ABSTRACT The UK’s ratification of Convention for the Safeguarding of the Intangible Cultural Heritage in March 2024 signals a formal commitment to engage with the concept of intangible cultural heritage (ICH). This article investigates how this commitment could reshape built heritage practices in the UK through fostering a more integrated relationship between the tangible and intangible qualities of heritage. It argues that prioritising this interface is essential for contemporary built heritage management, ensuring the diverse cultural values embedded in the historic environment are represented. After examining the broader UK context, the article narrows focus to England, where Historic England’s guidance and initiatives demonstrate how shifts in policy and practice could materialise in response to the convention. The article concludes by proposing three key opportunity areas that could emerge from emphasising the tangible–intangible relationship: 1) evolving understandings of heritage, community and participation; 2) recognising the mutual influence of ICH and physical heritage; and 3) strengthening place-based cultural practices. These opportunities offer a timely pathway for the UK to become a thought leader in heritage management by aligning conservation practices with evolving cultural values and community involvement, thus setting a new benchmark for built heritage management in a Western European context.