Construction Of Chinese Identity Research Articles

Chinese Identity Construction and Reconstruction as a Response to Pandemic Orientalism in Canada

During the COVID-19 pandemic, Chineseness has been embedded in a set of efficacious public health practices employed by China, Hong Kong and Taiwan to prevent virus spread. These measures were interpreted apprehensively by the West, including Canada, highlighting the knowledge hierarchies between the West (norm) and the East (other) as constructed by an Orientalist mindset. To Canadian Sinophone communities, these knowledge conflicts serve as a medium through which identity is constructed or deconstructed. Their trust in the public health measures has competed against other forces in political dynamics, which allowed them to generate a unique positionality to examine any given discourses, such as Chineseness and Canadianness.

Marketing Japanese Products in the Context of Chinese Nationalism

This paper examines the rise of consumer nationalism in China through an in-depth analysis of two recent controversial Japanese ad campaigns. I situate the analysis in the sociopolitical and cultural contexts of contemporary China. I argue that Japanese producers shoulder a particular burden of history as expressed in consumer nationalism, which is a combination of the production and reproduction of Japanese imperial history, the construction of Chinese identity, the expression of dissatisfaction toward the Chinese government and consumerist ethos in the context of globalization. The Internet has become a crucial space that organizes Chinese consumer nationalism and enables consumers to feel a sense of empowerment when they express complaints with the controversial ads. Consumer nationalism in China can also be understood as what Benedict Anderson (1991) calls an “imagined community” that attempts to unite the Chinese in a problematic way.