Message Construction Research Articles

Temporal Graph Network for continuous-time dynamic event sequence

Continuous-Time Dynamic Graph (CTDG) methods have shown their superior ability in learning representations for dynamic graph-structured data, the methods split the sequential updating process into discrete batches to reduce the computation costs, as a result, the message constructor in existing CTDG methods cannot be optimized by gradient descent and is designed to be parameter-free. In particular, this layer fails to embed complex event subgraphs and ignores the structure information, while most real-world events are structured and complex. For example, a paper publication event in an academic graph contains different relations like authorship and citations. Furthermore, the corresponding nodes could not receive position-wise messages to make precise representation updates. To tackle this issue, we propose a new method called Temporal Graph Network for continuous-time dynamic Event sequence (TGNE) with a structure-aware message constructor to update node representation with complex event subgraph, by treating message construction and delivery as a message-passing process, in this way, the message constructor can be formalized as a graph neural network layer. TGNE extends the input of CTDG methods to subgraphs with complex structures and preserves more information in message delivery. Extensive experiments demonstrate that the proposed method can achieve competitive performance on traditional tasks on bipartite graphs and event sequence learning tasks on heterogeneous graphs.

Equity-informed social media COVID-19 risk communication strategies: a scoping review

ObjectivesThe COVID-19 pandemic has had devastating worldwide impact but most prominent was its effect on marginalised, underserved and equity-deserving populations. Social media arose as an important platform from which health...

Healthcare provider Communication and Data-Informed Message Strategies for Encouraging Older Adults to Stay up to Date on COVID-19 Vaccination.

Older adults are a high in risk of severe COVID-19 disease outcomes and experience "vaccine hesitancy." Guided by health communication models such as the Reasoned Action Approach and the Extended Parallel Process Model, online surveys designed to inform statewide public health communication efforts were administered in West Virginia, a primarily rural and fully Appalachian state, in Winter 2021 (n = 272) and Fall 2022 (n = 248). Adults ages 50+ years (N = 520) reported attitudes, intentions, and behaviors regarding COVID-19 vaccination and their related patient-provider communication. Vaccine usefulness/safety, perceived effectiveness, and subjective norms predicted behavior while perceived severity, efficacy, and usefulness/safety predicted intention to get a booster, specifically the updated Fall 2022 Omicron (bivalent) booster. As patient-provider communication (which a minority reported receiving) was a strong predictor of behavioral outcomes, characteristics of effective healthcare provider communication and considerations for public message construction are discussed.

Promising Themes for Electronic Cigarette Prevention Campaigns for Youth and Young Adults.

Electronic cigarettes (e-cigarettes) are the most widely used tobacco product by youth and young adults in the United States. Effective prevention campaigns require the identification of appropriate content focus for message construction. A sample of 2622 youth and young adults ages 15-24 were recruited through social media advertisements and completed an online survey. Respondents reported current e-cigarette use or intention to use if not currently using. They also indicated agreement or disagreement with 75 e-cigarette-related beliefs representing 16 themes. The relative promise of each theme/belief for campaign messaging was investigated by examining its association with the behavior/intention outcomes and the opportunity for positive change in its distribution (room to move). All themes showed significant associations with the behavior (ORs = 2.49-19.04) and intention (ORs = 2.21-6.11) outcomes. Room to move for themes ranged from 32.9% to 96.3% in behavior analysis and 15.6-93.9% in intention analysis. A normed relative promise index (M = 50, SD = 17) showed flavors (72), comparison to cigarettes (69), and relaxation and mental health (68) as the top ranked themes. Subgroup analyses by demographics revealed few differences. Results on the belief level were largely consistent with those on the theme level. Data from this study provide timely evidence for the relative value of various themes/beliefs as potential targets for message development in e-cigarette prevention campaigns. The final selection of target themes/beliefs requires consideration of openness to persuasion, which may be informed by additional testing. Electronic cigarettes (e-cigarettes) are the most widely used tobacco products among youth and young adults in the United States. This study adds new evidence on the relative promise of a wide range of e-cigarette beliefs and belief clusters (themes) as potential targets for message development in educational campaigns. This evidence is important to consider in future campaign efforts directed at the youth and young adult populations in the United States.

Advertising discourse as modelling and semiotic activity

The article is aimed at analysing the basic concepts of semiotics and their application in multimodal advertising texts of consumer goods. The purpose of the article is to study advertising discourse as a modelling and semiotic activity in English-language advertising discourse, as well as to outline the main semiotic strategies and linguistic means in the formation of English-language advertising messages. The main objectives are to review the works of Ukrainian and foreign researchers on the issue, to identify and describe the key semiotic strategies and linguistic means of English-language advertising texts, and to determine the role of semiotic strategies in interaction with the audience and their reproduction of cultural concepts through advertising communication. The article provides a comprehensive overview of some of the key principles and concepts of semiotics and their advertising relevance, highlighting the construction of denotative messages about a product and desired connotative associations. The article also explains the role of adherence to known codes and the use of intertextual references in advertisements to create a connection with the audience. This article draws heavily on fundamental semiotic theories such as Peirce's triadic sign model, the distinction between denotation and connotation, the role of codes and cultural conventions, and the phenomenon of intertextuality. The article shows how advertisers use signs, symbols and related meanings to create culturally resonating persuasive campaigns. The relevance of the study is to understand how advertising shapes attitudes and stereotypes, as well as how modern technologies change the ways of interacting with the audience through linguistic and semiotic strategies.

Structural Features of News Text in Internet Discourse

The article is devoted to the description of peculiarities of the structure of news text (media-text) in Internet discourse, which from the structural point of view is a complex communicative unity of text, hypertext, dynamic (static) image and sound, providing non-linear, multi-channel, multi-layered and multi-dimensional perception of the conceptual meaning of the text. A distinctive structural feature of a media text, the main function of which in today’s media space is to manipulate and shape the recipient’s opinion, is its shaping in accordance with the model of an advertising text, based on the key strategies of an advertising message construction. The purpose of this article is to analyze the structural characteristics of news text (media-text) as the main form of information and psychological impact realization. The authors conclude that a modern news text resorts to the use of rhetorical and organizational techniques to influence the target audience, using appropriate advertising techniques. Creating it, the addresser is guided by different linguopragmatic principles. A model of a media-text similar to an advertising text seems to be justified as it is a part of a unified consumer society, where advertising and online discourse have defined the main patterns of interaction between the addresser and the addressee.

The effects of narrative and statistical messaging about air quality

ABSTRACT Air pollution is among the world’s greatest environmental health threats. Still, little strategic communication research has addressed it. We report two pre-registered experiments examining narrative and statistical message effects. Study 1 (N = 1,282, U.S.) showed little effect for either. Study 2 (N = 754, California), which accounted for potentially problematic design features of Study 1, found effects for both types across a range of attitudinal outcomes (emotional response, efficacy, risk). Narrative messaging also had a small effect on mitigation intention. Carefully designed messages may produce positive changes on this issue, but success depends on alignment between message construction, recommended behaviors, and audience relevance.

VISUAL COMMUNICATION IN SME MARKETING – SELECTED ASPECTS OF PERCEPTION

Information on the neuropositive factors of visual communication influences the construction of effective marketing messages. A marketing message that is created on the basis of knowledge of the way of seeing an image allows to prepare it in a way that ensures the expected effect. The color scheme of the image selected according to the expectations of the recipient-customer promotes the realization of the intentions of the sender, who improves his position in the market. This article is intended to foster a preliminary recognition of this issue, which will be successively expanded in subsequent articles. .This article presents the theoretical aspects of the issue of the neurocognitive basis of visual communication in marketing and the importance of colour in visual messages. In the research results section, the research methodology is briefly presented, pointing out selected aspects of the research conducted in the SME sector in 2016 and comparatively in 2022.The presented excerpts of the research relate to the topic of activities carried out in the field of visual communication among SME entrepreneurs and their customers.

Penggambaran Karakteristik Maskulinitas Pada Produk “Extra Joss” Dalam Iklan Televisi

Advertising is one of the formulas for realizing the interests of producers by running a message construction in the advertisements they make. In television commercials, the harmonious arrangement of narratives, sounds and visuals are the three main forces to bring out the depiction of masculine values to the viewers. In the television commercial “Extra Joss versi laki”, producers construct a masculine image of their products. The research problem is “How are the depiction of masculinity characteristics in the ‘Extra Joss’ product in television commercials?” By using Roland Barthes’ semiotic method which analyzes the meaning of two levels of signification, this paper examines how masculinity characteristics are depicted in the product “Extra Joss” in the television advertisement “Extra Joss versi laki”. As the result, it is found that the characteristics of traditional masculinity in society in the “Extra Joss” product – namely, first, men should not complain even though they are tired; second, the myth of male virility; and last, the myth of male strength, while the new masculine characteristics (new masculinity) are not found in this ad.

Embedding Software Engineering in Mixed Methods Research: Computationally Enhanced Risk Communication

Mixed methods research ameliorates many convergent research challenges within the contemporary sociotechnical landscape. We suggest the integration of software engineering in mixed methods research is a critical step to address some of the remaining and persistent challenges. One such research challenge where computational science is particularly well suited is in hazard preparedness—in particular, the creation of risk communication messages to mitigate or to prevent harm. Computationally enhanced risk communication is convergent research that integrates software engineering and social science research for the benefit of protecting humans and infrastructure. To this end, we developed a mixed methods framework for the efficient construction of risk communication messages. We call this the Domain Agnostic Risk Communication (DARC) framework and present it here. The DARC framework formalizes connections between computational science and social science methods. It incorporates the best available science in risk communication research and a cadre of natural language processing techniques to impart validity, reliability, and precision into resultant messages. The DARC framework is highly modular owing to the incorporation of the software engineering principles of abstraction, extensibility, and encapsulation. Although the focus of this position article is on risk communication, we encourage the incorporation of software engineering into mixed methods research and the incorporation of mixed methods more broadly into software engineering experimentation.

Revitalization of Moderation Messages in the Madinah Charter: Religious Development Communication Studies

This paper aims to determine the role of the Medina charter as a role model in the Indonesian context. The Medina Charter and the Constitution in force in Indonesia both have the function of regulating a heterogeneous society. However, the results of the implementation of the two are very contradictory. The rise of religious problems in Indonesia has led to the assumption that the constitution is unable to accommodate the interests of the whole society. This type of research uses qualitative methods with data collection techniques in the form of interviews and virtual observations. For secondary data used is a literature review approach by comparing various reading materials. This approach is able to provide arguments and reveal problems in a scientific and actual way. The results of the research show that the construction of messages in the Medina charter is oriented towards social and cultural values so that it creates synergy between religious communities. The message of moderation contained in the Medina charter places the principles of humanity with religion as a moral force.

Tri Hita Karana as a Bali Tourism Communication Strategy in Preserving Tourism Cultural Destinations

Objective:The aim of this research is to point out that Tri Hita Karana as a Bali tourism communication strategy in preserving tourism cultural destinations. The research background is the dilemmatic phenomenon of the development of the Bali tourism industry, which tends to lead to popular tourism, namely a tourism industry that is oriented towards pragmatic profits by building popular facilities, so that sacred areas that actually become increasingly differentiated.
 Methodology: The research paradigm is constructivism, so the main theory used is Berger and Luckmann's social construction of reality. This type of research is descriptive qualitative, completed by Barthes’s concept of semiotics.
 Results:The result shows that Tri Hita Karana is the most strategic message used for Bali tourism communication management. Overcoming the freedom of foreign cultures and the domination of infrastructure development that does not favor aspects of Balinese differentiation and the insight of Tri Hita Karana is a crisis for destinations that rely on profane means. Therefore, so that Bali is not trapped in the pragmatism of populist culture, the philosophy of Tri Hita Karana must be used as a marketing movement and management of the Bali tourism industry. The research findings are: at first, the concept of Balinese tourism communication as a result of the synthesis of message construction that Bali is open, but elements of transcendentalism must still be understood and implemented by any tourist. Second, the transformation of Bali's tourism industry policies that are more in favor of capitalism, so that the commitment to cultural tourism is unable to keep up with the rate of mass tourism. Third, policy implementation, which has not fully accepted the practical aspects of Tri Hita Karana, cultural tourism orientation, rural nuances and the maintenance of sacred areas.
 Implication:The implications of the research are: 1) the role of the Tri Hita Karana insight strategy as a shining culture, must be used as a guideline for the development of tourism infrastructure and superstructure, as well as the harmonization of Balinese people's life patterns. 2) Tourism communication in conveying Tri Hita Karana's insight, the communicators who must be involved are customary stakeholders and the government, using the universal Tri Hita Karana language, while the communicators are tourists and investors, using popular tourism as a cultural crisis message.

Political Communication Practice of Cipayung Student Organization Kupang- NTT Province

This study aimed to determine the practice of political communication carried out by the Cipayung student organization in the city of Kupang, East Nusa Tenggara Province. The research method used is qualitative with a case study approach. Data collection techniques in this study were in-depth interviews, observation, and documentation. Interviews were conducted with five key informants who are representatives of five organizations. The results of the study show that the practice of political communication carried out by the Cipayung student organization in the city of Kupang, East Nusa Tenggara Province, is implied through rhetorical messages in the nuances of a Political campaign that aims to build mutual understanding/agreement which will be strengthened through formal talks in meetings/political assembly in order to produce certain political decisions/attitudes. A number of things took place during the use and development of political communication strategies practiced by the various student organizations in their capacity as pressure groups. The various aspects include the construction of political messages, the choice and use of political communication media, the implementation of the political communication function, the obstacles faced in political communication, and the adoption of Information and Communication Technology innovations in the implementation of political communication.

To Tweet or Not to Tweet: Tweets About Tobacco Regulation can Help Disseminate Anti-regulatory Messages.

Twitter enables public organizations to engage the public in health policy discourse. However, documented hostility towards tobacco control proposals on Twitter suggests that a closer examination of the nature of interaction with such content is warranted. We scraped tweets from government bodies with tobacco control interests between July and November of 2021 (N = 3889), 2 months before and after the Food and Drug Administration's (FDA) Premarket Tobacco Authorization Act's (PMTA) September deadline. PMTA is a review process for authorizing the sale of new and existing e-cigarette or vaping products. Tweets related to PMTA were identified (n = 52) using a keyword filter. A content analysis of quote tweets and replies examined the amplification of pro and anti-policy sentiment via likes and retweets. Replies were overwhelmingly anti-policy (96.7%). Moreover, the amplification of these replies, including 83.3% of likes and 65.6% of retweets, amplified anti-policy replies. Quote tweets, which allow users to add their own commentary to an existing tweet, were 77.9% (n = 120) anti-policy, receiving 87.7% of likes (n = 1708) and 86.2% of retweets (n = 726) compared to pro-policy quote tweets (n = 240 likes and n = 116 retweets). Regression analyses showed a significantly greater amplification of anti-policy content. Communicating about tobacco policy on Twitter carries risks. Anti-policy advocates can weaponize quote tweets for easy construction of messages designed in accordance with evidence-based guidelines for conferring resistance to persuasion. Future research should examine whether public health organizations can adapt this strategy to counter anti-regulatory advocates on Twitter. The primary implications of this research are that communication about tobacco policy on Twitter should be part of a broader public engagement strategy with quantifiable metrics of success. The information environment on Twitter is demonstrably hostile to pro-tobacco regulatory policy positions. As a result, efforts to engage on the platform by regulatory institutions like the FDA can inadvertently provide materials that are easily leveraged as effective counter-messaging. Moreover, this counter-messaging can disseminate more broadly than the original message.

IOT-based and Auto Firmware System for Transmitting Notifications and Advertisements via GSM/GPRS Modems

Recently, it has been a kind of trend that many applications adopt IOT-based SMSservices for delivering notifications and advertisements (i.e. ads) to their users. As a result,we are mobilized to design and develop a GSM-based system within this paper to sendalerts and ads in our faculty community as SMS messages. This system is called"NATEGA" as an abbreviation of "Naïve and Auto firmware for Transmitting Exam Gradesand Advertisement via SMS messages". The Hardware part of NATEGA system consistsof three main modules; GSM/GPRS Module (GGM), USB-to-TTL bridge Module (UTM),and DC-to-DC Converter Module (DDC). Any PC or laptop can be employed for executionof the NATEGA program (i.e. software part) which is developed in C# programminglanguage. The efforts, that have taken place intentionally during design of NATEGA system,led to support both Push paradigm and Pull paradigm concepts in sending notifications andads. Four performance metrics are used to validate and verify the feasibility of NATEGAsystem. They are Message Construction Time (MCT), Message-to-Modem DeliveringTime (MMDT), SMS Delivery Report Time (SDRT), and Success in Delivering SMS Ratio(SDSR). Time-based metrics (MCT, MMDT, and SDRT) are chosen for evaluation becausethe provision of timely information is imperative for applications of delivering notificationsand ads

Text Messages for Depression, Anxiety and Alcohol Abuse Therapy—Are Construction Guidelines Needed?

Despite the effectiveness of text messaging therapy in improving mental health conditions, limited attention has been paid to how the text messages are constructed. Thus, this study questions whether there is a need to develop a model of text message construction for mental health therapy. In this backdrop, this study reviews how a text message for mental health therapy is constructed, specifically focused on the process and guidelines. This study also aims to identify the research gap regarding the guideline of text message construction for mental health therapy and to identify mental health professionals' practices in text messaging therapy. In addition, the opinions of mental health professionals on the need to develop a text message construction guideline were also gathered. The findings from the literature review confirmed that there are still limited guidelines explaining the process of constructing text messages for mental health therapy. Meanwhile, results from the online survey found that mental health professionals expressed a high need to explore and develop a model of text message construction for mental health therapy. With this research gap addressed, this study proposes further research into the development of a text message construction model for mental health therapy.

Show Me and What Will I Remember? Exploring Recall in Response to NWS Tornado Warning Graphics

It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an online survey instrument, distributed via Qualtrics, to investigate participant responses to three open-ended questions about the message. We performed a quantitative analysis to summarize the frequency of message features recorded by participants, and a qualitative analysis to identify themes that provide a deeper description of what was recalled. We found that participants encoded the hazard type, the time the message was sent and would expire, and the types of impacts that might occur. Graphic design cues elicited attention as they “stood out” to the participants. When asked about importance and what they would tell others, respondents described protective action, indicating participants may have activated prior knowledge of the threat, as it was not included in the message. Risk, disaster, and science communicators can draw guidance about communicating during a disaster. It provides a lens for researching message construction, and the importance of communicating protective action guidance during severe weather events.

Construction of online Media Against the Procession of Kendi Nusantara

The IKN Law has been ratified by the House of Representatives. Then, to mark the start of a giant project, namely building a new IKN, President Joko Widodo conducted a procession at the zero point location. The procession is pouring soil and water from 34 provinces into a container called Kendi. This event not only raises the pros and cons, but also creates a mystical, occult, and magical impression for some people. Likewise, the media construct messages in various ways and styles. The purpose of this study was to determine the message construction by detik.com and kompas.com in framing the news regarding the Kendi Nusantara procession. The object of this research is the coverage of the two online media at the specified time. This research method is qualitative with framing analysis. Data were analyzed using Zhongdang Pan and Gerald M. Kosicki's framing analysis. The results showed that these two online media reported the same phenomenon with different styles.

An Intersectional Approach to Parental Ethnic/Racial Socialization Practices and Adolescent Academic Outcomes

Abstract: Amid ethnic/racial stratification and oppression, parents’ engagement in ethnic/racial socialization (ERS) practices foster resilience and positive outcomes in youth. Research has found inconsistent effects of ERS practices on adolescent academic outcomes and has neglected the intersectionality of race/ethnicity and gender. Using an intersectional approach and longitudinal design, we explored how N = 358 parents’ ERS practices (cultural socialization, preparation for bias, and promotion of mistrust) predicted academic outcomes among male and female Black/African American, Asian American, Latinx, and White/European American high schoolers 1 year later. Ethnic/racial group differences in ERS practices were consistent across youth gender. Our intersectional approach revealed that cultural socialization predicted Asian American boys’ academic achievement and that preparation for bias predicted Black/African American boys’ academic achievement. Future studies should continue to explore the gendered construction of ERS messages and how they shape academic outcomes differently across diverse samples.

Can high school educators bridge the gap?: Message construction as a process of anticipatory socialization for marginalized students’ transition to higher education.

Can high school educators bridge the gap?: Message construction as a process of anticipatory socialization for marginalized students’ transition to higher education.