Conspicuous Consumption Behavior Research Articles

The mediating role of narcissistic behavior in the relationship between materialistic orientation and conspicuous online consumption behavior on social media

The mediating role of narcissistic behavior in the relationship between materialistic orientation and conspicuous online consumption behavior on social media

The Effect of Social Network Use on Chinese College Students' Conspicuous Consumption: A Moderated Mediation Model.

This study explored the effects of social networking site use intensity, upward social comparison, and optimism on college students' conspicuous consumption and their mechanisms of action using a sample of Chinese college students. A total of 717 Chinese college students (M = 20.08, SD = 1.44; 73.9% female) completed the Social Network Use Intensity Scale, the Upward Social Comparison Scale, the Life Orientation Test, and the Conspicuous Consumption Scale. The results indicate that (1) the intensity of use of social networking sites significantly positively predicts the conspicuous consumption behavior of college students; (2) upward social comparison plays a mediating role between the intensity of social networking site usage and conspicuous consumption; and (3) optimism moderates the second half of the mediating path between the intensity of social networking site use, upward social comparison, and conspicuous consumption. Specifically, the relationship between upward social comparison and conspicuous consumption among college students with low optimism levels is stronger than that among college students with high levels of optimism. Intensity has a stronger positive effect on conspicuous consumption through upward social comparison. It is concluded that the intensity of college students' use of social networking sites can affect their conspicuous consumption behavior through upward social comparison, and this relationship is moderated by optimism. The results of the study help to reveal the influence of SNS (social networking site) use behavior on conspicuous consumption and its mechanism of action and have implications for reducing the negative impact of conspicuous consumption on college students.

Study on the influence path of public participation in marine ecotourism under the perspective of conspicuous consumption - Analysis of fsQCA based on VBN theory

Marine ecological tourism has become a popular topic in recent years, and the public's conspicuous consumption behavior is also a hot topic studied by many scholars. How to explore and stimulate the public's conspicuous consumption behavior in marine ecological tourism is an important issue that we need to address. Based on the “value-belief-norm” (VBN) theory and using the fuzzy set Qualitative Comparative Analysis (fsQCA) method, this article analyzes 462 valid samples collected through a questionnaire to explore whether the combination of VBN theory's conditional elements affects the public's conspicuous consumption behavior in marine ecological tourism. The study found that the path of public conspicuous consumption behavior has the characteristics of “different paths leading to the same destination,” that is, the combination of conditional elements from different dimensions can stimulate the goal of public conspicuous consumption behavior, and a single-dimensional conditional element is not a necessary condition to increase public conspicuous consumption behavior. Environmental values, such as biosphere values and altruistic values, significantly affect the public's conspicuous consumption behavior.

Sales prices, social rigidity and the second home property market

Second homes are much valued as recreational resources and also as important commodities on the property market. This study examines the trading patterns and regional price development of Danish second homes from 1992 to 2020. Second home sales volumes and prices reflect the general economic booms and busts and also the possibilities to rent out the property on sharing platforms. However, across regional clusters and over time, property price developments suggest a significant social rigidity in preferences and prospects. The investment and financialization logics and the underlying guiding conspicuous consumption behavior has not changed as an effect of the increased demand during the early phases of the COVID-19 pandemic. When controlling for factors such as house and land plot size, building year, location attractiveness the strong social class and spatial rigidity is reproduced in the data. The shifting of wealth accumulated in the second homes between generations supports the same tendency, and taxation does not rebalance regional effects. Accordingly, only to a limited extent does owning a second home contribute to social equality, even if some second-home owners and policy makers tend to think otherwise. Economic measures in planning and governance portfolios are found to be negligible.

Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers?

ABSTRACT This article investigates the effect of reference group comparison on compensatory consumption for bottom-of-the-pyramid (BOP) consumers. While existing research reveals a relationship between upward social comparisons and compensatory consumption, there has been minimal focus on how BOP consumers react to such comparisons. By conducting multiple studies targeting low-income but educated employees of different organizations, this research demonstrates that BOP consumers engage in conspicuous consumption behavior; in particular, they prefer conspicuous material goods when undergoing reference group comparisons (both upward and downward), which is a marked contrast from their more affluent peers and the western population. Furthermore, while incidental envy explains the underlying mechanism of the relationship between upward reference group comparison and conspicuous material consumption, anxiety is the mediator between downward reference group comparison and conspicuous material consumption for BOP consumers. Overall, this research significantly contributes to the BOP and compensatory consumption literature and has managerial implications for marketers serving BOP markets.

The link between self-uncertainty and conspicuous consumption: Tolerance of uncertainty as a moderator.

This study, based on self-affirmation theory, aims to investigate the impact of self-uncertainty on individual consumption behavior. Self-uncertainty was categorized into moral, cognitive, and interpersonal self-uncertainty, and different types of self-uncertainty were manipulated through four experiments, including a moral dilemma, a recall paradigm, and a picture quiz task written by E-Prime software to examine the effects of different types of self-uncertainty on conspicuous consumption and their possible boundary conditions. Our results show that moral, cognitive, and interpersonal self-uncertainty contribute to a stronger tendency to engage in conspicuous consumption. Our results also suggest that tolerance of uncertainty moderates the effect of self-uncertainty on conspicuous consumption, meaning that subjects with a high tolerance of uncertainty are less inclined to engage in conspicuous consumption than those with a low tolerance of uncertainty, even if they have high self-uncertainty. This study may provide an explanation for conspicuous consumption behavior, further validating the theory of compensatory consumption. Additionally, the results from this study also provide a reference for understanding people's decision-making behavior in an uncertain social context and can provide new guidance to control irrational consumption behavior.

Luxury in Emerging Markets: An Investigation of the Role of Subjective Social Class and Conspicuous Consumption

This study is based on the relationship between the anxiety of social groups (especially the young) in today’s social environment and the increasingly younger and more sociable consumer groups in China’s luxury market. In combination with the new consumption characteristics of sustainable luxury goods, we rethink the factors that contribute to conspicuous consumption behavior in which social groups exhibit differences. In order to test our research hypothesis, two questionnaires were conducted through online channels. In the first survey, data from 135 valid subjects showed a significant negative correlation between subjective social class and conspicuous consumption behavior. In the second survey, data obtained from 255 valid subjects again verified the main effect hypothesis of this study, which is that subjective social class has a significant negative influence on conspicuous consumption. Additionally, it is verified that status anxiety plays a mediating role in the influence mechanism of subjective social class on conspicuous consumption, and the social comparison orientation of individual consumers moderates the influence of subjective social class on status anxiety. This study reveals the applicability of subjective social class to Chinese scenarios and finds that individuals of different social classes have different conspicuous consumption behaviors, which expands the research on the antecedents of conspicuous consumption and enriches the research on consumer psychology and social behavior. In practice, the results of this study will play a positive guiding role in rationally regulating psychology, dispelling social anxiety, reshaping the moral concept of conspicuous consumption, and promoting the sustainable development of luxury consumption at the individual or social level.

The Effect Of Conspicuous Consumption Behavior On Wasteful Consumption Behavior: The Intermediary Role Of Hedonic Consumption Behavior

The concept of consumption, which has an important place in people's lives, is generally expressed as the use of produced goods and services in line with needs. Consumption now includes the psychological needs of people as well as their physical needs. Consumers can buy things they do not need by acting pleasure-orientedly, and they exhibit consumption behaviors to provide psychological satisfaction. One of the consumer-purchase patterns is found to demonstrate others in the social environment. Therefore, non-need consumption focused on pleasure and display causes excessive consumption; this situation can also cause wastefulness. Accordingly, in the present study, the aim was to examine the effect of conspicuous consumption behavior on wasteful consumption behavior and the mediating role of hedonic consumption behavior in this effect. With the online survey form prepared, 519 participants were reached between the dates of 21.05.2020-06.07.2020. The data obtained were analyzed with the SPSS 21, AMOS 24, and PROCESS 3.5 programs. After the analysis, it was concluded that conspicuous consumption behavior has an effect on wasteful consumption behavior and that hedonic consumption behavior has a mediating effect.

Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators

This paper documents a comprehensive theoretical framework that has been developed to understand conspicuous consumption behavior. The proposed framework identifies three antecedents and two consequences of conspicuous consumption. We tested hypotheses concerning this framework using a meta-analytic approach. We also meta-analytically tested the effect of contextual, methodological, and individual-level moderators on the relationship between conspicuous consumption and its consequences. Additionally, we examined the mediating role of conspicuous consumption behavior in the relationship between its antecedents and consequences using meta-analytic structural equation modeling. After an extensive literature search based on multiple selection criteria, we use 59 independent research studies and 97 unique effect sizes to test hypotheses. The findings theoretically contribute to the stock of knowledge on conspicuous consumption and provide new insights for practitioners.

How Does House Demolition Affect Family Conspicuous Consumption?

Family conspicuous consumption behavior is affected by many factors. Existing pieces of literature seldom focus on the impact of house demolition on family conspicuous consumption and its underlying mechanism. Based on the mental accounting theory and conservation of resources theory, this study uses the micro-data of the 2011 China Household Finance Survey to empirically examine the relationship between house demolition and family conspicuous consumption. Robustness results suggest that house demolition positively affects household conspicuous consumption, which is not only reflected in the overall consumption level but also in the level of average consumption. Further analysis finds that household wealth and materialism value have a significant positive moderating effect on the relationship of the main effect. In addition, in order to clarify the relationship between conspicuous consumption and luxury consumption, this study finds that conspicuous consumption and luxury consumption are not completely equivalent through in-depth theoretical analysis and exploratory investigation. There are similarities in both consumption motivation and pattern, but with differences on consumer subject and object. The contribution of this research is to enrich the theory of decision-making in consumer behavior, which also has certain significance in deepening the understanding of the relationship between conspicuous consumption and luxury consumption.

5성급 호텔에서의 과시적 소비성향: 3M 모델을 이용하여

The purpose of this study is to update current knowledge about consumer behavior in hospitality by investigating how customers’ individual characteristics affect their behavior in the context of five-star hotels. In studying consumers in a 5-star hotel setting, we define conspicuous consumption as one’s purchase of goods or services as a way to show his/her wealth using recognition and respect. This research makes contributions mainly in two ways. Theoretically, we tested Mowen’s 3M model in the 5-star hotel context for the first time to grasp customer’s desires, motivations, and personality relevant to interpersonal influence rather than self-esteem plays a role in conspicuous consumption. Our results further showed that susceptibility to interpersonal influence is predicted by agreeableness and materialism. Practically, this study benefits 5-star hotel marketers by updating knowledge of what internal needs in consumers signify their conspicuous consumption behavior which may be used in developing promotion and advertising strategies.

Competition between incumbents and copycats under conspicuous consumption when consumers are strategic

This paper examines the competition between incumbents and copycats in a market with consumers who exhibit both strategic purchasing behavior and conspicuous consumption behavior. To explore the interactive effects of these two types of behavior on the decision making of both firms, we develop a two-period model in which an incumbent sells a status product over two periods, and a copycat makes a market-entry decision and associated pricing strategy for the second period. All consumers have two types of utility, namely, intrinsic consumption utility and status utility. Our analysis suggests that it is optimal for the incumbent to adopt a high-price selling strategy in both periods when strategic consumers’ patience is higher than a particular threshold, and a low-price selling strategy otherwise. Interestingly, this threshold decreases with consumers’ sensitivity to status utility. Second, the copycat’s profit increase with strategic consumers’ patience, whereas higher patience will amplify the negative effects of status preference on the copycat’s profit. Finally, compared to the monopoly market situation, we show that an increase in consumers’ sensitivity to social status helps soften the competition and reduce the incumbent’s loss of profit.

A Comparative study of conspicuous consumption behavior upon instagram and real life

A Comparative study of conspicuous consumption behavior upon instagram and real life

Measuring Conspicuous Consumption Behavior Using Partial Least Square

Measuring Conspicuous Consumption Behavior Using Partial Least Square

The Impact of Conspicuous Consumption in Social Media on Purchasing Intentions

Purpose – With the rapid increase in the use of social media in the last decade, the conspicuous consumption lifestyle within society has been now transferred to the social media. Along with the changing culture of consumption, the consumer who witnesses such portrayals on social media aspires to and desires the same products and services. Having regard to this situation, this study examines the impact of the conspicuous consumption trend in social media on purchasing intentions. Accordingly, the study aims to discover whether social media is being used as a conspicuous consumption channel and whether these conspicuous portrayals affect purchasing intentions. Design/methodology/approach – A face to face survey was carried out with 409 participants who use social media. The collected data was analyzed with AMOS and SPSS statistical package programs using structural equation modelling. Findings – According to the findings resulting from the analysis, consumer involvement, personal image representation and share satisfaction have been found to have a positive impact on purchasing intention. Discussion – People have started to use social media as a channel for displaying their conspicuous consumption behavior to other people. It can be useful for companies to organize various events on social media and promote their products and services in a customized manner.

The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior : a comparative study among Turkish and American consumers

Purpose - The study investigates the influence of cultural dimensions on the two important outcomes of today’s consumer society; conspicuous consumption and online compulsive buying behavior. Also, another aspect of this research is to see if conspicuous consumption orientation has connections with online compulsive buying behavior. Lastly, it attempts to show whether conspicuous consumption and online compulsive buying behavior varies across cultures and the role of demographics. Methodology - The study employed two samples from two nations (Turkey and The United States) that have distinct cultural orientations. 663 participants from Istanbul and 597 participants from Washington D.C were used in analysis. Findings - Based on the models tested in two samples, the findings show that collectivism, power distance and masculinity have significant effect on conspicuous consumption in both nations yet the most impactful cultural dimensions vary based on the nation. Also, it has been discovered that collectivism, power distance and uncertainty avoidance were in relation with online compulsive buying behavior in both nations yet masculinity was not. Finally, conspicuous consumption and online compulsive behavior were found to be positively correlated. Conclusion - The study contains valuable information and managerial implications for marketing professionals who want to implement different marketing strategies in different cultural setting. Future studies should focus on the link between cultural dimensions at the individual level and other important elements within consumer behavior literature such as impulse buying, brand loyalty, fashion orientation, advertisement and brand attitude.

Awe, spirituality and conspicuous consumer behavior

AbstractAwe represents a self‐transcendent, sacred experience that is closely related to spirituality. In this study, we suggest that spirituality buffers the effect of awe on materialistic consumption. Across three studies (N = 896), we test the hypothesis that awe can prompt participants’ spirituality, which in turn decreases the inclination of conspicuous consumption. In a survey, dispositional awe is found to be negatively related to the inclination of conspicuous consumption (Study 1). In follow‐up experiments, the induction of awe (relative to other control states) decreases conspicuous consumption behavior (Studies 2 and 3). In addition, a mediation analysis demonstrates that the impacts of awe on conspicuous consumption behavior are explained partly by spirituality. These findings indicate that awe may impede an individual’s materialistic need by enhancing self‐transcendent value.

골프용품 소비자의 체면민감성, 과시소비성향 및 소비 후 행동의 구조관계

This study was to explore the relationship among social-face sensitivity, conspicuous consumption and post-purchase behavior of the golf goods customers. For this, the golf goods customers in Jeollabukdo provinces were surveyed. Except for thirty-eight questionnaires, final 362 out of 400 ones was statistically managed and SPSS 18.0 and LISREL 8.80 were used for statistical analysis. The result of this research was as follows. First, the social-face sensitivity of the golf goods customers are significant to conspicuous consumption of the golf goods customers. Second, the conspicuous consumption of the golf goods customers are significant to post-purchase behavior of the golf goods customers. Third, the social-face sensitivity of the golf goods customers are significant to post-purchase behavior of the golf goods customers.

CONSPICUOUS GREEN PURCHASE INTENTION: THE MEDIATING ROLE OF CONSUMER ETHICS AND CONSPICUOUS CONSUMPTION

CONSPICUOUS GREEN PURCHASE INTENTION: THE MEDIATING ROLE OF CONSUMER ETHICS AND CONSPICUOUS CONSUMPTION

Conspicuous consumption behavior of land-lost farmers: A perspective of social identity

Land expropriation frequently occurs during the rapid urbanization process in China. The manner in which land-lost farmers are settled has been a great concern for the government and the academe. However, it appears that few studies, if not none, have investigated the conspicuous consumption behavior of land-lost farmers. This deficiency limited the effectiveness of the current policies for resettling land-lost farmers in the new urbanization process in China. To mitigate this deficiency, this research identified key factors affecting the conspicuous consumption behavior of land-lost farmers. Three hypotheses were postulated based on theoretical studies and practical observations in Zhejiang Province. Logistic regression was used to evaluate the significance of these factors on conspicuous consumption behavior. This research found that the personal values of land-lost farmers and the utilitarian influence of reference groups have significant positive effects on their conspicuous consumption behavior and that the social identity of land-lost farmers has a significant negative effect on their conspicuous consumption behavior. The findings can facilitate local governments to create appropriate policies in order to reduce conspicuous consumption behavior. Thus, the social resources that contributed to the resettlement of these land-lost farmers can be effectively utilized.