Introduction. Modeling geopolitical images using anthropometric methods is a new and relevant direction in modern scientific knowledge. The article examines the image of the Brest region through the prism of the linguistic consciousness of the inhabitants of the Brest region. Methodology and sources. The theoretical basis of this study was the work of domestic and foreign scientists in the field of linguistic research methods (A.A. Zalevskaya, N.I. Kurganova, A.V. Rudakova, O.N. Seliverstova, I.A. Sternin, N.V. Akovantsev, etc.), psycholinguistics and linguistic consciousness (E.I. Goroshko, A.A. Zalevskaya, L.O. Butakova, Yu.N. Karaulov, A.A. Leontiev, A.P. Klimenko, Z.D. Popova, I.A. Sternin, E.F. Tarasov, N.V. Ufimtseva, etc.). The study was carried out within the framework of the project “Brest region through the eyes of people of different professions” together with the main department of ideological work and youth affairs of the Brest Regional Executive Committee. The research material was 1062 associations obtained during a free association experiment, in which 400 representatives of the cultural sphere took part. Results and discussion. During the association experiment, the free association technique was used. In the questionnaires, respondents were asked to write 3–5 associations for the stimulus phrase “Brest region” within a limited time period. Based on the obtained associative reactions, an associative field was formed and 9 thematic groups were identified. Based on the ranking of thematic groups in accordance with quantitative data, layers in the cognitive structure of the image of the Brest region are identified. Conclusion. An association experiment is the most effective method that allows us to identify the attitude of residents of a region to the surrounding reality. This attitude is expressed by linguistic means and reflects the understanding of the world, its conceptualization, as well as the strategy of communication and verbal existence of the individual.
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