Modeling a pneumatic tire with a strong change in shape causes the problem of choosing an adequate model for rubber-cord plies. Generally, the classical method of asymptotic homogenization is not suitable due to physical and geometrical nonlinearity for the strain up to 15 %. The known models used for simulation the entire tire as well as rubber-cord plies are analyzed. A choice is made in favor of modeling the plies using the stress anisotropic potential, which is an anisotropic function of the strain tensor invariants. The relationship of such a constitutive law with a quasi-linear constitutive equation in terms of stress and strain differentials is indicated. A convenience of these two types of constitutive equations in terms of numerical implementation is also given. A modification of the effective properties definition for an inhomogeneous layer is explained. The difference from the standard effective moduli definition is clarified. The arrangement of the cords is supposed to be approximately periodic and all cords to be equivalent to the effective fiber. Two models of a rubber-cord plies are described under such assumption. These are a model of an orthotropic material and a model of a transversely isotropic material. Computational experiments, which make it possible to determine the material parameters of anisotropic potentials, are pointed out. Real tests with a sample of rubber ply under slow quasi-static loading were conducted. Significant hysteresis was detected. It is shown that an additive model combining a hyper elastic material with Maxwell viscoelastic model provides good accuracy in stress dependence on the strain rate. The numerical procedure developed to calculate solution to the quasi-static problem of tire deformation is described. It is implemented in home-made computer code. A numerical example on the tire simulation is given. That is so-called breaking test, in which strong deformation is achieved and the developed model is applied to.
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