences of the mushroom producers in rural areas and of the urban consumers in supermarkets. This allowed us to obtain key information to develop sustainable management and conservation plans in participation with local communities and to contribute assessing the potential economic value of wild mushroom resources. Area of study: Rural areas in the Amhara and Sidama regional states of Ethiopia, and in the capital, Addis Ababa. Materials and methods: A choice experiment following a D-0 design was performed to determine the preferences of the two main stakeholders: mushroom producers in rural areas and urban consumers in Addis Ababa supermarkets. Data were analyzed using a random parameters model. Willingness to pay (demand side) and willingness to accept (supply side) were calculated for different attributes. Main results: The farmers are willing to be involved as a key participant in sustainable programs if they are compensated for their work in cash by long contracts; they prefer that the collection site is not very far their homes and to collect mushrooms in groups. If more time is spent walking from their homes to the forest, the compensation should increase. Urban consumers want to buy and pay for Ethiopian wild mushrooms and are interested in the sustainable production of mushrooms. Research highlights: The farmers and consumers surveyed in this study recognized the potential of valuing mushroom resources as a potential way of conserving the forests where the mushrooms grow.

The Impact of Marketing Mix on Consumers’ Buying Behavior in Supermarkets of Meerut City, India

The purpose of this study is to investigate the impact of marketing mix elements on consumer buying behavior of supermarket consumers in Meerut city. Empirical evidence from 150 participants shopping at five supermarkets validates a theoretical model, indicating a significant positive relationship between marketing mix variables and consumer purchasing behavior. Factors or the marketing mix elements examined are product, price, shopping convenience, promotion, store atmosphere and personnel. Data was analyzed using descriptive statistics, comparing mean analysis (i.e. one-way ANOVA) and other analysis (correlation and multiple linear regression) Results reveal that personnel, promotion and price factors exerts greatest influence on consumer buying decision, followed by shopping convenience, store atmosphere, and product respectively. The finding of the study also shows that there is a significant difference between supermarkets product consumers who belongs to different age group, educational background and Income level with regard to product, shopping convenience, promotion, price and store atmosphere and personnel. These findings contribute to the literature relating to retail marketing and have marketing implications for bringing traffic into supermarkets and increasing sales. Supermarkets should set up a comfortable buying atmosphere, drafting more influencing and informative promotion, give up to date training to their employees, should consider level of competition, access to transportation, availability of parking, easy accessibility and long opening hours while making store location decision, should maintain the right pricing decision and carrying deep assortment of products lead them to become super specialist.

The Influence of Climate Attitudes and Subjective and Social Norms on Supermarket Consumers' Intention Toward Climate-Friendly Food Consumption

Consumers can reduce greenhouse gas (GHG) emissions by changing their individual diets. Moreover, several studies showed that a positive intention to make climate-friendly food choices can be found among private consumers. Accordingly, the aim of this study was to analyze the factors, which influence supermarket consumers' behavioral intentions toward climate-friendly food consumption. For the analysis data from a face-to-face in-store survey in the southern Germany was used. The study was able to verify a large positive effect of Climate Attitudes and a medium positive effect of Subjective and social Norms on consumers' behavioral intention toward climate-friendly food consumption using an extended model of the Theory of Reasoned Action and structural equation modeling to analyze the data. However, the presumed direct effect of Perceived Behavioral Competency on this issue could not be proven. Based on the results strategies for the enhancement of climate-friendly food consumption are suggested.

Positive determinants word-of-mouth of supermarket consumer in the COVID-19 pandemic era

This research, which was conducted in the era of the COVID-19 pandemic, aims to analyze the influence of the dimensions of service quality, competitive prices, customer satisfaction toward the positive word-of-mouth of Supermarket customers. Questionnaires were distributed to 350 respondents as samples using the non-probability sampling method and purposive sampling technique. Meanwhile, Structural Equation Modeling (SEM) is used to analyze the data. The results of the study indicate that Reliability, Assurance, Tangibles, Empathy, Responsiveness, Competitive Price have positive and significant effects onCustomer Satisfaction, which in turn would have a positive impact on positive word-of-mouth. Of all dimensions of service quality, the most powerful factor influencing consumer satisfaction shopping in supermarkets is reliability, and the one that gives consumers the most important feeling in providing quality services is Responsiveness. For further research, it is recommended to expand the scope of research in various types of businesses, not only in supermarkets.

Analysis of the Effect of Visual Merchandising, Store Atmosphere and Sales Promotion on Impulse Buying Behavior

Consumer behavior undergoes a very dynamic and significant development, which is caused by various factors. Consumer behavior is related to the factors behind the interest and decision to buy. This study aims to determine the effect of visual merchandising, store atmosphere, and sales promotion on impulse buying behavior. The method used in this research is quantitative. The sample used is supermarket consumers in Demak. The sampling technique used purposive sampling. The data analysis technique used multiple linear regression. The results showed that visual merchandising had a significant effect on impulsive buying behavior, store atmosphere has a considerable impact on impulsive buying behavior, and sales promotion significantly affected impulsive buying behavior. Therefore, in the future, if you want to optimize buyer interest, these three factors need to be considered.

"Honey is Good for Health": Patterns of honey purchasing and consumption in Lower Amazon

We investigated the consumption habits and purchase patterns of honeys in the Lower Amazon, in order to support the apicultural activity and honeys marketing. We interviewed 600 potential honey consumers in supermarkets and farmers’ markets in the Metropolitan Region of Santarém, Northern Brazil. Most participants (57%) consume honey because it is a healthy (65%) or tasty (35%) product. Those who avoid consuming it (43%) justify such choice by their lack of habit (51.2%) or because they do not like the taste (30.2%). Interestingly, 35% of consumers said they had never actually bought honey. Meanwhile, 91.8% of usual buyers prefer buying honey directly from producers or at farmers’ markets. In this context, they mentioned color (48.6%) and texture (18.9%) as important characteristics for deciding to purchase honey. These consumers perceive honey as good for health and as a medicine and prefer to consume it pure. Finally, 44% of respondents did not consider honey a cheap product, although the price proved to be a less relevant criteria for purchasing. We conclude that the Metropolitan Region of Santarém provides consumers with limited information about regionally produced honey. However, we highlight that local producers transmit greater safety to consumers during the sale of honey.

The Impact of the COVID-19 Disease on Distance Super-Market Sales

The study aims to investigate the change in the habits of Super Market consumers regarding the realization of purchases from a distance, after the announcement of the measures for the protection of the citizens from the Coronavirus disease (COVID-19). Specifically, the article examines the attitude of Greek Super Market consumers towards distance shopping (on line or telephone sales), before and during the pandemic. The choice of this country is important given that the Super Market online stores in Greece are under development and the appearance of COVID-19 is expected to expand the sales channels (multichannel distribution) directly affecting the profitability of the specific sector. From the processing of the questionnaires of 230 customers who were asked before and during the pandemic, it emerged that a sharp change in social living conditions can significantly affect the selected consumer market channel.

Impact of Demographic Factors on Impulse Buying Behavior: A Study of consumer behavior in Supermarkets of Karachi

Analysis of consumer behavior needs to be studied in a more holistic way to understand what factors lead consumers to buy on impulse. The primary aim of this study was to determine the influence of demographic factors on the Impulse Buying Behavior (IBB) of the consumers of supermarkets. It was aimed to study the impact of demographic factors (age, gender, and income), on the type of IBB (reminder, pure, suggestion and planned IBB). In this research the quantitative research method was used for analysis and getting the results. The population of this study comprised of consumers in supermarkets situated in Karachi. The samples in this study were those who were shopping at the selected supermarkets in Karachi. Convenience sampling was used to gather the information from 300 respondents. Descriptive analysis, reliability analysis, and regression analysis were executed using SPSS for testing the stated hypothesis of the study. The questionnaire was used as a tool for collecting primary data. The results of the study indicated that the Demographic factors significantly influence pure impulse buying behavior and suggestion impulse buying behavior.

Research Factors that Influence on Impulse Purchasing Behavior of Consumers in Supermarket

Research Factors that Influence on Impulse Purchasing Behavior of Consumers in Supermarket

The Relationship Between Malaysian Supermarket In-Store Shopping Experiences and Positive Word-of-Mouth

Attitudinal loyalty such as customers’ willingness to spread positive words of mouth has received less attention compared to behavioural loyalty (e.g., reptronage intention) in retail studies, particularly in the context of supermarket. It is argued that supermarket consumers should be willingly share positive words of mouth when they are satisfied. The effect of Malaysian supermarket in-store experiences (convenience, merchandise value, internal shop environment, interaction with staff, merchandise variety, presence interaction with other customers, in-shop emotion) on customer satisfaction and mediating effect of customer satisfaction on the relationship between in-store experiences and positive WoM were examined. The results show significant relationship between customer satisfaction and willingness to spread positive WoM. Convenience and in store emotion have significant relationships with customer satisfaction, while the other in-store experiences have no significant effects on satisfaction. Customer satisfaction played mediation roles between the relationships between convenience, merchandise variety, interaction with staff and in store emotion with positive WoM. The findings provide useful insights to Malaysian supermarket retailers in understanding their target markets to encourage more positive WoM.