Consumer Socialization Of Children Research Articles

A bibliometric investigation into the intellectual milieu of research on consumer socialization of children

A bibliometric investigation into the intellectual milieu of research on consumer socialization of children

Children in marketing: A review, synthesis and research agenda

AbstractChildren have received much research attention in many different academic disciplines within social sciences, including marketing. The main objective of this study is to provide a comprehensive overview of the marketing literature to investigate the historical evolution of the studies on “children” and shed light on possible gaps which could serve as new research areas for future studies. To the authors' best knowledge, there have been a few attempts on the topic, mostly with a narrow focus on only some aspects of this important concept. The significance of this current research is that it reviews 423 articles from marketing‐related journals and evaluates the development of thought on “children” from every marketing‐based perspective that once has been a subject of scholarly attention. In this study, we examined leading articles, authors and institutions, methodologies used, countries data collected from, and the age of the sample. In addition, an auto‐correlation map is created to identify all the research domains in marketing literature related to children. Our correlation matrix indicates that major subareas in children and marketing literature are children's consumer socialization and role in family decision‐making, materialism, vulnerability and ethics, food, brands, and advertising. Findings revealed that while marketing scholars have shown great attention to children during the last two decades and a wide array of articles have been frequently published on the eight sub‐areas mentioned, marketing literature is still underdeveloped on three aspects: sustainability, technology and digitalization, and cross‐cultural differences.

The role of peers, siblings and social media for children’s healthy eating socialization: a mixed methods study

Growing rates of childhood obesity constitute a worldwide public health crisis. Consumption of healthy foods such as fruits and vegetables could help to prevent obesity and related non-communicable illness. A prominent role in children’s food-related consumer socialization is played by social agents such as peers, siblings and social media. This study aims to explore the importance of peers, siblings and social media for children’s food-related consumer socialization. Using a parallel, mixed-methods approach, the study finds that peers’ influence on children’s eating behavior is more prominent for children’s healthy eating behavior than the influence of siblings. Siblings’ influence becomes important in the context of eating together with the whole family. Social media contributes to children's consumer socialization by exposing children to food and drink products shown on social media platforms that are frequently used by children to interact with peers and share experiences. Peer, sibling and social media influence can be used in creating marketing strategies to promote healthy eating behavior among children.

Nudge Applications in Consumer Socialization of Children

Nudge Applications in Consumer Socialization of Children

ИЗУЧЕНИЕ ПОТРЕБИТЕЛЬСКОЙ СОЦИАЛИЗАЦИИ ДЕТЕЙ: ОБЗОР ЗАРУБЕЖНОГО ОПЫТА

In recent years Russian researchers started exploring the process of consumer socialization of children and teenagers which was extensively studied abroad and thus led to the accumulation of a significant body of data on the issue. Those studies were mostly based on cognitive, behavioral approaches and on building integrated models (based mostly on interaction theory). This article contains results of foreign studies (within described approaches) that concentrate on three aspects (main agents, procedural parameters and factors determinating the consumer socialization results). It is concluded that sociological research of the topic becomes more relevant today and upcoming study trends are named.

A meta-analysis of parental style and consumer socialization of children

This meta-analysis attempts to offer an overall cumulative effect estimate of the parental style–consumer socialization relationship(s) across 73 studies examining child outcomes, including 173 unique consumer socialization dependent variables—ranging from understanding advertising practices to weight status to theft—among approximately 200,000 child respondents. This meta-analysis offers two contributions to the consumer socialization literature. It systematically confirms the influence that parental Restrictiveness (relative to Permissiveness) has on raising children adept at positively interacting—and avoiding negative interactions—with the marketplace and related environments. Also, this meta-analysis supports prior literature's depiction of the Authoritative parenting style as especially important to these positive interactions with the marketplace, in particular among older children and psychosocial-type outcomes. Finally, this research is the first to provide a comprehensive confirmation of differences in child thinking, believing, doing, choosing not to do, feeling, etc. as attributable to different parental styles.

Role of Family Communications Including Parenting Styles on Consumer Socialization of Children: A Retrospective Look at Forty Years of Research

Last Forty years of research on the impact of family communications including parenting style on consumer socialization of children have yielded a remarkable set of findings. The main aim of this article is to review all these findings and evaluate what we know about children’s growth as consumers in different families with varying communication patterns including parenting style. Our emphasis is on the developmental sequences illustrating the development of consumer knowledge, skills, and attitudes of children. In doing so, we present a theoretical framework for understanding consumer socialization of children belonging to families with different communication patterns and parenting style. We then examine the experimental findings illustrating interpersonal communications (parent-child interactions) between children and parents in the development of consumer behaviour in young children. Based on the evidence reviewed, implications are drawn for future theoretical and empirical development in the field of consumer socialization.

Parental Style

<h3>ABSTRACT</h3> This article presents a synthesis of our prior work in consumer socialization of children. We focus discussion on parents as consumer-socialization agents and offer a review of the effects of parents as agents of children9s consumer socialization as moderated by parental styles. Our research has uncovered one particular parental style—“authoritatives”—that appears to be more engaged in consumer socialization. We also review the more limited work on how parental styles may actually influence children and suggest avenues for future research that incorporates the parental style framework. These additional research possibilities include investigating what inherent parental characteristics may account for regarding the unique consumer-socialization formats that parents may use with children.

Impact of the internet on teenagers' influence on family purchases

PurposeThe primary purpose of this paper is to investigate empirically the impact of the internet on teenage childrens' roles in purchase decisions.Design/methodology/approachBased on a survey administered to 346 parent‐child dyads, regression analysis and ANOVA analysis were employed to analyze the impact of the internet on teenagers' influence on several purchase subdecisions related with purchase of high technology products and vacation planning in urban Indian households.FindingsResults indicate that teenage children in urban Indian households are significantly influenced by the internet, i.e. they perceive and disseminate consumption related information from the internet and, further, this influence is positively related to their role in family purchase decisions. Additionally, statistically significant differences were found on children's participation in decision making across the six subdecisions.Originality/valueThese results are important to academicians, researchers and practitioners because they show that the internet does act as a contemporary influence on consumer socialization of children and impacts the teenage child's participation in family which has been relatively unexplored.

Parental Communication Style's Impact on Children's Attitudes Toward Obesity and Food Advertising

There have been numerous discussions about what factors influence children's obesity level and their attitudes toward advertising. Among many possible factors, parental influence cannot be ignored, because children (7–12 years old) generally spend more time with their parents than with anybody else. This study investigates the possible influences of parental communication styles/patterns while watching TV with their children on their children's obesity level (body mass index) as well as parental influence's effect on children's attitudes toward TV snack/fast‐food ads. The results reveal that parental communication styles/patterns significantly influence children's obesity level and their attitude toward TV snack/fast‐food ads.

Who teaches them to consume: a study of Brazilian youngsters

AbstractThis article is aligned with Burgess and Steenkamp's suggestion of the need for a marketing renaissance through research into emerging markets in order to advance marketing science and practice. The objective was to study the consumer socialization of pre‐adolescents and adolescents living in the city of Rio de Janeiro. The study also seeks to understand the consumer socialization process and primary influences. Being an exploratory study, it was developed through interviews with 10 participants, aged 11–13. Findings highlighted aspects not yet reported by the international literature, such as the postponement of mobility and autonomy for consumer behaviour because of parents' concerns with violence in a major urban centre. Another issue that is discussed is the probability that grandparents and domestic workers act as potential agents for children's consumer socialization.

Adolescents' perceptions of family communication patterns and some aspects of their consumer socialization

AbstractThis study examined the effects of family communication patterns (FCP) on adolescent consumers' decision‐making styles and influence in family purchase decisions. Two underlying dimensions of FCP (concept‐orientation and socio‐orientation) were measured separately for mother–child communication and father–child communication and regressed on adolescents' use of the selected decision‐making styles and influence in purchase decisions involving durable products and nondurable products for their own use. Results show that only mother–child communication patterns have significant associations with adolescents' decision‐making styles and family purchase influence. Specifically, mothers' concept‐oriented communication was positively linked to children's use of utilitarian decision‐making styles (e.g., careful and deliberate decision making) and social/conspicuous decision‐making styles (e.g., recreational and hedonic decision making) as well as to children's influence in family purchase decisions involving both durable and nondurable products for themselves. On the other hand, mothers' socio‐oriented communication was linked positively to children's use of undesirable decision‐making styles (e.g., confusion by overchoice) and negatively to children's influence in family purchase decisions. This study also investigated the presence (or absence) of a same‐gender effect in the relationships between parent–child communication orientations and children's consumer socialization outcome. If present, a same‐gender effect would be indicated by a greater influence from the same‐sex parent's communication orientations on the adolescent's decision‐making styles and influence in family decisions relative to that of the opposite‐‐ sex parent's communication orientations. Comparisons of the two gender‐group regression results revealed no systematic pattern that suggests the presence of such an effect. © 2009 Wiley Periodicals, Inc.

Major influence factors in children's consumer socialization

PurposeThe purpose of this paper is to first provide an overview of children's spending power, media exposure, and identification with brand names in the usa along with an updated overview of the major findings in the consumer socialization literature, and to then provide an empirical explanation of how the consumer socialization process works with today's children.Design/methodology/approachBased on a survey administered to 663 children, a factor analysis was performed on items designed to measure young people's attitudes toward, and interaction with, the various consumer socialization agents and marketplace factors, including shopping and media usage behavior.FindingsFive major consumer socialization influence factors emerged: irrational social influence, importance of television, familial influence, shopping importance, and brand importance; and were used as dependent variables in subsequent analyses looking at the effects of a number of independent variables. Results indicate that the relative impacts of the various consumer socialization influence factors do vary according to the child's gender, age, amount of spending money available, amount of television viewing, and how he/she spends time after school.Originality/valueThese results are important to practitioners because they show that the traditional consumer socialization models may apply differently to children with different demographics and lifestyle characteristics.

An analysis of child consumers in Turkey

AbstractThis research was conducted on 402 children going to kindergarten and primary schools with the purpose of analysing the children's interests, responsibilities, economic resources, purchasing activities, and socialization agents and purchase influences as consumers. Data were collected using a questionnaire, which was prepared by considering some previous research. The questionnaire was applied to subjects through face‐to‐face individual interview. The data were analysed by using explanatory variables, including age, gender, socio‐economic status and family type. Findings indicated that consumer socialization of children was connected to selected demographic characteristics, especially age, and they were surprisingly independent and influential consumers. The results of this study are important for those involved in children's and adults’ markets, and for consumer educators.

A Cross‐cultural Study of Children's Consumer Socialization in Hong Kong, New Zealand, Taiwan, and the United States

A new research program has been established that determines the nature and extent of consumer socialization of children throughout the industrialized world. The first three nations' children to be studied were those in Hong Kong, New Zealand, and Taiwan. This paper describes this program, the results of the three consumer socialization studies, and provides cross‐comparisons among the three nations and the United States.

Parental Style and Consumer Socialization of Children

Parents play a major role in children's consumer socialization but little is known about differences in parents' consumer socialization tendencies. In this article, we examine the thesis that these tendencies can be predicted from parents' general socialization styles. Results indicate that mothers with alternative parental styles differ in communicating with children about consumption, number of consumer socialization goals, restricting and monitoring consumption and media exposure, and views on advertising. Contrary to expectations, mothers with differential styles do not differ in granting consumption autonomy to children.

A Study of Children's Consumer Socialization

A Study of Children's Consumer Socialization

The Role of Family Communication in Consumer Socialization of Children and Adolescents

While studies of communication effects on consumer behavior of the young have focused mainly on the effects of mass media (advertising in particular), little research has examined the effects of interpersonal communication. One finds relatively little theoretical and empirical work regarding the role of interpersonal communication in the development of consumer behavior of young people. This article deals with one important type of interpersonal communication—family communication. It conceptualizes the family communication processes and effects, reviews literature regarding the role of family communication in consumer learning of children and adolescents, develops a set of propositions on the basis of theory research, and suggests directions for future research.

Consumer socialization of children and adolescents. A review of current approaches

This article develops a theoretical framework for the analysis of consumer socialization, summarizes relevant empirical research, and gives a critical overview of theories that are actually used or could be used for the description and explanation of consumer socialization processes. The dependent variable “effects of consumer learning” is frequently defined in a casual manner in spite of the availability of various methods and criteria for a more systematic determination. The learning process, as the most important independent variable, is usually explained by theories of S-R learning and cognitive development, thus neglecting the advantages of S-O-R theories (especially attitude theories). The results of many investigations suggest that age and social class explain some differences in consumer dispositions. Family, peers, mass media, and school are the most relevant agents in consumer socialization, the first three profiting from learning situations which usually enhance their effectiveness.