Over the last few decades, the contributions of the firms on the performance of the largest economies in the world have beamed the searchlight on the uniqueness of the manufacturing firms; and this has succeeded in overruling previously held views that firms were only smaller versions of larger companies. Since the 1960s to date, manufacturing firms have been given due recognitions especially in the developed nations for playing very important roles towards fostering accelerated economic performance, development and stability within several economies. Manufacturing firms in Kenya face challenges with regard to financing, disproportionate regulatory burdens and competition failures compared to large entities. The main objective of this study was to determine the effect of tax incentives on performance of manufacturing firms in Kenya. The specific objectives were to establish the effect of investment allowances, excise duty incentive and customs incentive on performance of manufacturing firms in Kenya. The study was guided by the, Normative Theory, Political System Theory and the resource-based view. This study was focused on the 150 large manufacturing firms in Nairobi County. The study employed explanatory research design. Both descriptive and inferential statistics for the data obtained was analyzed. The descriptive statistics was done using Statistical Package for Social Sciences (SPSS) and was presented by means, standard deviation and frequency tables. A regression model was used to evaluate the relationship between the dependent and independent variables of the study. The regression analysis revealed that investment allowances (B = 0.262, p = 0.000), excise duty incentives (B = 0.311, p = 0.000), and customs incentives (B = 0.089, p = 0.037) all have positive and significant relationships with the performance of manufacturing firms. The study concludes that investment allowances, excise duty incentives, and customs incentives significantly and positively influence the performance of manufacturing firms, highlighting the critical role of fiscal incentives in driving industrial growth and development. The study recommends maintaining and enhancing Investment allowances, Excise Duty Incentives, and Customs Incentives to support manufacturing firms in Nairobi County, Kenya, as these incentives have shown significant positive effects on firm performance. Additionally, policymakers should prioritize clear communication and accessibility of these incentives while tailoring them to address specific industry needs, ensuring that manufacturing firms can readily access and benefit from them, ultimately fostering economic growth and development in the region
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