Consumer Expectations Of Quality Research Articles

The Impact of Quality Dimensions and Some Other Critical Factors on Consumers’ Furniture Purchasing Decisions

This research examined the influence of quality dimensions and various other factors on consumer choices in the Turkish furniture market, aiming to bridge a literature gap by leveraging theoretical insights and empirical data. Utilizing a detailed survey, the study captured consumer perceptions of factors influencing furniture purchases, focusing on Garvin's eight quality dimensions: Suitability, Perceived Quality, Features, Aesthetics, Service, Durability, Reliability, and Performance. The methodology included a 19-question survey targeting Bursa's population to gather data on demographic characteristics and purchasing influences, which was analyzed via Microsoft Excel. The findings underscored the paramount importance that consumers placed on durability and performance, suggesting a pragmatic approach to furniture buying where functionality trumped aesthetics. A notable preference for sustainable and eco-friendly furniture emerged, aligning with broader environmental trends. Demographically, most respondents were young, university-educated adults, indicating a market segment with distinct tastes and preferences, particularly toward modern-style furniture. These insights advocated for furniture industry stakeholders to adopt marketing strategies emphasizing product durability, performance, and environmental friendliness, aligning with consumer expectations for quality and sustainability. This alignment could be crucial for guiding product development and design to cater to contemporary consumer needs.

THE CHALLENGE OF CONNECTING PRE-HARVEST AND POST-HARVEST SECTOR CONCEPTS OF QUALITY IN FOOD PRODUCTION

THE CHALLENGE OF CONNECTING PRE-HARVEST AND POST-HARVEST SECTOR CONCEPTS OF QUALITY IN FOOD PRODUCTION

Influences Upon Consumer Expectations of Services

Provides insight into the concept of quality in the service market by investigating possible influences on consumer expectations of quality and how these expectations may be better met. Reports on a study examining the effects of certain stimuli on expectations regarding different types of service. Discovers that significant differences were found regarding the nature of the expectations as the stimuli werevaried, differences which remained after involvement and the removal of personal need effects. Offers recommendations to service providers and includes an explanation of the methodology used in the study.