In the geographical field, the studies have been on service areas using the Voronoi diagram and its derived models is extensive, but there is a lack of effective methods to achieve a good area-weight proportionality between generators and their exclusive regions. As a famous visualizing method, adaptive multiplicatively weighted Voronoi diagrams are able to achieve it, but are limited to displaying non-spatial data. The approach of the area-weight proportional multiplicatively weighted Voronoi diagram is proposed to solve these problems by allowing for spatial division with a point-fixed iteration approach and a vector-based multiplicatively weighted Voronoi diagram construction method from point features with spatial coordinates and references in GIS environments. It enables one to create a set of regions that is proportional to the weights of the generators. The method is successfully tested on a series of cases. The approach aims to establish a kind of spatial data model to represent demand and supply situations in real life.