Consumer Interest In Products Research Articles

Analysis of Marketing Strategies by Labstore in Attracting Consumer Purchase Interest in Student Products at UNPAM

This study aims to evaluate the effectiveness of Labstore's current marketing strategy and identify the optimal approach to attract consumer interest in products created by Unpam students. This research employs a descriptive qualitative method, which involves describing phenomena or events as they occur. The findings of this study are as follows: First, regarding the product dimension, it is essential to focus on product quality, including durability, taste (for food and beverages), and packaging. Second, in terms of pricing, it is crucial to analyze competitors' prices for similar products to offer prices that are affordable to Labstore's primary consumers, who are mostly students. Third, the location and facilities of Labstore are generally considered good, with most participants finding Labstore a comfortable place to shop. Lastly, in the promotion dimension, the study suggests enhancing promotional efforts by adding cost-effective yet impactful media.

The Influence of Website Quality on Buying Interest Consumer

This study examines the impact of website quality on consumer purchase interest, focusing on ease of use, interaction, and information quality as key assessment components. A quantitative research approach was employed, utilizing data from 107 respondents residing in Greater Bandung who had interacted with the Rumahweb website. Data was collected via questionnaires distributed through Google Forms to obtain primary data. The analysis revealed that website quality positively influences consumer purchase interest, accounting for 64.4% of the variance in purchase intent. Simple regression analysis was conducted to test the hypothesis, confirming the significance of website quality in driving consumer engagement and purchase decisions. This research underscores the importance of maintaining high-quality websites to enhance consumer interest in products and services.

Consumers’ Attitudes towards Differentiated Agricultural Products: The Case of Reduced-Salt Green Table Olives

Contemporary healthy food issues and food safety concerns induce consumers to become more interested in a healthier diet such as foods reduced in salt. This study explores consumers’ behaviour, attitude, and expectations for the development of a new reduced-salt table olive product from Chalkidiki, an area of Greek. In this context, the main aim of this paper is to investigate the knowledge and attitudes of consumers about health and nutrition, reduced salt consumption, and consumption of Chalkidiki reduced-salt green table olives. Summary statistics and multivariate analysis were performed to examine consumers’ perceptions. The results of the research highlight a remarkable consumer interest in products with reduced salt content. Furthermore, the majority are willing to purchase such foods which is a possible action that can be taken to reduce salt intake. These outcomes emphasise that producing a new reduced-salt table olive product is promising, as the interest of consumers, industries, and the research community has turned to innovative actions that add nutritional value and meet the consumers’ expectations.

Increasing the Value of Palaniezz MSMEs Products Through Re-Branding and Digital Marketing

Community service activities provide knowledge about branding for MSME actors in Dramaga, Bogor Regency. This is intended so that the steps in building a branding strategy can be implemented by the MSME actors concerned so that they can boost sales by maintaining the resilience of their business. The benefits of branding include: increasing consumer interest in products or services, making it easier for companies to gain customer loyalty, providing opportunities for companies to set higher selling prices, and creating a difference between the company's products and products offered by competitors. The method used is descriptive in order to be able to describe each stage in conducting the training. Activities are carried out by helping MSMEs so that their products have better branding through intelligence and assistance in making logos, copyrights, and online marketing. At the end of the activity, many good changes occurred in MSMEs, including the brand's value, which characterizes the production process, which was carried out professionally through video branding. In addition, there is an increase in the quality of product packaging, such as new labels and packaging, as well as maximizing social media. This activity hopes that there will be an increase in profit for MSME partners and that there will be more MSME actors who are aware of the importance of branding to solve existing business problems.

Efforts to Improve the Competitiveness of Chicken Egg Sales

In this research, the background is that there is a lot of competition between entrepreneurs, especially in attracting consumer interest in products so that they can increase their business competitiveness. One way is to implement a marketing strategy. The marketing strategy must be structured effectively in order to be able to create the right strategy as a top priority in the business being carried out in order to maintain the company's existence. The focus of this research is to find out the implementation of the marketing strategy for the Chicken Egg Business in Kuncen Hamlet in increasing the competitiveness of SMEs, to find out the obstacles encountered in implementing the marketing strategy for the Chicken Egg Business in Kuncen Hamlet in increasing the competitiveness of SMEs. The type of research used is descriptive research using a qualitative approach. The method used in data collection is the method of interviews, observations, and documentation. The results of the research show that the marketing strategy used by the Chicken Egg Business is to segment the market, target market, market position, and marketing mix; there are obstacles that affect the marketing strategy in the Chicken Egg Business; The marketing strategy carried out by the Chicken Egg Business has been quite effective in terms of increasing production and sales from year to year.

Performance and Meat Quality Of Males Chicken Of 2 Lines Sasso (S51 And S31) Reared by Free Range System

In hatcheries, the majority of males are killed shortly after hatching as they are considered waste, which is wasteful. Meanwhile, the interest of consumers in products from alternative systems (organic, free-range) is increasing. Stemming from the above fact, we had a idea that is to use one-day-old males, which continue to be raised freely to produce good quality chicken. This study was carried out at Hai Yen farm, Thai Nguyen province on 2 broiler Saso chicken lines: low-weight line (SA51) and heavy-weight lines (SA31), 150 male one-day-old chicks each line (5 repeats) reared in captivity to 21 days with density 6 birds/ m2, then free range reared in the garden with natural grass and fruit tree with density 5m2/ bird, monitor up to 90 days of age. The aim of this study was to evaluate the performance and compare the meat quality of two broiler lines at 49 and 90 days of age. The result as followed: Live weight, carcass yield, breast meat yield and the proportion of abdominal fat were significantly higher (P < 0.001) in SA31 at both ages. The proportions of fat in the breast meat were significantly lower (P < 0.01) in SA51 at both ages. The value of pH 24 h was significantly higher in SA51 and the meat was darker (P < 0.001) in these chickens. The overall acceptability was significantly better (P < 0 01) in SA51 at 90 days of age. The males are acceptable for an alternative system of poultry meat production from the aspect of meat quality.

Measuring the Influence of Interest on Digital Marketing Performance among SMEs in Sarawak with Data Management Capabilities as the Mediator

Digital Marketing has gained spectacular popularity amongst the Small and Middle Enterprises (SMEs) in Sarawak. This phenomenon was triggered due to how much they struggled to survive during the recent impact of the Covid-19 pandemic. However, not many among those digital players realize that the abilities in data management are the key to the success of any digital marketing activities. Using “Interest” as the influencing factor, this research would like to measure the performance of Sarawak’s SME digital marketing players through actions that would trigger consumer interest in products or services. Activities such as retargeting, duration, number of visits, up-to-date information, gathering information, and page seen have been proved as activities to be performed on digital marketing platforms to attract viewers’ interest. Using data management capabilities as the mediator, the research concludes that none of the mentioned activities that caused interest related to digital marketing performance. However, data management capabilities are found to mediate the relationship between interest and digital marketing performance.

Pumpkin and kale fibers - A potential hydrocolloids in processed cheese sauce formulations with different fat source

In recent years there has been a huge increase in consumer interest in products with the reduced fat content and the additional health-promoting properties. The interactions between the fiber and the ingredients of the cheese sauce have not yet been investigated and described. The aim of the research was examination of the effect of pumpkin and kale fibers on physicochemical properties and stability of the processed cheese sauces (PCS) obtained with the whey protein concentrate (WPC80), acid casein (AC) and different fat sources. In samples with the kale (KF) and rapeseed oil (RO) addition an increase in the value of characteristics such as hardness, adhesiveness, product stability (TSI) and surface roughness was observed. The results of measurements of storage (G′) and loss (G″) moduli showed the same upward trend with an increase in the amount of added kale fiber. They were related to the hardness and roughness parameters determined by measure of surface properties using the optical profilometer and the stability examined using Turbiscan. In the PCS with kale fiber addition based on RO an increase in stability (6.41–1.86 TSI) and roughness (2.2–16 qm) values along with the amount of fiber added was observed. Also optical microscopy images present the compacted structure of produced sauces. This article provides results and relevant literature, discussing the impact of different fibers and other ingredients on structure of PCS. In the future, these fibers may replace typical hydrocolloids used in processed cheese sauces production.

Determination of quality indicators of marmalade with addition of multi-component fruit and berry paste during storage

The object of research is the technology of jelly-fruit marmalade with the addition of multicomponent fruit and berry paste from apples, quince and black currant. Marmalade products are in demand due to their attractive appearance, excellent taste, aroma and good absorption by the body. This delicacy is characterized by the absence of fat, high sugar content and the presence of functionally physiological ingredients. Due to the growing interest of consumers in products of increased nutritional value, the technology of jelly-fruit marmalade with the addition of multicomponent fruit and berry paste from apples, quince and black currant has been improved. New confectionery products must first of all be safe for human health, therefore, organoleptic, physicochemical and microbiological indicators of the quality of marmalade were determined during storage. In terms of organoleptic quality indicators, both control and experimental marmalade samples have high quality indicators during the shelf life. The storage duration affects the consistency of the marmalade, which becomes protracted after 3 months of storage and contributes to a decrease in the color saturation of all samples. The loss of the mass fraction of moisture in the control sample of marmalade up to 6.1 % and the sample with fruit and berry paste – up to 5.0 %, an increase in acid accumulation by 4.0–20.6 % for the control and by 4.0–20 % for the sample marmalade with pasta. It is noted that the content of reducing substances increases in the control sample by 18.0–50.0 %, which is 11.8–15.0 %, and in the sample with the addition of paste – by 10.8–36.9 %, which is 12.3–15.2 %. The data obtained is admissible and meets the established quality requirements in accordance with the requirements of regulatory documents. Microbiological quality indicators have been determined and it has been established that new samples of marmalade with multicomponent paste, both freshly prepared and after a guaranteed shelf life, comply with the standards of all current requirements for the quality of food products. The safety of jellied fruit marmalade on agar with the addition of multicomponent fruit and berry paste from apples, quince and black currant has been proven during the guaranteed shelf life of 3 months.

ANALISIS CITRA MEREK TERHADAP MINAT KONSUMEN PRODUK THE BODY SHOP PALANGKA RAYA

Competition for environmentally friendly products in the current era is increasing, resulting in consumer interest in products that require information about products. The purpose of this study is to identify the extent of brand image in the community towards environmentally friendly products in The Body Shop products in Palangka Raya which are environmentally friendly products and can be used from teens to parents. Research with a sample of 100 consumers with consumer age control variables and analyzed quantitatively with SPSS 24.0 resulted in a significant brand image that could increase consumer interest and significant mediation promotion in making repeat purchases. Research implications for increasing consumer interest in products by maintaining product image and relentless promotion as a business strategy so that they are able to compete in environmentally friendly products.

The Art of Branded Luxury Indian Consumers Buying Behaviour

Abstract –India is home to some of the richest men in the world, with the fastest growing high net worth individuals (HNIs) in the Asia-Pacific region, the Indian luxury market is the beacon of the future. Numbers of international brands are vying to design, develop and deliver the high-end goods and services according to the needs of the Indian consumers. To do so, they are being forced to build their distribution and to spur consumer interest in products that aren't familiar to many Indian shoppers. This paper highlights the consumer motivation for purchase of luxury products like handbags, footwear, accessories. It reveals that consumers buy the luxury goods due to their brand names and are not affected by price tag attached with luxury products. It confirms the relationship between consumers’ purchase of the luxury goods and status symbol.

Fictitious consumer responsibility? Quantifying social desirability bias in corporate social responsibility surveys

Corporate social responsibility (CSR) surveys repeatedly indicate significant consumer interest in products and services of businesses that follow virtuous business practices. Yet the existence of a causal relationship between company responsibility and its financial performance is a contested area, and clear evidence that CSR would create a competitive advantage is missing. As ethical evaluations are deeply embedded in responsibility, this discrepancy casts doubt on the genuineness of the integrity consumers express in surveys. A social desirability (SD) bias leading to fictitious responsibility—be it an intentional attempt to appear ethical or an unconscious tendency to exaggerate moral behaviour—is thus plausible and it threatens the reliability of research in the field. Despite this, a SD bias construct is mostly excluded from CSR marketing research, an omission likely due to a lack of appropriate measurement tools. The aim of this article is to narrow this gap and construct a SD bias variable that can be employed to control statistical analysis. Data collected using the Balanced Inventory of Desirable Responding is used to develop a new, continuous scale variable for SD bias. The results support the reliability of the new variable and the robustness of the development process. The subsequent ability to include SD bias in statistical models opens exciting opportunities to improve the value of consumer-oriented CSR surveys by highlighting the difference between fictitious and genuine consumer integrity and offering tools to quantify the severity of the former. This article is published as part of a collection on integrity and its counterfeits.

Emerging Trichinella britovi infections in free ranging pigs of Greece

Trichinella infections in humans and pigs have been documented in Greece since 1945 and a high prevalence of infection in pigs occurred in the 1950s. Up to 1984 only sporadic infections in humans were documented, and this zoonosis was not considered as a public health problem until 2009 when a human outbreak caused by the consumption of pork from an organic pig farm occurred. In the present study, we describe the re-emergence of Trichinella spp. infections in free-ranging pigs from organic farms of 3 counties (Dramas, Evros and Kavala) in Northern-Eastern Greece during the period 2009–2012. Totally 37 out of 12,717 (0.29%) free-ranging pigs which were tested during the period in question, were positive for Trichinella spp. larvae. The etiological agent was identified as Trichinella britovi. The average larval burden was 13.7 in the masseter, 6.2 in the foreleg muscles and 7.5 in the diaphragm. The 37 positive animals originated from seven free range pig farms. The practice of organic pig production systems in Greece has grown in popularity over the last years due to the increasing interest of consumers for products considered as traditional. However, this type of pig production increases the risk for Trichinella spp. infections, since animals can acquire the infection by feeding on carcasses or the offal of hunted or dead wild animals. The awareness and education of hunters and farmers is extremely important to reduce the transmission among free ranging pigs and the risk for humans.

Abstract No. 295 - Match day: online search trends reflect real-time interest in interventional radiology training

Purpose Internet search trends have been shown to parallel consumer interest in products and services in many industries. The purpose of this study is to characterize relationships between the growth in the interventional radiology (IR) applicant pool and related internet search queries. Materials and Methods From July 1, 2006 to July 1, 2011, the Google Trends tool was used to analyze search engine query data for “interventional radiology fellowship” and related terms to identify individuals seeking information regarding fellowship training. These terms returned a search volume index (SVI) representing the search frequency relative to the total search volume during the study interval and geographic region for the United States during each academic year. Results were compared with National Residency Match Panel Specialties Matching Services (NRMP-SMS) match data using a Pearson correlation analysis. Regression analysis and Kruskal-Wallis one way analysis of variance was employed to characterize annual search trends and peak search activity. Results Normalized mean annual search traffic for IR fellowship increased by 209% over the 60 month study period. There was an annual mean SVI increase of 35% (range 11%-68%; SD 28%), with a statistically significant linear increase in yearly SVI over time (R2=0.96, p= 0.0035). There was a similar increase in total IR fellowship applicants (146% increase) over the study time interval (R2=0.98, p= 0.0216). Annual SVI was highly predictive of the total number of applicants for that match year (R2=0.96, p=0.0085). Additionally, there were statistically significant differences in SVI by month (Kruskal-Wallis p= 0.004) with greatest increase in mean SVI observed in Dec (148% increase; range 74%-273%; SD 112%) and Jan (54% increase; range 18%-213%; SD 79%). Conclusion Significant increases in internet search traffic related to IR fellowship strongly correlates with increases in number of fellowship applicants. Reflected in this trend is an annual peak in search traffic in the winter months corresponding to the application cycle. Internet search queries mirror actual trends in trainee professional interests and may provide useful information to attract potential candidates.

INFLUENCE OF DIFFERENT CASINGS ON SALAMI PRODUCED WITH MEAT FROM BUFFALO AND PODOLIAN CATTLE

The effect of different casings on the quality of new types of salami from buffalo and Podolian young bull meat was investigated. To this aim, three casings were used: a natural casing (NC), a modified natural casing (MNC) and a synthetic casing (SC). Their effects on processed meat were analyzed by evaluating salami quality at the end of the ripening time. Nutritional properties, microbial loads, pH, color parameters, texture and sensory properties were assessed. Moreover, the mechanical properties of the casings were measured. Results highlighted that both meat were suitable to produce salami; better results in terms of saturated and polyunsaturated fatty acids were recorded with Podolian meat. The NC and the SC exerted similar mechanical properties, very different from those of the MNC. The superior properties of the NC in terms of texture and color characteristics conferred to the fermented sausages could allow suggesting this casing as the most recommended solution to package unusual salami. PRACTICAL APPLICATIONS The increasing consumer interest in products with high energetic and nutritional value, authentic, tasty, rich in protein and low in lipid and cholesterol content gives rise to promote consumption of alternative meat to pork. Therefore, the influence of different casings on salami produced by boneless buffalo and young bull could be of crucial importance for industry that cares about consumer satisfaction.

The meat quality of layer males from free range in comparison with fast growing chickens

: In chick hatcheries, males of laying hybrids are considered to be “waste” and the majority of these males are killed just after hatching. On the other hand, the interest of consumers in products from alternative systems (organic, free-range) is increasing. The idea was to evaluate the meat quality of these males when they have access to free range because there is not such a study available. The aim of this study was to compare the physical and sensory quality of the meat of layer males with fast-growing broilers at the same age when they had both access to free range and when they were fed to 49 and 90 days of age. Slow-growing ISABROWN (IB) layer males and fast-growing Ross 308 (RS) chickens were kept in free-range conditions to evaluate carcass and meat quality at 49 days and 90 days of age. Live weight, carcass yield, breast meat yield and the proportion of abdominal fat were significantly higher (<I>P</I> < 0.001) in RS at both ages. The proportions of fat in the breast meat were significantly lower (<I>P</I> < 0.01) in IB at both ages. The value of pH 24 h was significantly higher in IB and the meat was darker (<I>P</I> < 0.001) in these chickens. The overall acceptability was significantly better (<I>P</I> < 0.01) in IB at 90 days of age. The laying males are acceptable for an alternative system of poultry meat production from the aspect of meat quality. The quality was comparable or even higher in comparison with fast-growing chickens.

Understanding consumer interest in product and process‐based attributes for fresh produce

AbstractThe choices consumers make about fresh produce, such as where it is purchased and what they are willing to pay, are likely influenced by a range of private and public attributes. This study uses factor and cluster analysis techniques to explore the preferences of consumers who responded to a 2006 national survey to determine the dimensions over which consumers make purchasing decisions and to identify key market segments. Analysis is based on a variety of survey questions relating to preferences for various fresh produce traits and process attributes, as well as willingness to pay for a subset of these attributes. We find that although there is only a small degree of correlation between tested variables, four consumer clusters can be identified as market segments: Urban, Assurance Seekers, Price Conscious Consumers, Quality and Safety Consumers, and Personal Value Buyers. Each cluster values both private and public attributes, though with differing intensities and focus. [EconLit citations: Q130, D120]. © 2008 Wiley Periodicals, Inc.

An Exploration of Opportunities for the Growth of the Fair Trade Market: Three Cases of Craft Organisations

Businesses that maintain ethical standards have an advantage in the marketplace based on the increasing interest of consumers in products that have a social and ethical component. Fair trade organisations that adopt environmental, social and ethical principles in trading are in a good position to make the most of this growing interest in the market. However, it is unclear whether fair trade organisations are taking full advantage of emerging market opportunities for ethically traded products. This research explores this issue by describing the business strategies of three fair trade organisations that import and sell craft goods into Western countries and evaluates them in the context of this growing market. The research findings indicate that in order to remain in business, fair trade craft organisations have had to adopt better business practices in recent years, improving quality, customer service and product offerings to customers. However, growth appears to be limited, as distribution remains focused on a small, niche market. This paper explores the distribution strategies of two fair trade commodity organisations that are successfully reaching a wider customer base, demonstrating that fair trade products have a unique selling advantage in the mainstream marketplace. In conclusion, fair trade craft organisations are not exploiting this market opportunity to the degree they should and will need to explore wider distribution and alternative business strategies to expand their market share.