Shopping Experience For Consumers Research Articles

Analisis Perbandingan User Experience pada Website dan Aplikasi Mobile Shopee Menggunakan UEQ

In the midst of technological developments that are always advancing, the internet is one of the things that makes life easier. The internet itself produces products that are useful for daily activities, for example websites and applications. These two products have many types of usage categories, one of which is e-commerce. E-commerce (electronic commerce) provides a different shopping experience for consumers. One of the e-commerce that is developing in Indonesia is Shopee. Shopee has 2 (two) versions, a mobile application and a website. In this case, of course, the layout of the user interface provided is definitely different. Different layouts certainly provide a different user experience. The purpose of this research is to analyze and evaluate user experience and to find out user perceptions and interaction problems experienced by users when using mobile applications and the Shopee website. This study uses 2 (two) research methods, namely user experience questionnaire and Focus Group Discussion. The results of this analysis show that the mobile application and Shopee website have significant values ​​for each parameter. Both Shopee platforms only have 4 (four) of the 6 (six) parameters that reach 0.8. This shows that the Shopee mobile application and the Shopee website have their own strengths and weaknesses in terms of user experience.

Study of the Influencing Factors of Sichuan Online Consumer Shopping Experience in Purchase Intention

Online shopping would have been viewed as a rapidly developing phenomenon in Sichuan, China. The general perception of the exponential growth of significant suppliers in the industry indicated that e-commerce showed great market demand potential. The convenience of online shopping made it an emerging trend for consumers, especially Sichuan residents. The prevalence of online shopping aroused concern among retailers in this area. The three focuses of this research focused on: exploring the influence mechanism between purchase intention and consumer shopping experience, verifying the types of online purchase attitudes and behaviors, and analyzing the impact of various dimensions of purchase intentions by selecting the online platform.

Assessing Consumer Preference for Overpackaging Solutions in E-Commerce.

The emergence of e-commerce and express delivery services has significantly transformed business operations and consumer shopping experience. However, the resulting problem of packaging waste, particularly from overpackaging, poses serious challenges to environmental sustainability and human health. Existing research has proposed many solutions from various perspectives, but very few have considered the acceptability and consumer preference for these proposals. Using the value co-creation (VCC) theory, we established a research model to explore consumer preferences for e-commerce overpackaging solutions. A survey of 632 online consumers in Guangzhou and Shenzhen was conducted, and data were analyzed using the SmartPLS software. The results show that establishing a recycling system, government policy, and consumers’ environmental awareness have a significant positive impact on consumer preference, while combined packaging has a significant negative impact. We also found that government policy plays an intermediary role in establishing a recycling system and consumer preference. Based on these findings, we recommend that enterprises establish and improve their packaging recycling systems and that e-commerce platforms provide alternative options to combined packaging. Also, the government should play a guiding and coordinating role for enterprises and consumers, and environmental awareness among consumers should actively be promoted.

An Overview of Personal Luxury Brands Consumption in Malaysia

The goal of this study was to increase the understanding of the concepts and variables affecting the procurement of high-end goods among Malaysians. In addition, this study also incorporates a theoretical framework using secondary sources based on previous research. As moderating factors influencing the purchase of luxury goods, the keywords include financial value, practical value, personal value, social value, country of origin and consumer shopping experience. Thus, this study revealed that marketers and luxury brand operators could build successful promotional strategies and programs to influence consumers in Malaysia's purchasing intent towards subtle luxury fashion products. The unassuming purchasing operation can also be applied to several other luxury product categories and service sectors by retailers.

Exploratory Study on Consumer's Hedonic Value for Retail Advertising and Marketing Plans: Based on In-depth Interview on Consumer's Shopping Experience

Going shopping would be a very reasoned and well-planned activity, however, at the same time, it would not. People may go shopping just for fun and as their leisure. The motivations for going shopping and their experiences cannot be fully explained with the economic utility or the information-processing model. Thus, this study explored the hedonic aspect of the experiences of shopping as an alternative explanation to consumers’ motivations of shopping and discussed retail advertising and marketing plans. An in-depth interview was conducted to obtain a better understanding about hedonic value, and it was found that hedonic value affects a consumer’s shopping experience and that understanding consumers’ motivations for shopping and establishing competitive advertising and marketing plans is important in drawing more consumers. Strategic implications for establishing further retail advertising and marketing plans obtained from the findings were also suggested.

PERAN KEPUASAAN DALAM MEMEDIASI PENGALAMAN BERBELANJA TERHADAP MINAT BELI KEMBALI

The purpose of this study was to determine the effect of shopping experience on buying interest, and to know the role of satisfaction in mediating the effect of shopping experience and on the interest in buying back. The study was conducted at Zara Beachwalk with a sample of 95 people who are consumers of Zara's fashion products. The sampling technique used is non probability sampling with a purposive sampling method. Data collection is done by distributing questionnaires to consumers of Zara fashion products at Beachwalk. Based on the results of the analysis, it was found that shopping experience and satisfaction variables had a positive and significant effect on interest in repurchasing. The results of this study also indicate that the satisfaction variable mediates the influence of shopping experience on partial repurchase interests. The advice that can be given to the management of Zara's fashion products at Beachwalk is that management must be able to create a good shopping experience for consumers so that the satisfaction felt when shopping will increase and consumer buying interest will be high.
 Keywords: repurchase intention, satisfaction, shopping experience

THE EFFECT OF INTERACTION VIA SOCIAL MEDIA AND PAST ONLINE SHOPPING EXPERIENCE ON REPURCHASE INTENTION THROUGH TRUST IN TOKOPEDIA APPLICATION USERS IN SURABAYA

This study aims to analyze the effect of interaction via social media and past online shopping experience on repurchase intention through trust in Tokopedia application users in Surabaya. Today, online purchasing through e-commerce is in vogue. Before making a purchase, most people will seek information first to increase their trust, and they can do this by interacting with others. Increasingly sophisticated technology makes this interaction easy because there is already social media. The information shared by someone certainly comes from their experience. E-commerce consumer interaction through social media and consumer shopping experience are important points so that consumers can increasingly trust an e-commerce and repurchase it in e-commerce. The sampling technique used is non probability sampling by means of purposive sampling. The sample used in this was 150 respondents. The requirements of respondents in this study were at least 17 years old who had made purchases at Tokopedia at least once in the last two months in Surabaya. Data was collected using a questionnaire. The data analysis technique used is SEM analysis with the LISREL program. The results of the study prove that interaction via social media and the past online shopping experience have a significant effect on trust. Trusts have a significant effect on repurchase intention. Interaction via social media and past online shopping experience has a significant effect on repurchase intention through trust.

Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China

Although the study of flow has recently received a lot attention, little is published about what factors controllable by firms influence its formation. Furthermore, there is a lack of knowledge between the relationship of website atmospheric cues and flow experience. Using a stimulus–organism–response framework (S–O–R framework) as the theoretical basis, this study examines the impact of consumer perceptions of website atmospheric cues (informativeness, effectiveness and entertainment) on the development of flow and its subsequent impact on purchase intention and satisfaction. A self-administered online survey was used for data collection through an internet market research firm which randomly selected individuals from its online panel. Our results support the validity of the S–O–R framework in the context of online tourism and indicate that flow fully mediates the three site atmospheric cues with regards to purchase intention and satisfaction with the travel website. This study enhances our understanding on the determinants of online purchase intention and satisfaction as well as on how a proper web atmospheric design alters consumer shopping experience which entices favourable purchase intention and generates satisfaction.

Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

A multitude of evidences show that impulse purchase is prevalent online, yet relatively limited knowledge is available on this phenomenon. The study borrows marketing wisdom to information systems space to quantify how the website cues (products availability, website ease of use and visual appeal) affect personality traits (instant gratification, normative evaluation and impulsiveness) to urge the impulse purchase online. Structural equation modeling technologies are employed to evaluate the research model based on a survey questionnaire. The results show that personality factors of instant gratification, normative evaluation and impulsiveness are key determinants of urge to buy impulsively, while perceived website cues of visual appeal, website ease of use and product availability are important precursors. Through combining marketing and IS wisdom, a number of new insights are offered which enrich our understanding on the determinants of online impulse purchase decision as well as on how a proper IS design alters consumer shopping experience to engender more online impulse purchase.

Perfume Odor Categorization: To What Extent Trained Assessors and Consumers Agree?

AbstractThe perfume industry is increasingly interested in developing perfume classification systems based on their odor character profile to improve consumer shopping experience. However, concerns have been raised regarding the external validity of the classifications performed by experts and trained assessors. In this context, the aim of the present work was to evaluate the influence of training on perfume odor characterization based on a sorting task, by comparing sensory maps of perfumes and descriptions provided by trained assessors and consumers. Fifteen commercially fine female perfumes were evaluated by trained assessors and consumers using a sorting task, followed by a description phase. Trained assessors and consumers provided similar sample configurations. However, there was no perfect agreement in their classifications and some differences in the conclusions regarding similarities and differences between samples were identified. Although the descriptions provided by trained assessors and consumers to characterize the odor profile of the perfumes were different, the most frequently mentioned terms were similar and were used in a similar way.Practical ApplicationsResults from the present work showed that training affected to some extent the way in which perfumes are categorized and described, which suggests that consumer perception could be a valuable complementary tool when developing classification systems as well as perfume descriptions for marketing or communication purposes.

Competition in Consumer Shopping Experience

This paper analyzes the competitive role of retail shopping experience in markets with consumer search costs. We examine how a retailer's advantage in providing consumer shopping experience affects its equilibrium pricing and price advertising strategies. We find that if the consumer valuation of a shopping experience is sufficiently low, its effect on retailer strategy is similar to that of quality, and the retailer with the advantage in shopping experience then deploys higher levels of price advertising. On the other hand, when the shopping experience is valuable enough for consumers, it acts akin to price advertising in that it makes it optimal for the retailer with the advantage in shopping experience to eschew price advertising. The optimal competitive investments in consumer shopping experience can be higher than that of a monopoly. The profit impact of shopping experience for a retailer depends on the level of shopping experience: for low levels, the profit impact depends on the difference in the levels between the retailers, but for high enough levels, it depends only on whether the retailer's shopping experience level is higher than that of its competitor. In this case, even small differences in shopping experience levels can result in large differences in equilibrium profits.

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Companion Shoppers and the Consumer Shopping Experience

Many of the social and recreational aspects of retailing have been studied; however, an understudied area of retailing related to this is the role played by shopping companions who accompany shoppers in the retail environment. This qualitative study investigates the roles assumed by companion shoppers. It was found that companion shoppers act on behalf of both retail customers and the retail firm. The companion performs many duties traditionally performed by the retail salesperson, thus enhancing the customer's retail experience. It is recommended that retail managers incorporate strategies that build relationships with companion shoppers in order to positively affect customer satisfaction. These strategies should include companion promotional programs such as those that encourage customers to bring a friend to stimulate both powerful word-of-mouth endorsements for the retailer as well as expansion of the retailer's customer base.

Women's wear sizing: a new labelling system

PurposeThe purpose of this paper is to show that a new size labelling system based on the data gathered by [TC]2in the Size USA, Let's Size up Americasurvey would better serve the female population than the system currently in use.Design/methodology/approachBased on previous research conducted on [TC]2data and on pants measurements in the Canadian market, a new labelling system is proposed where size information is provided with three specific body measurements along with a female silhouette pictogram.FindingsThe paper demonstrates that a size label showing three pants measurements: pants waist, approximate hips, and inseam length, accompanied by a silhouette identifying where these measures were taken, is highly predictive of fit.Research limitations/implicationsThe study was limited to lower body (pants) for female.Practical implicationsA change to such a size‐labelling system would allow the apparel industry to move towards mass customisation at minimal costs. It would be more effective for the apparel order givers and retailers, enabling them to target whichever market they wish yet convey the necessary fit information in a generally accepted format. This system would also be more efficient as it would reduce the consumer time spent in fit identification and merchandise returns, in the case of internet or catalogue sales. As a corollary, it would increase both consumer shopping experience satisfaction and industry profitability.Originality/valueThe study proposes a new labelling system.

The effects of visual and verbal information on attitudes and purchase intentions in internet shopping

AbstractThe present study investigated how different product presentation formats (visual vs. verbal) influence consumer attitudes toward product and purchase intentions in Internet shopping. The overall results from two Web experiments simulating Internet apparel shopping showed that both visual and verbal information had significant effects on affective and cognitive attitudes toward apparel products, but only verbal information had a significant effect on purchase intention. Though the superiority of visual information was predicted based on prior literature, the results of the study supported verbal superiority. This finding provides an important implication for Internet retailers who tend to pay more attention to visual product presentation. Although visual product presentation is also found to be important, detailed product descriptions are critical to positively influence consumer shopping experience in Internet shopping. © 2008 Wiley Periodicals, Inc.

Why Should Manufacturers Want Fair Trade?

A LONG-STANDING puzzle to economists is that some manufacturers prefer that their products are sold at not less than "fair trade" retail prices.' Before the courts upset the legal status of resale price maintenance, some of these manufacturers spent millions to prevent distributors from selling their products below the list price. The manufacturers' interests seem to be best served when distributors resell their products under such competitive conditions as may exist at the level of distribution and at the lowest prices resulting from that competition. If manufacturers set a floor to the resale price then they also set a ceiling to their sales and thus apparently support a policy that runs counter to their own self-interest. Let the manufacturers fix a price at the factory gate at which all distributors may buy the product. Would not the manufacturers' sales and profits be greater the lower is the price at which distributors resell their products to consumers? If so, then what explains the strong desire of some manufacturers to prevent distributors from