Consumer Decision-making Process Research Articles

Revolutionizing consumer insights: the impact of fMRI in neuromarketing research

This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA framework and R package software, we analyzed thirty-six Scopus-indexed articles. The USA and California Institute of Technology emerged as leading contributors, with Rangel, A., and Reimann, M., as notable authors. Prominent themes include 'advertising,' 'product,' 'price,' and 'brand', with the “Journal of Consumer Psychology” and “Journal of Neuroscience” being key publications. The most cited article is "Marketing actions can modulate neural representations of experienced pleasantness," with 620 citations. In addition, fMRI has been used to study consumer behavior (impulsiveness, reward, emotion, decision-making, and memory) toward marketing stimuli such as price (WTP), advertising (celebrity endorsement, MSV), product (packaging design), and brand (Halal logo, label, and personality). This study provides an invaluable literature review matrix and detailed insights into the current trends in global neuromarketing research utilizing fMRI. This study highlights the significant impact of fMRI in both academic and commercial realms, offering new insights for targeted marketing and consumer behavior research. It provides valuable guidance for developing more effective advertising strategies, understanding consumer decision-making processes, enhancing business performance, and collaborating academically.

The Influence of Social Media on the Consumer Decision-Making Process and Preferences in the Digital Era

The Influence of Social Media on the Consumer Decision-Making Process and Preferences in the Digital Era

Consumer decision-making processes in digital environments—A psychological perspective

This conceptual paper examines the influence of psychological principles on consumer decision-making within digital shopping environments, integrating psychological theories with empirical observations to understand how cognitive, emotional, and social factors shape consumer behaviors online. By reviewing existing literature and applying a constructivist epistemology and relativist ontology, the study develops a conceptual framework highlighting the impact of digital interface design, information availability, and personalized marketing on consumer choices. The paper analyzes various examples and identifies vital psychological triggers and decision-making barriers, offering strategic insights for enhancing digital marketing practices. This research contributes to academic and practical understandings of digital consumer behavior, proposing that a more profound integration of psychological insights can lead to more effective and ethically grounded marketing strategies in the digital era.

IMPACT OF BNPL SERVICE ON CONSUMERS PURCHASING BEHAVIOUR

The impact of Buy Now, Pay Later (BNPL) services on consumers' retail purchase behavior is examined in this study. The study uses a mixed-methods approach to investigate the attitudes, behaviors, and motives behind BNPL adoption. Quantitative analysis of survey data from many participants is combined with qualitative insights. This research aims to fill this gap by examining how Flipkart's BNPL service influences consumer behavior, cart abandonment rates, and overall e-commerce sales. Additionally, it seeks to explore the implications for both consumers and businesses and assess the role of regulatory factors in this context. The objective of the study is to examine the influence of BNPL services on consumer decision-making processes, investigate the effects of BNPL on consumer spending habits and financial behaviors, explore the relationship between BNPL services and consumer loyalty in the e-commerce sector and to assess the impact of BNPL on impulse buying and its implications for consumer financial well-being. And we have gathered primary data through questionnaire, and these questionnaire contain 12 questions which was filled by 225 respondents, we have circulated the questionnaire on social media. Among every 100 active customers 75 are using BNPL. the research underscores the transformative influence of Buy Now, Pay Later (BNPL) services on online consumer transactions. The advent of BNPL has, indeed, raided the online purchase realm, altering the traditional dynamics of how consumers engage with e-commerce. As we witness this paradigm shift, it is imperative for stakeholders to recognize the far-reaching consequences, adapt to the changing landscape, and formulate strategies that balance the allure of BNPL with responsible financial practices for sustained and healthy growth in the digital shopping sphere.

The impact of influencer marketing on the consumer decision-making process

The impact of influencer marketing on the consumer decision-making process

Title- Digital Ad-fluence: Unravelling the Influence of Online Ads on Consumer Inclinations

Abstract: This dissertation investigates the influence of online advertising on consumer inclinations and purchasing behaviour in the digital age. As marketing efforts increasingly shift toward digital platforms, understanding the complex dynamics between online advertisements and consumer decision-making processes has become crucial. The study aims to unravel the intricate relationship between these two elements, providing insights into how online ads shape consumer preferences, attitudes, and purchasing decisions. The research employs a mixed-method approach, combining quantitative data from a survey of 100 respondents with a qualitative review of relevant literature spanning the past 10-20 years. The survey data offers valuable insights into consumers' perceptions, attitudes, and experiences with online advertising, while the literature review provides a comprehensive understanding of the theoretical underpinnings and empirical findings from prior research. Through factor analysis, the study identifies three key dimensions that collectively explain a significant portion of the variance in consumer behaviour toward online advertisements: the influence of price discounts, satisfaction and engagement levels, and the visual appeal of advertisements. These findings shed light on the critical factors that drive consumer responses to digital marketing campaigns. The dissertation contributes to the growing body of knowledge in digital marketing and consumer behaviour, offering practical implications for businesses and marketers seeking to navigate the ever-evolving landscape of online advertising. By uncovering the underlying mechanisms through which online ads influence consumer inclinations, this research provides valuable insights for developing effective digital marketing strategies that resonate with target audiences and contribute to business success in the digital era

Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA

Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA

СОВРЕМЕННЫЕ ПОДХОДЫ К ТРАНСФОРМАЦИИ ПОТРЕБИТЕЛЬСКОГО ПОВЕДЕНИЯ РАБОТНИКОВ УГОЛЬНОЙ ОТРАСЛИ НА РЫНКЕ МЕДИЦИНСКИХ И ФАРМАЦЕВТИЧЕСКИХ ТОВАРОВ И УСЛУГ

In modern conditions, for pharmacy, as an integral part of healthcare, new concepts and technologies of pharmaceutical services and, in general, pharmaceutical care, aimed at consumers of medicines of different categories and professional groups, have become a powerful incentive for further development. Important importance in working with consumers of medical and pharmaceutical goods and services is attached to marketing research of consumer behavior; the study of preferences in the selection of goods factors influencing the decision to purchase. Of particular importance is the consumer behavior of modern pharmacy customers, which is changing due to an imbalance between the state of the pharmacy system's customer base and existing methods of customer counseling. There is a need to focus on different segments of consumers, each of which requires specific client technologies that contribute to the transformation of consumer behavior from "standard" to individual, corresponding to the status, mentality, financial capabilities, level of information literacy, typology of the buyer. Studying the assessments and opinions of respondents helps to identify patterns in consumer behavior and makes it possible to develop a more thoughtful strategy for information and advisory work with employees of the coal industry, paying special attention to issues of pharmaceutical consulting, information, attentive service, the use of new forms and methods of work that would increase consumer interest in purchasing effective and safe medicines. The consumer's decision-making process is considered, as a rule, as part of the following stages: consumer awareness of the problem, information search, evaluation and selection of purchase alternatives, purchase, use of purchase and evaluation of the solution. The factors of consumer behavior or purchasing decisions in relation to the buyer are conditionally divided into internal and external. Pharmaceutical organizations that sell medicines seek to influence consumer behavior by building their activities based on the concept of marketing. Knowledge of the basics of marketing is necessary to manage consumer behavior in the market.

Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, gaps persist regarding the primary themes within this research domain. This study analyzes 282 research papers spanning from 2012 to 2022, sourced from the Web of Science Core Collection, focusing on social media and customer purchase intentions. Leveraging Latent Dirichlet Allocation (LDA) commands in STATA and VOSviewer software, the study investigates emerging trends and prevalent themes, visualizing the dataset. The findings indicate a notable increase in research output, particularly from developed countries, with significant collaboration between developed and developing nations. Moreover, the study identifies five principal research topics: 1) the impact of social media marketing on consumer purchase intention, 2) the consequences of online brand communities on purchase behavior, 3) factors influencing consumer purchase intention, 4) influencer effects on purchase intention, and 5) social media advertising and marketing strategies. Future inquiries should delve into various factors shaping customer purchase intentions, including the role of influencers, word-of-mouth dynamics, and advertising strategies while considering the diverse cultural contexts across different regions. This comprehensive analysis provides valuable insights for researchers and practitioners alike, guiding future endeavors in understanding and harnessing the power of social media in consumer decision-making processes. AcknowledgmentsGiang Hai Ha was funded by the Master, PhD Scholarship Programme of Vingroup Innovation Foundation (VINIF), code VINIF.2022.TS030.

The Triangulated Influence Of Electronic Word Of Mouth (eWOM) Information On Consumer Purchase Intention: A Conceptual Paper

In the contemporary digital era, consumer decision-making processes have evolved significantly in response to the proliferation of information sources. This conceptual paper explores the intricate nexus between information credibility, valence information, information quality, and resultant consumer purchase intention across diverse industry domains. Recognizing the pivotal role of consumer perceptions in shaping buying decisions, this paper aims to elucidate the conceptual framework governing these variables. Through a comprehensive literature synthesis and theoretical analysis, this paper endeavours to delineate the interconnections among information credibility, valence content, and information quality, elucidating their collective influence on consumer decision-making. By proposing a conceptual framework that integrates these variables, this paper aims to offer a conceptual roadmap for understanding how consumers perceive and evaluate information credibility, react to valence content, and assess information quality, culminating in their purchasing behaviours across industry sectors. This conceptual exploration aims to lay the foundation for future empirical investigations and strategic business approaches, facilitating a deeper comprehension of the intricate dynamics guiding consumer behaviour in the digital age.

Consumer Behaviour Regarding Certified Food

The consumer decision-making process for buying food products is based on various factors. One of these is the perceived value that the consumer acquires upon seeing a certification label, such as “Protected Designation of Origin” (PDO) and “Protected Geographical Indication” (PGI), which is an indicator of product quality and the degree of sustainability of the supply chain. The aim of the study is to identify the main factors influencing the behaviour and purchasing intentions of Italian consumers through the divulgation of a survey and the application of a statistical approach. The results were elaborated upon using a conceptual model, estimated following the partial least squares approach to structural equation modelling. As a result, the perception of quality influences purchasing decisions and food patterns, as labels play an increasing role in contemporary society, thus making quality standards relevant for the buying outcome. This research contributes to supporting studies on the importance of certifications of origin, as well as highlighting that food safety is a major determinant in the purchasing of certified food products.

Impact of Advertising on Consumer Buying Behaviour

This study delves into the intricate relationship between advertising and consumer buying behavior, aiming to provide a nuanced understanding of the various mechanisms through which advertising influences purchasing decisions. Through a comprehensive review of relevant literature and empirical research, this paper explores the multifaceted impact of advertising on consumers' attitudes, preferences, and behaviors. The study examines how advertising serves as a potent tool for creating awareness, shaping brand perceptions, and eliciting emotional responses among consumers. It investigates the role of advertising in influencing consumer preferences by highlighting product features, benefits, and unique selling propositions. Furthermore, the study explores the persuasive techniques employed in advertisements, such as social proof, scarcity, and celebrity endorsements, and their effects on consumer decision-making processes. Moreover, the research investigates the significance of repetition and reinforcement in advertising, emphasizing the role of continuous exposure in maintaining brand salience and message retention in consumers' minds. It also explores the social and cultural influences embedded within advertising messages, examining how they shape consumer aspirations, values, and lifestyles. Additionally, the study considers the role of advertising as an information source for consumers, analyzing its impact on their information-seeking behavior and purchase decisions. Furthermore, it explores how advertising helps alleviate cognitive dissonance among consumers post-purchase, reaffirming their satisfaction and loyalty to the brand. Through its comprehensive analysis, this study contributes to a deeper understanding of the dynamics between advertising and consumer buying behavior, offering insights that can inform marketing strategies and enhance the effectiveness of advertising campaigns in today's dynamic marketplace.

Impact Advertising on Consumer Buying Behaviour

This study delves into the intricate relationship between advertising and consumer buying behavior, aiming to provide a nuanced understanding of the various mechanisms through which advertising influences purchasing decisions. Through a comprehensive review of relevant literature and empirical research, this paper explores the multifaceted impact of advertising on consumers' attitudes, preferences, and behaviors. The study examines how advertising serves as a potent tool for creating awareness, shaping brand perceptions, and eliciting emotional responses among consumers. It investigates the role of advertising in influencing consumer preferences by highlighting product features, benefits, and unique selling propositions. Furthermore, the study explores the persuasive techniques employed in advertisements, such as social proof, scarcity, and celebrity endorsements, and their effects on consumer decision-making processes. Moreover, the research investigates the significance of repetition and reinforcement in advertising, emphasizing the role of continuous exposure in maintaining brand salience and message retention in consumers' minds. It also explores the social and cultural influences embedded within advertising messages, examining how they shape consumer aspirations, values, and lifestyles. Additionally, the study considers the role of advertising as an information source for consumers, analyzing its impact on their information-seeking behavior and purchase decisions. Furthermore, it explores how advertising helps alleviate cognitive dissonance among consumers post-purchase, reaffirming their satisfaction and loyalty to the brand. Through its comprehensive analysis, this study contributes to a deeper understanding of the dynamics between advertising and consumer buying behavior, offering insights that can inform marketing strategies and enhance the effectiveness of advertising campaigns in today's dynamic marketplace.

Consumer Perceptions of the Canadian Salmon Sector and Their Associations with Behaviors: A Perspective from Indigenous Rights.

Previous studies on consumer perceptions and behaviors of salmon have often neglected Indigenous rights within the Canadian salmon sector. This study innovatively addresses this gap by integrating Indigenous rights into the current analysis, alongside considerations of sustainability practices, socio-economic impacts, and consumer motivations. Our research objectives aim to fit three consumer perceptions-environmental sustainability, economic considerations, and Indigenous rights-and to evaluate their associations, alongside perception of a price increase, socio-demographics, and consumer motivation factors, with purchasing behaviors related to Canadian salmon products. Data for this study was collected from a nationwide online survey. Responses to Question 2 and Question 35 are encoded with numerical values ranging from 1 to 5, where larger numbers indicate stronger agreement with the statement. The inclusion of methodologies such as the Graded Response Model (GRM) and Cumulative Link Models (CLM) adds another innovative dimension to this study. Our findings demonstrate how consumer profiles are associated with these four perceptions and their underlying determinants. Furthermore, the study quantifies the influence of these four perceptions on each consumer purchase behavior. The implications of these findings extend to the realm of mathematical modeling in consumer decision-making processes, offering practical insights for businesses and marketers, and emphasizing the importance of implementing regulatory frameworks and initiatives that promote sustainability, safeguard Indigenous rights, and address socio-economic disparities.

Influence Social Media Marketing and Electronic Word-of-Mouth to Purchase Intention on Products Erigo Official Shop on Shopee Mediated by Brand Trust to Students Active in Malang City

The digital era has revolutionized marketing dynamics and consumer behavior, offering marketers immense opportunities to leverage social media platforms and electronic word-of-mouth (E-WOM) for enhancing marketing strategies. This research investigates the impact of social media marketing and E-WOM on purchase intention, emphasizing the mediating role of brand trust. Targeting active student consumers in Malang City, particularly those transacting at the Erigo Official Shop on Shopee, the study employs a quantitative approach with 385 respondents. Through descriptive analysis and Structural Equation Modeling (SEM-PLS), the research reveals the positive influence of social media marketing and E-WOM on brand trust, subsequently affecting purchase intention. Additionally, mediation testing underscores the indirect effects of social media marketing and E-WOM on purchase intention mediated through brand trust. These findings shed light on the intricate mechanisms shaping consumer decision-making processes in the digital landscape, offering valuable insights for marketers navigating this dynamic terrain.

A Study On Consumer Purchase Behavior Towards Green Products

This research aims to investigate and analyze consumer purchase behavior towards green products, with a specific focus on understanding the factors influencing the adoption of sustainable and environmentally friendly choices. In the context of increasing environmental consciousness, consumers play a pivotal role in driving demand for products with reduced ecological impact. Employing a mixed-methods research design, including surveys and in-depth interviews, this study seeks to explore the intricacies of consumer decision-making processes and behaviors related to green products. Key objectives include assessing the level of awareness and understanding of green products, identifying the factors influencing consumer preferences, and examining the role of factors such as product labeling, brand trust, and perceived environmental impact. The study also aims to uncover any challenges or barriers that may hinder the widespread adoption of green products. The findings of this research are expected to contribute valuable insights for businesses, policymakers, and marketers, helping them better understand and cater to the preferences and motivations of consumers in the growing market for sustainable and eco-friendly products.

A Study On Consumer Purchase Behavior Towards Green Products

This research aims to investigate and analyze consumer purchase behavior towards green products, with a specific focus on understanding the factors influencing the adoption of sustainable and environmentally friendly choices. In the context of increasing environmental consciousness, consumers play a pivotal role in driving demand for products with reduced ecological impact. Employing a mixed-methods research design, including surveys and in-depth interviews, this study seeks to explore the intricacies of consumer decision-making processes and behaviors related to green products. Key objectives include assessing the level of awareness and understanding of green products, identifying the factors influencing consumer preferences, and examining the role of factors such as product labeling, brand trust, and perceived environmental impact. The study also aims to uncover any challenges or barriers that may hinder the widespread adoption of green products. The findings of this research are expected to contribute valuable insights for businesses, policymakers, and marketers, helping them better understand and cater to the preferences and motivations of consumers in the growing market for sustainable and eco-friendly products.

Impact of Shopee Skincare Price, Reviews, and Quality on Purchasing Decisions

This study investigates the impact of price, online customer reviews, and electronic service quality on skincare purchasing decisions within the Shopee marketplace, focusing on East Java. Through a quantitative approach involving 96 respondents sampled purposively, data was collected via Google Forms and analyzed using descriptive statistics and multiple linear regression in SPSS. Results indicate significant positive effects of these factors on skincare purchasing decisions. Recommendations are made for Shopee and skincare sellers to enhance pricing strategies, prioritize customer reviews, and improve electronic service quality, aiming to optimize consumer decision-making processes and build trust in online transactions. This research contributes insights tailored to the skincare industry within online marketplaces, particularly in East Java, addressing a notable gap in existing literature. Highlight: Shopee skincare purchasing decisions study, East Java, quantitative analysis. 96 purposive sampled respondents enhance study validity and relevance. Findings: price, reviews, service quality impact skincare buying decisions. Keywoard: Shopee, skincare, purchasing decisions, online marketplace, East Java

Fundamental Models of Consumer Purchasing Behavior: An In-Depth Analysis Since the 1960s.

This paper explores established models of the consumer decision-making process, originated from the 1960s, and assesses the viewpoints of Nicosia, Howard and Sheth, Engel, Kollat and Blackwell, and Fishbein and Ajzen's theories of reasoned and planned behavior. Subsequently, it demonstrates their significance and linkages with current marketing practices, encompassing the effects associated with digitalization and the augmentation of consumer requirements. Finally, the paper puts forth a theoretical model for the decision-making process. These models provide diverse perspectives on how consumer attitudes, purchasing decisions, and interactions with marketing stimuli are formed. However, it is emphasized that these models must continually evolve to remain relevant in an ever-changing environment, as they are critical in comprehending consumer behavior and developing marketing strategies.

Exploring the Digital Landscape: Understanding and Adapting to Evolving Consumer Behavior in the Digital Age

This systematic review synthesizes findings from 24 scholarly papers sourced from Scopus and Emerald publications to provide insights into contemporary consumer behavior in the digital age. Key themes explored include the transformative impact of digitalization on consumer decision-making processes, the significance of privacy considerations, the importance of personalized marketing strategies, and the influence of external events such as the COVID-19 pandemic. Through an analysis of the literature, this review highlights the need for businesses to adapt their marketing strategies to meet the evolving expectations of empowered consumers in the digital landscape.