Consumer Ethnocentrism Research Articles

Mediating Roles of Perceived Quality and Perceived Behaviour Control in Shaping Chinese Consumer’s Purchase Intention for Domestic Infant Milk Formula (IMF)

The 2008 melamine crisis led to widespread consumer distrust of Chinese domestic infant milk formula (IMF), which was substituted through a surge of imported products. Recent studies, however, suggest a revival in consumer confidence in Chinese domestic products and regulatory supervision. This coincides with a rise in consumer ethnocentrism and increased concern about foreign IMF, which arose during the COVID-19 pandemic. This study aims to investigate the multifaceted factors that influence consumers’ intention to purchase domestic IMF, using a structural equation model based on a survey of 563 online consumers. Our findings challenge conventional thinking that food safety governance, consumer ethnocentrism, and COVID-19 have no significant direct impact on IMF purchase decisions. Instead, consumer purchase intentions are driven more indirectly by mediating factors of perceived product quality and perceived behavioural control. The findings have significant implications for Chinese policymakers and industry stakeholders seeking to rebuild trust and strengthen the market position of domestic IMF in the post-melamine and post-pandemic era. By understanding the nuanced dynamics and consumer preferences in this market, international stakeholders can also develop more effective strategies to navigate and compete in the ever-evolving landscape of the Chinese IMF industry.

Consumer ethnocentrism and the purchase decision of electrical wires and cables

Consumer ethnocentrism and the purchase decision of electrical wires and cables

Unraveling consumer behavior: Exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions

AbstractThis narrative review examines consumer ethnocentrism, the preference for domestic products over foreign ones, as a significant factor influencing consumer behavior in both emerging and developed markets. Studies suggest that ethnocentric tendencies are more pronounced in emerging markets, driven by factors like national pride, perceived superiority, and familiarity with local products. This preference for domestic products is often linked to domestic country bias, the general inclination toward goods and brands from one's own country. However, this bias is not absolute and is moderated by product quality perceptions and the perceived capabilities of developing nations to produce high‐quality goods. In contrast, consumers in developed markets, exposed to international brands, may display a greater openness to foreign products, often driven by psychological factors like self‐expression and the symbolic value associated with these brands. Understanding these nuances of consumer ethnocentrism and domestic country bias is crucial for businesses to effectively tailor their marketing strategies and cater to diverse consumer preferences in different markets.

The Influence Of Consumer Ethnocentrism, Attitudes And Consumer Intentions On Actual Purchasing Behavior On Instant Noodle Products

Consumer ethnocentrism is very important because it affects consumer purchasing decisions. This study aims to reveal how demographic factors such as age, gender, education, and income affect consumers' views on domestically made instant noodles and foreign-made instant noodles which affect attitudes, intentions, and purchasing behavior. This study uses a purposive sampling method involving 200 consumers who consume domestically made instant noodle products and foreign-made instant noodle products in the JABODETABEK area. The results of primary data analysis were carried out using the Structural Equation Modeling (SEM) method. The sample criteria are consumers who consume domestically made instant noodle products and instant noodle products made abroad at least 2 times. The results showed that consumer demographics affect consumer ethnocentrism, consumer ethnocentrism affects consumer attitudes, consumer attitudes affect consumer intentions, consumer ethnocentrism has no effect on consumer intentions, consumer intentions affect actual purchasing behavior. This study contributes that age, income and ethnocentrism significantly influence consumer attitudes and intentions towards local products and it is recommended that the sample be expanded and additional factors that may influence the relationship between ethnocentrism, consumer attitudes and purchase intentions be taken into account. Further research could also examine the long-term impact of ethnocentrism on actual purchase behavior as well as other factors that could potentially influence consumer decisions in greater depth. Keywords: Consumer demographics, Consumer ethnocentrism, Attitudes, Consumer intentions and Actual purchase behavior

Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process and Consumer Ethnocentrism

The general acceptance of globalization and free trade across most national governments has led to the massive proliferation of foreign goods across the globe within the past few decades. As a result, the consumer adoption of imported products has been researched extensively; however, the bulk of these studies have focused on developed countries, leaving less developed and emerging countries vastly unexplored compared to their developed counterparts. Using Mexico to represent an emerging market with high levels of consumer ethnocentrism, this study examines the relationships among consumers’ attitudes toward imported products, their behavioral intentions, and consumer ethnocentrism within the product adoption process framework. The results provide evidence of positive direct effects of attitude and behavioral intention towards imported products. The hypothesis that the product adoption process leads to purchase intention was also supported; however, there was insignificant evidence to support the proposed moderating effect of consumer ethnocentrism upon this product adoption process and purchase intention relationship.

How perceived brand localness affects purchase intentions: Examining the role of brand authenticity

ABSTRACT This study aims to examine purchase intentions of local brands among consumers in emerging markets. Specifically, drawing upon signaling theory, this study examines the impact of brand authenticity on consumers’ perceptions of brand localness. Furthermore, the current study examines the consumer demographic as a moderating factor in the relationship between perceived brand localness (PBL) and brand authenticity (BA). Data were collected from a total of 380 Chinese consumers who participated in an online survey through social media platforms. To test the proposed hypotheses, the researchers utilized the PROCESS model in SPSS 26. The findings indicate that, after controlling for consumer ethnocentrism, PBL positively influences purchase intentions for local brands. Furthermore, the results reveal that BA mediates the positive effect of PBL on purchase intentions. Interestingly, the positive relationship between PBL and BA is stronger among older consumers compared to the younger generation. This study contributes to the international business literature by examining the effects of PBL, brand authenticity, and consumer age on purchase intentions towards local brands. This study also offers valuable insights for brand managers to effectively communicate with consumers in emerging markets, particularly by emphasizing the authenticity of their offerings.

Cheers to local! Exploring consumer ethnocentrism in the context of regional wines

PurposeExtending the Attitudes-Behavior-Context (ABC) theoretical framework by incorporating consumer expertise as an antecedent, the study investigates the intricate relationship between consumer attitudes toward locally produced goods (wine) and purchasing behavior, examined within the context of consumer ethnocentrism.Design/methodology/approachThe study employed an online survey of Texas wine consumers (N = 895). To investigate consumer attitudes towards local wine, the data were first subjected to descriptive analyses, namely means comparison and chi-square tests. Subsequently, path analysis was employed to explore the hypothesized relationships within the proposed model.FindingsWhile consumers with higher wine knowledge are less likely to choose local wines for various consumption occasions, consumers who are highly involved with wine tend to exhibit more favorable perceptions. Taste emerged as the strongest driver of purchase intent. Consumer ethnocentrism plays a critical role, boosting purchase intent for those with positive general attitudes and considering local wines for various occasions. However, this effect disappears when perceptions of the taste of regional wines are unfavorable, highlighting once again the critical role of taste in purchase decisions, even for ethnocentric consumers.Originality/valueThis study expands the ABC framework by incorporating consumer expertise with a product as a new antecedent, thereby broadening its applicability to consumer behavior research within an ethnocentric context.

The Influence of Exposure and Attitude on YouTube’s Product Placement Advertising on Thai and Japanese Consumer Behavioral Responses

Technology has impacted people's lifestyles with the internet's expansion, and YouTube has emerged as a popular platform for product placement ads, especially in Japan and Thailand. However, concerns exist about their impact on audiences. Thus, training advertising professionals to handle such issues is crucial. This study aims to investigate the current state of product placement on YouTube in Thailand and Japan, a topic that has not been explored previously. This study analyzes product placement on YouTube in Thailand and Japan, and how cultural differences impact consumer behavior, norms, and attitudes. It also identifies factors that influence Thai and Japanese consumers' response to product placement on YouTube. This study utilized a quantitative approach to analyze data from 400 participants, comprising 200 Thai and 200 Japanese individuals who have experience in watching YouTube videos. The results of the multiple regression analysis indicate that "Consumer Ethnocentrism" has the greatest impact on the Thai sample group, while "Exposure" has the greatest impact on the Japanese sample group. Meanwhile, "Purchase Intention" has the most significant impact on the combined Thai and Japanese samples. This research provides insights for marketers, particularly concerning product placement on YouTube.

Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret

Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret

Exploring Cultural Intelligence, Brand Globalness, and Consumer Ethnocentrism: Unveiling Purchase Intentions in the Fast Food Industry in Jordan

This study aims to provide a comprehensive understanding of consumer purchase (CPI) intention in the fast-food industry by examining the roles of cultural intelligence (CQ), perceived brand globalness (PBG), and consumer ethnocentrism (CET). An empirical survey was conducted among 290 Jordanian fast-food consumers. The findings underscore that CQ significantly impacts CPI by influencing consumers’ attitudes and perceptions toward fast-food brands. Additionally, the results indicate a positive mediating role of PBG and a negative moderating role of CET in this relationship. These results have significant implications for fast-food companies looking to better customize tactics to cater to a diverse customer base.

Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus

Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus

The Impact of Socio-Psychological Factors on Consumer Ethnocentrism and Purchase Intentions Among South African Consumers

ABSTRACT This study aimed to investigate the impact of socio-psychological factors, such as nationalism, internationalism, collectivism, conservativism, patriotism, and cultural openness, on consumer ethnocentrism and its effect on purchase intentions among South African consumers. A total of 203 responses were collected from South African consumers over the age of 18 through an electronic self-administered survey. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyze the data. The findings revealed that internationalism and conservativism have a significant positive impact on consumer ethnocentrism. Furthermore, consumer ethnocentrism has an influence on purchase intentions. This study contributes to the existing body of knowledge on predicting and understanding consumer preferences and behavioral intentions in developing countries, particularly in relation to purchasing foreign goods versus domestic goods. The results of this study can help businesses in South Africa better understand the factors that influence behavior and tailor their marketing strategies accordingly.

Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model

Drawing on the Theory of Planned Behavior, this study aims to investigate the factors that influence consumers’ purchasing behavior towards Saudi coffee product. Additionally, it seeks to examine the moderating role of consumer ethnocentrism on the relationship between purchase intention and actual purchasing behavior of young consumers. The target population consisted of young consumers in Saudi Arabia who had previously consumed Saudi coffee product. Data were collected through an online survey using Google Forms in February 2024. The sample size comprised 386 respondents, 18-34 years old (with 52.8% of males and 47.2% of females). To assess the hypothesized model, the collected data underwent an analysis using Partial Least Squares Modeling approach. The results indicated that social media marketing activities depict high effect on intention of young consumers to purchase Saudi coffee product. Additionally, subjective norms, attitude, hedonic value, perceived behavioral control, and utilitarian value demonstrate a significant effect on customers’ intention to purchase Saudi coffee product. Furthermore, the results confirmed the moderating role of consumer ethnocentrism in the relationship between young consumers’ purchase intentions and their actual purchasing behavior toward Saudi coffee product. AcknowledgmentThis research was funded by the “Saudi coffee grants” program offered by the Saudi Ministry of Culture. All opinions expressed herein belong to the researchers and do not necessarily reflect those of the Ministry of Culture.

Strengthening the Attachment to Local Brands through Consumer Ethnocentrism and Impactful Entrepreneurship Education

This study investigates whether consumer ethnocentrism, a concept that refers to the tendency of consumers to favor domestic products over foreign ones, and entrepreneurship education are variables that can be used to strengthen attachment to local brands. Brand attachment is a well-researched concept in marketing literature. Many variables have been found to have different impacts on brand attachment across the globe. However, studies linking consumer ethnocentrism and entrepreneurship education to brand attachment are scarce, and this study contributes in that regard. Furthermore, the study examines whether entrepreneurship education mediates the association between consumer ethnocentrism and brand attachment. The study adopted a quantitative research methodology. Primary data were gathered through a survey. Past and current entrepreneurship education candidates were targeted. Factor analysis, simple linear regression, and hierarchical regression analyses using PROCESS were performed to make sense of the data. The study’s findings reveal that consumer ethnocentrism and entrepreneurship education can be used to strengthen attachment to local brands. The study recommends that marketing practitioners, scholars, and policymakers collaborate to design an impactful entrepreneurship education curriculum with the goal of enhancing consumer ethnocentrism, leading to increased interaction between consumers and local brands.

Tüketici Etnosentrizminin Öncülleri Çerçevesinde İncelenmesi

The increasing impact of globalization manifests itself in the tea sector as in every field, and it is possible to see many foreign products competing with domestic products in the market. In addition, the political and ideological strengthening of nation-states in the modern period has changed patriotism and the ethnocentric tendencies of the individual. It is very important for businesses to determine consumers' ethnocentric tendencies and to know how this tendency affects purchasing behavior. Especially for domestic companies, being able to identify the factors affecting consumer ethnocentrism can be very important in terms of gaining competitive advantage against foreign brands. Consumer ethnocentrism is the basis of the positive or negative attitudes of consumers towards foreign products. For this reason, companies should know the ethnocentrism tendencies of consumers in that market and the importance they attach to country of origin information, and direct their marketing activities accordingly, in order to both gain competitive advantage in the national market and determine their entry strategies into foreign markets. Key Words: Consumer Ethnocentrism, Purchasing Foreign Products, Patriotism

A Systematic Literature Review and Bibliometric Analysis of Consumer Ethnocentrism

The paper analyses the scientific research on consumer ethnocentrism using bibliometric analysis from 1958 to 2023 from the Scopus database. The research investigates the evolution of the consumer ethnocentrism studies published to date; prolific authors, journals, research articles, institutions and countries; predominant themes and their evolution; emerging areas through systematic literature review, bibliographic coupling and keyword co-occurrence technique. The results highlight that the year 2022 witnessed the maximum publications; Journal of International Marketing is at the leading position; USA has dominance in publications; the article titled “Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach” by Balabanis and Diamantopoulos has maximum citations; theoretical foundation and measurement, antecedents, moderators, possible outcomes, and emerging areas are the central themes based on keywords. The study reveals the scope of future research on tourism, education, and health sector in cross-cultural settings.

A STUDY ONETHNOCENTRIC ATTITUDE OF SOJOURNER WHILE IN THE HOST COUNTRY AND HOME COUNTRY

In this study, the researcher examines the state of consumer ethnocentrism of non-immigrants in India. The spotlight of this study is to find out the consumers' ethnocentric tendencies, especially among those foreign students who reside in India during the research study time.To collect primary data from the respondent questionnaires were used. For the betterment of education every academic year India acquires many students from different nations. When purchasing any goods in India, what will their priority will be? With the view to find the answer to this question, the researcher develops this study.Due to LPG we the consumers are enjoying goods from various countries. Foreign goods are available in the Indian market. Ethnocentrism means providing priority to the ethno goods i.e., own nation goods. This research will enlighten the fact whether foreign students are ethnocentric or not in their host country.

An Extended Theory of Planned Behaviour for Explaining Chinese Domestic Electric Vehicle Purchasing Behaviour

Compared to traditional fuel-powered cars, electric vehicles (EVs) are widely acknowledged as a viable form of transportation and an effective way to address the issues of energy scarcity and air pollution. However, the majority of countries, including China, have recently lowered their preferential treatment and will instead adopt a market-driven strategy to promote EVs. Thus, it is critical to identify the particular elements that support and undermine consumer decisions to choose EVs. This study investigates the impact of perceived value (PV) and consumer ethnocentrism (CE), along with components of TPB, on consumers’ intentions towards the adoption of domestic EVs by using a convenience sample method to collect data. The results showed that attitude, subjective norm (SN), and perceived behavioural control (PBC) positively influence intention. SN positively influences attitude, and attitude plays a mediational role between SN and intention. In addition, PV and CE positively influence attitude towards purchasing domestic EVs. Last, the theoretical and practical implications and limitations are discussed accordingly.

Impact of perceived value in virtual brand communities on purchase intention of domestic electric vehicles

The consumption value seems to be insufficient to explain consumers' domestic electric vehicle purchase behaviour, especially in a highly competitive global environment. This study aims to investigate how consumer ethnocentrism and perceived interactivity influence consumption value and pro-environmental value, subsequently affecting attitude and intention. A total of 353 valid questionnaires were collected through convenience sampling in Xuzhou, China, and the partial least square (PLS) path modelling approach was performed to test the hypotheses. The results show that consumer ethnocentrism and perceived interactivity positively influence function value, emotional value, and social value; perceived interactivity also positively influences altruistic value, biospheric value, and collectivistic value. Function value, social value, and collectivistic value positively influence attitude; however, emotional value, altruistic value and biospheric value did not find a correlation with attitude. Furthermore, attitude positively influences intention to adopt domestic electric vehicles. Finally, the theoretical and practical implications, as well as limitations were discussed accordingly.

Effect of source credibility and consumer ethnocentrism on halal purchase intentions in the UK: an elaboration likelihood model approach

PurposeThis study aims to examine the mediating role of product judgement in the relationship between electronic word-of-mouth (eWOM) and purchase intention. Additionally, it explores the moderating effects of source credibility and consumer ethnocentrism on the relationship between eWOM and product judgement, with a specific focus on Halal products. We utilise the Elaboration Likelihood Model (ELM) to investigate how individuals navigate the processing of information, distinguishing between central and peripheral routes. This exploration aims to enhance our understanding of how the ELM framework influences product judgement and purchase intention in the context of eWOM, with a focus on Halal products.Design/methodology/approachTo achieve these objectives, an online survey was conducted in the United Kingdom. The study employed a moderated-mediation model, analysed using PLS-SEM.FindingsThe findings highlight the significant role of source credibility in the central route of information processing and purchase judgements. This study confirms that Halal product judgement fully mediates the relationship between eWOM and purchase intention. Additionally, it reveals that higher source credibility amplifies the impact of eWOM on consumer judgement. However, no significant moderating effect of consumer ethnocentrism on the relationship between eWOM and product judgement was observed in this context.Originality/valueThis study enhances our understanding of how Halal products are adopted in non-Muslim societies, shedding light on persuasive processes. Additionally, it refines the ELM in the context of cross-cultural consumer behaviour. The findings underscore the importance of prioritising source credibility in communication to shape information evaluation and persuasion.