The paper analyzes the land market, which is part of the wider property market sector, focusing on the many factors that determine its dynamics and complexity. It was determined that the main drivers of land value are geographical location, economic conditions, legislative regulation, political stability, infrastructure and development prospects of the territory. The location of land plots in urbanized or strategically important locations significantly increases their value due to high demand, while plots in remote or less developed areas have a lower value. The article examines the impact of the economic climate, where during periods of economic growth the demand for land increases, leading to higher prices, while economic downturns can lead to lower prices. Land laws, tax policies, and land use regulations are key regulatory factors that have a significant impact on market value. Further prospects for the development of the area, such as plans for the construction of new residential complexes or commercial centers, can also significantly increase the value of land plots. It is noted that according to the International Valuation Standards, the market value is considered as the amount of money for which the property could be transferred as a result of a commercial agreement between knowledgeable and independent parties. The article emphasizes the importance of an integrated approach to the analysis of the land market, which includes the assessment of all potential factors affecting pricing, including the size of the plot and its specific purpose, which determine its market attractiveness and value. The use of combined evaluation methods, such as comparative, profitable and cost, allows to obtain a more accurate assessment of the value of land plots, which is critical for investors, developers and policy decisions. The results of the study can be used by governments to evaluate and revise land legislation, which will contribute to more effective management of land resources. The importance of accurate land valuation for the implementation of successful land reforms that can help ensure the equitable use of land resources.
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